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Len Iannuccilli - 26 Arbor Way CMA_OCT20

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C OM PA R A T I V E M A R KE T A N A LYS IS FO R

2 6 A R B O R WAY NORTH KINGSTOWN, RI 02852 PR E PA R E D B Y L E N I A N N UC CILLI


108 EAST M A TUN UC K F A R M D RI V E - s o l d b y L e n I a n n u c c i l l i


A N IN TRODUC TI O N This complimentary Comparative Market Analysis (CMA) was created especially for you to establish the value of your home in the present market and thereby determine the price at which it should be marketed. I have compared and reviewed your home against other luxury homes currently on the market, whether for sale, under agreement or recently sold. While your home is undoubtably unique, analyzing the market by looking for homes that have similar style, location, features and/or condition provides a great insight that can be leveraged to maximize the potential value of your home. The comparative process known as the “market approach to value” is widely used by appraisers and agents. It is recognized and accepted as the reliable method of valuing residential real estate. When selling luxury properties, it is critical to not only appreciate the statistical value but also maximize the opportunity as well as the intrinsic and emotional value. I have included an overview of my professional commitment of service, my brokerage’s worldwide connectivity and our dedication of ensuring that your home receives the most sophisticated strategies and solutions through our innovative platform of services. I look forward to working with you Regards,

Len Iannuccilli — Len Iannuccilli


ME E T LE N IA NNUCCI LLI As a co-owner of RE/MAX Professionals, Len Iannuccilli has assisted thousands of homeowners and families to facilitate their relocation. He has lived, worked, and invested in Rhode Island communities for more than 40 years. He is currently one of the state’s foremost proponents of new urbanism, which promotes the creation and restoration of compact, walkable, and mixed-use cities and towns. Giving back has always been important to Len. He is a longtime supporter of initiatives to raise funds for breast cancer research and, though his RE/MAX Professionals brokerage, an ongoing contributor to the Children’s Miracle Network and is proud to be a member of the Board of Governors.


LE N IA NNUCCI LLI REALTOR® | Co-Owner, RE/MAX Professionals

401.451.3333 lenny@sellri.com RE/MAX Professionals 655 Main Street East Greenwich, RI 02818 401.884.6050


FULL-SERVICE LUXURY REAL ESTATE When you hire Len, he will become your home’s:

M A R K ET ING M A NAGER • Showcase your property with the finest marketing • Develop and implement a customized marketing plan for your home • Determine the best price in line with market forces • Communicate regularly so you are informed LI A ISON M A NAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time wasters • Provide you with timely updates on viewings and feedback NEGOT I ATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as first priority

CLOSING M A NAGER • Provide information to the buyer in a timely manner • Only accept certified bank drafts • Liaise with your lawyer/notary and deliver necessary documentation • Facilitate answers, resolve any issues during the closing process, and ensure the process is completed seamlessly CONCIERGE • Provide you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services


D EDIC A TION AND C OM MI TMENT

J UST ASK LEN’S CLIEN TS: “Len was very helpful in answering questions and giving us clear information as we looked at property. He was thoughtful, timely, and considerate. When we are able to move forward with a purchase in the future, I will certainly contact Len again.”

“I was very pleased with my experience – it was very professional but also personal. I purchased new construction and Lenny was there throughout the entire process. An overall great experience!”


12 2 0 IV E S R OA D - s o l d b y L e n I a n n u c c i l l i


T H E POWER OF RE/ MAX AND THE RE/MAX COLLECTION


R E / MAX PR OFE SSIONALS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products are keys to maximizing the success of selling and buying a home. RE/MAX Professionals and Len Iannuccilli are committed to supporting and their clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community. RE/MAX Professionals is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.


R E / MA X L E ADS TH E INDUSTRY M A R K ET SH A R E A ND AGEN T PRODUC T I V I T Y RE/MAX associates average more sales than any other real estate agents in the world. BR A ND NA ME AWA R ENESS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home. A DV ERT ISING In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.

