Skip to main content

SoldbyLilyLuxuryMarketingBook

Page 1

DISCOVER A NEW LEVEL OF

MARKETING EXCELLENCE PRESENTED BY

LILY VALLARIO


A PREVIEW OF

LILY VALLARIO AND RE/MAX REALT Y GROUP


MEET L ILY V AL LAR I O The fact that Lily Vallario recently received a Lifetime Achievement Award in her field speaks volumes about her consistent success as a real estate professional covering the Washington D.C. Metropolitan Area. However, she prefers to measure that success by the satisfaction of her discerning clientele rather than by the over 800+ homes she has sold since embarking on her real estate career in 2004. Taking a personal interest in every client, she listens to their needs and concerns, analyzes every aspect down to the smallest detail, and proceeds to meet and exceed their goals and expectations. Lily’s marketing savvy also comes into play when she is selling homes. Not only is she knowledgeable in traditional forms of print, electronic, and internet advertising and marketing, she is also a Certified Home Stager. That means her clients’ homes are always presented in the most attractive, design-conscious way possible. Lily is also supported by a Full-Time Assistant, a Buyer Agent, a Marketing Specialist, and a Staging Crew. Her team offers exceptional service, support, and marketing that are second to none. Lily’s years of experience have made her an expert negotiator, so while her team performs many other tasks, she takes the reins when it’s time for contract negotiations. When negotiating the purchase or sale of a home, it pays to have in-depth knowledge of the local and regional real estate market. Lily’s market knowledge is unsurpassed because, as she says, “I breathe real estate. I’m immersed in it every day. I take the time to learn about the market so I can educate my clients and have a clear advantage going into each home search and transaction, and I am always by my clients’ side, protecting their interests through the entire process.” Whether the client is a first-time home buyer or seller, an affluent professional, or a seasoned investor, Lily offers a comprehensive package of expertise to ensure an efficient, expeditious transaction. In addition, she speaks Spanish fluently. That’s a real advantage in the diverse D.C. Metro marketplace. When not assisting clients, Lily enjoys spending her time with her husband and six children. Lily says, “We love trying new restaurants in town and discovering new foods and cuisines.” In addition, they enjoy boating from their home on the South River and entertaining friends and family in the summertime.


L I LY VAL LARIO REALTOR®, CLHMS, GUILD Team Leader

240.388.3507 Lily@SoldByLily.com www.SoldByLily.com

ME E T THE TE A M

Sophia Chedrauy Buyer Agent Specialist

Alberto Vallejo Transaction Coordinator

Laura Peluffo Client Care

RE/MAX Realty Group | 9711 Washingtonian Boulevard, 160 | North Potomac, MD 20878


F ULL S E RVI C E LUXU RY REAL E ST AT E When you hire Lily, she will become your home’s: MARKETING MANAGER

CLOSING MANAGER

• Showcasing your property with the finest marketing

• Providing information to the buyer in a timely manner

• Developing and implementing a fully-customized marketing plan

• Only accepting certified bank drafts

• Determining the best price in-line with market forces • Communicating regularly so you are informed LIAISON MANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority

• Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services


D E D I CAT I O N A N D CO MMI T MENT “Lily is very knowledgeable, very patient, accommodative to any situation. She is organized and very focused, anything and everything is doable with Lily and she will try everything in her capacity to achieve the best outcome. Her team is excellent in every dealing, selling our house was seamless and the process they took us through was effortless for us as they did all the work diligently and tirelessly, without any confusion. I will recommend Lily without a second thought. She is a one stop shop. She answered every question and never kept us waiting, always on time. Our experience will be one to remember and the best ever. We will always be thankful for the services that was rendered to us.” — Diana Somervell “Great service, above and beyond expectation. She successfully resolved every little issue we had during the process and made something that was supposed to be stressful, really pleasant. She provided good advice, which resulted in an acceptable offer within days of going into the market.” — Sergio and Clarissa

