SOHO Home 401
PREPARED FOR WAYNE CHEN
Table of Contents
Introducing Your Real Team
Marketing Your Home
Pricing Your Home
Representing Your Home
Your Real Team
Your Listing Team
Kirkland native Sally LaFramboise has an exceptional talent for making her clients feel educated, empowered, and supported throughout their home sale or search. She’s incredibly responsive, professional, and knowledgeable. With her lifelong passion for homes and talent for helping people, Sally believes that real estate is more than a job — it’s her true calling. No matter her clients’ goals, she’s dedicated to cultivating trust and long-term relationships by creating the best possible experience.
Broker
Sally Gage
Jason Foss
Founder | Partner
With nearly 20 years of local experience and over half a billion in sales, Jason Foss is a recognized expert in urban properties. He has sold some of the most significant new construction condominium properties in the Northwest, while also earning accolades for his dedication to providing extraordinary service to his resale clients.
Experience, Accolades & Education
Original Listing Broker for Bellevue Towers
Top Condo Resale Broker in Bellevue 2019-2024
Managing Broker
Co-Chair, Seattle Condo Network
Member, Forum XXII
Certified New Home Sales Professional Member, Seattle King County Realtors
MBA, University of Southern California
Executive Client Manager
CC was born and raised on Mercer Island and is a third generation Islander. It’s been her dream to work in real estate since she was in high school. CC graduated from Texas Christian University (TCU) with a Bachelor’s in Business Administration in Marketing.
Cienna Ciobanu
The power of partnership: Real Residential is a true collaborative of industry leaders in Seattle and on the Eastside. Every client we serve has the support of not only the Broker they entrust on their sale but also benefit from the creativity, advocacy, and reach of the top Brokers in the region.
A Real Difference
Comprised of 28 industry professionals including an unprecedented 8 of the region’s top-producing brokers, Real Residential continues to set records in sales price and sales volume.
The Real Duty of Care
• Every person deserves honesty. We promise that honesty will be at the core of every communication we have with our clients.
• We promise to elevate our client over any self-interest.
• We promise to advise and educate.
• We promise to treat our clients’ home as though it were our own.
• We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home.
• We promise that any request from our client will be answered honestly and timely.
• We promise to treat our fellow broker colleagues inside and outside of Real with care and consideration.
• We promise to be REAL.
We absolutely love what we do. Our team’s residential success is deeply rooted in our relationships with colleagues, clients, and trusted advisors. We firmly believe that our commitment to collaboration, customer service, and market specialization is what sets us apart from our competition.
What Our Clients Are Saying
“We absolutely loved working with Jason and entrusted him to help with two major real estate transactions over the last six months. We loved the fact that he strives to provide the best possible experience and establish a long term business relationship rather than making a quick buck.”
Dinesh & Neelam
“We are over the moon with our experience with Jason. He is professional, honest, hard-working, timely, detail-oriented and put things into perspective. Not only did he list our home, but also represented us in the purchase of our new home, too. Both transactions were seamless.”
Ray & Ann
“After buying and selling numerous homes due to company relocations, I can say that Jason is the best realtor I have ever used. He took care of every detail at all stages of the process. He went above and beyond so many times, from negotiations, to the closing, to helping arrange a realtor in another city for my daughter. Even a year later, we asked for assistance finding the right
Bob & Beverly
“Jason’s execution was flawless. His deep knowledge of the market and diligence in maximizing the value of our property was unparalleled. He clearly deserves more than five stars.”
Touk & Spy
“Working with Jason Foss was the best decision we made once we decided to put our condo on the market. From our first meeting to our last, he was ceaselessly professional, knowledgeable, and just a pleasure to work with. Jason is deeply knowledgeable about the market, strategic in his approach to pricing and marketing, a creative problem solver, and incredibly responsive. Jason is an outstanding broker who we recommend without reservation. The sale of our condo was our ninth real estate transaction and one of only two that we can say were done with the highest level of professionalism and with a terrific outcome. To top it all off, he has a wonderful sense of humor and is so much fun to work with!”
Norman & Mito
“There are not enough stars to rate the expertise, professionalism and integrity manifested in any transaction under the care of Jason Foss.”
