With over 22 years of experience, Brad has consistently ranks as one of the top brokers in the entire industry He was a co-founder of NWG Real Estate in 2007 and the #1 producer for 11 consecutive years Brad's passion for client service inspired him to pioneer the “Client Care” program at NWG, which offers access to coordination of all home related needs to clients beyond the transaction In 2017, Compass Real Estate chose NWG as their primary launch partner, which was a testament to their success in the industry as well as universal respect from their industry peers and business leaders in the community
Brad’s business is relationship-focused, with the vast majority of his clients coming from personal referrals He believes in adding value to others first and placing his clients' best interests above all else, even if that results in advising against purchasing or selling a home Brad is proud of the collaborative culture he has fostered in the industry, and he believes that clients benefit most from a team of brokers matched for expertise, specialization, and personality fit
In his personal time, Brad enjoys spending time with his family and coaching his children's activities He is also an avid sports fan and proud supporter University of Washington athletics.
Team
KING COUNTY BY VOLUME
er in Seattle’s legal community, Tory understands the demands of working professionals and how service providers can facilitate creating opportunities for their clients As your trusted advisor, Tory will utilize her strong relationships within the real estate community to gain access to information, deep understanding of contracts in creating offer strategies and consistent ability to uncover what motivates the other parties to achieve your winning outcome
With Tory, you can expect a focused, engaging, personalized and efficient experience in purchasing or listing your home She prides herself in taking on burdens on behalf of her clients, such as scheduling and managing the painters, contractors, electricians and cleaners needed to prepare a home to be listed or proactively seeking answers to potential questions before those questions have crossed the client’s mind Creating efficiencies and taking on the stresses of buying or selling a home for her clients is the hallmark of Tory’s practice, and her support continues well beyond the end of a transaction
Ava Lang
EXECUTIVE CLIENT MANAGER
Growing up in the greater Seattle area, Ava has a deep appreciation for the diverse communities that the region has to offer In 2023, she graduated from University of Washington with a degree in Communication, minor in Business Administration, and certificate in Professional Sales Previously employed at Kemper Development Company as Retail Operations Coordinator, she learned the ins & outs of property management and class-A execution Ava is ecstatic to begin her new chapter at Real Ava supports Nick Glant and Brad Cahill as their Executive Client Manager and aims to deliver excellent client service and build life-lasting relationships with clients In her free time, Ava is an avid runner, who enjoys competing in half-marathon runs As well as enjoying all things involving sun, food, family and friends!
The power of partnership: Real Residential is a true collaborative of industry leaders in Seattle and on the Eastside. Every client we serve has the support of not only the Broker they entrust on their sale but also benefit from the creativity, advocacy, and reach of the top Brokers in the region.
The Real Duty of Care
Every person deserves honesty We promise that honesty will be at the core of every communication we have with our clients
We promise to elevate our client over any self-interest
We promise to advise and educate
We promise to treat our clients’ home as though it were our own
We promise to remain in our clients’ lives for anything they need that enhances their joy and convenience in their home
We promise that any request from our client will be answered honestly and timely
We promise to treat our fellow Broker colleagues inside and outside of Real with care and consideration
We promise to be REAL
2025BrokerageStats
554
$1B+
Homes Sold Volume Sold #1 Team in WA Voted by Real Trends
RealResidentialManifesto
$2.03M
Average Sale Price
For most of us, a house is our single-greatest financial asset But a house is more than a structure for shelter and space it’s often also a home, and home is one of the most emotional assets we can own
The process of buying or selling a home can feel daunting, and it’s frequently cloaked in mystery and uncertainty especially in a competitive market like the Seattle metro Mortgage interest rates are unstable, properties are scarce, and bidding wars are tense But even amidst the chaos, it can also be a journey of joy in which you dream of your new life or experience financial opportunity Most of the time, the difference between a bad experience and a good one is the team supporting you
Our team is a select, nimble group of experts focused on our local communities and intentional about slow growth so we can provide the best service to our clients We’re on a mission to redefine the duty of care in real estate to mean more than just legal obligation For us, duty of care is a standard of how you treat people, and it starts with honesty Honesty means educating you about market conditions (so you can make your best decision) and advocating for you like you ’ re a family member Honesty means telling you what you need to hear, not just what you want to hear Honesty means doing everything in our power to make your dreams come true.
