Issuu

2026

PRODUCTS SERVICES CATALOG

D O M I N AT E A N Y N E I G H B O R H O O D , A N Y W H E R E

W E M A R K E T. YO U S E L L . YOUR STRATEGIC MARKETING PARTNER At REAL Marketing, we strive to build long-term relationships with each of our clients. Utilizing over 25 years of expertise and working with 1,600 clients in 47 states and 6 provinces, our products are built and customized for you to Dominate Any Neighborhood, Anywhere! We do not believe in generic templates or 5-minute consultations. We believe in providing a personalized process to achieve sophisticated marketing at affordable rates.

Included in our costs are the key elements of a valued marketing partner — research, strategizing, expert advice, and a team that can provide and implement innovative ideas and design concepts for your campaigns. We design your marketing platform to keep you ahead of the competition and manage your campaign so that your marketing remains professional, consistent, and relevant – so you can focus on getting more listings!

www.REALMarketing4You.com | 858.265.9798

AG E N T T E ST I M O N I A L S

KIND WORDS FROM OUR CLIENTS “I consider REAL Marketing to be the most effective farming system available in real estate today. My agents use the Market Reports in their farms and get listing appointments from it on a regular basis. The Market Reports are the only kind of marketing we have ever done that gets homeowners calling us with compliments on the quality and value of our marketing.” - Tom Pelton

“REAL Marketing not only has top-notch, innovative and effective products to help agents achieve greater market share, but also dedicated, conscientious employees who truly care about providing a top-notch experience. My account manager and designers have consistently offered expert product and marketing strategies, as well as professional, eye-catching marketing materials that have helped to elevate my brand. They have always responded to my inquiries and needs in a prompt, efficient manner and have shown themselves to be truly concerned with making my marketing campaigns a success. You will not go wrong engaging this company as your marketing partner." - Brent Benger “I’m a raving fan of the REAL Marketing Team! They are my go-to for all things Marketing. The design team is totally on-point with our brand and messaging, and the wide range of products means the next “right” product is there right when we need it. As a listing team working across Southern California, we care deeply about the quality of the work we do, and the professionals that we work with have to stand up to our rigorous standards. The REAL Marketing team is our backoffice marketing super power!” - Kelly McLaren "Beautiful, top-rate, quality marketing that actually works to generate business for Realtors. I am stunned by the success I'm having. Today I'm taking my fourth listing over $1 Million from my Market Update direct mail piece (from the first 9 months of mailing). I've referred this product to other agents who've also had success, and that makes me feel even better!" - Kristina Guzman

"78%

of homeowners would list their property with the neighborhood expert

if there was one."

- NAR

SERVING THE UNITED STATES, CANADA, AND MORE!

OVER 10.5 MILLION PIECES MAILED ANNUALLY

EXCLUSIVE FARMING Automated Market Reports Automated Market Report Postcards Hybrid Market Reports Custom Market Reports

INTERACTIVE MARKETING Introducing the Smart QR Code Redirect vs. Microsites

PERSONAL SPHERES How to Market to Your Personal Sphere

FEATURED PROPERTIES Property Brochures & Postcards Luxury Multi-Page Property Brochures Luxury David & Goliath Property Brochures

CUSTOM PROJECTS Listing Presentations Buyer’s and Seller’s Guides Presentation Packages Personal & Referral Brochures Logos, Branding, and More

RECRUITING & RETENTION Sample Recruiting Packages Full-Service: White Label + Portals Recruiting Books Recruiting Brochures

BROKERAGE TRAINING Top Producer Seminars 1-Day Workshops

8 13 14 16 20 24 27

EXCLUSIVE FARMING

The average homeowner receives drip campaign messages from 21 agents via social media and email, yet 78% still use the neighborhood expert. Want to learn how to become your neighborhood expert?

REAL Marketing’s signature Market Reports have been developed and fine-tuned to ensure maximum impact on homeowners and to help you Dominate Any Neighborhood, Anywhere! Through a powerful combination of personalization to each recipient, professional quality, and relevant neighborhood information, our agents have become recognized as the local real estate experts. Here are just some of the strategies behind what make these reports our best-selling product:

• Local - Showcase your expertise, dedication, and commitment to your neighborhood.

• Exclusivity - We provide farm area exclusivity to all of our monthly clients.

• Relevant - All market report content is designed to position you as the neighborhood real estate expert.

• Personalized - Each report is addressed and personalized to each individual homeowner to provide a personal touch to your marketing.

AUTOMATED MARKET REPORTS (AMR) Set-up Fee: $595.00 per community. Pricing per month, based on a 12-month contract. Community exclusivity only if pieces are mailed monthly. To get started today, please call 858.265.9798.