Jim
Marketing Your Home
Marketing Approach
PREPARING FOR MARKET
In achieving a successful sale, preparing the home with an eye towards buyer needs, wants, and desires is at least as important to success as competitive pricing and a compelling marketing program.
MAINTENANCE, REPAIRS AND LANDSCAPING
Addressing needed maintenance, repairs and landscaping up front will make your property more appealing and remove potential obstacles to a sale.
STAGING / EDITING FURNISHINGS & BELONGINGS
When prospective buyers evaluate a home, they seek a space that they can make their own. Staging can dramatically impact the perceived appeal of your property, even if we just edit and arrange your own furnishings.
PHOTOGRAPHY AND OTHER ASSETS
A strong marketing program starts with great marketing assets including photography and/or video that highlight the positives of the property and inspires the prospective buyer to visit in person. In addition, floor plans, renderings, and other resources may be useful to develop in support of the marketing program.
Marketing Approach
MARKETING
A compelling marketing program is grounded in a combination of great imagery and messaging that highlights the key selling points of a property which are then delivered via a targeted communication plan inspiring prospective buyers to visit the property in person.
PRINT COLLATERAL
Custom printed collateral piece featuring professional photography and property details on premium paper stock.
SIGNAGE
Interior signage to highlight key features of the property.
Email campaign to top area brokers and client database.
WEBSITE
Custom property website featuring professional photography, property details, and floor plan.
MAIL CAMPAIGN
Just listed postcard to nearest 100 neighbors minimum.
OPEN HOUSE
Launch weekend open house to facilitate easy access for the prospective buyers with the most interest.
Marketing Approach
MARKETING (CONT’D)
INTERACTIVE FLOOR PLAN
Property floor plan with photo location walkthrough
CINEMAGRAPH
AI generated video-style photo presentation
ADVERTISING / PROMOTION
• Listed as a featured property on www.realresidential.com and www.jasonfossproperties.com.
• Promoted via organic and paid Facebook and Instagram posts.
• Advertised on Homes.com, the second largest and fastest growing real estate portal. The promotional program includings featured placement on condo building and neigborhood pages, plus advertising retargeting across the internet, Facebook and Instagram.
• Syndicated to all major local real estate sites: Realtor.com, Zillow, Redfin, Compass, etc.
Pricing Your Home
Pricing Approach
MARKET TRENDS
A data driven analysis of market trends is a critical part of the pricing approach, in particular for those cases where like-forlike comparable sales may not be readily available.
For our analysis, we looked at Kirkland non-waterfront condos between 1,000sf - 2,000sf priced above $1,000,000 with the respect to the following trends:
Sales volume
Pricing per square foot
Days on market
List to sales price ratio
Months of inventory
Jason Foss
Location: Kirkland-Bridle Trails (560)
Property Types: Condo - All Property Statuses - Non Waterfront - All PropertiesAll Lot Sizes - All Properties
Price Range: $1,000,000 - No Limit
Bedrooms: 2 - No Limit
Half Baths: 0 - No Limit
SQFT Range: 1000 - 1999
Full Baths: 0 - No Limit
Year Built: 0 - No Limit
Number of Homes For Sale vs. Sold vs. Pended (Mar. 2025 - May. 2026)
Facts
Location: Kirkland-Bridle Trails (560)
Property Types: Condo - All Property Statuses - Non Waterfront - All PropertiesAll Lot Sizes - All Properties
Price Range: $1,000,000 - No Limit
Bedrooms: 2 - No Limit
Half Baths: 0 - No Limit
Jason Foss
SQFT Range: 1000 - 1999
Full Baths: 0 - No Limit
Year Built: 0 - No Limit
Months of Inventory Based on Closed Sales (Mar. 2025 - May. 2026)
Jason Foss
Location: Kirkland-Bridle Trails (560)
Property Types: Condo - All Property Statuses - Non Waterfront - All PropertiesAll Lot Sizes - All Properties
Price Range: $1,000,000 - No Limit
Bedrooms: 2 - No Limit
Half Baths: 0 - No Limit
SQFT Range: 1000 - 1999
Full Baths: 0 - No Limit
Year Built: 0 - No Limit
Average Price per SQFT (Sold) (Mar. 2025 - May. 2026)
Jason Foss
Location: Kirkland-Bridle Trails (560)
Property Types: Condo - All Property Statuses - Non Waterfront - All PropertiesAll Lot Sizes - All Properties
Price Range: $1,000,000 - No Limit
Bedrooms: 2 - No Limit
Half Baths: 0 - No Limit
SQFT Range: 1000 - 1999
Full Baths: 0 - No Limit
Year Built: 0 - No Limit
Avg CDOM & SP/Orig LP % (Mar. 2025 - May. 2026)
Pricing Approach
ALGORITHMS
Although we do not utilize third-party algorithm based automated valuations as part of our pricing recommendations, we understand that you or the future buyer may be referencing such valuations. We have included three commonly used valuations here: REDFIN
$1,281,140 ZILLOW
$1,331,140 CHATGPT
$1,295,000
Pricing Approach
COMPARABLE SALES
In developing our pricing recommendations, we evaluate the most comparable properties on the market currently, recently sold or which failed to sell.
