D I SCOV E R A N E W LEVEL O F LUXURY M A R KE T I N G EXC E L L E N C E with THE MARY ANN HUGHES TEAM LISTENS
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CARES
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DELIVERS
Fine Homes & Luxury Properties
A P REVI EW OF T H E M A RY ANN H U GHES TEAM
M E E T T HE M ARY ANN HU GH ES TEAM An accomplished Realtor® with a proven track record since 2004, Mary Ann has been recognized as a leader in the real estate industry. Years as company Top Producer and award winner, she consistently displays her service-oriented attitude! Due to her vast experience as a Realtor, Mary Ann is a trustworthy source of information for both buyers and sellers. Mary Ann is involved in many aspects of the real estate business and is highly regarded by her peers and local builders. She understands the importance of making a sound investment and is thoroughly informed of the current market. Whether you are a homeowner or a real estate investor looking for a new home, pre-owned, bank or government foreclosure, a single-family residence, apartment complex, or a commercial building, Mary Ann has the resources for you to make a wise and profitable decision with your real estate purchases! In addition, many home buyers and sellers have noted that Mary Ann is a true professional, full of energy and enthusiasm. Her outstanding achievements can be attributed to two simple facts: Mary Ann listens, cares, and delivers on helping her clients achieve their goals, and she doesn’t mind working hard to accomplish them. Combine that with her high standards of excellence and ethics, and you can be certain that you will be treated fairly and professionally, and enjoy a successful transaction. Mary Ann and her team have been featured in Real Estate Executive magazine and USA Today as leaders making a difference in our community. So, why work with anyone else when you can work with the best! One of the largest investments you will make in your lifetime is buying or selling a home. An investment this big requires the services of an experienced and competent Realtor who cares to stay educated with the credentials to prove it. • 30+ Years of Dedicated Service
• Member RE/MAX Hall of Fame
• Top 1% of Realtors® Nationwide
• RE/MAX Lifetime Achievement Award
• Voted one of the Best Real Estate Agents in Dallas by D Magazine
• Top Producer in the DFW area • Certified Negotiation Expert
M ARY A N N H UG H ES REALTOR®, ABR, CNE, TAHS, SFR
214.537.5882 MaryAnnHughes@remax.net www.MaryAnnHughes.com
RE/MAX Town & Country 301 S Watters Allen, TX 75013 972.390.2480
F UL L S E RV I CE LUXU RY REAL ESTATE When you hire The Mary Ann Hughes Team, they will become your home’s: M A R K ET I NG M A NAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you are informed LI A ISON M A NAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback N EGOT I ATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority
CLOSI NG M A NAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and escrow officer, and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCI ERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
D EDI C A TI ON A ND COMMITMENT J UST ASK THE M A RY A NN H UGHES TE A M’S CLIEN TS: “Mary Ann is a professional through and through. She takes the fact that you have chosen her out of thousands of Realtors as an honor, and it shows through her representation of you. She will fight for your wishes. She was always prompt and made herself available to my husband and I. We had our first home buying experience with Mary Ann and since then, we have referred her to three other couples. We will continue to use Mary Ann in the future and we would recommend anyone else to do so as well." — Neda and Chase Garrett
“I am highly likely to recommend Mary Ann to my friends and family. She is an excellent agent to work with. She is very helpful in selling your current home as well as finding a new one for you to purchase. She is always there for you and makes you feel like you are part of her family.” — Donna Jewell
“Mary Ann helped us buy and sell our house. Each time, she was extremely knowledgeable about the market, patient with our questions, and guided us through the process with ease. She came highly recommended to us, and we have highly recommended her to our friends and family!” — Richard and Nissy New “Mary Ann represented us not only while selling our house, but also while negotiating and dealing with a very difficult builder during the construction of our dream home. When we found our dream home and decided to build, she successfully negotiated a $16K discount and an additional $15K on upgrades. She represented us in front of our builder, stood up for our wishes and pushed back to make sure at the end we had our dream home. She answered with extreme courtesy and patience all the many questions we had regarding the closing process and she just made the overall selling/building a very pleasant experience. To reiterate, we are nothing but pleased with Mary Ann and her expertise, and we highly recommend her to everyone." — Juan and Jessica Valenica
R E/M AX TOW N & COUNTRY Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are keys to maximizing the success of selling and buying a home. RE/MAX is committed to supporting The Mary Ann Hughes Team and their clients with the highest level of service, through their extensive marketing and networking platforms, innovative technology, and commitment to their community. RE/MAX Town & Country and The Mary Ann Hughes Team are dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
LO CA L COM M U N I TY SUPPORT RE/MAX agents are well known locally, nationally, and internationally for their involvement in many community programs. The Mary Ann Hughes Team and RE/MAX Town & Country are committed to working in their local community serving their clients’ real estate needs as well as being a part of the daily lifestyle.
