The traditional branded concept is a hotel development with integrated or linked residences. They naturally benefit from the hotel brand (quality), management (smooth running) and services (luxury). In essence, this gives the owner the comfort and permanence of a home but with the full benefits and luxury of a five-star hotel.
This concept has diversified so that it can be offered more flexibly across varying markets and locations and now manifests itself in many ways globally, which fall into five broad
categories, as demonstrated below. While every scheme is different, one could argue that the impact of the branded concept is diluted the more it moves away
from the original hotel-driven traditional model.
“Our research shows that there are now over 400 branded residences across the globe, the majority of which are hotel branded”