Your Set-up Fee Includes: This will be completely turnkey for you. This means you’ll only need to approve the initial design and first mailing! Each month after that these will be prepared with new data and sent for you at the same time every month. • Work with a designer to perfect your report (the first month only) • The content rotates every 3 months to show a variety of fresh data • MLS specialist reviews the data for each report every month to ensure accuracy

• Mailing list purchase, formatting, and list refresh • Monthly content updates and copy editing • Extensive 5-step proofreading process for each mailing • Production: pre-press preparation, printing, cutting, creasing, folding, and post office delivery

11x17 (Folded in Half, 4 Pgs) 300-799 homes 800-1,499 homes 1,500 homes +

Price/Piece $1.23 + postage $1.13 + postage $1.04 + postage

Estimated Postage Rates Avg. standard postage cost

~$0.52/piece

Work on the first month's setup with a designer!

*Postage is charged based on USPS rates and is subject to change.

Additional Upgrade Options Avg. first-class postage cost (500 min.) UV coating (Outside) Special Finishes: Spot Clear or Metallic

~$0.85/piece +$0.10/piece +$0.10/piece

No changes to design after the first month.

*Ask your sales representative about our new special finishes!

AUTOMATED MARKET REPORTS FEATURE 3 ROTATING LAYOUTS S U B J EC T TO C H A N G E

AUTOMATED MARKET REPORT POSTCARD (APC) Set-up Fee: $595.00 per community. Pricing per month, based on a 12-month contract. Community exclusivity only if pieces are mailed monthly. Call 858.265.9798 to get started.

Your Set-up Fee Includes: This will be completely turnkey for you. This means you’ll only need to approve the initial design and first mailing! Each month after that these will be prepared with new data and sent for you at the same time every month. • Work with a designer to perfect your report (the first month only) • MLS specialist reviews the data for each report every month to ensure accuracy 5.5x11 Postcard (Double-Sided) 300+ homes

• Mailing list purchase, formatting, and list refresh • Extensive 5-step proofreading process for each mailing • Production: pre-press preparation, printing, cutting, creasing, folding, and post office delivery

Price/Piece $0.89 each

Work on the first month's setup with a designer!

*Postage Included for all addresses

Additional Upgrade Options Avg. first-class postage cost (500 min.) UV coating (Outside)

+$0.25/piece +$0.10/piece +$0.10/piece

Special Finishes: Spot Clear or Metallic

*Ask your sales representative about our new special finishes!

No changes to design after the first month.

HYBRID MARKET REPORTS Set-up Fee: $595.00 per community. Pricing per month, based on a 12-month contract. Community exclusivity only if pieces are mailed monthly. Contact your sales representative or our team at 858.265.9798 for more information.

Your Set-up Fee Includes: This product is a fusion between the Automated and Custom Market Reports. Changes can be made monthly and approval is required in order to mail. Only the front and back pages are customizable on these reports. The back page can feature whatever you like - we recommend showcasing your current listings or sold properties. The interior pages will be templated and rotate layouts monthly and cannot be modified. • One-on-one, strategic marketing consultation • Order processing • Market Report consultation with designer • Professional design by graphic designers trained in real estate marketing • Mailing list purchase, formatting, and refresh • Monthly content updates, photo editing, and copy editing • Extensive proofreading process for each mailing • Production: pre-press preparation, printing, cutting, creasing, folding, and post office delivery The inside pages are not customizable.

SARAH ALEXANDER 333 Village Main Street Suite 670 Ponte Vedra Beach, FL 32082

ELIZABETH HUDGINS REALTOR®

Elizabeth@ElizabethHudgins.com

904.334.3104 Call or Text BeachesHomes.com

YEAR TO DATE

24 HOMES SOLD S O L D

Monthly Luxury Market Report

Ponte Vedra Boulevard

2023

“From Cottages to Castles”

PRESENTED BY SARAH ALEXANDER

Sarah@SarahAlexander.net

DECEMBER

REALTOR®

P R I C E

HIGH

$19,000,000 $7,057,917

AVG.

$1,720,000

LOW

SARAH ALEXANDER

D A Y S

Sarah@SarahAlexander.net

ELIZABETH HUDGINS

M A R K E T

HIGH

Elizabeth@ElizabethHudgins.com

327 77

AVG.

904.334.3104 Call or Text

2023

R A T I O

HIGH AVG. LOW

104.2%

Ponte Vedra Boulevard

CURRENT ACTIVITY IN PONTE VEDRA B O U L E VA R D

Monthly Luxury Market Report

92.6% 68.3%

-5.0% from 2022 YTD

- Walter A.

SCAN FOR MORE REVIEWS FROM SATISFIED CLIENTS!

BeachesHomes.com

LOW

S P / L P

Their experience and attention to detail made our experience selling our property much easier. Excellent advice, timely communication, and going the extra mile made it a joy to work with them. Very professional and pleasant.”

REALTOR®

34 Days More than 2022 YTD

R E A L E S TAT E R E V I E W Data based on listings from NEFMLS as of December 13th, 2023. Information deemed accurate but not guaranteed.

O N

▼

These statistics represent the current market trends for Ponte Vedra Boulevard. For an in-depth analysis on how these trends affect your home’s value, call us today at 904.334.3104 for a free consultation.

