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National Multifamily Housing Council Annual Meeting Recap: Putting People First, Technically Speaking By Brad Lutz, Managing Partner of Baker Barrios Chicago, National Multifamily Director
Tech-focused amenities, like recording stations and maker spaces, are increasingly popular in multifamily developments. (Image courtesy Baker Barrios)
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ach January, the National Multifamily Housing Council’s annual meeting offers leaders in the sector the opportunity to connect, share best practices and hear from thought leaders regarding what’s on the horizon for the apartment market. This year featured many compelling sessions touching on the all-important focus on technology, AI and data, but the undercurrent that carried throughout the tech talk was this: Ultimately, the multifamily industry is and will always be about people. We couldn’t agree more.
While reliance on technology and artificial intelligence to achieve more “people first” designs might seem like an oxymoron, the data provided by these increasingly sophisticated tools can very much improve lifestyle features and design elements of multifamily housing. “The art challenges the technology, and the technology inspires the art.”
Although this quote from Pixar’s chief creative officer John Lasseter is about making animated films, it certainly applies to the multifamily industry, too. Tech advancements are developed to provide solutions for the needs of multifamily designers, builders, owners and managers while, at the same time, our designs and operations are completely influenced by the technology available now and in the future. RECAP (continued on page 14)