RACHEL & DOUG – #1 IN ALL OF IRVINE LISTING SALES VOLUME IN 2021 YTD!* *CRMLS 1/1/2021-2/15/2021
Coldwell Banker Realty (Broker DRE #00616212) 6833 Quail Hill Parkway | Irvine, CA 92603 840 Newport Center Drive, #100 | Newport Beach, CA 92660
LAGUNA ALTURA
RACHEL SWARDSTROM, MBA
949.573.0260
R E A L E S TAT E M A R K E T R E P O R T | M A R C H 2 0 2 1 E D I T I O N
Rachel@SwardstromGroup.com
房地產市場報告 | 2021年1月版
DOUG SWARDSTROM, MBA Rachel & Doug – Providing Laguna Altura a Higher Level of Real Estate Service
949.302.4883 Doug@SwardstromGroup.com RACHEL & DOUG HAVE HELPED CLIENTS SELL OR OPEN ESCROWS ON
LAGUNA ALTURA SPECIALISTS | REALTORS®
RACHEL - CalBRE# 01907305 • DOUG - CalBRE# 01041404
我們講中文 Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.952.4280 | © 2021
LISTED BY RACHEL & DOUG! Call us today to schedule your private tour or to learn more about featuring your home.
73 CHIANTI 4 Bed | 4.5 Bath | 3,236 SF Offered at $1,980,000
•
Steps from the community resortstyle pool and spa in the quietest part of the exclusive 24/7 guardgated community of Laguna Altura
•
Full main level bedroom suite and bath with separate entrance
•
Gourmet kitchen boasts a Viking refrigerator and upgraded stainless steel appliances, an oversized island, custom cabinets, rich natural stone counters, and designer backsplash
•
Private and fully landscaped backyard including beautiful flagstone with inlaid stone craftsmanship, California loggia, BBQ, fruit trees, fountain, and outdoor seating
•
Custom wide plank maple hardwood floors and imported travertine tile floors, new designer paint, and contemporary finishes
•
Ideally located in the heart of OC with easy access to freeways
OVER $85 MILLION AND SET A NEW LAGUNA ALTURA ALL-TIME SALES RECORD! DURING THE PANDEMIC FOR ON & OFF MARKET PROPERTIES
$50 GIFT CARD
to the person who texts us first to correctly identify the year, make, and model of the car in our new 73 Chianti YouTube Video on Swardstrom Group YouTube Channel. TEXT to: 949.302.4883
Prepared especially for JONATHAN AND ANGELA-MARIE WILLIAMSON
PRESENTED BY RACHEL & DOUG SWARDSTROM L e a d e r s i n L a g u n a A l t u r a Re a l E s t a t e S a l e s ! Local Homeowners and Active in the Local Community
Jonathan and Angela-Marie, Have you considered selling your home privately or on the MLS (and safely) for the right price? We have 7 different buyers who are looking to purchase a home in Laguna Altura, but have not found the right one yet. Please call us at 949.573.0260 or 949.302-4883 – or send us a WeChat Message using our WeChat scan code above.
L a g u n a A l t u r a 房地產銷售的領導者 S E E N E W L A G U N A A L T U R A C O M M U N I T Y V I D E O AT
WWW.LIVINGLAGUNAALTURA.COM
RACHEL & DOUG - #1 IN 2020 IN LAGUNA ALTURA SINGLE FAMILY HOME SALES! *CRMLS 1/1/2020-12/31/2020
RACHEL SWARDSTROM, MBA
SWARDSTROM ADVANTAGES
949.573.0260 Rachel@SwardstromGroup.com Contact us on social media and WeChat!
DOUG SWARDSTROM, MBA
949.302.4883
ABOVE & BEYOND PERSONAL SERVICE
我們講中文
Doug@SwardstromGroup.com
TV & YOUTUBE
如有考慮出售您Laguna Altura 社區 的房屋 我們團隊可以幫您，我們有兩 位房產經紀會 中文，請聯繫我們。
Rachel & Doug – Providing Laguna Altura a Higher Level of Real Estate Service
LOCALLY TRUSTED
L A G U N A A LT U R A 2 0 2 0 M A R K E T A C T I V I T Y S U M M A RY Rachel & Doug sold more Laguna Altura single family homes in 2020 than any other Realtors. In comparison to their top-competing team in 2020, Rachel & Doug sold at a ratio of 96.74% vs. their top competitors at 83.38% Original List Price to ACTUAL Sales Price. That is a significant difference of 13.36%!
If you are considering Selling, Buying, or Leasing - Rachel & Doug will provide you a higher level of real estate service AND get you more for your home! If you would like a more detailed Laguna Altura Market Analysis - with trend lines and different data points - please call, text, or send a message on WeChat (in English or Mandarin).
LAGUNA ALTURA HOMES CURRENTLY LISTED LAGUNA ALTURA 社 區 現 在 上 市 的 房 屋 STATUS
PROPERTY TYPE
SUBDIVISION
ACTIVE
Detached Condo
ACTIVE
Single Family Residence
ACTIVE
BEDS
TOTAL BATHS
EST. SQ. FT.
LIST PRICE
Siena
3
3
1,713
$1,200,000
Cortona
4
3
3,041
$1,666,666
Single Family Residence
Toscana
4
3
2,912
$1,898,888
ACTIVE † Single Family Residence
Toscana
4
5
3,236
$1,980,000
For more information about any of these homes, call us today at 949.573.0260 or 949.302.4883.
STATUS
PROPERTY TYPE
SUBDIVISION
BEDS
TOTAL BATHS
EST. SQ. FT.