“SARAH ALEXANDER AND ELIZABETH HUDGINS WERE EXCEPTIONAL REALTORS.

REALTOR®

+8.4% over 2022 YTD Future Friends and Neighbors,

Homes

PREPARED ESPECIALLY FOR FUTURE FRIENDS AND EIG H B O R S CURRENTLY ACTIVE AND 0 HOMES PENDING. THERE AREN12 HOMES

Recently Sold:

For more information about any available homes, contact us today at 904.334.3104.

HOMES RECENTLY SOLD STATUS ADDRESS Sold

The front and back pages are customizable!

10 |

Sold Sold

BEDS

552 Ponte Vedra Boulevard 529 Ponte Vedra Boulevard 502 Ponte Vedra Boulevard

BATHS

EST. SQ. FT.

LIST PRICE

SOLD PRICE

3,432

$4,900,000

$4,650,000

5,415

$13,850,000

$13,200,000

6,192

$8,750,000

$8,200,000

SOLD DATE 11/30/23 11/15/23 11/13/23

Sold

1102 Ponte Vedra Boulevard

7,700

$4,850,000

$4,375,000

11/08/23

Sold

400 Ponte Vedra Boulevard

7,914

$9,500,000

11/03/23

Sold

969 Ponte Vedra Boulevard

3,888

$8,425,000

$8,000,000

09/27/23

Sold

329 Ponte Vedra Boulevard

5,285

$12,500,000

$13,020,000

09/22/23

9,200

$21,300,000

$19,000,000

Sold

327 Ponte Vedra Boulevard

6,724

$10,975,000

08/31/23

Sold

1314 Ponte Vedra Boulevard

801 Ponte Vedra Boulevard

2,761

$1,850,000

$1,725,000

08/18/23

09/08/23

Sarah Alexander, Hudgins + Alexander and Berkshire Hathaway Home Services | Florida Network Realty are not in any way affiliated with Ponte Vedra Boulevard Home Owners Association, nor is this in any way an official advertisement or publication of Ponte Vedra Boulevard. © 2023 All rights reserved. This representation is based on sales and data reported by multiple brokers/agents to the NEFMLS between August 18th and December 13th, 2023. Listings and sales may not be those of Hudgins + Alexander or Berkshire Hathaway Home Services | Florida Network Realty. The NEFMLS does not guarantee the accuracy of this data, which may not reflect all the real estate activity in the area. E&OE covered. This market report is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. *Estimated square feet rounded down to nearest hundred. © 2023 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation. Equal Housing Opportunity.

L E T ’ S

G E T

R E A D Y

H U D G I N S

Move

Average Active List Price:

$6,265,000

Price/Piece $425 flat + postage $1.43 + postage $1.33 + postage $1.23 + postage

Estimated Postage Rates Avg. standard postage cost

~$0.52/piece

*Postage is charged based on USPS rates and is subject to change.

Additional Upgrade Options Avg. first-class postage cost (500 min.) UV coating (Outside) Special Finishes: Spot Clear or Metallic

~$0.85/piece +$0.10/piece +$0.10/piece

Average Sold Price:

$9,264,500

*Ask your sales representative about our new special finishes!

Average Days On Market (Solds):

T O

A L E X A N D E R

11x17 (Folded in Half, 4 Pgs) 299 homes or fewer 300 - 799 homes 800 - 1,499 homes 1,500+ homes

This map is a visual representation of the data on the opposing page. The data and corresponding location pins are deemed to be accurate but not guaranteed. Some location pins may not be visible and/or updated with the latest location data.

ACTIVE

PENDING

SOLD

MONTHLY CUSTOM MARKET REPORTS Set-up Fee: $595.00 per community. Pricing per month, based on a 12-month contract. Community exclusivity only if pieces are mailed monthly. Call us today at 858.265.9798 to get started.

Your Set-up Fee Includes: This product is worked on monthly between the agent and their assigned designer. Monthly MLS data will be pulled, relevant market content will be suggested, and since this product is fully customizable, design changes are available upon request. • One-on-one private, strategic marketing consultation • Order processing • Market Report consultation with designer • Professional design by graphic designers trained in real estate marketing 11x17 or 11x14 (Folded in Half, 4 Pgs)

8.5x22 (Folded in Half, 4 Pages) 299 homes or fewer 300 - 799 homes 800 - 1,499 homes 1,500+ homes

Price/Piece $550 flat + postage $1.79 + postage $1.69 + postage $1.59 + postage

Price/Piece 8.5x11 (2-Sided, Subject to Approval) 299 homes or fewer $425 flat + postage 300 - 799 homes $1.44 + postage 800 - 1,499 homes $1.34 + postage 1,500+ homes $1.24 + postage

6x22 (Folded in Half, 4 Pages) 299 homes or fewer 300 - 799 homes 800 - 1,499 homes 1,500+ homes

Price/Piece $400 flat + postage $1.34 + postage $1.24 + postage $1.14 + postage

Estimated Postage Rates Avg. standard postage cost

~$0.52/piece

299 homes or fewer 300 - 799 homes 800 - 1,499 homes 1,500+ homes

Price/Piece $525 flat + postage $1.69 + postage $1.59 + postage $1.49 + postage

• Mailing list purchase, formatting, and list refresh • Monthly content updates, photo editing, and copy editing • Extensive 5-step proofreading process for each mailing • Production: pre-press preparation, printing, cutting, creasing, folding, and post office delivery

*Postage is charged based on USPS rates and is subject to change.