W EBSI T E T R A FFIC A ND ONLINE SE A RCHES Remax.com is a highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages. PROFESSIONA L EDUC AT ION RE/MAX agents lead the industry in professional designations, awards, and recognition. N U MBER OF COU N T R IES SERV ED RE/MAX has a presence in over 110 countries with over 130,000 agents, and numerous partner organizations around the world.


LOC AL E XPE RTS , GLOB AL LY C ONNE CTED Among the country’s largest real estate brokerages, RE/MAX agents average more home sales than agents at any other national real estate brand.1

TRANSACTION SIDES PER AGENT 1

15.6

9.2 7.3

RE/MAX

ERA

Coldwell Banker

7.0

Century 21

6.9

Keller Williams

6.7

6.4

6.4

6.0

Berkshire Better Homes Sotheby's Hathaway & Gardens

Realty Executives

5.7

5.6

Realty ONE Group

Compass

5.3

eXp Realty

4.2

HomeSmart

TRANSACTION SIDES PER AGENT 1

U.S. TRANSACTION SIDES 2

BRAND AWARENESS (UNAIDED)3

COUNTRIES & TERRITORIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

15.6

965,859

32.5%

110+

8,629

130,889

©2020 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2019, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2019; other competitor data is from company websites and industry reports. 1Except as noted below, transaction sides per agent are calculated by RE/MAX based on 2020 REAL Trends 500 data, citing 2019 transaction sides for the 1,711 largest participating U.S. brokerages. Coldwell Banker includes NRT/Realogy Brokerage Group. For the following competitors, averages were reported in the 2020 T360 Real Estate Almanac’s Top 20 Residential Real Estate Franchisors based on Transaction Sides, citing 2019 transaction sides: Berkshire Hathaway HomeServices, Realty ONE Group and Realty Executives. Berkshire does not include HomeServices of America. 2Totals for Sotheby’s, Realty Executives, Realty ONE, Compass, eXp Realty and HomeSmart are for residential transactions only while totals for all other brands include commercial transactions.3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?


R E / MAX AGE NTS OUTS ELL TH E C OMPE TITIO N Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*

DOUBLE THE OTHERS

HIGHER VOLUME BY FAR

RE/MAX agents averaged more than twice as many transaction sides as competitors.

RE/MAX agents averaged 72% more sales volume than the average for competitors.

*Based on 2020 REAL Trends 500 data, citing 2019 transaction sides and sales volume for the 1,711 largest participating U.S. brokerages (ranked by transaction sides). Š2020 RE/MAX, LLC. Each Office Independently Owned and Operated.


M A JO R BRA NDS MA R KET S HARE: N O RTH KIN GSTOWN SECOND QUARTER 2019 (JANUARY - JUNE) 90 80

26.39%

70

TOTAL #UNITS SOLD

60 50 40

11.81%

30

7.29%

20

6.94% 4.17%

10 0 RE/MAX

Coldwell Banker

Keller Williams

Residential Properties

Berkshire Hathaway

Market Share search criteria RI Statewide MLS Q2 2019. This bar graph combines the ‘sold’ properties (Single Family, Condo, Multi-Family, & Land) of all office locations and independent offices of each multi-office or franchise organization identified, which properties were sold by such organization itself, or with the aid of a cooperating broker, according to publications of Local Board or Multiple Listing Service in the geographic area and time period indicated. Q2 data compiled from figures provided from 01/01/19 to 06/30/19.


M A JO R BRA NDS MA R KET S HARE: R H ODE ISL AND SECOND QUARTER 2019 (JANUARY - JUNE) 3,000

2,500

18.21%

TOTAL #UNITS SOLD

2,000

12.79%

1,500

1,000

5.18%

4.96% 3.36%

500

0 RE/MAX

Keller Williams

Coldwell Banker

Residential Properties

Sotheby’s International Realty

Market Share search criteria RI Statewide MLS Q2 2019. This bar graph combines the ‘sold’ properties (Single Family, Condo, Multi-Family, & Land) of all office locations and independent offices of each multi-office or franchise organization identified, which properties were sold by such organization itself, or with the aid of a cooperating broker, according to publications of Local Board or Multiple Listing Service in the geographic area and time period indicated. Q2 data compiled from figures provided from 01/01/19 to 06/30/19.


