“ “
THE CORE CENTURY 21 STRATEGY IS TO KEEP THE BEST INTERESTS OF OUR CLIENTS IN MIND. WE DEDICATE OURSELVES TO WORLD CLASS REAL ESTATE BUYING AND SELLING.
INTEGRITY,
QUALITY
AND INNOVATION THE CENTURY 21 DIFFERENCE
SINCE 1995, CENTURY 21 has been 100% Australian owned and with hundreds of independently owned offices across the country, is one of the most recognised names in real estate.
Add in our well-established referral system, state-of-the-art technology, superior training and unrivalled management network, you can understand why Australians prefer to sell their homes with a cutting-edge organisation that excels in sales.
"We have invested heavily in our network to ensure that customers experience a positive outcome with our brand and franchises across Australia. Century 21 has combined excellent customer service with experienced local knowledge and innovative technology to help our agents deliver a superior service to all Australians."
Chairman, Charles Tarbey
Armstrong-Smith
CENTURY 21 ARMSTRONG-SMITH is a progressive, independent agency entrenched in Sydney’s Eastern Suburbs property market and surrounding suburbs with a close-knit team of local professionals who share our core values and work together as a cohesive team.
Since opening our doors in 2012, we have received multiple industry awards, including the 2023 Century 21 Centurion Award for the 4th time, being recognised as one of the top 2% of Century 21 Sales Agents globally, the 2023 & 2024 Century 21 Diamond Sales Award and Platinum Sales Award for our large volume of sales, the 2023 Century 21 Gold Hat Award for the best marketing exposure and public relations of any Century 21 office in NSW as well as Waverley Council’s Brightest & Best Business Awards for Most Outstanding Real Estate Agency in 2018 and 2019 and the Century 21 Emerald Key Award in 2022, recognising the highest growth in Property Management.
As a family run agency at heart, we are constantly growing and evolving and understand that great service isn’t just about selling and leasing property, but providing support, guidance and advice whenever you need it. We value the importance of trust and work hard to achieve optimal results for our clients,
AWARDS
whether selling your family home, securing an investment or managing your most valued asset.
At the core of our success to date is our ability to really listen and tailor our campaigns to suit each individual client and every unique property. Our prominent high-exposure location and our inhouse auction rooms mean that we are extremely well positioned to service our clients and achieve excellent outcomes. We know Sydney like the back of our hand and are committed to showcasing your property in the very best light as well as creating highly efficient and cost-effective strategies that target the right buyers and tenants.
As an independent agency, we keep our finger on the pulse and we embrace change. We are proactive in our community and are proud to be part of ongoing growth of the Sydney property market. As locals, we pride ourselves on our in-depth expertise of the area with specialised knowledge which extends to wider suburbs, because we live, love and breathe property! We know exactly what makes our neighbourhoods unique and that gives us invaluable insight and a genuine connection with our market. We’ve earned our reputation for excellence and our commitment to developing and maintaining strong, long-lasting customer relationships.
• 2024 Century 21 Diamond Sales Award Recognising High Achievements in Sales and Dedication
• 2024 Australian Small Business Champion Awards Finalist
• 2024 NSW Business Chamber Sydney Business Awards Regional Finalist
• 2023 Century 21 Centurion Award Winner (top 2% Globally)
• 2023 Century 21 Diamond Sales Award and Platinum Sales Award Recognising High Volume of Sales
• 2023 Century 21 Emerald Key Award Recognising Highest Growth in Property Management
• 2023 Century 21 Gold Hat Award for Best Marketing and PR in NSW
• 2023 Australian Women’s Small Business Awards Finalist
• 2022 Century 21 Centurion Award Winner (top 2% Globally)
• 2022 Century 21 Gold Hat Award Recognising Highest $ Value in Public Relations
• 2022 Century 21 Canstar Blue’s Real Estate Award - Most Satisfied Customers
• 2022 Australian Women’s Small Business Champions Awards Finalist
• 2021 Century 21 Canstar Blue’s Real Estate Award - Most Satisfied Customers
• 2021 Century 21 Centurion Award Winner (top 2% Globally)
• 2021 REB Real Estate Business Awards Finalist – Property Manager of the Year
• 2019 Waverley Council Brightest and Best Awards – Most Outstanding Real Estate Agency
• 2018 Waverley Council Brightest and Best Awards – Most Outstanding Real Estate Agency
• 2018 Century 21 Centurion Award Winner (top 2% Globally)
• 2017 Century 21 Diamond Award Winner Recognising High Achievements and Dedication to Sales
CHOOSING THE RIGHT AGENT
With more than two decades of industry experience behind him, Nicholas Armstrong-Smith has earned a stellar reputation in the industry, underscored by his hard work, diligence and focus, not only by achieving top results, but maintaining strong, enduring client relationships and a loyal network of repeat buyers and sellers. At the helm of the agency since 2012, Nicholas and his wife Shona, together with a close-knit team of property experts, have led the agency’s growth from a well-regarded established business into the multiaward-winning agency it is today.