Additional Upgrade Options Avg. first-class postage cost (500 min.) UV coating (Outside) Special Finishes: Spot Clear or Metallic

~$0.85/piece +$0.10/piece +$0.10/piece

*Ask your sales representative about our new special finishes!

CUSTOM VS. AUTOMATED MARKET REPORTS Learn about the differences between our two most successful products! Custom Market Report:

Auto Market Reports (AMR/APC):

• Size: Multiple size options

• Sizes: 11x17 or 5.5x11

• Set-up Fee: $595 per report

• Price: The minimum spend of $525 per month or $1.14-$1.79 per piece depending on quantity and size.

• Price: 11x17 - $1.04-$1.23/piece depending on quantity.

• Design: Completely customized to your style and branding monthly.

• Design: The base design structure is pre-set, but we will customize it with your photos, colors, and font styles so that it is cohesive with your branding preferences.

• Content: We can publish monthly relevant content, including seasonal content/messages, inventory or market trends, current listings, personal team stats, MLS line-by-line data, service offerings, testimonials, and more!

• 5.5x11 - $0.89/piece with a 300 piece minimum.

• Content: Pre-planned content, community stats, line-byline data, and appealing designs to attract the attention of every type of homeowner.

MARKET REPORT COMPARISON CHART CUSTOM MARKET REPORTS

HYBRID MARKET REPORTS

AUTO MARKET REPORTS

Agent Contact Info, Designations & Headshot

Community Name & Photos

Brokerage Logos, Fonts & Colors Represented

Personalized to Each Recipient (Variable Data)

MLS Data

First Class Proofing

Area Activity Map

Impactful Calls To Action

UV Coating

X *

Quality In-House Printing

Your Own Personal Designer

X **

Multiple Sizing Options

Featured Listings/Solds

Agent Approves Each Month

Seasonal Content

Fully Customizable Each Month

Only Back Page is Customizable Each Month

Agent Service Offerings

Personal Agent/Brokerage Stats & Content

Testimonials

X * Available/Optional

12 |

**First Design Only

THE SMART QR CODE Make your direct mail products interactive with our Smart QR Code technology! Boost your direct mail effectiveness with the Smart QR Code from REAL Marketing, engineered specifically for Realtors to generate valuable leads quickly. Each scan provides instant, comprehensive property insights, directly connecting potential sellers with your services. REDIRECT:

MICROSITE LANDING PAGE:

• $195 one-time setup fee. • $89 per month for up to 1,500 addresses. • $0.06 a name for anything over 1,500 addresses. • Upon scanning, the homeowner is directed to your website for a home valuation. • You receive immediate notifications with extensive property information, such as residence length, last sale amount, and estimated equity, regardless of homeowner form completion. All details are also recorded in a real-time Google Sheet.

• $395 one-time setup fee. • $89 per month for up to 1,500 addresses. • $0.06 a name for anything over 1,500 addresses. • Homeowners are welcomed to a personalized microsite with their name, mirroring your market report’s branding. • The microsite collects

homeowner contact information through a form. Upon completion, full contact and property details are sent to you. Even if the form is not completed, you still receive a notification that the homeowner scanned the QR code with property details. • All details are recorded in a real-time Google Sheet.

OUR PROVEN INTERACTIVE MARKETING PLAN

02 ANALYZE

ENHANCE

Integrate the Smart QR Code into your mailers to engage prospects.

Inbox

Joseph Collins at 8470 Redwood Creek Lane Visited Your Landing Page!

03 CONNECT

Monitor scans to understand homeowner interest and collect detailed lead information.

PRO TIP

Reach out to leads with tailored information, enhancing your conversion potential.

BONUS

Partner with our sales team to refine your marketing retargeting tactics and craft a personalized follow-up strategy that works best for you.

REDIRECT

MICROSITE

QR Code is added to marketing

Homeowner scans the code

Agent receives the lead via email and Google Sheet with property info

HOW IT WORKS:

Homeowner fills out the form on the website

Homeowner receives an auto text and email that the agent will be in touch soon

Agent receives homeowners’ contact information from the completed form

PERSONAL SPHERES

Whether you are just starting out or have an established brand, the Personal Sphere is a great piece to maintain your personal connection to clients, friends, and family. Our Personal Spheres can be selected as a one-time mailing or be developed as a year-long marketing campaign. Here are some of the great benefits to one of our favorite new products:

14 |

• Connectivity - Showcase your commitment to your network with a professionally designed piece just for them.

