STYLE GUIDE BEST PRACTICES FOR LOGO, FONT, AND COLOR USAGE
PRIMARY LOGO
STACKED
HORIZONTAL
PRIMARY LOGO
BLACK & WHITE
STACKED
HORIZONTAL
ALTERNATE LOGOS
REVERSED STACKED
REVERSED HORIZONTAL
ALTERNATE LOGOS
BLACK & WHITE REVERSED
REVERSED STACKED
REVERSED HORIZONTAL
LOGO CLEARANCE
No matter what size the logo is, the minimum clear space to isolate the logo from competing graphic elements can be determined by using the height of the “L” in “Light” as a spacer.
ALWAYS LEAVE ENOUGH CLEAR SPACE AROUND THE LOGO.
SMALLEST SIZE
200 PX WIDTH OR 2.0 INCHES WIDTH
LOGO / USAGE RULES
DON’T REARRANGE THE LOGO PARTS
DON’T OUTLINE THE LOGO
DON’T TILT THE LOGO
DON’T USE THE DARK LOGO ON A DARK BACKGROUND
DON’T SQUEEZE OR SQUISH THE LOGO
DON’T USE UNAPPROVED BRAND COLORS
BRAND FONTS
HEADERS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz 0123456789 .,?!(@+=/*)$%&
BODY COPY
GOTHAM BOOK
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce rutrum at leo at aliquam. Etiam id metus et elit porttitor sodales. Cras sagittis tincidunt nisi nec scelerisque. Etiam in imperdiet lorem. In hac habitasse platea dictumst. Phasellus ac imperdiet augue. Maecenas aliquet dolor a porta feugiat. Aliquam erat volutpat. Aenean lacinia mauris et massa consectetur gravida. Ut aliquet arcu tellus, ac blandit dui luctus ut. Donec posuere neque augue. Aenean rhoncus tempor dui nec dapibus. Nullam vulputate lacinia turpis congue congue.
BRAND COLORS
C-18 M-100 Y-90 K-8
R-236 G-33 B-47
#BD212F PANTONE 200C
PRIMARY COLOR PALLETE
C-70 M-66 Y-65 K-73 R-35 G-33 B-33 #232121 PANTONE BLACK C
C-60 M-51 Y-51 K-20 R-102 G-103 B-102 #666766 PANTONE 4195C
C-0 M-73 Y-2 K-0
R-242 G-105 B-52 #F26934 PANTONE 165C
ICON GRADIENT CENTER COLOR
BRAND PHOTOGRAPHY