“I don’t even know where to begin! Lily and her team have been going above and beyond for our family in selling and buying homes. Lily is like family to us now. The way she treats her clients is so genuine and puts 100% effort into everything that she does. I can’t thank her enough for being the best Realtor ever. She pays attention to detail and overall my experience was amazing. I’ve already recommended her to all my friends and family to do business with her. If you’re still looking for a Realtor, look no further because Lily and her team are truly the best. Once again, thank you so much Lily and team!” — Jenny Carolina

“Lily is a great resource and very talented person. She knows her market areas well and goes above and beyond to bring a buyer quickly for the seller. Her vision onhome preparation and staging — getting the right appliances, selection of upgrades in the house, and doing whatever it takes to make a property the best for quick sale is an asset for any seller.” — 5-Star Zillow Review


RE/MAX R E A LTY G RO UP Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is key to maximizing the success of selling and buying a home. RE/MAX Realty Group is committed to supporting Lily Vallario and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community. RE/MAX Realty Group is the #1 Broker for closed sales volume in the D.C. Metro Area and offers its quality real estate services throughout its 8 offices and over 100 agents.

OUR PHILOSOPHY RE/MAX Realty Group is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.


LO C A L CO M M UNI T Y S UP P O RT RE/MAX agents are well known locally, nationally, and internationally for their involvement in community programs. They are committed to working in their local community, serving their clients’ real estate needs as well as being a part of the daily lifestyle.

CHILDREN’S MIR ACLE NETWORK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $160 million for the charity’s hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.


THE POWER OF

TH E RE /MAX NETWORK


RE/MAX L E A DS T HE I NDUST RY MARKET SHARE AND AGENT PRODUCTIVIT Y RE/MAX associates average more sales than any other real estate agents in the world. BR AND NAME AWARENESS RE/MAX Real Estate is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. ADVERTISING In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.

WEBSITE TR AFFIC AND ONLINE SEARCHES Remax.com is the highest visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages. PROFESSIONAL EDUCATION RE/MAX agents lead the industry designations, awards, and recognition.

in

professional

NUMBER OF COUNTRIES SERVED RE/MAX has a presence in over 100 countries with over 130,889 agents, and numerous partner organizations around the world.


IN ST I TU T E FO R LUXURY HO ME MARK ETING The Institute for Luxury Home Marketing is fully endorsed by RE/MAX Realty Group; their professional luxury real estate agents are encouraged to acquire their designation and become lifetime members. The Institute exists to provide resources, training, and guidance to their members. Their goal is to ensure that REALTORS® are able to provide high-quality service to discerning buyers and sellers of luxury homes.

TI

TU

T E F O R LU X U

H

O

M

G

IN

RY

S

The Institute is the premier independent authority in training and designation for real estate agents working in the luxury market. For agents working in the multi-million dollar market, an added recognition is awarded for members of the Multi-Million Dollar Guild.

E M TI ARKE

N


RE/MAX L E A DS T HE I NDUST RY Among the country’s largest real estate brokerages, RE/MAX agents average more home sales than agents at any other national real estate brand.1 18.0

TRANSACTION SIDES PER AGENT 1

16.0 14.0 12.0 10.0 8.0 6.0 4.0 2.0 0.0

TRANSACTION SIDES PER AGENT 1

U.S. TRANSACTION SIDES2

BRAND AWARENESS (UNAIDED)3

COUNTRIES & TERRITORIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

15.7

979,522

37.3%

110+

8,664

137,792

©2021 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2020, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2020; other competitor data is from company websites and industry reports. 1Except as noted below, transaction sides per agent are calculated by RE/MAX based on 2020 REAL Trends 500 data, citing 2020 transaction sides for the 1,711 largest participating U.S. brokerages. Coldwell Banker includes NRT/Realogy Brokerage Group. For the following competitors, averages were reported in the 2020 T360 Real Estate Almanac’s Top 20 Residential Real Estate Franchisors based on Transaction Sides, citing 2020 transaction sides: Berkshire Hathaway HomeServices, Realty ONE Group and Realty Executives. Berkshire does not include HomeServices of America. 2Totals for Sotheby’s, Realty Executives, Realty ONE, Compass, eXp Realty and HomeSmart are for residential transactions only while totals for all other brands include commercial transactions.3


R E / M AX OU TS E L LS T H E C O MP ETITION Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*

DOUBLE THE OTHERS

H I G H E R VO LU M E B Y F A R

RE/MAX agents averaged more than twice as many transaction sides as competitors.