• Turnkey - Our team develops relevant and personalized content for you; all you have to do is approve.

• Relevant - Feature relevant market statistics to keep homeowners informed of new trends in the community.

• Personalized - Maintain your connection to your network with personalized reports for each homeowner.

PERSONAL SPHERES STEP 1: CHOOSE YOUR CITY Option 1: Select A City

Option 2: Create A Custom City

Showcase market statistics and trends from one of our selected cities and counties.

Build a custom personal sphere report based on your service area.

Set-up Fee: $295.00

Set-up Fee: Starting at $495.00

To find out if your city is available, call 858.265.9798 to be connected to a sales representative.

STEP 2: CHOOSE YOUR PIECE AND MAILING LIST SIZE 11x17 (Folded in Half, 4 Pages)

Price/Piece

100-199 homes

$2.03 + postage

200 - 499 homes

$1.97 + postage

500+ homes

$1.59 + postage

*Non-mailed option will be price/piece + shipping. Mailers under 200 may be subject to fluctuating postage rates month-to-month.

Estimated Postage Rates Avg. standard postage cost (200+)

~$0.52/piece

*Postage is charged based on USPS rates and is subject to change.

Additional Upgrade Options Avg. first-class postage cost (500 min.) UV coating (Outside) Special Finishes: Spot Clear or Metallic

~$0.85/piece +$0.10/piece +$0.10/piece

*Ask your sales representative about our new special finishes!

Your Set-up Fee Includes: • One-on-one private, strategic marketing consultation • Order processing • Content consultation with designer • Professional design by graphic designers trained in real estate marketing

• Content updates, photo editing, and copy editing • Extensive 5-step proofreading process for each mailing • Production: pre-press preparation, printing, cutting, creasing, folding, and post office delivery

CUSTOMIZED CONTENT SAMPLES FEATURED LISTINGS

RELEVANT COMMUNITY STATS

UPCOMING COMMUNITY EVENTS

FEATURED PROPERTIES

Professional. Beautiful Design. Rich in Details. These are the cornerstones of each Property Brochure and Postcard created for our clients. Each piece is handcrafted to highlight the best features of the property through photography, layout, and descriptions. Our design team will work with you to add powerful, eye-catching headlines and descriptions, enhanced photography, and an inspired layout that allows buyers to feel like they are walking through the home. Here are just some of the reasons why our property brochures help you outclass the competition:

16 |

• Professional - Your property brochures will be representative of your professional marketing services and campaigns.

• Increased Exposure - Our mailed property brochures let the neighbors know about your new listing and the quality of your marketing.

• Choose Your Impact - With over a dozen sizes to choose from, we will create the right piece for your listing.

• Go Digital - Choose to add a digital version to host on your website, e-mail to buyers, or post to your social media accounts.

PROPERTY BROCHURES Design Fee: $79.00/hour, 1 hour minimum. Designs typically take 1 hour. Digital Versions are $95.00. UV Coating is free for all print and ship brochures. For mailed brochures, UV coating is available for an additional $0.10 per side. OUR PROPERTY BROCHURE COMMITMENT: Clients receive a proof of their Property Brochure or Postcard within 48 hours of assets receipt. Once the agent approves the piece, our production team will have the piece mailed or ready for pickup within 24 hours. Express mailing is available; increased shipping rates will apply. NOTICE ON MAILED PROPERTY BROCHURES: If you are mailing the Property Brochure to your Market Report neighborhood, and it is the same size as the Market Report, the price is the same as the Market Report and the design fee is waived. If you are not mailing to your Market Report neighborhood, and we need to purchase a mailing list, the list is $0.10 per name.

11x14 (Folded in Half, 4 Pgs) 25 - 99 $2.03 each 100 - 199 $1.73 each 200+ $1.63 each 300+ (Mailed) $1.93 each

11x17 (Folded in Half, 4 Pgs) $2.03 each 25 - 99 $1.73 each 100 - 199 $1.63 each 200+ 300+ (Mailed) $1.93 each

8.5x11 (2-Sided, Not Folded) 25 - 99 $1.73 each 100 - 199 200+ 300+ (Mailed)

$1.53 each $1.43 each $1.63 each

8.5x22 (Folded in Half, 4 Pgs) 25 - 99 $2.13 each 100 - 199 $1.83 each 200+ $1.73 each 300+ (Mailed) $2.03 each

6x22 (Folded in Half, 4 Pgs) 25 - 99 $1.73 each 100 - 199 $1.43 each 200+ $1.33 each 300+ (Mailed) $1.63 each

11x17 Gatefold 25 - 99 100 - 199 200+

$2.23 each $2.03each $1.93 each

9x21 Tri-Fold 25 - 99 100 - 199 200+ 300+ (Mailed)

11x21 Tri-Fold 25 - 99 100 - 199 200+ 300+ (Mailed)

11x25.5 Tri-Fold 25 - 99 100 - 199 200+ 300+ (Mailed)

$2.33 each $2.13 each $1.93 each $2.23 each

Special finishes not available for this size.