Honesty means being real And we promise to be real with you
THE HISTORY OF
NWG is founded in Downtown Seattle
NWG expands to Bellevue/Eastside
NWG becomes #1 independent brokerage in WA with over $500 million sold annually
NWG selected by Compass as the Founding Team in WA
NWG is ranked #1 team in WA and #4 Nationally in WSJ
Real Residential is founded
Real Residential is ranked #1 team in WA and #6 Nationally in WSJ
The Community That Makes Us Real
Shaping the community around us is a key component of every broker’s mission at Real Residential. We are in a position where giving our time, money and resources to those in need is a privilege It has been our greatest honor to support the organizations below with the important work they are doing in King County year after year, always offering opportunities for our clients to join us in those efforts
MARY’S PLACE
Annual donation drive at Burke-Gilman Brewery where our clients join for an evening of music, food and meaningful participation We collected sheets, blankets, towels, maternity clothes, children’s books and hygiene kits
RAINIER SCHOLARS
We are proud sponsors of the Rainier Scholars program. In addition to financial support, we offer a summer intern program exclusively for these high school student Scholars who are interested in learning more about the residential real estate industry
YOUTHCARE
For over 15 years, the brokers of Real Residential have supported YouthCare by hosting an annual blanket and coat drive for clients and our community
UNIVERSITY DISTRICT FOOD BANK
Annual donation drive at Kraken Iceplex where our clients join for an evening of skating, food and games while raising money and collecting items for a great cause
The Real Difference
Your residential real estate needs are not taken lightly at Real Residential. Your Broker is part of a select team that is hyper-focused on delivering fiduciary service to you in your real estate endeavors Below are important examples of functionary brokerage services vs the fiduciary approach you receive with Real Residential
Marketing your Home
The quality of Real's representation of your home reflects you as the seller Because of that, we have curated an extensive marketing plan to ensure your home is shed in the best light.
Real Concierge Services
A Thoughtful Approach to Trusted Home Services
We understand that homeownership involves more than just buying and selling it’s about maintaining and enhancing your home over time. Whether you need a reliable cleaner, landscaper, electrician, or contractor, we ’ re here to personally connect you with our carefully vetted and trusted professionals who align with your needs
Our Commitment to You:
Personalized Recommendations | We take the time to understand your unique needs and match you with the best professional for your project We have personally vetted these professionals and worked with them firsthand to ensure reliability, saving you the hassle of searching online and trying to find someone yourself
A Trusted Network | We’ve built strong relationships with high-quality, vetted professionals across various home services to ensure reliability and excellence Ongoing Support | Our role doesn’t end with an introduction we ’ re here to check in, provide guidance, and ensure you ’ re satisfied
How It Works:
1 Reach Out | Let us know what you need help with, whether it’s a simple repair, deep cleaning, or a fullscale project
2 Personalized Connection | We’ll introduce you to a trusted expert from our database suited for your specific request
3 Continued Support | We stay connected to ensure everything runs smoothly and you ’ re happy with the results
Pre-listing Value add Services
Electrician Painter
Landscape
Handyman
Carpet cleaning
Staging
Power washing
House cleaning
Inspections
Plumber
We pair your home with the top stagers in the Northwest based on architectural style, budget, and Buyer profile partnering only with teams who also offer full interior design services A few of our preferred stagers below:
Seattle Staged to Sell
Experience Design
Project
Andrea Braund
Rosichelli Design
Zable Staging
Spade and Archer
Pure Home Studio
Draper Design
Jluxe Designs
Schooley & Co
Urban Design
Urban Domain
Decorus
Nob Hill Style
Upstaging
Onstage
Manifestaging
Stacey Lange
Professional Photography
We work with the best photographers in the PNW
Listing Website, Social, and Video
Your home will have a dedicated property website, video and a social post on our Real Residential Instagram account
Elevated Marketing Collateral
We create a suite of print marketing collateral to be featured at your home including a booklet or brochure, a feature sheet to showcase your homes best features, and a postcard sent out the nearest 100 neighbors.
