Issuu

Luxury DISCOVER A NEW LEVEL OF

MARKETING EXCELLENCE

WITH PEGGY DONOHUE BERK YOUR LUXURY REAL ESTATE EXPERT

Meet

PEGGY DONOHUE BERK

Why Re al Estate? Real Estate, Architecture, and Interior Design have been a passion for over 20 years. My career began in Laguna Beach as I purchased, renovated, designed, and sold many properties. In 2003, I became licensed in Las Vegas and was very successful with Coldwell Banker until 2008. I met my husband and married in 2008 and moved to Indian Wells where, we have invested in properties and lived in four country club communities. We have called Vintage, Hideaway, Estancias, and Toscana Country Club our home.

How did I ge t here? I graduated from the University of Miami and worked in television. The hotel business was next as a Regional V.P. training, where I taught management at 22 hotel properties for Marriott Hotels. I studied Interior Design and started buying properties to renovate and fell in love with it all.

Why Choose Me? I am all about relationships and exceeding expectations. My mission with my clients is to provide constant communication to bring the buyer and seller together for a positive transaction. My team at Coldwell Banker Realty provides the support and resources to ensure a legal transaction. I am an agent who provides all necessary resources to help you during and after you have closed escrow. CLHMS Designee - Certified Luxury Home Marketing Specialist Homesnap’s Most Prominent - First Half of 2021 | Top Agent Award Winner

Board member, Education Ambassador, Silver Patroness, and Founder of the McCallum Theatre in Palm Desert. Active member of Olive Crest, Childhelp, and contributor to Animal Samaritans.

PEGGY REALTOR®

Donohue Berk

DRE #02018895

Coldwell Banker Realty 45-000 Club Drive Indian Wells, CA 92210 760.345.2527

760.485.1603 peggy.donohue@cbrealty.com indianwellsluxehomes.com peggydonohuerealestate.com peggydonohue.cbintouch.com

Connect with me:

FULL SERVICE

Luxury REAL ESTATE

When you hire Peggy, she will become your home’s:

Marke ting Manager

CLOSING M A N AGER

• Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you are informed

• Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

L IAISON M A N AGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback

NEGOT IATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority

CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home staging, painters, handymen, home inspectors, and moving services

“In 2010, my partner and I hired Peggy to sell a condominium in Turnberry Place, on Paradise Road in Las Vegas. We were upside down because of the 2008 debacle. She did a yeoman’s job of selling the unit and minimizing our losses. We took a beating, but it could’ve been worse. She is a class act, knows her product and her industry extremely well, and is loyal and ethical to a fault. Her formal training came through Marriott Corporation, where she was a corporate supervisor and instructor for hostesses and event coordinators. It was there that she developed her incredible way with people. Her people skills are legendary. Nine years after the sale, we are still friends and keep in touch although 2,500 miles apart. I would recommend her for any assignment whatsoever in real estate.” - Jon Cavendish, Realtor/Broker, Charleston West Virginia.

A C E N T U RY O F

“Firsts”

The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906 to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media, and smart home technology. In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury Program – with the much-anticipated debut of a new look. The redesigned and reimagined Coldwell Banker Global Luxury logo elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.

14 YEARS OF

Giving Back

COL DW EL L BA NK ER RE A LT Y CA RES FOUNDAT ION Coldwell Banker Realty agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community, serving their clients’ needs as well as with being a part of the daily lifestyle.

WE CARE • WE SUPPORT • WE GIVE BACK

$2.5

450

Char i t ies

Year s of Gi v ing b ack

Million R aised

A s sociates Par t icip at ing in Au tomat ic Donat ions

Brands THE

BEHIND THE AGENT

C O L D W E L L BA N K E R

Leading T H E WAY

Over a Century of E xcellence Coldwell Banker Real Estate practically invented modern-day real estate. Founded in 1906 on the principles of honesty, integrity, and always putting the customer first, we changed the industry then and continue to do so today.

Global Ne t work Through non-stop innovation and forward thinking, the Coldwell Banker brand has grown to become one of the most well-known and trusted names in real estate around the globe. Today, there are more than 96,000 agents working out of 2,900 Coldwell Banker offices in 40 countries and territories.