4.25x5.5 Mini (Folded in Half, 4 Pgs) 50 - 99 100+

$0.39 each $0.34 each

Mini property brochure cannot be mailed.

$2.53 each $2.33 each $2.13 each $2.43 each

Special finishes not available for this size.

Gatefold property brochure cannot be

$2.73 each $2.53 each $2.33 each $2.63 each

Special finishes not available for this size.

Additional Upgrade Options Avg. first-class postage cost (500 min.) UV coating for mailed brochures Special Finishes: Spot Clear or Metallic

+$0.21/piece +$0.10/side +$0.10/piece

*First-class postage rates will fluctuate depending on what size is ordered.

POSTCARDS Design Fee: $39.00, waived if mailing to your existing Market Report neighborhood. Mailing lists can either be supplied or purchased. If we need to purchase a mailing list, the list is $0.10 per name. For information on custom sizes and print/ship prices, please call 858.265.9798.

5.5x8.5 (2-Sided)

5.5x11 (2-Sided)

5.5x15 (Folded in Half)

8.5x11 (2-Sided)

300+

$0.89 each

Estimated Postage Upgrade Avg. first-class postage cost (500 min.)

$0.99 each +$0.25/piece

$1.59 each

$1.63 each

Estimated Postage Upgrade Avg. first-class postage cost (500 min.) +$0.45/piece

Additional Upgrade Options UV coating Special Finishes: Spot Clear or Metallic

+$0.10/piece +$0.10/piece

Ask your sales representative about our new special finishes!

LUXURY PROPERTIES

At REAL Marketing, we understand that luxury homes deserve a marketing campaign as exceptional as the homes themselves. That’s why we are proud to announce our new line of Luxury Property Brochures for the most discerning listings and their owners. In addition to the same level of professional design and detail you can expect from our products, these brochures offer an unparalleled experience. Choose between several multi-page brochure options or, for the truly stunning properties, the David & Goliath Property Brochure Package. Whichever brochure you choose, homeowners and buyers alike will be in awe.

18 |

MULTI-PAGE PROPERTY BROCHURES Multi-Page Property Brochures can be printed on all card stock or can be printed with card stock covers and magazine-weight inside pages. Card stock pages are UV coated on both sides; matte finish is also available. Design Fee: $79.00/hour, 1 hour minimum. Design typically takes 1-2 hours. Digital Versions are $95.00. *Postage and shipping billed separately.

OUR PROPERTY BROCHURE COMMITMENT: Clients receive a proof of their Property Brochure or Postcard within 48 hours of assets receipt. Once the agent approves the piece, our production team will have the piece mailed or ready for pickup within 24 hours. Express mailing is available; increased shipping rates will apply.

8-Page Property Brochures 11x17, 25+ 8.5x22, 25+

$3.03 each $3.23 each

12-Page Property Brochures 11x17, 25+ 8.5x22, 25+

$4.03 each $4.33 each

16-Page Property Brochures 11x17, 25+ 8.5x22, 25+

$4.79 each $5.09 each

DAVID & GOLIATH PROPERTY BROCHURE PACKAGES Design fees are included in this package. Digital Versions are $95.00. Property Brochures are UV coated on the cover page unless matte finish is requested. *Sizes are all listed as dimensions when books are fully open.

Option 1: $395.00 + Shipping

Option 2: $474.00 + Shipping

Option 3: $574.00 + Shipping

(50) 16-Page Booklet 6.5x22, Saddle Stitched

5 Large Brochures 10x36, 16 pages (Fastened with Grommets)

5 X-Large Brochures 12.5x45.5, 16 pages (Fastened with Grommets)

Option 4: $495.00 + Shipping (50) 16-Page Booklet 12x24, Saddle Stitched

(50) 16-Page Booklet 6.5x22, Saddle Stitched

For information about these brochures, or to place an order, visit REALMarketing4you.com or call 858.265.9798.

CUSTOM PROJECTS

Build a listing presentation package that is a worthy representation of your professionalism and expertise!

Take your presentations to the next level with custom-designed tools and strategies that work effortlessly to build a professional and consistent brand that sets you apart from the competition. Included in our products are Presentation Books and Marketing Packages to showcase your marketing campaign, Personal Brochures, Business Cards, and more! Below is an overview of our books and guides designed to help you win more listings and grow your business: •

•

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Listing Presentation Book - Provide homeowners with an in-depth review of your marketing plan! Customized to your brand, this book provides an overview of your services, past success, and how you leverage your resources to maximize your clients’ return on investment. Seller’s Guide - Educate homeowners and provide peace of mind with an extensive review of the selling process, tips for success, and more.

•

Buyer’s Guide - A step-by-step guide to buying a home. This book outlines choosing the right home for the buyer’s needs and the purchasing process.