Nicholas has received a string of awards and accolades over his career, including the Century 21 Centurion Awards, being recognised as one of the top 2% of Century 21 Sales Agents globally. However, it is the team’s achievements that Nicholas is most proud of, being at the very forefront of the industry in the Bondi Junction precinct and surrounding suburbs.
LICENSEE/DIRECTOR
M: 0419 273 703 P: 9387 4911
E: nicholas@c21armstrong-smith.com.au
A licensed estate agent, auctioneer and Justice of the Peace, Nicholas is a highly motivated and approachable professional with great people and communication skills who is committed to providing first-class service at every step. Keeping up-to-date with industry innovation, legislation and continued training is paramount to Nicholas, as well as his commitment to the community in which he lives and works. N I C H O L A S A R M
Real estate is not only a career, but a vocation for Nicholas. His lifelong interest in real estate saw him working for Meriton in the early years before moving to the UK to hone his skills in the fast-paced London market. Following his return to Sydney, Nicholas worked for a high-profile Eastern Suburbs agency before seizing the opportunity to establish and grow his own family-run agency under the global Century 21 banner.
TESTIMONIALS
HIGHLY
PROFESSIONAL, HONEST AND FRIENDLY
Nicholas Armstrong-Smith has sold properties reliably for me over the last 10 years. I highly recommend his Team as highly professional, honest and friendly. In my recent sale at Bondi Junction Nicholas was able to negotiate a sale price that far exceeded expectations. I couldn't be happier for this outcome and it has been a smooth and easy process from start to finish
THANK YOU Nicholas, Shona and Team for your exceptional service
Bondi Junction Barbara (Vendor review)
FANTASTIC EXPERIENCE BUYING OUR NEW HOME
Nicholas and his team were friendly,
Knowledgeable and always eager to help. We encountered numerous real estate agents during the process of finding our new home, but Nicholas and his team were the best by far! We could not have asked for a better experience.
Bondi Junction Lauren (Buyer Review)
NICHOLAS ‘S EXPERIENCE AS AN ESTATE AGENT PROVED CRUCIAL IN THE SELLING OF OUR HOME
Nicholas made us feel at ease from the start and kept us up to date with the entire process of selling our family home even advising us on what to do with excess furniture.
Woollahra Paul & Ruth (Vendor review)
HIGHLY RECOMMENDED
Nicholas's expertise of the local market and also his knowledge on what the previous owner of the property really wanted was top notch and precise. He is direct with his answers and I appreciate the effort that he takes in making sure that the communication is ongoing and not delayed. Highly recommended.
Chatswood Nickelby (Buyer Review)
NICHOLAS WENT OVER AND ABOVE TO HELP PREPARE OUR PROPERTY FOR SALE
Nicholas went over and above to help prepare our property for sale including organising painters, gardeners and staging furniture. Nicholas and his team communicated openly and kept the family informed throughout the sale period. Despite the current difficult property market, we were able to achieve a sale within a reasonable time period.
Randwick Robert (Vendor review)
SUPER HELPFUL, DILIGENT AGENTS
Nicholas and team sold my apartment in Bondi Junction. They were great communicators, super helpful (given it was my first time selling) and coached me through the process.
Post-sale, they have continued to go over and above to assist with keys, access etc. Highly recommended.
Bondi Junction Andrew (Vendor Review)
SIMPLE, SMOOTH AND EFFORTLESS
Nicholas has been an outstanding Real Estate agent in negotiating on purchasing the property. Nicholas made it simple, smooth and effortless. The property purchase of Point Piper was an investment property. Nicholas also was able to lease our property soon after purchase. Thank you so much Nicholas for your correspondence and advice. Nicholas and your team did a fabulous & amazing job thank you.
Point Piper Dom (Buyer review)
A GREAT AND SEAMLESS BUYING EXPERIENCE
Nicholas was very friendly, proactive, and helpful throughout the process - starting from inspections, negotiating contracts, and making offers. It was my first time buying, and Nicholas helped to answer my questions and offers guidance throughout the process. Nicholas was also very honest and approachable - overall a great and seamless buying experience. Thank you, Nic!
Bondi Junction Nicole (Buyer Review)
GREAT TO DEAL WITH, THANK YOU NICHOLAS
Nicholas was personable, straightforward, easy to deal with and made us feel comfortable. We would welcome dealing with him in the future and recommend him.