Single Family Multiline
511 7th Ave #1, Kirkland, WA 98033
MLS#: 2330918
Status: CA
Area: 560 Stat Dt: 09/04/2025
Sub Prop: Condominium
Community: Kirkland
Style Code: 32 - Townhouse
Project: Soho
Beds: 2
List Price: $1,099,800
Office: Windermere Real Estate Central
Phone: (425) 823-4600 x668
Broker: Clive Egdes Phone: (206) 251-1680 (Home)
Co-Broker: Julie Taylor
Dues: $1,028.00 M Phone: (425) 260-6182 (Home)
Baths: 2.25 Yr Built: 2000 PTS: (206) 251-1680
Prk Spc: 2
SqFt: 1,553
Compensation: 3%
View: Territorial
Fireplcs: 1
Price/SF: $708.18
CDOM: 182
Tax Yr: 2024
Key: Appointment, MLS Keybox, ShowingTime Offers: Seller intends to review offers upon receipt
511 7th Ave #102, Kirkland, WA 98033
MLS#: 2343718
Status: S
Area: 560 Stat Dt: 04/24/2025
Owner: Jeremy Grubaugh
Occ Type: Vacant
Tax ID: 7853450310
Ann Tax: $8,832.00
List Price: $1,050,000
Sold Price: $1,040,000
Sub Prop: Condominium Office: Redfin
Community: Moss Bay
Style Code: 30 - Condo (1 Level)
Project: Soho
Beds: 2 Dues: $914.28 M
Phone: (425) 418-7628
Broker: Paul Siemering Phone: (206) 227-6776 (Cellular)
Baths: 1.75 Yr Built: 2000 PTS: (000) 000-0000
Prk Spc: 2
SqFt: 1,382
Compensation: 2.5%
Fireplcs: 1
Price/SF: $752.53
CDOM: 6
Tax Yr: 2024
Owner: Brent Brian Ellis
Occ Name: Vacant
Occ Type: Vacant
Tax ID: 7853450340
Ann Tax: $8,087.00
View: Territorial Key: Appointment, MLS Keybox, ShowingTime, Vacant Offers: Seller will review offers on Offer Review Date (or sooner) - 03/25/2025
511 7th Ave #405, Kirkland, WA 98033
MLS#: 2243366
Status: S
Area: 560 Stat Dt: 07/13/2024
Sub Prop: Condominium
Community: East Of Market
Style Code: 30 - Condo (1 Level)
Project: Soho condo
Beds: 1
List Price: $695,000
Sold Price: $695,000
Office: Ensemble
Phone: (206) 999-2568
Broker: Kelly Zuger
Phone: (206) 930-7797 (Cellular)
Co-Broker: Kurt Genkin
Dues: $507.00 M Phone: (206) 600-8251 (Cellular)
Baths: 1 Yr Built: 2000 PTS: (206) 930-7797
Prk Spc: 1
SqFt: 830
Compensation: 3%
View: Territorial
Fireplcs: 1
Price/SF: $837.35
CDOM: 2
Tax Yr: 2023
Key: MLS Keybox, ShowingTime, Vacant
Offers: Seller intends to review offers upon receipt
511 7th Ave #406, Kirkland, WA 98033
MLS#: 1376465
Status: S
Area: 560 Stat Dt: 12/08/2018
Sub Prop: Condominium
Community: East Of Market
Style Code: 30 - Condo (1 Level)
Project: SOHO
Beds: 2
Dues: $517.00 M
Baths: 1.75 Yr Built: 2000
Prk Spc: 2
SqFt: 1,250
Compensation: 3
View: City
Key: Call Listing Office
Fireplcs: 1
Price/SF: $692.00
CDOM: 12
Tax Yr: 2018
Offers: Seller intends to review offers upon receipt
Owner: Andrew Royal
Occ Name: vacant
Occ Type: Vacant
Tax ID: 7853450570
Ann Tax: $4,079.00
List Price: $880,000
Sold Price: $865,000
Office: Coldwell Banker Bain
Phone: (425) 454-0470
Broker: Hanafi Libman
Phone: (206) 930-0247 (Cellular)
PTS: (000) 000-0000
Owner: Normann
Occ Type: Owner
Tax ID: 7853450580
Ann Tax: $5,736.00
Pricing Approach
REFERENCE DATA POINTS