LIST PRICE
SOLD
Detached Condo
Siena
3
3
1,775
$1,039,000
$990,000
11/24/20
SOLD
Detached Condo
Siena
3
3
1,775
$1,098,000
$1,033,000
11/12/20
SOLD
Detached Condo
Siena
3
3
1,868
$1,190,000
$1,035,000
11/11/20
SOLD
Detached Condo
Siena
3
3
1,775
$1,055,000
$1,035,000
12/04/20
SOLD
Detached Condo
Siena
3
3
1,868
$1,070,000
$1,062,500
12/18/20
SOLD
Detached Condo
Siena
3
3
1,775
$1,198,888
$1,150,000
12/22/20
SOLD
Detached Condo
San Remo
4
3
2,073
$1,298,888
$1,190,500
01/02/21
SOLD
Detached Condo
San Remo
4
3
2,037
$1,288,000
$1,150,000
02/05/21
SOLD
Single Family Residence
Cortona
4
3
2,459
$1,590,000
$1,620,000
12/18/20
SOLD
Single Family Residence
Cortona
4
4
3,067
$1,780,000
$1,668,000
12/09/20
SOLD
Single Family Residence
Cortona
4
3
2,459
$1,598,000
$1,500,000
11/09/20
SOLD
Single Family Residence
Toscana
4
4
2,912
$1,750,000
$1,725,000
02/08/21
Condos Sold
$1,080,750 Avg. Sold Price
93.59%
Avg. LP/SP Ratio
$579
Avg. Price Per Sq. Ft.
44
Average Days on Market
CLOSE PRICE CLOSE DATE
SINGLE FAMILY RESIDENCE SOLD IN THE LAST 3 MONTHS
4
Home Sold
$1,628,250 Avg. Sold Price
96.95%
Avg. LP/SP Ratio
$601
Avg. Price Per Sq. Ft.
COVID-19 MESSAGE ABOUT ELECTRONIC LOCKBOXES
64
Average Days on Market
† Listed by Doug Swardstrom and Rachel Swardstrom Doug Swardstrom, Rachel Swardstrom, Swardstrom Group, and Coldwell Banker are not in any way affiliated with Laguna Altura Owners Association, nor is this in any way an official advertisement or publication of Laguna Altura. © 2021 All rights reserved. This representation is based on sales and data reported by multiple brokers/agents to the CRMLS between 11/01/20 - 02/15/21. Market Activity represents the total activity for the time period reported and does not necessarily represent activity by the Swardstrom Group or Coldwell Banker. The CRMLS does not guarantee the accuracy of this data, which may not reflect all the real estate activity in the area. E&OE covered. This market report is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. **Source: MLS Home Sales (seller and buyer sales and leases combined).
PROFESSIONAL VIDEO & HD PHOTOGRAPHY TEAM
CUTTING-EDGE 3D “VIRTUAL” TECHNOLOGY
SOCIAL MEDIA MARKETING
EXPERT PREPARATIONS, HOME IMPROVEMENTS & STAGING
GLOBALLY CONNECTED
QUALIFIED & EXPERIENCED
IMPORTANT: Swardstrom Group does NOT use Electronic Lockboxes for their LAGUNA ALTURA LISTINGS - often used so Buyer agents can visit the property WITHOUT listing agent having to attend each showing. These electronic, bluetooth lockboxes are often kept on front door handles or gas pipes on the side of the house by other real estate agents.
FOUR KEY REASONS: 1.) HEALTH – We want to make sure the home is clean BEFORE & AFTER buyers arrive 2.) SAFETY – We want to personally make sure doors and windows are locked afterwards
3.) FIRST IMPRESSIONS – We want ALL the lights to be on and doors opened BEFORE buyers arrive 4.) SELLING THE HOME & BENEFITS OF LAGUNA ALTURA – You are hiring us to SELL your home, and the benefits of living in Laguna Altura – so as your agents we greet EVERYONE that arrives and tell them WHY they should buy!
2021 HOUSING FORECAST
Home sales are going up
LAGUNA ALTURA CLOSED SALES IN THE LAST 3 MONTHS LAGUNA ALTURA 社 區 最 近 3個 月 已 成 交 的 房 屋
8
SAFETY FIRST!
+7.0%
There are 3 Homes Currently in Escrow in Laguna Altura.
DETACHED CONDOS SOLD IN THE LAST 3 MONTHS
PROVEN RESULTS
Strong demand and more homes hitting the market equal a healthy rate of growth.
+5.7% Home prices will hit new heights
65.9%
Homeownership Rate
MORTGAGE RATES ON THE MOVE
THE RISE OF THE MILLENNIALS
by end of 2021
No longer just dominating the entry-level market, millennials are now taking over as “move up” buyers as they have children and need more space.
3.4%
KEY HOUSING TRENDS IN 2021 MILLENNIALS AND GEN-Z
A recent survey said that lower mortgage rates enabled these buyers to change their home search toward a larger home.
REMOTE WORK
Despite high expectations of returning to the office, remote workers are choosing properties with dedicated office space.
SUBURBAN MIGRATION
Home shoppers are looking for an affordable space to shelter, work, learn, and live and are reporting increases in willingness to have a commute to work.
Jonathan and Angela-Marie, Homes in Laguna Altura are in high demand with VERY FEW homes for sale. If you are considering a move for the right price, call us today at 949.573.0260 or 949.302.4883 for a Complimentary Consultation, and to take advantage of a very HOT real estate market. Published by Danielle Hale, Realtor.com on December 2nd, 2020