CH I LDR EN’S M I R ACLE N ET WOR K Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods. SUSA N G. KOM EN ® FOR T H E CU R E RE/MAX Affiliates have proudly supported Susan G. Komen® since 2002. Through the Home for the Cure program and past sponsorship of the Komen Race for the Cure Series, RE/MAX agents have contributed more than $7 million to the fight against breast cancer. R E/ M A X GR EEN Concerned about the environment? So is RE/MAX. Together, you and your RE/MAX agent can take steps to ensure a better environment for future generations.
Fine Homes & Luxury Properties
T H E POWER OF RE/ MAX AND THE RE/MAX COLLECTION
RE/M A X L EADS T HE I ND USTRY M A R K ET SH A R E A N D AGEN T PRODUC T I V I T Y RE/MAX associates average more sales than any other real estate agents in the world. BR A N D NA M E AWA R EN ESS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. A DV ERT ISI NG In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
W EBSI T E T R A FFIC A N D ON LI N E SE A RCH ES Remax.com is the most highly visited real estate franchise website in the world, attracting over 90 million visitors annually who can view your home in over 43 languages. PROFESSIONA L EDUC AT ION RE/MAX agents lead the industry in professional designations, awards, and recognition. N U M BER OF COU N T R I ES SERV ED RE/MAX has a presence in over 110 countries with over 120,000 agents, and numerous partner organizations around the world.
T HE RE/ M AX COL L E C TION Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele, or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
E V ERY 3 0 SECON DS A RE/MAX A G E N T SEL L S A H OME TR A NSAC TION SIDES PER AGEN T 1 16.3
10.3 8.6
8.0
7.9
7.6
6.8
6.5
6.5 4.7
RE/MAX
Realty Executives
ERA
Coldwell Banker
4.6
4.2
3.9
Berkshire Century Better Homes Keller Sotheby's eXp Realty Realty Compass HomeSmart 21 Hathaway & Gardens Williams International ONE Group HomeServices Real Estate Realty
TRANSACTION SIDES PER AGENT1
U.S. RESIDENTIAL TRANSACTION SIDES2
BRAND AWARENESS (UNAIDED)3
COUNTRIES AND TERRITORIES
OFFICES WORLDWIDE
AGENTS WORLDWIDE
16.3
1,004,000
30.2%
110+
8,229
124,280
©2019 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2018, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2018; all other competitor data is from company websites and industry reports. 1Transaction sides per agent for all but Realty ONE Group are calculated by RE/MAX based on 2019 REAL Trends 500 data, citing 2018 transaction sides for the 1,757 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. Transaction sides per agent for Realty ONE Group calculated using company’s data included in above chart. 2Compass and eXp Realty totals are for residential transactions only and do not include commercial transactions; totals for all other brands include commercial transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
RE/M AX OU TPERFORMS TH E COM PETI TI ON Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*
DOU BLE THE OTHERS
HIGHER VOLU ME BY FA R
RE/MAX agents averaged more than twice as many transaction sides as competitors.
RE/MAX agents averaged 79% more sales volume than the average for competitors.
Š2019 RE/MAX, LLC. Each office independently owned and operated. *Based on 2019 REAL Trends 500 data, citing 2018 transaction sides and sales volume for the 1,757 largest participating U.S. brokerages (ranked by transaction sides).
LOCAL EXPERTS, G LO B AL LY CONNEC TED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 120,000 associates in over 110 countries, RE/MAX has the inside track on buyers and sellers around the globe.