In addition to looking at market trends, we also took a deeper dive into the data in order to highilight some keys information to take into account as part of the pricing analysis.
Unit 406, the last top floor 2 bedroom unit with vaulted ceilings to sell at SOHO, closed at a price 3.26 times higher than the original purchase price back in 2019. If we apply a similar ratio to the original purchase price for Unit 401, the indicated value would be around $1,594,000.
Unit 102, the last 2 large bedroom unit to sell at SOHO, closed at a price 3.06 times higher than the original purchase price in 2025. If we apply a similar ratio to the original purchase price for Unit 401, the indicated value would be around $1,506,000.
Unit 405, the last top floor 1 bedroom unit with vaulted ceilings to sell at SOHO, closed at $695,000 or $837/sf. If we apply that price per square foot to the square footage of Unit 401, the indicated value would be $1,302,000. If we apply the ratio as above you get a price of $1,663,000.
In the past year for Kirkland 2 bedroom condos larger than 1,000sf, there is only 1 sale (out of 29 total) priced above $900/sf that was not either new construction or had lake views. The indicated value of Unit 401 at $900/sf would be $1,400,000.
Single Family Multiline
832 Lake St S, Kirkland, WA 98033
MLS#: 2513027
Status: S
Area: 560 Stat Dt: 05/22/2026
Sub Prop: Condominium
List Price: $1,566,550
Sold Price: $1,522,750
Office: Windermere Real Estate/East Community: Downtown Phone: (425) 455-9800 x5041
Style Code: 30 - Condo (1 Level)
Project: Alpha Reach
Beds: 3
Broker: Amy Alpeza Phone: (206) 601-5041 (Cellular)
Dues: $666.00 M
Baths: 1.75 Yr Built: 1980 PTS: (000) 000-0000
Prk Spc: 4
SqFt: 1,636
Compensation: 3%
Fireplcs: 1
Price/SF: $930.78
Owner: Joanne Skievaski
Occ Type: Vacant
CDOM: 269 Tax ID: 019241-0080
Tax Yr: 2026 Ann Tax: $13,360.00
View: City, Lake, Mountain, Territorial Key: Appointment, MLS Keybox, ShowingTime, Vacant
Offers: Seller intends to review offers upon receipt
410 2nd St #A, Kirkland, WA 98033
MLS#: 2489122
Status: S
List Price: $1,529,950
Area: 560 Stat Dt: 04/28/2026 Sold Price: $1,450,000
Sub Prop: Condominium
Office: Keller Williams Eastside
Community: Downtown Phone: (425) 285-3200
Style Code: 30 - Condo (1 Level)
Project: Kirkland Condo
Beds: 3
Broker: Robert Richey Phone: (206) 372-8042 (Cellular)
Dues: $974.79 M
Baths: 2.25 Yr Built: 1999 PTS: (206) 372-8042
Prk Spc: 2
SqFt: 1,768
Compensation: 2%
View: Mountain, Territorial
Fireplcs: 1
Price/SF: $820.14
CDOM: 158
Tax Yr: 2025
Key: Appointment, MLS Keybox, ShowingTime, Vacant
Offers: Seller intends to review offers upon receipt
520 6th Ave #2001, Kirkland, WA 98033
MLS#: 2396515
Status: S
Area: 560 Stat Dt: 08/18/2025
Sub Prop: Condominium
Owner: Barbara A Burnett, Survivors Trust
Occ Name: Vacant
Occ Type: Vacant
Tax ID: 3885750010
Ann Tax: $8,283.00
List Price: $1,495,000
Sold Price: $1,450,000
Office: Ewing & Clark, Inc.