LOC AL E XPE RTS , GLOB AL LY C ONNE CTED Tapping the global scope and phenomenal presence of the RE/MAX international network gives RE/MAX a unique and powerful advantage over any other real estate company in the world. Having access to thousands of international referral sources is key to finding qualified buyers and sellers. Through a network of over 130,000 associates in over 110 countries, RE/MAX has the inside track on buyers and sellers around the globe.

THE WOR LDW IDE R E/ M A X NET WOR K NORTH AMERICA • Canada • Mexico • United States CENTRAL AMERICA • Belize • Costa Rica • El Salvador • Guatemala • Honduras • Nicaragua • Panama CARIBBEAN • Antigua and Barbuda • Aruba • Bahamas • Barbados • Bonaire • Cayman Islands

SOUTH AMERICA • Argentina • Bolivia • Brazil • Chile • Colombia • Ecuador • Guyana • Peru • Suriname • Uruguay • Venezuela EUROPE • Albania • Austria • Belarus • Belgium • Bosnia and Herzegovina • Bulgaria • Croatia • Czech Republic

• Denmark • England • Estonia • Finland • France • Germany • Greece • Hungary • Iceland • Ireland • Italy • Latvia • Liechtenstein • Lithuania • Luxembourg • Malta • Montenegro • Netherlands • Norway • Poland • Portugal • Romania • Scotland

• Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Wales MIDDLE EAST • Bahrain • Egypt • Israel • Kuwait • Lebanon • Oman • Qatar • Saudi Arabia • Turkey • United Arab Emirates

AFRICA • Algeria • Botswana • Cape Verde • Mauritius • Morocco • Mozambique • Namibia • Seychelles • South Africa • Zambia • Zimbabwe

ASIA/PACIFIC • Australia • Bhutan • China • Guam • India • Indonesia • Japan • Micronesia • Mongolia • Nepal • New Zealand • Northern Mariana Islands • Philippines • Republic of Palau • Singapore • South Korea • Sri Lanka • Thailand


D ET E R M INING THE VALUE OF YOUR HOME


TH E OB J E C TIV E Our mutual objective is to sell your home: FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS

Prior to any marketing strategies being implemented, it is critical to go through a process of discovery - determining the fair market value, understanding the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which are keys to maximizing the true value of your home


M A X IMIZ ING FA IR MAR KET VALUE The following key factors affect the sale of your home and are, for the most part, in your control. Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME.

MARKET FACTORS: Price Terms Condition Marketing Programs Value

CONTROLLED BY: Seller Seller Seller ÂŽ REALTOR /RE/MAX Professionals Buyer/Market Conditions


CO M PA RAT IV E MA R KET ANALYS I S FOR 26 ARBOR WAY


OV E RV IE W 26 A R BOR WAY | NORTH K INGSTOW N, R I 02852 26 Arbor Way is a single-family home built in 1987, with approximately 2,170 square feet of living space, four bedrooms, two full and one half baths, and a lot size of 0.33 acres. Nearby schools include Fishing Cove Elementary School, Davisville Middle School, and North Kingstown Senior High School.

PROPERTY DETAILS County: Washington County City: North Kingstown Neighborhood: Cocumscussoc

PROPERTY FEATURES Bedrooms: 4 Baths: 2 full / 1 half Year Built: 1987 Stories: 2 Garage: Attached, 2 spaces

Lot Description: Cul De Sac, Waterfront Lot Size: 0.33 acres

Property Type: Single-Family Style: Colonial Exterior: Wood

Cooling System: Central Heating: Baseboard, Gas, Wood Pellet

Total Living Area: 2,170 approx. sq. ft. Finished Lower Living Area: 500 approx. sq. ft.