•

CMA Presentation - A professional and polished Comparative Market Analysis report. Submit the properties to be included in the CMA, and our design team will take care of the rest.

CUSTOMIZED

LISTING PRESENTATION BOOKS PLUS BUYER’S & SELLER’S GUIDES OPTIONS Design Fee: $129.00/hour. (Est. 4 Hours) Shipping not included. If more time is needed, your designer will advise you and additional time will be charged after approval (with shipping). Listing Books: 4 hours will be billed at time of order. If all 4 hours are not needed, a credit will be issued to your account. Buyer’s and Seller’s Guides: 1 hour will be billed at time of order. *UV Coating is included on outside cover unless otherwise specified. Print your soft cover books with luxurious, “velvet-like” Soft Touch for an additional $3.00 per book.

10x22 Paperback Book (Folded in Half) 6-19 $49.95 each 20-49 $47.95 each 50-99 $43.95 each 100+ $39.95 each Additional 4 Pages $2.00 each

14x22 Hardcover Book (Folded in Half) 1-19 $199.00 each 20-49 $169.00 each 50-99 $159.00 each 100+ $149.00 each Additional Pages $29.00 per page

Standard books are 40 pages each and total page count must be divisible by 4.

BOOK AND GUIDE

DIGITAL VERSIONS Design Fee: $129.00/hour. (Est. 4 Hours)

Digital Format

$295.00 for Digital eBook or PowerPoint Presentation

Digital books allow you to give a presentation anytime and anywhere, as well as the ability to e-mail your book to prospective clients. Digital eBook: This is a view-only option that will showcase your books in a luxury flipbook style where you can digitally flip the pages. The file will be available as a URL only (not downloadable). Our digital book cost covers the life of hosting the book. If your book needs to be updated, you will only be charged additional design time for your updates. PowerPoint: This presentation is created in PowerPoint which allows you to make updates to the text as needed.

CUSTOMIZED DIGITAL

CMA PRESENTATIONS Design Fee: $129.00/hour. (Est. 4 Hours) Pricing does not include shipping on printed versions.

Digital Format

$295.00 for eBook

LISTING PRESENTATION MATERIALS

The Essential and Deluxe Listing Presentation Packages are designed to generate leads and turn them into clients. Give homeowners a lasting impression with a beautifully designed Personal Brochure, offering an effective overview of your services. Target your neighborhood of choice with a monthly Market Report and position yourself as the local real estate expert. At your listing presentations, showcase an in-depth review of your marketing program with your Listing Book. The custom Marketing Package showcases how you can effortlessly customize your campaign to their home and how your professional marketing will outclass the competition!

ESSENTIAL PACKAGE Design Fee: $79.00/hour, shipping not included. Personal Brochures typically take 1-2 hours each.

Give homeowners a preview of your marketing plan and showcase how easily you can customize your campaign to their home! From Just Listed Property Brochures to Just Sold Postcards, homeowners can see your marketing plan from start to finish! All tiers below include customizing each piece with your professional photo, logos, and contact information.

Customization Tiers

No Customization Custom Design Additional Sample Sets

$395.00 $595.00 $49.95 each

Marketing Package Includes:

25 Personal Brochures 3 Sample Sets of : 6 Property Brochures 2 Postcards

DELUXE PACKAGE: $1,284.00 The Deluxe Listing Presentation Package price includes the Set-up Fee for a Market Report! For pricing and information about our Market Reports, please see pages 8-12.

Includes: 1 Market Report Set-up Fee 12 Listing Presentation Books 50 Personal Brochures 3 Custom Marketing Packages*

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*Marketing Package Includes: 8 Property Brochures (10 size options) 3 Postcards (3 size options)

PERSONAL & REFERRAL

BROCHURES

Design Fee: $79.00/hour, shipping not included. Personal brochures typically take 1-2 hours each. UV Coating is available for an additional $0.10 per side. Shipping and postage costs are billed separately.

Build your network of clients and real estate agents with a powerful and polished review of your services. The impact of this brochure is immediate – clients will acknowledge the quality they can expect in your marketing and will have a profile of your luxury real estate services and professionalism. 50+ 100+ 200+

11x21 Tri-Fold (6-sided, folds into 11x7)

$3.53 each $3.33 each $3.13 each

9x21 Tri-Fold (6-sided, folds into 9x7)

+ Postage for Mailed Option - QTY 300+

50+ 100+ 200+

$3.33 each $3.13 each $2.93 each

+ Postage for Mailed Option - QTY 300+

PROFESSIONALLY DESIGNED

LOGOS AND BRANDING Design Fee: $495.00 - Includes 3 hours of Design. Additional Hours are $129.00/hour. High Resolution Digital File Fee: $35.00.

Whether you need a logo update or are starting fresh, our logo design team can help you create the look to define your brand.