WHERE VER YOUR HOME’ S BUYER MIGHT BE, WE’RE THERE TOO.

96,000

2,900

A gent s

O f f ices

Count r ies and Ter r i tor ies

129K

FOLLOWERS

289K

FOLLOWERS

96K

SOCIAL

Media

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world. The Coldwell Banker® brand has an impressive social media presence designed to engage, entertain and connect with today’s home buyers.

FOLLOWERS facebook.com/CBRealtyCal twitter.com/CBRealtyCal youtube.com/ColdwellBankerRealty-SouthernCalifornia

112M

VIDEO VIEWS

instagram.com/CBRealtyCal linkedin.com/company/CBRealtyCal coldwellbanker.com/blog

Local R E A C H We have offices and affiliated agents all across our region actively bringing in buyers and creating more opportunities to showcase your home.

Realogy B R O K E R A G E G R O U P L L C Realogy Brokerage Group LLC has been the #1 residential real estate brokerage in the U.S. for 24 years*, successfully bringing together home buyers and sellers from across the country.

$ BIL LION

U.S. SAL ES VOLUME

*Realogy Brokerage Group LLC (f/k/a NRT LLC) is ranked #1 in closed residential sales volume (calculated by multiplying number of buyer and/or seller transaction sides by the sales price) from 1996-2020 in the U.S. Data obtained by REAL Trends Survey. 1996-2021.

I N S T I T U T E F O R Luxury HOME MARKETING The Institute for Luxury Home Marketing is fully endorsed by Coldwell Banker Realty; their professional luxury real estate agents are encouraged to acquire their designation and become lifetime members. The Institute exists to provide resources, training, and guidance to their members. Their goal is to ensure that REALTORS® are able to provide high-quality service to discerning buyers and sellers of luxury homes. The Institute is the premier independent authority in training and designation for real estate agents working in the luxury market. For agents working in the multi-million dollar market, an added recognition is awarded for members of the Million Dollar Guild.

DETERMINING

The Value

OF YOUR HOME

THE

Objective

Our mutual objective is to sell your home:

FOR T HE HIGHES T POSSIBL E PRICE › IN T HE SHORT ES T A MOUN T OF T IME › WI T H T HE MOS T FAVOR A BL E T ERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, understand the barometer of current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise. Strategy and exceptional marketing to the right buyers and are keys to maximizing the true value of your home.

LUXURY

Marketing FOR YOUR HOME

MARKETING FOR Maximum E X P O S U R E Selling your home can be a very exciting experience, but it can also be an emotional one. As a REALTOR®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.

Toge ther we will : • • • • • • • • • • • •

Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Always prepare your home so that it is ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation • Finalize your sale • Find your next dream home

T H E Window OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

(Amount of Interest)

ACTIVITY

M A K ING T HE MOS T OF INIT IA L IN T ERES T

TIME ON MARKET

(Weeks)

- Graphic for Illustrative Purposes Only -

M A R K E T I N G YO U R

Location

According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make quite a difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!

P R E PA R E T O Present YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.

PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially if your buyer is from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.

FIX IT UP WITH Nothing U P F R O N T With a home in top condition, ma ximize your selling price – with no payment until closing. The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results are remarkable – on average, RealVitalize proper ties sell at or above list price*. Use the RealVitalize program to help with: •

Painting

•

Handyman Ser vices

•

Staging

•

Elec trical

•

Room Renovations

•

Plumbing

•

Flooring and Carpentr y

•

Landscaping /Curb Appeal

•

Cleaning

•

And Much More!

T O LEA RN M O RE, VIS I T R E ALV I TALI ZE . CO M.