Bondi Meri (Buyer Review)
TOP 3 REASONS TO CHOOSE CENTURY 21
1 KNOWLEDGE
Century 21 Agents pride themselves on being local market experts. Combining their local area knowledge, experience and various industry research tools, your agent can help you to compare your property against similar homes in the area, look at the features of each and make a recommendation on a current market opinion and method of sale.
2
COMMUNICATION
At Century 21, we believe that one of the key elements in maximising sale outcomes is being prepared. To this end, we identify all the pertinent information about your property, as well as your goals for the sale. One of our guiding principles is that every sale is a team effort and Century 21 works together to achieve the very best outcome for our clients. As part of our process to exceed your expectations, we spend time discussing your goals to ensure that nothing is missed and there are no surprises.
3 NEGOTIATION
We understand that for most home owners, buying and selling their property is one of the largest transactions they will make in their lives.
Our superior negotiating skills ensure that we achieve the very best sales price for your property, because we know that even a small increase in the buyer’s offer can mean thousands of extra dollars in your pocket.
The key trigger points in our negotiating system include:
• Establishing the buyer’s initial price range and building from that basis,
• Attracting a variety of buyers from the local area and further afield,
• Optimising the emotional appeal of the property,
• Developing a competitive environment for the sale.
We are well aware that competition can push up the sale price of a property, which is why this is one of the key foundations in our negotiating system.
CHOOSING THE RIGHT STRATEGY
AUCTION
Selling by auction is widely recognised as a fast and highly efficient method to achieve a premium price for your property.
An auction property campaign involves intense marketing over a set period of time. This creates time pressure for buyers which drives buyer competition. You can accept an offer prior to auction, sell on auction day, or if you decide not to sell on the day you can sell later by negotiating with interested buyers generated by the marketing campaign. You are always in control.
PRIVATE TREATY
A more subtle approach, private sale involves quoting a predetermined asking price at the commencement of marketing. This price usually allows for a degree of negotiation. This method of sale, if handled correctly, can be highly successful. You may consider this method suitable if you are not in a hurry to sell and are prepared to wait until a buyer comes along willing to pay the asking price.
EXPRESSIONS OF INTEREST
A more recent marketing initiative, Expressions of Interest has largely replaced sale by tender as an alternative to auction properties that benefit from private sale negotiation rather than by auction. Like auction, the process involves marketing your home without an asking prices and with a prescribed closure date by which all interested buyers must register their interest. Private sale negotiations then take place where each of the parties try to achieve a successful outcome.
SETTING THE RIGHT PRICE
One of the most important and fundamental elements of the selling process is setting an appropriate price for your property and developing a pricing strategy.
The last thing you want is to put your home up for sale and have it sit idly on the market without generating the interest it deserves. Typically, the longer a listing is on the market, the harder it becomes to sell.
Of course, you want the best price for your home – but when you meet the market’s expectations on price, you will attract buyers. And once you’ve gained the interest of one competitive buyer, then you’re ready to negotiate a great price on your home.
SELLING YOUR HOME WITH CENTURY 21
TO ENSURE THE SALE OF YOUR HOME IS AN ENJOYABLE AND REWARDING EXPERIENCE, HERE’S WHAT YOU CAN EXPECT FROM US ONCE YOUR HOME IS ON THE MARKET.
OPEN HOUSE INSPECTIONS
Scheduled inspections are a vital part of your sale process. They can make or break a buyer’s decision.
Throughout your campaign, open home inspections are held on consecutive Saturdays and mid-week. On occasion it may be necessary to arrange inspections outside the scheduled times.
During the inspection, we make a point of speaking with each buyer as to why your home is a good match for their requirements and why they should be prepared to pay a premium to own it.
We guarantee that at each inspection, we will arrive 10 minutes early and allow for 10 minutes after the open for late buyers, record all buyer names and contact details and call each buyer after the inspection for their feedback.
BUYER MANAGEMENT
Our aim is to encourage as many qualified buyers to inspect your home as possible. All enquires, whether by phone or email, are attended to and answered immediately.
OFFERS
During the marketing, offers are welcomed unless you instruct us otherwise. When an offer is submitted, we discuss it with you ensuring that you have every opportunity to sell at a premium price. Should we secure a buyer who is ready, willing and able to buy your home, we will provide them with a contract for sale and have them complete the document and provide a 10% deposit.
AUCTION DAY LEAD UP
We constantly stay in touch with interested buyers to monitor your options. Leading up to auction day, we will have a detailed strategy to ensure everything goes smoothly to reduce any anxiety you might experience.