Brick Fireplace 3-Season Room


S U GGE STE D LISTIN G P RI CE After careful review of the data and considering the present market conditions, I would recommend:

A LISTING PRICE OF $539,000


C O M PA R A B LE PR OPERTI ES PROPERTIES RECENTLY SOLD Recent properties that have sold are a great indicator of value, and the dollar per square foot they sold for is a great piece of data to use.

NUMBER OF PROPERTIES: 4

AVERAGE SOLD PRICE: $502,000

SOLD PRICE RANGE: $478,000 TO $525,000

AVERAGE SOLD PRICE PER SQUARE FOOT: $240

BEDS

BATHS

APPROX. LIVING SQ. FT.

APPROX. LOT SQ. FT.

SALE PRICE

SP/SQFT

North Kingstown

3

2.1

1,848 sq. ft.

23,086 sq. ft.

$478,000

$259

78 Candlewood Drive

North Kingstown

3

2.1

2,152 sq. ft.

41,986 sq. ft.

$480,000

$223

Sold

32 Anchor Way

North Kingstown

3

2.0

2,224 sq. ft.

54,014 sq. ft.

$525,000

$236

Sold

27 Eastwick Road

North Kingstown

3

2.1

2,176 sq. ft.

21,292 sq. ft.

$525,000

$241

STATUS

ADDRESS

CITY

Sold

60 Village Hill Lane

Sold


LIST PR ICE TO SOLD PRI CE RATI O FO R R E C ENTLY SOL D PRO P ERTI ES $540,000 $530,000 $520,000 $510,000 $500,000 $490,000 $480,000 $470,000 $460,000 $450,000 $440,000

1

2

3

LIST PRICE vs.

4

SALE PRICE

ADDRESS

CITY

LIST PRICE

SALE PRICE

CLOSE DATE

SP/LP

1

60 Village Hill Lane

North Kingstown

$489,000

$478,000

03/03/2020

98%

2

78 Candlewood Drive

North Kingstown

$489,000

$480,000

06/28/2019

98%

3

32 Anchor Way

North Kingstown

$519,900

$525,000

06/25/2019

101%

4

27 Eastwick Road

North Kingstown

$534,900

$525,000

03/22/2019

98%


180 HIG H L A N D A V E N UE - s o l d b y L e n I a n n u c c i l l i


D ISCOV ER A NEW L EVEL O F LU X U RY M A R K E T I N G FO R YO U R H O M E


MAR KE TIN G FO R MA XIMUM E XPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • • • • • • • •

Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value

• Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Always prepare your home so that it is ready to be shown to potential buyers • Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home


T HE W INDOWOF OPPO RTUNI TY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

ACTIVITY

(Amount of Interest)

M A K ING THE MOST OF INITI A L IN TER EST

1

2

3

4

5

6

7

8

TIME ON MARKET

9

10

(Weeks)

- Graphic for Illustrative Purposes Only -

11

12

13


MA R KE TING YOUR LOCATI O N According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!


PRE PA R E TO PRE SE N T YO UR HO ME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or wellmaintained your home is, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed. PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sight lines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. Take advantage of new technology to showcase the true essence of the property within its environment, especially if your buyer is from outside your local area. Lifestyle videos, 3D walk-throughs, and aerial drone photography can provide a realistic depiction of the intended space and livability.

PRE-MARKET LISTING RECOMMENDATIONS: 70 PHEASANT DRIVE • Pre-listing inspection • Painting and new flooring (wood or carpet) to be installed in studio over the garage • Staging to be performed and implemented with seller’s approval • Exterior to be washed • Interior to be cleaned


P ROFE SSIONA L AND STR ATEGIC MA R KETI NG Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and Realtor listing service — it needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YA R D SIGNS A ND DIR EC T IONA L SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PU BLIC A ND PR I VAT E SHOW INGS Broker tours and open houses are ways that real estate agents can see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LU X U RY A DV ERT ISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. We showcase your home to these affluent buyers through various luxury publications that are distributed regionally as well as nationally.