“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, lanscaped, and staged. When we listed, we received multiple offers and were under contract in five days. I sold this home at 30% more than my client’s previous lisst price with

*Based on program data from August 2019 - January 2021.

a prior agent. The seller was thrilled!” -Katherine B

Marketing YOUR HOME

We offer one of the most powerful and comprehensive marketing programs to ensure your home is seen by the right buyers, In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to market your home, including:

• National Brand Adver tising • Online Adver tising • Social Media • Direct Print and Email Marketing • Just Listed Flyers and Postcards • Media Relations/Public Relations • Coldwell Banker Global Luxur y ® Program • Yard Signs • MLS (Multiple Listing Ser vice) • Open Houses/Broker Opens

A P L AT F O R M F O R 24 /7 Web Exposure With 95% of home buyers beginning their search on the Internet, we want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORS® across the globe, through my extensive online partnerships.

Exclusive P R O P E R T Y M A R K E T I N G In today’s competitive real estate market, the key to success is differentiation – doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of outstanding real estate service.

Lakefront Living

IN THE DESERT Beach Road Hawaiian

MASTERPIECE

October 2021 RIVERSIDE COUNTY & ORANGE COUNTY

Breathe Living Green Is New Life Into

YOUR EVER LAUNDRY ROOM EASIER THAN Living Green Is

EASIER THAN EVER

Cover Represented by JENELL VANDENBOS

October 2021 ORANGE COUNTY & RIVERSIDE COUNTY Cover Represented by MARY BETH BUCKLES

RC View October 2021 Cover+IFC.indd 1

OC View October 2021 Cover+IFC.indd 1

9/30/21 8:19 AM

9/15/21 7:20 AM

PROF ESSION A L PHOTOGR A PH Y

SINGL E-PROPERT Y W EBSI T E

36 professional photos perfect for print and online to make your property look its very best.

Professionally designed property website that is viewable on all devices and easily shared via social media.

PROPERT Y TOUR Professionally produced photo slideshow.

PROPERT Y BROCHURES

JUS T L IS T ED EF LY ER

Clean, professionally printed property brochures to showcase your home.

“Just Listed” announcement eBlast sent to an exclusive list of personal and professional contacts.

NEIGHBORHOOD A NNOUNCEMEN T Stunning, oversized “Just Listed” postcards direct mailed to your neighborhood.

PRIN T A DV ERT ISING Eye-catching property advertisment in View magazine, which is direct mailed and inserted into the region’s prime print publications.

T V A ND ONL INE PROMOT ION

A RE A RE A LTOR® NOT IFICAT ION

Professionally produced spot featured on Coldwell Banker’s® TV show, At Home in Southern California, Saturdays at 4 pm and posted on Coldwell Banker’s YouTube channel.

Agents at local real estate companies in your area will be notified that your home has come on the market.

MOBIL E BROCHURE

Your home will be displayed on hundreds of websites, including the most-visited real estate websites in the world.

Exclusive yard sign panel with CB Mobile Brochure technology that delivers your home’s unique details and photos to consumer mobile phones.

ONL INE PROPERT Y SY NDICAT ION

Showing T H E H O M E Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy for me to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.

MARKET

Analysis

The market analysis report is compiled from a system that tracks your showings, all REALTOR® and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

Finalizing T H E S A L E A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

#1 in America Proud to be part of Realogy Brokerage Group, named #1 brokerage by RISMedia’s Power Broker Report.

*Realogy Brokerage Group LLC (f/k/a NRT LLC) is ranked #1 in closed sales volume (calculated by multiplying number of buyer and/or seller transaction sides by the sales price) in the U.S. in 2019. Data obtained by RISMedia’s power Broker Report, 2020. Coldwell Banker Realty is a subsidiary of Realogy Brokerage Group LLC. Statistics include sides/sasles volume for all subsidiaries.

Marketing LUXURY

TO FIND YOUR NEW HOME

MARKETING FOR YO U R Next H O M E If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.

EXCLUSIVE LUXURY NETWORKS

STRATEGIC ONLINE SEARCH TECHNOLOGY

INSIDE LOCAL KNOWLEDGE AND CONNECTIONS

SUPERIOR PROSPECTING CAPABILITIES

Defining YO U R G OA L S AND OPTIONS

In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •

Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?

This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.

L O C AT I N G T H E

Right

PROPERTY

When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.

I’d like to thank you for giving me the opportunity to present this preview of the marketing services I can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.

Donohue Berk PEGGY