MARKETING WITH CENTURY 21
LOCALLY
On average 8 out of 10 people buy their next property within 5km of their current residence, this is why local marketing is vital to the successful sale of your property.
With our well-recognised signboards and first-class digital and print marketing campaign, everyone within a 5km radius will know your home is on the market.
NATIONALLY
We leverage out of area sales opportunities through our website, which has over 2.3 million visitors a year from across Australia and overseas, as well as other popular real estate websites.
We also place your property in each of our offices across Australia, where we receive frequent enquires from investors or those wanting to relocate across the country.
GLOBALLY
Century 21 Global is a worldwide website that gives direct access to your property from more than 86 countries, converting the information into the language and currency of the prospective buyer. No other Real Estate group can offer this level of exposure to the active international market.
CUTTING EDGE TECHNOLOGY
REAL ESTATE PLATFORM
Our E-Sales System ensures all our genuine purchasers receive regular updates on all properties so that all interested buyers are aware of your property. Typically, most agents deal with a buyer for a week or two then move on. We communicate with all buyers each week bringing more buyers to your property. Buyers registered with House Hunter on our website with an email address will automatically receive an email advising of new listings which have been logged on the Century 21 website.
Subscribers can register for handy alerts. With our Seller’s Login you can view up to date marketing activity and inspection reports, anytime, anywhere.
VIDEO & SOCIAL MEDIA
With social media so popular, we can’t afford to ignore using a variety of these platforms in your marketing campaign. To this end, we use high impact online listings and exposure across our social media networks to ensure that your property is seen by as many qualified buyers as possible.
Our multi channel approach, incorporating Google+, Instagram, Facebook, Linkedin and YouTube, ensures that you have an up-to-datemarketing campaign that covers all platforms and will generate a phenomenal amount of interest in your property.
DATABASE
Using our state-of-the-art E-Sales software, Century 21 has generated one of the largest databases in the real estate industry. Our database contains more than 1.1 million buyers and sellers across Australia, NZ and overseas. One of the benefits of this database is that we can create profiles of potential buyers for your property.
This is why Century 21 is so successful, because we are on top of our game and use every resource possible to maximise the sale of our client’s properties.
ONLINE
It is clear that more and more buyers start their real estate search online, so it is vital that we include an online marketing presence for your property. A presence that places your property front and centre, attracting buyers before they even look at any other property.
With more than 2.3 million hits each year, the Century 21 website is the perfect platform for launching your property onto the market. Not forgetting the additional opportunities to attract buyers when we place your property on other popular real estate online sites.
OUR COMPREHENSIVE SERVICES
RESIDENTIAL AND COMMERCIAL SALES
The Century 21 sales team at each of our franchises are hand selected to ensure that they have the very best sales and negotiating skills, along with expert knowledge of the local area.
With dedicated suburb and area experts, who are passionate about their work and take the time to truly understand the local community, Century 21 holds numerous street and suburb sales records. We know the marketplace, the buyers, sellers and neighbourhoods, but most importantly we know how to put our clients’ needs first.
PROPERTY MANAGEMENT
The property management department of your local Century 21 office operates on a strict portfolio management system and currently manages properties for more than 40,000 residential and commercial investors. Each investor has their own Portfolio Manager who is directly accountable for the management of each property in the investor’s portfolio within a defined area.
Each Portfolio Manager oversees multiple portfolios within a particular area, rather than managing individual properties scattered over a wide area. This portfolio management system not only gives each investor one point of contact for their entire portfolio in one geographic area, but also gives investors access to an ‘area specialist’ who has intimate and up to date knowledge of all market conditions.
FINANCIAL SERVICES
At Century 21 we want to make your property more affordable. That’s why we provide all our customers with a free mortgage broking service. Century 21 Home Loans is an award-winning brokerage that compares your loan with 40 lenders including all the majors to make sure you’re getting the best deal. A five-minute phone call can literally save you thousands of dollars, even from your own bank.
Not only do we help negotiate you a better deal but we also help you with the paperwork and explain the other fees and charges that can make your home loans quickly look expensive. Our fees are paid by the lenders, so join thousands of other happy customers and save money now.
PROJECT MARKETING
Century 21 has been assisting property developers in Australia to source new housing developments and land since 1994. Our extensive knowledge of the Australian real estate market and the development sector gives us the ability to provide a quality service to developers, one that is tailored to their unique requirements.
We know that the right new home and land development project is just around the corner, and it is simply our job to help identify these opportunities for each developer. Once we understand your requirements, our team will use all their knowledge, skills and contacts to find a selection of opportunities that will suit your needs.