Community: Downtown Phone: (206) 322-2840
Style Code: 30 - Condo (1 Level)
Project: 520 Sixth Ave
Beds: 2
Broker: Kristine E. Losh Phone: (206) 953-6786 (Cellular)
Co-Broker: Marie Dennis
Dues: $1,390.36 M Phone: (253) 370-3733 (Cellular)
Baths: 1.75 Yr Built: 1998 PTS: (206) 953-6786
Prk Spc: 2
SqFt: 2,080
Compensation: 2.5%
Fireplcs: 1
Price/SF: $697.12
CDOM: 35
Owner: Gerald S Ostroff
Owner 2: Sandra Ostroff
Occ Name: Ostroff
Occ Type: Owner
Tax ID: 257022-0060
Tax Yr: 2025 Ann Tax: $9,931.00
Key: Appointment, Call Listing Office, MLS Keybox
Offers: Seller intends to review offers upon receipt
Single Family Multiline
501 Kirkland Ave #201, Kirkland, WA 98033
MLS#: 2514430
Status: S
Area: 560 Stat Dt: 06/09/2026
Sub Prop: Condominium
List Price: $1,295,000
Sold Price: $1,245,000
Office: Windermere Real Estate/M2, LLC
Community: Downtown Phone: (425) 776-9580
Style Code: 30 - Condo (1 Level)
Project: Brightwater
Beds: 2
Broker: Teresa Sifferman Phone: (206) 228-9840 (Cellular)
Dues: $848.00 M
Baths: 1.75 Yr Built: 1991 PTS: (206) 228-9840
Prk Spc: 2
SqFt: 1,558
Compensation: 2.5%
Fireplcs: 1
Price/SF: $799.10
CDOM: 10
Tax Yr: 2025
View: Lake, Mountain, Territorial
Key: Appointment, MLS Keybox, ShowingTime, Vacant
Offers: Seller intends to review offers upon receipt
Recent: 06/09/2026 : Sold : P->S
520 6th Ave #2001, Kirkland, WA 98033
MLS#: 2396515
560
S
Dt: 08/18/2025
Owner: Phil Sifferman
Owner 2: Neda Rojic
Occ Type: Vacant
Tax ID: 1112850130
Ann Tax: $7,786.00
$1,495,000
Price: $1,450,000
Sub Prop: Condominium Office: Ewing & Clark, Inc.
