Rachel & Doug - a Higher Level of Real Estate Marketing and Sales Coldwell Banker Realty (Broker DRE #00616212) 6833 Quail Hill Parkway | Irvine, CA 92603 840 Newport Center Drive, #100 | Newport Beach, CA 92660
LAGUNA ALTURA
RACHEL SWARDSTROM, MBA
949.573.0260
R E A L E S TAT E M A R K E T R E P O R T | J A N U A RY 2 0 2 1 E D I T I O N
Rachel@SwardstromGroup.com
房地產市場報告 | 2021年1月版
DOUG SWARDSTROM, MBA Over $400 million in closed sales in last 8 years! Top 1/2 of 1% globally for Coldwell Banker Realty
949.302.4883 Doug@SwardstromGroup.com
RACHEL & DOUG HAVE SOLD & OPENED ESCROWS ON OVER
LAGUNA ALTURA SPECIALISTS | REALTORS®
RACHEL - CalBRE# 01907305 • DOUG - CalBRE# 01041404
我們講中文 Published by REAL Marketing (REM) | www.REALMarketing4You.com | 858.952.4280 | © 2021
2020 YEAR-END REVIEW | LAGUNA ALTURA
RACHEL & DOUG – THE LEADERS IN LAGUNA ALTURA HOME SALES!
$75 MILLION! AND SET A NEW LAGUNA ALTURA ALL-TIME SALES RECORD! ON AND OFF MARKET PROPERTIES! DURING COVID-19
Rachel & Doug sold more single family homes in Laguna Altura in 2020 than any other realtors – and at a higher List Price to Close Price ratio!
COMPARISON WITH TOP COMPETITORS Original List Price to Sales Price (2020 Laguna Altura Single Family Homes)
Rachel & Doug
Top Competitors
DIFFERENCE
96.74%
83.38%
13.36%
HOW IMPORTANT IS 13.36% TO YOU AND YOUR LAGUNA ALTURA HOME SALE? Jonathan and Angela-Marie, While 2020 was a challenging year in many other ways, Laguna Altura home sales remained strong. The demand for Laguna Altura homes remains strong, with LOW inventory – pointing toward a Seller’s Market at least through mid-2021. Now is a great time to consider selling your home and taking advantage of the strong market and trends. We do not just LIST your home and put a sign in your yard, we also MARKET, SELL, and NEGOTIATE the sale of your home better above competing homes for sale - with SAFETY FIRST! If you are thinking of selling in 2021, contact us at 949.573.0260 – Rachel, or 949.302.4883 – Doug. Wishing you a successful 2021!
Rachel & Doug
Data based on listings from CRMLS from 1/1/2020-12/31/2020 – Laguna Altura single family homes.. Information deemed accurate but not guaranteed.
Prepared especially for JONATHAN AND ANGELA-MARIE WILLIAMSON
PRESENTED BY RACHEL & DOUG SWARDSTROM L e a d e r s i n L a g u n a A l t u r a Re a l E s t a t e S a l e s ! Local Homeowners and Active in the Local Community
L a g u n a A l t u r a 房地產銷售的領導者
WWW.LIVINGLAGUNAALTURA.COM
JUST LISTED BY RACHEL & DOUG!
RACHEL SWARDSTROM, MBA
Rachel & Doug - a Higher Level of Real Estate Marketing and Sales
949.573.0260 Rachel@SwardstromGroup.com Contact us on social media and WeChat!
DOUG SWARDSTROM, MBA
949.302.4883
我們講中文
Doug@SwardstromGroup.com Over $400 million in closed sales in last 8 years! Top 1/2 of 1% globally for Coldwell Banker Realty
如有考慮出售您Laguna Altura 社區 的房屋 我們團隊可以幫您，我們有兩 位房產經紀會 中文，請聯繫我們。
LAGUNA ALTURA CURRENT MARKET ACTIVITY L A G U N A A L T U R A 目前房地產市場動靜
73 CHIANTI
JONATHAN AND ANGELA-MARIE,
If you would like a more comprehensive Market Analysis with trend lines and different data points, please contact Rachel & Doug.
4 Bed | 4.5 Bath | 3,236 SF | Offered at $1,980,000 Stunning “Toscana” Residence 3 with Beautiful Upgrades!
LAGUNA ALTURA HOMES CURRENTLY LISTED LAGUNA ALTURA 社 區 現 在 上 市 的 房 屋 STATUS
PROPERTY TYPE
SUBDIVISION
BEDS
TOTAL BATHS
ACTIVE
Currently no "SIENA" or "SAN REMO" plans for sale
Siena
ACTIVE
Single Family Residence
Toscana
ACTIVE
Single Family Residence
ACTIVE
Single Family Residence
EST. SQ. FT.
N/A
N/A
N/A
N/A
4
4
3,041
$1,758,888
Toscana
4
3
2,912
$1,898,888
Toscana
4
5
3,236
$1,980,000
SWARDSTROM ADVANTAGES
LIST PRICE
There is 1 Home Currently in Escrow in Laguna Altura
PROVEN RESULTS
LOCALLY TRUSTED
With over $400 million in sales in just 8 years, they have ranked as Coldwell Banker’s #1 Small Sales Team in Southern CA and the top 1/2 of 1% worldwide. Results prove they help their clients make and keep more money.