CUSTOM

PROJECTS In addition to the products above, we also offer the following items. Need something not listed? Contact your sales representative or call 858.265.9798 for a quote. • Social Media Ads • Custom Sized Brochures • Posters

Svetlana Paulson

L I C E N S E D R E A L E S TAT E B R O K E R

LICENSED REAL ESTATE BROKER LICENSE # BK3368819

for sale 67.93 acres

kachina ridge W W W . KA CH INA R ID G E D E VE L O P ME NT . CO M

M UL TI FAM IL Y C OM M ER C IAL M IXED USE

561.543.2186

svetlanapaulson@gmail.com Realty 7 LLC | 561.543.2186 12773 Forest Hill Blvd. Ste 1212 Wellington, FL 33414

SCAN FOR MORE INFO

K A LI G R A Y

DAV IS A N D E R S O N

4 3 5 . 6 19 . 3 0 3 0

435.773.0250

SOLD

Svetlana Paulson

• Presentation Folders • Writing Services • And More!

• Door Hangers • Thank You Cards • Business Cards

Your Luxury Real Estate Specialist

RECRUITING & RETENTION

SAMPLE

RECRUITING PACKAGE: $295.00 Per Agent Brokers – Deliver new agents and potential recruits a turnkey marketing platform! Joining a new brokerage has never been this easy. With this marketing package, your new agent will have a Personal Brochure for networking, a collection of Property Brochure and Postcard designs ready to customize for new listings, and a community Market Report. All are professionally designed, expertly branded, and ready to help them grow their business.

Included in This Campaign

3 Sample Sets of : 2 Property Brochures 1 Postcard 1 Market Report 1 Personal Brochure

Shipping charged separately.

FULL-SERVICE: WHITE LABEL + PORTAL Presenting your ultimate retention program! Provide your agents with turnkey products they can order on your website. Each of these products are designed with an exclusive and customized look for your brokerage. As an added benefit, any brochure ordered through this portal is offered with a discounted design fee, saving your agents time and money. (Full customization is available on any product for regular price.)

Included In This Service

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$1,295.00 $249.00

Set-up Fee Per Month for Hosting

To attract top producers and become the brokerage of choice, it is critical that your brokerage is associated with providing the best marketing strategies and solutions for agents and their homeowners. Create an immediate impact by implementing a targeted approach with sophisticated marketing using seminars, campaigns, presentation books, and brochures. For a truly unique marketing experience, we also offer the ability to create customized lead generation, presentation, and market share materials exclusively branded to your office for all of your agents to use. This powerful marketing tool provides you the opportunity to offer a cohesive marketing program to existing agents and attract new agents looking to refresh their brand.

COMPANY

RECRUITING BOOK Design Fee: $129.00/hour. Design Fees estimated at 4-10 hours, call for a more specific evaluation. Shipping not included. Print your soft cover books on luxurious, “velvet-like” Soft Touch paper for an additional $1.00 per book.

10x22 Paperback Book (Folded in Half) 6-19 $49.95 each $47.95 each 20-49 $43.95 each 50-99 $39.95 each 100+ $2.00 each Additional 4 Pages

14x22 Hard Cover Book (Folded in Half) $199.00 each 1-19 $169.00 each 20-49 $159.00 each 50-99 $149.00 each 100+ $29.00 per page Additional Pages

Standard books are 40 pages each and total page count must be divisible by 4.

RECRUITING

BROCHURES Design Fee: $129.00/hour, shipping not included. Recruiting brochures typically take 1-2 hours each. Provide potential recruits with a powerful and concise review of your brokerage and the benefits you offer. Agents will discover the quality of support and professionalism your office can add to their business.

11x21 Tri-Fold (6-sided, folds into 11x7)

100+ 200+ 300+

$3.49 each $3.29 each $3.09 each

9x21 Tri-Fold (6-sided, folds into 9x7)

100+ 200+ 300+

$3.29 each $3.09 each $2.89 each

B U I L D YO U R B RO K E R AG E

BROKERAGE TRAINING

With over 30 years of experience launching the success of real estate agents, REAL Marketing is offering the opportunity to visit your office to host a lunch presentation and share our knowledge with you and your brokerage! Choose between our seminar and workshop options, both offering a wealth of marketing expertise. Our Workshops are designed to educate real estate agents on the benefits of a professional, cohesive marketing campaign and showcase how they can take their business to the next level. Our Top Producer Seminars are designed to work with agents who excel in their field to launch their business to new heights.

PERSONALIZED OFFICE

SEMINAR OR WORKSHOP CALL 858.265.9798 FOR DETAILS AND SCHEDULE AVAILABILITY Top Producer Seminar

Workshop - Turn your Agents into Superstars!

We host a seminar at your office or nearby venue

1-Day workshop at your office or nearby venue

90-minute seminar by a Marketing Strategist

Workshop presented by a Marketing Strategist

Breakfast or Lunch is provided

1 or 2 Marketing Strategists stay locally after the workshop to provide 1-on-1 marketing consultations for interested agents

www.REALMarketing4You.com | 858.265.9798