REAL STANDARDS HANDBOOK
THE REAL DUTY OF CARE
Every person deserves honesty We promise that honesty will be at the core of every communication we have with our clients
We promise to elevate our client over any self-interest We promise to advise and educate
We promise to treat our clients’ home as though it were our own
We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home
We promise that any request from our client will be answered honestly and timely
We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration
We promise to be REAL
OUR MANIFESTO
For most of us, a house is our single-greatest financial asset But a house is more than a structure for shelter and space it’s often also a home, and home is one of the most emotional assets we can own
The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty especially in a competitive market like the Seattle metro Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity Most of the time, the difference between a bad experience and a good one is the team supporting you
Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation For us, duty of care is a standard of how you treat people, and it starts with honesty Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you ’ re a family member Honesty means telling you what you need to hear, not just what you want to hear Honesty means doing everything in our power to make your dreams come true
Honesty means being real And we promise to be real with you
SCARCITY VS. ABUNDANCE REAL
If you believe the supply of buyers and sellers in need of full-service, professional representation is unlimited, then you are in the right place
Your fellow Real Broker’s client is also your client Your listing is also your fellow Broker’s listing The client wins when we remove limitations on their exposure or opportunities
Your client may require your assistance in a market that is not your core competency Your number one priority is to pair them with your colleague who is the authority of that market’s subject matter
Your work-product reflects on your fellow Real Broker Do your job for your client and for your colleague
The results will pleasantly surprise you
It is ok to say no to a client In fact, below are the core areas where you are required to say “ no ” :
When they ask you to sacrifice your ethics or duties for personal gain
When their home is not a product you believe that you can advocate for
When your client asks you to reduce your standards and limits your ability to provide the breadth of full service
STANDARDS
Every home should be co-listed unless Seller has expressed otherwise
26 If you don’t know the answer, do NOT guess Receive mentorship, research, verify, and advise
27 Before you write an offer for a client, you should know every form, the implications of an error on each form, the loopholes commonly used with such forms, and the protocols to take when a form has been altered by either party