As local homeowners with deep roots in OC schools and organizations, their integrity, reputation, and expansive network of trusting clients and friends are key to their success. Most of their business comes through referrals.
ABOVE & BEYOND PERSONAL SERVICE
PROFESSIONAL VIDEO & HD PHOTOGRAPHY TEAM
For more information about any of these homes, call us today at 949.573.0260 or 949.302.4883.
LAGUNA ALTURA CLOSED SALES IN THE LAST 3 MONTHS LAGUNA ALTURA 社 區 最 近 3個 月 已 成 交 的 房 屋 STATUS
PROPERTY TYPE
SUBDIVISION
BEDS
TOTAL BATHS
EST. SQ. FT.
LIST PRICE
SOLD
Detached Condo
SOLD
Detached Condo
SOLD SOLD
Siena
3
3
1,775
$1,039,000
$990,000
11/24/20
Siena
3
3
1,775
$1,098,000
$1,033,000
11/12/20
Detached Condo
Siena
3
3
1,868
$1,190,000
$1,035,000
11/11/20
Detached Condo
Siena
3
3
1,775
$1,055,000
$1,035,000
12/04/20
SOLD
Detached Condo
Siena
3
3
1,868
$1,090,000
$1,050,000
10/13/20
SOLD
Detached Condo
Siena
3
3
1,868
$1,070,000
$1,062,500
12/18/20
SOLD
Detached Condo
Siena
3
3
1,775
$1,198,888
$1,150,000
12/22/20
SOLD
Detached Condo
San Remo
4
3
2,073
$1,298,888
$1,190,500
01/02/21
SOLD
Single Family Residence
Cortona
4
3
2,459
$1,590,000
$1,620,000
12/18/20
SOLD
Single Family Residence
Cortona
4
4
3,067
$1,780,000
$1,668,000
12/09/20
SOLD
Single Family Residence
Cortona
4
3
2,794
$1,628,000
$1,470,000
10/02/20
SOLD
Single Family Residence
Cortona
4
3
2,459
$1,598,000
$1,500,000
11/09/20
DETACHED CONDOS SOLD IN THE LAST 3 MONTHS
8
Condos Sold
$1,068,250 Avg. Sold Price
94.08%
Avg. LP/SP Ratio
$568
Avg. Price Per Sq. Ft.
23
Average Days on Market
CLOSE PRICE CLOSE DATE
SINGLE FAMILY RESIDENCE SOLD IN THE LAST 3 MONTHS
4
Home Sold
$1,564,500 Avg. Sold Price
94.86%
Avg. LP/SP Ratio
$585
Avg. Price Per Sq. Ft.
52
Average Days on Market
† Listed by Doug Swardstrom and Rachel Swardstrom Doug Swardstrom, Rachel Swardstrom, Swardstrom Group, and Coldwell Banker are not in any way affiliated with Laguna Altura Owners Association, nor is this in any way an official advertisement or publication of Laguna Altura. © 2021 All rights reserved. This representation is based on sales and data reported by multiple brokers/agents to the CRMLS between 10/01/20 - 01/05/21. Market Activity represents the total activity for the time period reported and does not necessarily represent activity by the Swardstrom Group or Coldwell Banker. The CRMLS does not guarantee the accuracy of this data, which may not reflect all the real estate activity in the area. E&OE covered. This market report is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. **Source: MLS Home Sales (seller and buyer sales and leases combined).
Described by their clients as ‘friendly, out-going, and driven, “Rachel & Doug work tirelessly to understand clients’ needs and exceed expectations, along with their full service, multi-lingual team.
TV & YOUTUBE
Professionally produced video featured on TV as well as the Swardstrom Group’s YouTube channel with hundreds of thousands of views giving their listings more exposure than competing homes for sale.
On-line “First Impressions” of property listings are critical. With their own professional Photography and Media Production Team, the highest quality images are seen by tens of thousands of buyers on TV and the Swardstrom Group’s YouTube Channel.
SOCIAL MEDIA MARKETING
Active on Facebook, Instagram, LinkedIn, YouTube, WeChat, and WhatsApp, their homes are marketed to a network of followers.
GLOBALLY CONNECTED
Market to 900+ websites, television, and international media, along with custom property websites to maximize Search Engine Optimization (SEO).
CUTTING-EDGE 3D “VIRTUAL” TECHNOLOGY
Utilize Virtual Open Houses, 3D Home Tours, Virtual Reality headsets, and On-Line Buyer and Seller “Targeting” Software.
EXPERT PREPARATIONS, HOME IMPROVEMENTS & STAGING
Coordinate landscapers to contractors to stagers (Sellers can pay costs at close of escrow) - they coordinate everything from A-Z to make their listings stand above competing homes for sale.
QUALIFIED & EXPERIENCED
Both Rachel & Doug have MBA’s, corporate sales backgrounds, and are former competitive athletes, providing quality data analysis and marketing while competing to negotiate the best deals for their clients.
Jonathan and Angela-Marie, When it comes to the sale of your home, we encourage you to explore your options; all Realtors are not created equally. We do not just “LIST” your home - we also Market, Sell, and Negotiate the best price for you. We are local area homeowners, and we want to do all we can to highlight the benefits of living here and helping maintain high home values. We want to exceed your expectations. Contact us today at 949.573.0260 or 949.302.4883 for a no-obligation consultation of your home.