CATEGORY · MANAGEMENT AND LEADERSHIP
Course ID
Key schedule and booking details
Length 5 Days
Location online
Fees £ 1850
Date 2026-07-13
OVERVIEW
Business growth doesn’t happen by chance—it requires a structured approach, strategic planning, and effective relationship management. How do you identify opportunities, build lasting client relationships, and develop strategies that drive revenue?
This Certified Business Development Professional course provides a practical, step-by-step framework for mastering the art and science of business expansion. Whether you're an entrepreneur, sales professional, or corporate executive, you’ll gain the skills, strategies, and tools to elevate your business development capabilities and drive long-term success.
You’ll Learn How To:
• Craft winning business strategies using data-driven planning techniques.
Master the fundamentals of business development—from customer profiling to opportunity qualification.
• Redesign sales processes for optimal efficiency and competitive advantage.
• Build and lead high-performance business development teams that drive results.
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• Write compelling business proposals and negotiate deals with confidence.
OBJECTIVES
Certified Business Development Professional Course Is Ideal for:
Sales representatives, supervisors, and account managers.
• Commercial professionals seeking innovative ways to grow their careers and market impact.
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• Business leaders strive to adapt to market changes and foster client loyalty.
IDEAL PARTICIPANTS
The great thing about the Certified Business Development Professional Course is that it will boost your skills, vision, and whole business perspective amazingly:
Business development best practices.
• Strategic account management and planning.
• Proposal writing and deal-closing techniques.
• Effective negotiation strategies.
• Leadership and team-building for BD success.
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• Cross-cultural and digital transformation skills.
OUTLINE
DAY 1
What is business development?—defining key concepts and principles.
• The evolution of account management—how business development has changed over time.
• Understanding the buy-sell ladder model—stages of the customer journey.
• Client classification techniques—building customer profiles for targeted engagement.
• Purchasing decision-making process—analyzing factors that influence buying behavior.
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• Customer loyalty ladder—steps to transform one-time buyers into long-term partners.
DAY 2
• Techniques for conducting customer surveys—gathering insights to refine business strategies.
STAR business planning framework—Strategic analysis, Targets & goals, Activities, and Reality check.
• Developing an effective account development plan—aligning business objectives with customer needs.
• Using F.O.R.M. (Family, Occupation, Recreation, Motivation) to build rapport with clients.
• Best practices in business planning—turning strategy into action.
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• Activity: Crafting a business plan—participants create a structured roadmap for business growth.
DAY 3
• Techniques for conducting customer surveys—gathering insights to refine business strategies.
STAR business planning framework—Strategic analysis, Targets & goals, Activities, and Reality check.
• Developing an effective account development plan—aligning business objectives with customer needs.
• Using F.O.R.M. (Family, Occupation, Recreation, Motivation) to build rapport with clients.
• Best practices in business planning—turning strategy into action.
•
• Activity: Crafting a business plan—participants create a structured roadmap for business growth.
DAY 4
Understanding the selling process—key phases and terminology.
• Competitive analysis in sales—evaluating strengths, weaknesses, and market positioning.
• Re-designing the selling process for success—introducing innovative frameworks:
• Value-added selling—creating unique customer benefits.
• New business development framework—structuring outreach and engagement.
• DART model—Dialogue, Access, Risk assessment, Transparency.
• Developing key performance indicators (KPIs)—measuring business performance effectively.
• Using the Balanced Scorecard for tracking business growth.
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• Case Study: How organizations successfully redesigned their sales processes.
Understanding the selling process—key phases and terminology.
• Competitive analysis in sales—evaluating strengths, weaknesses, and market positioning.
• Re-designing the selling process for success—introducing innovative frameworks:
• Value-added selling—creating unique customer benefits.
• New business development framework—structuring outreach and engagement.
• DART model—Dialogue, Access, Risk assessment, Transparency.
• Developing key performance indicators (KPIs)—measuring business performance effectively.
• Using the Balanced Scorecard for tracking business growth.
•
• Case Study: How organizations successfully redesigned their sales processes.
Will I receive course materials?
Yes, high-quality documentation is provided to all delegates.
Do you issue certificates?
An accredited Certificate of Completion is awarded upon successful completion.
What are the course timings?
09:00–12:45 or 13:00–17:00.
How do I register and pay?
Complete the registration form on the course page and select your preferred payment method.
What is your cancellation policy?
14 days from booking for a full refund or free transfer; exceptions apply on medical grounds.
Do you offer airport transfers?
Yes, airport pick-up and drop-off to/from the hotel can be arranged.
CONSULTING SERVICES
Tailored solutions for sustainable growth
At Regent Training Centre, we deliver consultancy services designed to help organisations overcome challenges and achieve sustainable growth through practical and results-driven strategies.