RE/MAX agents averaged 67% more sales volume than the average for competitors.

*Based on 2021 REAL Trends 500 data, citing 2020 transaction sides and sales volume for the 1,753 largest participating U.S. brokerages (ranked by transaction sides). ©2021 RE/MAX, LLC. Each Office Independently Owned and Operated.


LO CAL E XP ERTS , GLO B A L LY C O NNEC T ED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 100,000 associates in over 100 countries, RE/MAX has the inside track on buyers and sellers around the globe.

THE WORLDWIDE RE/MAX NETWORK NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Anguilla • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • British Virgin Islands • Cayman Islands • Curaco • Dominica

• Dominican Repulic • Guadeloupe • Grenada • Haiti • Jamaica • Martinique • Puerto Rico • St. Barthelemy • St. Kitts & Nevis • St. Lucia • St. Maarten • St. Martin • St. Vincent • Trinidad • Turks & Caicos • US Virgin Islands SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Paraguay

• Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Armenia • Austria • Azerbaijan • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Cyprus • Czech Republic • England • Estonia • Finland • France • Germany • Greece • Hungary

• Iceland • Ireland • Italy • Kosovo • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • North Macedonia • Norway • Poland • Portugal • Romania • Scotland • Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Turkey • Ukraine

MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • United Arab Emirates AFRICA • Angola • Botswana • Cape Verde • Ghana • Kenya • Mauritius • Morocco • Mozambique • Namibia • Nigeria • Seychelles • South Africa

• Swaziland • Tanzania • Tunisia • Uganda • Zambia • Zimbabwe ASIA/PACIFIC • Australia • China • Guam • India • Indonesia • Japan • Malaysia • Mongolia • New Zealand • Philippines • Republic of Palau • Singapore • Republic of South Korea • Sri Lanka • Taiwan • Thailand


DE TERMINING THE

VALUE O F YOU R HOME


THE OB J E CT I V E Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery - determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of service. Expertise, strategy, and exceptional marketing to the right buyers are keys to maximizing the true value of your home.


D I S C OVE R A N E W LE VEL OF LUXURY

MAR K ET ING FO R YOU R HOME


M A R K E TI NG FO R M A X I M UM E X P OS URE Selling your home can be a very exciting experience, but it can also be an emotional one. As a REALTOR®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • • • • • • • • • • • •

Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Always prepare your home so that it is ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home


T H E W I NDOW OF OP PO R T UNI T Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

(Amount of Interest)

ACTIVITY

MAKING THE MOST OF INITIAL INTEREST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

(Weeks)

- Graphic for Illustrative Purposes Only -

11

12

13


M AR K E T ING YO UR LOC AT I O N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one homeowner’s displeasure can be another’s delight!


PR E P A R E TO PR E S E N T YO UR H O ME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sightlines, and shot in its best natural light, will speak volumes to the viewer before and after the home is visited.


PR O F E SS I O NAL AND ST R A TE GI C MAR K E T I NG Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS® listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. MARKETED

BY

L I LY VA L L A R I O 2 4 0 . 3 8 8 . 3 5 07 RE/MAX

R E A LT Y

GROUP

301 .921 .4500 WWW.SOLDBYLILY.COM

PUBLIC AND PRIVATE SHOWINGS Broker tours, Open Houses, and Caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LUXURY ADVERTISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. I will showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, and RE/MAX regional and global websites.


NETWORKING AND REFERR ALS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.

WEB EXPOSURE 95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.

CLHMS DESIGNATION AND MEMBERSHIP Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. My knowledge, expertise, and access to a unique and targeted network are second to none.

VIRTUAL TOURS / ONLINE VIDEO MARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.


PR O F E SS I O NAL P R I NTING A N D D I R EC T MAI L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within a 10-mile radius of their present home.

