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A FAMILY-0WNED PUBLICATION SERVING THE AUSTIN METRO AREA AND SURROUNDING CITIES VOLUME 28, ISSUE 4 |
REALTYLINE.US
AUGUST 2023
Back-to-School Tips: Connecting with Families
Stanberry REALTORS applauds JOHN ROSSHIRT on his well-deserved appointment as the 2024 Chair of the National Association of REALTORS Sustainability Advisory Group.
WCREALTORS: Get ready, we’ve officially dubbed September TOURNAMENT MONTH at WCREALTORS!
By Tawanna Carver, associate publisher
A
s summer vacation winds down and the scent of sharpened pencils fills the air, it’s the perfect moment to explore the exciting realm of back-to-school marketing. Just like kids preparing for a new school year, families are often on the hunt for a new place to call home. As real estate agents, we’re constantly adapting to the ever-changing needs of our clients. The backto-school season presents a unique opportunity to connect with families in search of their dream homes. With the anticipation of a new school year in the air, here are some insightful back-toschool marketing ideas and valuable tips to help fellow real estate agents effectively engage with families during this pivotal time.
Leverage the Appeal of School Proximity Families often prioritize the proximity of
quality schools when house hunting. To resonate with these families, arm yourself with knowledge about the schools in your market. Familiarize yourself with their academic strengths, extracurricular activities, and educational philosophies. As you showcase homes, emphasize the convenience of living near exceptional schools. Highlight how this proximity can enhance their children’s educational journey while simplifying their daily routines.
Curate Listings with Family Focus Tailor your listings to cater to the unique needs of families. Consider properties that feature spacious backyards for play, dedicated study areas for homework, and communal spaces that encourage family bonding. By curating listings that resonate with family-oriented needs, you position yourself as an agent who understands and caters to the aspirations of modern families.
Elevate Virtual Tours for Families Incorporate technology to offer families a comprehensive view of potential homes. Virtual tours provide a dynamic way to immerse families in the property, showcasing its features and layout. Take this a step further
by crafting virtual tours that highlight homes in close proximity to schools. This personalized touch allows families to envision their daily routines and the convenience of their new location.
Collaborate with Local Schools Strengthen your community ties by collaborating with local schools. Participate in school events like open houses, fundraisers, and parent-teacher conferences. Set up information booths to showcase your expertise in family-oriented housing. Engage with parents and educators to build rapport and establish yourself as a valuable resource within the community.
Austin Board of REALTORS: This week’s episode of Driving It Home is LIVE! Watch now.
Ease the Moving Transition Moving during the school year can be overwhelming for families. Position yourself as an expert who can ease their transition by providing valuable moving resources. Offer guidance on changing schools, adapting to a new environment, and making the move a seamless experience for parents and children alike.
Designate Study-Friendly Space Back-to-School: continues on page 10
Champions School of Real Estate: Learn real estate secrets in “Master Your Real Estate Game in 90 Minutes” with The Trey Stone. Discover insights in this intensive course from Aug 16 - Nov 15, 2023. Enroll for real estate success! Sign up here.
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