Community: Downtown Phone: (206) 322-2840
Style Code: 30 - Condo (1 Level)
Project: 520 Sixth Ave
Beds: 2
Broker: Kristine E. Losh Phone: (206) 953-6786 (Cellular)
Co-Broker: Marie Dennis
Dues: $1,390.36 M Phone: (253) 370-3733 (Cellular) Baths: 1.75 Yr Built: 1998 PTS: (206) 953-6786 Prk Spc: 2 Fireplcs: 1
SqFt: 2,080
Price/SF: $697.12
Compensation: 2.5% CDOM: 35
Tax Yr: 2025
Key: Appointment, Call Listing Office, MLS Keybox Offers: Seller intends to review offers upon receipt
520 6th Ave #4003, Kirkland, WA 98033
Owner: Gerald S Ostroff
Owner 2: Sandra Ostroff
Occ Name: Ostroff
Occ Type: Owner
Tax ID: 257022-0060
Ann Tax: $9,931.00
MLS#: 2485453 Status: P List Price: $995,000
Area: 560 Stat Dt: 06/04/2026
Sub Prop: Condominium
Office: Windermere West Metro
Community: Downtown Phone: (206) 935-7200
Style Code: 30 - Condo (1 Level)
Project: 520 6th Ave
Beds: 2
Broker: Monica Ulmer
Phone: (206) 619-6173 (Cellular)
Co-Broker: Julia Tsurusaki
Dues: $1,215.83 M Phone: (206) 778-5859 (Cellular)
Baths: 1.75 Yr Built: 1998 PTS: (000) 000-0000
Prk Spc: 2
SqFt: 1,752
Compensation: 2.5%
Fireplcs: 1
Price/SF: $567.92
CDOM: 77
Tax Yr: 2026
View: City, Lake, Mountain, Partial
Key: Appointment, MLS Keybox, Vacant, ShowingTime
Offers: Seller intends to review offers upon receipt
Recent: 06/04/2026 : Pending : A->P
Owner: Carol Ulmer
Occ Type: Vacant
Tax ID: 257022-0180
Ann Tax: $10,291.69
Value Range & Suggested Pricing
CONSERVATIVE
$1,350,000 ($868/sf) - $1,400,000 ($900/sf)
LOW MARKET
$1,400,000 ($900/sf) - $1,450,000 ($932/sf)
HIGH MARKET
$1,450,000 ($932/sf) - $1,500,000 ($965/sf)
AGGRESSIVE
$1,500,000 ($965/sf) - $1,550,000 ($998/sf)
The suggested list price is $1,500,000, but offers in the market range should be given consideration even early in the listing.
Representing Your Home
Results Oriented Compensation
FOR SALE FEE PROPOSAL
Our compensation is structured as a success fee and we are only paid once your home has been successfully sold.
LISTING SIDE COMPENSATION
Listing broker is to be paid a 2.5% fee.
BUYER SIDE COMPENSATION
Buyer’s broker is to be paid a 2.5% fee.
INCLUDES
All activities described in the marketing section of the proposal.
Vendor coordination related to repairs, cleaning, furniture removal, and staging (as needed). Actual out-of-pocket costs to be paid by seller.
$3,500 closing credit to be paid via a commission reduction at closing to partially offset seller’s property preparation expenses.
Transaction Milestones
While every transaction is unique, the following timeline hightlights the most common milestones.
POSITION
Evaluate comparable homes
Analyze market trends
Develop competitive list price
PREPARE FOR MARKET
Finalize marketing strategy
Execute listing paperwork
Complete property preparations (i.e. repairs, landscaping, and staging)
LIST
Launch on MLS and syndicated real estate websites
Network with key agents
Conduct open house(s)
MARKET
Print marketing collateral
Launch custom website
Execute targeted mail, email, social media and paid advertising
SHOW AND UPDATE
Follow up with brokers and prospective buyers for feedback
Provide regular clieint reports
Reassess market approach (as needed)
EXECUTE SALE
Negotiate offer to mutually accepted sale
Deposit earnest money
Complete contract milestones (financing, appraisal, inspection, etc.)
CLOSE
Sign closing documents
Record sale with county
Disburse sales proceeds
Next Steps
Here are the next steps to get ready for listing your home for sale.
SIGN LISTING AGREEMENT
Fill out and sign the listing agreement and related documents. These standard Northwest Multiple Listing Service (NWMLS) forms specify the terms under which we will list your home for sale, such as listing date, term and fee structure.
COMPLETE SELLER PROPERTY DISCLOSURE FORM
This Washington State real estate form provides prospective buyers with information about the condition of your property and related issues.
ORDER RESALE CERTIFICATE
This document is prepared by the HOA and provides prospective buyers with information about the property, including the budget, reserve study, rules and regulations, and declaration.
PREPARE HOME
Complete any required repairs, landscaping, or staging as needed.
COMPLETE PHOTOGRAPHY
Take professional marketing photos used for the website and marketing collateral.