RE/MAX Realty Group 9711 Washingtonian Boulevard, 160 North Potomac, MD 20878

RE/MAX Realty Group 9711 Washingtonian Boulevard, 160 North Potomac, MD 20878

SPECIAL F E AT U R E S

LILY VALLARIO

·

MARBLE FLOORING

·

WET/DRY BAR

·

CUSTOM WOODWORK

·

3 PARKING SPACES

·

FLOOR-TO-CEILING

LILY VALLARIO

PALLADIAN WINDOWS

Y O U R R E A L E S TAT E S P E C I A L I S T

Team Leader

240.388.3507

Team Leader

240.388.3507

lily@soldbylily.com www.soldbylily.com

JUST SOLD

Prepared Especially for Jonathan and Angela-Marie Williams

LILY NEGOTIATED THE SALE OF THIS HOME FOR 100% OF CLIENT ASKING PRICE IN 2 WEEKS!

B Y L I LY V A L L A R I O

DAVIDSONVILLE PRESENTED BY LILY VALLARIO Y O U R R E A L E S TAT E S P E C I A L I S T

PREPARED ESPECIALLY FOR

PREPARED ESPECIALLY FOR

Jonathan and Angela-Marie Williams

Prepared Especially for Jonathan and Angela-Marie Williams

Jonathan and Angela-Marie, If you want to know what your home would sell for in today’s market, contact Lily at 240.388.3507 for your free report.

This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE covered.

DAVIDSONVILLE

MARYLAND

lily@soldbylily.com www.soldbylily.com Jonathan and Angela-Marie, 2508 HOWARD GROVE ROAD | MARYLAND If you want to know what your home would sell for in today’s market, contact Lily at 240.388.3507 for your free report.

2508 HOWARD GROVE ROAD | MARYLAND

FIND YOUR DREAM HOME IN

IF YOU WOULD LIKE TO HAVE YOUR HOME PROFESSIONALLY MARKETED, CALL LILY VALLARIO TODAY AT 240.388.3507.

RE/MAX Realty Group 9711 Washingtonian Boulevard, 160 North Potomac, MD 20878

Team Leader

240.388.3507

JUST SOLD

LILY NEGOTIATED THE SALE OF THIS HOME FOR 100% OF CLIENT ASKING PRICE IN 2 WEEKS!

LILY VALLARIO

2508 HOWARD GROVE ROAD | MARYLAND

2508 HOWARD GROVE ROAD | MARYLAND

DAVIDSONVILLE

F E AT U R E D

2508 HOWARD GROVE ROAD | MARYLAND

lily@soldbylily.com www.soldbylily.com

2508 HOWARD GROVE RD.

B Y L I LY V A L L A R I O

PRESENTED BY LILY VALLARIO Y O U R R E A L E S TAT E S P E C I A L I S T

PRESENTED BY LILY VALLARIO · WATERFRONT LIVING

Prepared Especially for Jonathan and Angela-Marie Williams

Jonathan and Angela-Marie Williams


A PL A TFO R M FO R 24/7 E X POS UR E With nearly 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORS®, across the globe, through my extensive online partnerships.


S HOW I NG T H E H OME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.


MARKET A N A LYS I S The market analysis report is compiled from a system that tracks your showings, all REALTOR®, and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

F I N A LI Z I NG T H E SALE A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.


DISCOVER A NEW LE VE L O F LUXURY MARKETING

TO FIND YO UR NEW HOM E


M A R K E TI NG FO R YO U R NE X T H O ME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE & CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES


D E F I N I N G YO U R GO A L S AND O P T I O NS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •

Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.


LO CAT I N G T H E R I G H T P RO P E R T Y When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, they will protect and represent your best interests.


On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.

L I LY VA L L A R I O | 2 4 0 . 3 8 8 . 3 5 0 7 | L I LY@ S O L D B Y L I LY. C O M Each office is independently owned and operated. Copyright © 2021


Turn static files into dynamic content formats.

Create a flipbook
SoldbyLilyLuxuryMarketingBook by REAL Marketing - Issuu