Global Listing Syndication
By partnering with over 2,000 websites Worldwide, our listings get the same international exposure that larger companies falsely claim is their competitive advantage. The playing field is equal, but games are won at ground level, and that is where we excel.
INTRODUCING THE APP
We’re thrilled to announce the launch of the all‐new Real Residential App - your personal real estate concierge Whether you're buying, selling, or in need of helpful resources, the app is designed to simplify every step of the journey With smart search tools, full MLS access, real-time updates, and direct agent support, it’s like having a fullservice team in your pocket
Smart, Personalized Searches
Filter by budget, location, or lifestyle
Save custom searches and favorite listings in one organized place
Instant Notifications
Get real‐time alerts for new listings and updates on your saved properties
Full MLS Access
View Active, Pending, Sold, and Open House listings directly in the app
Seller and Buyer Tools
Receive guidance on pricing, staging, and marketing
Explore in‐depth neighborhood guides
Real Concierge Program
Gain exclusive access to our Real Concierge Program for trusted home‐improvement vendors
Investor Features
Find and evaluate potential investment properties
Leverage data‐driven ROI insights
Direct Agent Access
Call, text, or chat with a local expert right from the app
Privacy You Can Trust
Your data is protected and never shared without your consent
Notable Sales
A track record of success in comparable markets that showcases our expertise to sell your home with confidence
Bryant $1,040,000
Bryant $980,000
Hawthorne Hills $1,688,750
Laurelhurst $1,905,000
Hawthorne Hills $2,260,000
Laurelhurst $1,885,000
Specific Strategies for Your Home
PREPARATION
Landscape clean-up
Miscellaneous handyman repairs
Touch-up paint
Service furnace if it has not been in the past 6 months
Provide any documentation of sewer work or scope
Deep professional cleaning and window cleaning
Professional staging
Drone photography, aerial photography, and view photography
Pre-inspect the home to provide to prospective Buyers
NG STRATEGIES
200 homes (advocacy)
move-up buyers
media targeted ads
ct email to larger Broker database
ng of proximity to nearby amenities
APRIL 1-14
APRIL 6
APRIL 8
APRIL 9
APRIL 10-14
APRIL 15
APRIL 15
APRIL 15
APRIL 15
APRIL 16
APRIL 18-19
TBD
Listing prep
Pre-inspection and sewer scope
Staging installation
Daytime/twilight and aerial photography (Clarity NW)
Website and marketing design
Live on the multiple listing services
Luxury mailing to 200 homes announcing your listing
Email campaign to luxury agents and advocates
Initial social media launch
Broker’s open house
Public open house
Submission to Luxury Home Magazine, WAC Magazine, Mansion Global, Seattle Refined, Architectural Digest, Luxe Magazine, Puget Sound Business Journal
Communication
The key to a successful relationship during the transaction process begins and ends with communication Clear and timely communication can prevent misunderstandings, resolve conflicts, and ensure that all parties feel supported and are on the same page throughout the process Effective communication can also help streamline the transaction and make it more efficient, ultimately leading to a successful outcome for all involved
We use three different streams of communication:
Weekly Updates
Group text threads
Phone calls
Weekly Updates
Our weekly updates include a summary of the work completed during the week, any milestones achieved, and any upcoming tasks or deadlines It's also important to address any concerns or issues that may have arisen and discuss plans to address them
Your Home Valuation
We’ve compiled detailed comparable sales and local market insights to craft a comprehensive analysis to best position your home for an effective sales process
Dear Michael and Shadia,
Pricing a property and strategic positioning are the most important aspects of the marketing process and eventual sale, both upfront and when entrenched in negotiations When determining the correct price/strategy for your beautiful NE Seattle home, it is imperative to evaluate closely the targeted buyer, consumer trends within your specific neighborhood, and comparative prices of similar homes in the area Current inventory and market conditions in the pinpoint market (Bryant) and broader market are just as crucial to understanding the most appropriate sales price
Additionally, it is paramount to understand the demographics of NE Seattle buyers as well as the general driving factors within the neighborhood With this information, we can focus our marketing efforts towards a specific buyer We currently have reserved the website wwwBryantHomecom to adhere to the web nature of today’s home buyer For an example, please view one of our current listings at wwwStorybookLaurelhurstcom
While formulating a marketing plan, it is important to recognize that homes are both analytical and emotional purchases and we have a specific plan for how this home is presented to the market. Overcoming potential objections is part of our job and framing these attributes to achieve price premiums by educating and controlling the message to buyers and brokers is a key part of the process
Your home really lives well, and that’s something buyers will feel right away the moment they walk in Being tucked into one of the premier pockets of Bryant already sets a great foundation, but it’s the way the space has been utilized and cared for that really makes it stand out
The layout is incredibly efficient, and it just makes sense Natural light moves beautifully through the home, highlighting the hardwood floors and giving the main living spaces a warm, comfortable feel The brick fireplace adds a nice focal point and a bit of character that buyers are always drawn to
The kitchen has been thoughtfully updated in a clean, timeless way - granite surfaces, stainless appliances, and the subway tile backsplash all come together nicely It feels both functional and inviting, and it connects well to the rest of the home, which is something buyers really notice when they’re walking through.