NET WOR K ING A ND R EFER R A LS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a wellrespected agent with an extensive network of contacts. DESIGNAT IONS A ND MEMBER SHIP Working with an agent who is fully certified in luxury marketing is critical to maximizing the exposure of your home. My knowledge, expertise, and access to a unique and targeted network are second to none.

W EB E X POSU R E 95% of buyers look at homes online as their first step in the home buying process. This trend will continue to increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone. V IRT UA L TOU R S / ONLINE V IDEO M A R K ET ING Creating a digital experience and footprint is an integral part of advertising in the 21st century.


P R O FE SSIONA L PR I NTI NG AN D DIRE C T MAI L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home. Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017

623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com

For an exclusive and detailed list of specifications for this magnificent home, contact Lisa Groth today at 623.293.0172.

REALTOR® RE/MAX Realty Services

LISA GROTH

LISA GROTH

ATTENTION POSTMASTER Time Sensitive Materials

REALTOR® RE/MAX Realty Services

623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com

SKYLARK ESTATES

FEATURED LISTING

Managing Broker & Real Estate Consultant 441 Taft Avenue Glen Ellyn, IL 60137 630.790.1776

Skylark Estates

April 2017 Real Estate Market Report

Each Office Independently Owned and Operated.

SPECIAL FEATURES

LISA GROTH · ·

WOOD AND STONE FLOORS 2 GAS LOG FIREPLACES

· · ·

ATTENTION POSTMASTER Time Sensitive Materials

ATTACHED GARAGE

REALTOR® RE/MAX Realty Services

POOL AND SPA OUTDOOR KITCHEN

623.293.0172 Lisa@LisaGroth.com www.HomesinSkylarkEstates.com

· 3+ PARKING SPACES Skylark Estates

FEATURED LISTING

SKYLARK ESTATES

SKYLARK ESTATES 212 Spring Street | Glen Ellyn, IL 60137

RE/MAX Realty Services 441 Taft Avenue Glen Ellyn, IL 60137 630.790.1776

212 Spring Street | Glen Ellyn, IL 60137 Each Office Independently Owned and Operated.

212 Spring Street | 4 Beds | 3.5 Baths | 4,321 Est. Sq. Ft. | List Price $1,995,000

PRESENTED BY LISA GROTH Your Skylark Estates Real Estate Specialist

212 Spring Street, Glen Ellyn, IL 60137 | SKYLARK ESTATES

JUST SOLD

Jonathan and Angela-Marie,

Jonathan and Angela-Marie, If you would like to have your home professionally marketed, call Lisa Groth today at 623.293.0172.

marketed, call Lisa Groth today at 623.293.0172. PREPARED

ESPECIALLY FOR

Jonathan and Angela-Marie Williams This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE.

BY LISA GROTH

Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.847.8631 | ©2017

623.293.0172

PRESENTED BY LISA GROTH

LISA NEGOTIATED THE SALE OF THIS HOME FOR 100% OF CLIENT ASKING PRICE IN 2 WEEKS!

Your Skylark Estates Real Estate Specialist

Prepared especially for Jonathan and Angela-Marie Williams

PRESENTED BY LISA GROTH Your Skylark Estates Real Estate Specialist

If you would like to have your home professionally

PREPARED ESPECIALLY FOR Jonathan and Angela-Marie Williams


A PL ATFORM FO R 24/7 WE B E XPOS URE With over 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through my extensive online partnerships.

REAL ESTATE


S H OWIN G TH E H OME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.


MAR KE T ANA LYS I S The market analysis report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

F IN AL IZIN G TH E S ALE A myriad of details must be attended to before the sale becomes final including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.


I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions, you’ll be glad you did.

LE N I ANNU C C I L L I | 4 01 .451 . 3 3 3 3 | L E N N Y@ S E LLRI. CO M Each office is independently owned and operated. Copyright © October 2020


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