THE WOR LDW IDE R E/ M A X NET WOR K NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands
SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Paraguay • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Armenia • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria
• Croatia • Czech Republic • Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal
• Romania • Scotland • Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates
AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe
ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand
Fine Homes & Luxury Properties
D ET E R M INING THE VALUE OF YOUR HOME
T HE OBJ ECT I VE Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › WITHIN YOUR TIME FRAME › WITH THE MOST FAVORABLE TERMS
Prior to any marketing strategies being implemented, it is critical to go through a process of discovery — determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which are keys to maximizing the true value of your home.
Fine Homes & Luxury Properties
DISCOVER A NEW LEVEL OF LUXURY MARKETING FOR YOUR HOME
MA RKET I N G FOR M AXI M U M EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. We have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive brokerage resources. TOGETHER WE WILL: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Cooperate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Prepare your home so that it is always ready to be shown to potential buyers • Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home
T HE W I NDOW O F OPPORTU N ITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
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M A RK E T I N G YOU R LO C ATION According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
PREPARE TO PRESENT YOU R HOM E First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed. PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer may be from outside your local area. Lifestyle videos provide a realistic depiction of the intended space and livability. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
PROFESSI ON A L AND ST R A T EGI C M ARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS® listing service; it needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YA R D SIGNS A N D DI R EC T IONA L SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PU BLIC A N D PR I VAT E SHOW I NGS Broker tours, open houses, and caravans are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LU X U RY A DV ERT ISI NG For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. We will showcase your home to affluent buyers through publications such as The Wall Street Journal and The RE/MAX Collection magazine.
N ET WOR K I NG A N D R EFER R A LS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts. V I RT UA L TOU R S / ON LI N E V I DEO M A R K ET I NG Creating a digital experience and footprint is an integral part of advertising in the 21st century.
W EB E X POSU R E 95% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
PRO FESSI ON A L PRINTING AND DI RECT M AIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity of their present home.
A PL A T FORM FO R 24/7 W EB EXPOSURE With 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and REALTORSÂŽ across the globe through our extensive online partnerships.
REAL ESTATE
S H OW I N G THE HOME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
M ARKET ANA LYSIS The market analysis report is compiled from a system that tracks your showings, all REALTORÂŽ and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
F I NAL I Z I NG THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that The Mary Ann Hughes Team is here to guide you through this final process — to keep in constant communication, track the proceeding, and to keep things on schedule.
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“Needless to say, the process of selling your home can be stressful and full of surprises. Dealing with the anxiety of the marketplace, showings, and negotiations can make what one would hope to be a joyful event into a nightmare. Not the case when I engaged Mary Ann Hughes to be my real estate agent for the sale of my townhome. From the very beginning of the process, Mary Ann was on top of every event and kept me in the loop at all times. There were some tough negotiations at times, and she walked me through the right decisions. May Ann’s longtime experience in the real estate industry provided me with the assurance that the values of the then marketplace were accurate and she worked diligently to close the sale where both parties were completely satisfied. Professional and thorough that’s the ticket with Mary Ann Hughes!” — Richard Jarrett
Fine Homes & Luxury Properties
DISCOVER A NEW LEVEL OF LUXURY MARKETING TO FIND YOUR NEW HOME
MA RKET I N G FOR YOU R N EXT HOME If you are looking to buy or sell another property, let The Mary Ann Hughes Team’s knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. Mary Ann Hughes has a team of Buyer Specialists to assist you in purchasing your next home — freeing up Mary Ann to spend 100% of her time marketing and selling your home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow our extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
D E FI N I N G YOU R GOALS A ND OPTI ON S In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there additional financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LO CA T I NG THE RI G HT P ROPERTY When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, we will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, we will protect and represent your best interests.
T HE MARY A N N HUGHE S TE AM LISTENS • CARES • DELIVERS
We would like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property. We would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we are not just providing a service, we are building a relationship. Please let us know when we can be of service. Call us before you make any important real estate decisions; you’ll be glad you did.
T H E M ARY ANN H U G H E S TE A M LISTENS • CARES • DELIVERS
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