Upstairs, having two bedrooms paired with a remodeled designer bathroom is a strong setup, especially for the likely buyer profile It feels polished and move-in ready without trying too hard, which is exactly what resonates in this segment
One of the more unique aspects of your home is the outdoor space Having two distinct areas gives buyers flexibility - whether it’s entertaining on the oversized deck or enjoying a quieter, more private setting on the north side of the home That kind of versatility is a big plus And the garage conversion into a fully functional gym is another great bonus that today’s buyers can really connect with
Then you layer in the walkability - being just blocks from Mioposto, Seattle Sunshine Café, Met Market, U Village - and it really rounds out the lifestyle component of the home. For a single professional or a young couple buying their first home, it checks a lot of important boxes
We feel really good about how the market will respond here The combination of location, layout, updates, and overall livability puts your home in a strong position, and buyers will recognize the value in what you ’ ve created
Pricing a home of this design, quality, and location within the Bryant is not a simple exercise It involves an understanding of the nuances of buyer preferences, home presentation, timing, proximity, like-kind sales, like-kind architectural/finish-level, lot preferences, and micro-community and comparable community data It also involves being able to place additional value on elements of the home that would not be recognized simply through “data”, specifically why your property exhibits certain qualities in Bryant that other homes, even in comparative neighborhoods and nearby, do not have
Below is a bulleted breakdown of the studies conducted in arriving at a price recommendation for 5501 37th Ave NE:
All Active/Pending Properties, NE Seattle (Area 710), $850,000 - $1,100,000
12 properties currently available
7 properties currently pending
Average price/SF listed is $533
Average price/SF pending is $517
Average DOM for active is #58
All Sold Properties, Past Year, Bryant, $850,000 - $1,100,000
17 sales averaging $546/SF
2 off-market sales
Average DOM is 16
General Notes/Algorithm Metrics
Tax Valuation: $867,300
Tax Valuation Range: $783,100 - $951,500
Zestimate: $924,300
Redfin: $954,006
Based on all this information, as well as other data not included in this analysis, we feel the home is firmly planted above $900,000 as a low-end price scenario – which likely only would occur if market conditions slow even further, interest rates rise, local tax policies are approved, economic issues, more inventory, etc In reviewing the more specific elements we are very confident in a price above that figure Once we establish our expected range, we look back at factors such as the community’s typical support of such price, the finishes and floor plan of the home as compared to the recent Bryant sales above $900,000 With those factors, we can then establish a more accurate price opinion
Equally important to our pricing analysis based on closed/pending sales is our ability to put ourselves in the shoes of a potential buyer There are currently 12 active homes in area 710 between $850,000 - $1,100,000 While we believe strongly in your home, this underscores how buyers are willing to be patient and wait for the right home if either pricing or quality of the home are misaligned
Based on what we have outlined in this report, it is our overall opinion that the market value of your home is between $915,000 - $935,000 If we were listing your property today, we would recommend pricing at $945,000 We would also likely recommend having a review date, however we will monitor the market closely and guide your decision making as we get closer to coming on the market The highest we would recommend would be just under $975,000 – however we do not advise listing at this price, as we enter a highrisk zone given the sensitivity of the market and other external market conditions and items we outlined in this presentation
We have specific plans to create a momentous presentation beyond pricing outlined in the attached proposal Some of these plans have already been discussed in person and we look forward to creating strong synergy to achieve a successful sale for your family!
We look forward to working with you toward a successful residential transition
Best Regards,
Brad Cahill Tory Frol Partner & Founder Broker
2069304503
2537323549
Results Oriented Compensation
Your home fits squarely into the coveted property that our team ex- cels at representing We are selective in the listings we represent and furthermore, we believe in customizing each fee structure based on fair compensation and incentive Below, you will find a fee proposal that balances ample fair compensation with incentive to perform
BUYER BROKERAGE COMPENSATION
2.5% of sales price
LISTING BROKERAGE COMPENSATION
2.5% of sales price
Real to credit $3,000 for listing preparations
INCLUDED IN OUR FEE
All marketing collateral, print & digital advertising, and rendering costs
Assistance in coordinating listing preparations and maintenance, ie landscape, repair items, floral display, cleaning, etc
Legal support on retainer of up to 5% of brokerage compensation Closing documentation, transition support, etc
Real Clients, Real Stories
“My wife and I have had 3 transactions with Brad, Tory and their team over the years Their market knowledge, integrity and communication style sets them apart from others Acting as true real estate consultants, they have always been balanced in their approach and provide context to decisions outlining both advantages and implications to any strategy While the value of real estate brokers is often marginalized, it’s critical having the best when transacting multi-million dollar properties As with any profession, value can vary significantly and when it comes to real estate representation, we trust no other than Brad and the Real Residential team”
Seattle Seller
“From the first moment I talked with Tory and Brad, I knew that they understood our unique home and our personal situation and needs, and that they would work with us in a flexible way Tory, Brad and Ava were very helpful and encouraging as we got the home ready to sell, and were very thoughtful and thorough in our discussions around pricing and marketing
What really stood out to me was their help in negotiating with the buyers I did not realize how much value they could bring to that part of the process I talked with other brokers, but I liked their professional and low-key approach I highly recommend them”
Seattle Seller
“When seeking a real estate broker, I think three things separate the best from the average:
1 Significant, hands on experience in the area and price range for your home
2 Elite negotiation and strategic sales skills
3 An uncanny eye for real estate, meaning someone who actually knows what buyers will like and don't like
I think the Real Residential team checks all of these boxes I truly believe hiring them to manage our sale was a game-changing financial decision for our family We aligned on a sales strategy that was months in the making, and was crafted to meet exactly what we needed, which was to maximize the return on our most valuable asset Their unique talent and eye for home presentation made all of the difference in our sale All of these factors combined created a wonderful real estate experience for us that exceeded all of our expectations As a bonus, Brad and Tory are just awesome people Going through the real estate grind is a hard and long process, and being able to spend it with people who genuinely care and are wonderful to be around makes it much more pleasant and manageable We will be lifelong clients!”
Seattle Seller
“Working with Brad and Tory was a very positive experience When we first met it was clear from the start that they were a great fit for us, and we felt confident with their knowledge and experience with the local market Our home was very special to us, and the effort and care they took, as well as the vendors they recommended to us, helped our listing to be presented beautifully The sale of our home was seamless They are very processoriented, which took so much weight off of our shoulders, as we didn’t feel the need to “ manage ” them, they had it covered! We wouldn’t hesitate to recommend them to our family and friends, or anyone looking for truly exceptional agents“
Seattle Seller
“Selling a home can be a daunting endeavor, but working with Tory, Brad, and their exceptional team made the process seamless and worry-free. We started the process almost a year before we listed our house, and from the outset, the team exhibited unparalleled professionalism, guiding us through each stage of the sale with expert advice and clear communication Their deep knowledge of the market, attention to detail, and ability to handle all aspects of the sale with minimal involvement on our part were truly impressive
What sets them apart is their exceptional ability to anticipate challenges and proactively address them so those issues never arise The team handled everything perfectly, whether it was preparing the home for showings, managing negotiations, or coordinating closing details We highly recommend their services to anyone seeking a smooth, successful real estate experience”
