Fine Homes & Estates
DISCOVER A NEW LEVEL OF
LUXURY MARKETING EXCELLENCE PRESENTED BY
Christel Cottrell
Your Local Luxury Real Estate Specialist
YourHouseDreams.com
A Preview of
Christel Cottrell
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M E E T YO U R R E A LTO R ® C H R I S T E L C OT T R E L L Christel is a Los Angeles native and has been a real estate agent for well over a decade. With associations reaching from Los Angeles to Orange County and from Beverly Hills to the Valley, Christel proves to be a truly valuable asset to help fulfill your real estate needs. Her passion for real estate first began as an investor, flipping homes. She soon realized she could be even more of an asset to the partnerships, finding the perfect-for-makeover properties herself, then selling the beautifully remodeled homes. That’s when she experienced the joy of serving people in all their real estate needs, whether Seller, Investor, First Time, or Many Time Buyer. Christel believes in operating her business through her core values of honor and integrity, respect and honesty, and sharing lots of smiles and laughter along the way. If you are ready to share your real estate journey, Christel is here for you.
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Christel Cottrell YOUR LOCAL LUXURY SPECIALIST REALTOR ® | DRE#01757093
phone
323.798.8180
envelope Christel@YourHouseDreams.com globe
www.YourHouseDreams.com
CONNECT WITH ME ON:
DRE#01522411
PREMIER SERVICE SUPERIOR RESULTS
Fine Homes & Estates
Each office independently owned and operated
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FULL-SERVICE LUXURY REAL ESTATE When you hire Christel, she will become your home’s: M A R K E T I N G M A N AG E R • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you are informed
C L O SI N G M A N AG E R • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
L I A IS ON M A N AG E R • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback
C ON C I E RG E • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home staging, painters, handymen, home inspectors, and moving services
N E G O T I AT OR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Keeping your best interests as first priority
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D E D I C AT I O N AND COMMITMENT “Christel is such a great agent (one of the best I have worked with). She communicates very well, she is very honest and forthcoming, and she is easy to work with, which led to a super smooth escrow. Thank you for such a smooth transaction!” J. Vigil, Vigil , REALTOR ©
“Christel is an amazing agent. She is patient, listens, and never makes you feel rushed. She is not only professional but also very thoughtful, a rare combination to find. Thank you, Christel!”
“Christel has shown my family how far a Real Estate agent is willing to go for their client...I can’t imagine having a better professional helping me. Thank you, Christel!”
D. Alvarez
J. Padilla
“Christel is AMAZING. She works extremely hard and has the patience of a literal saint! She is professional, kind, hard working, and overall an AMAZING REALTOR©. If you don’t go with Christel, I promise you are missing out!”
S. de N Nigro igro
“Christel is the definition of optimism. Her bright charismatic charm matches her Realtor expertise, making her the total package. Other Realtors absolutely loved her, putting us at the top of their list. Without her, we wouldn’t be where we are today.” A. Nigro | 7 |
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THE BRANDS Behind Your Agent
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R E e B RO K E R G RO U P I T ’ S T H E T E C H N OL O G Y, U N R I VA L E D S U PP ORT, A N D C OM M I T M E N T TO G ROW G R E AT AG E N TS ! Established in 2005, REeBroker Group (Real Estate eBroker Group) has 15 years of impactful business and real estate industry experience. The company is proudly diverse, with over 3000 agents who speak 26 different languages. It is by far the fastest-growing brokerage in the state, with over 100 new agents joining every month. REeBroker Group has an A+ BBB rating and nearly a 5-star rating on Google, Yelp, and Facebook, ensuring that no matter the area of real estate expertise needed, a REeBroker Group agent can meet your needs.
DRE#01522411
PREMIER SERVICE SUPERIOR RESULTS Each office independently owned and operated
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R E e B RO K E R G RO U P T H E L A RG E S T O N L I N E B RO K E R Just as it is imperative to choose the right agent, knowing why they have chosen to partner with a specific brokerage is important. What a brokerage offers both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home. The services provided by REeBroker Group supports Christel and her clients with high level service, on trend real estate knowledge, and innovative technology. AG E N T TO OL S Every top-producing real estate agent knows that they must establish their brand, or multiple brands, to clearly establish themselves within a specific market space. REeBroker Group’s marketing plans walk their agents through a step-by-step process that ensures the success of their brand in reaching a specific target audience. REeBroker Group’s business collateral is based on what the latest research reveals regarding how to most effectively reach a target market. REeBroker Group strives to connect its agents with the best real estate and tech tools available in the industry. PROV I DE D S E RV IC E S REeBroker Group strives to offer the most cutting-edge service to its agents and clients. The Brokers have memberships in 55+ associations throughout California. REeBroker Group also offers programs in lead generation, transaction assistance, transaction coordinator services, and networking with local agents as part of regional teams. PROF E S SION A L E DUC AT ION REeBroker Group’s Professional Development Department performs constant research to stay on top of the latest industry trends, including attending the best real estate seminars to then distill the best information to the REeBroker Group agents, intending to not only accelerate their professional development but also assist them to continuously better serve their clients. Look to REeBroker Group agents for Premier Service and Superior Results!
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I N S T I T U T E F O R L U X U RY HOME MARKETING The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. The Institute exists to provide resources, training, and guidance to its members. The goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes. Working with an agent who is a member of the Institute for Luxury Home Marketing is critical as you look to maximize the exposure of your home. As a member in good standing, you can expect Christel to provide the specialized knowledge, expertise, and access to a unique and targeted network.
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YourHouseDreams.com This is the website specifically provided for you, the Sellers and Buyers. The intention is to share the most relevant information through blogs, vlogs and guides. The vision is to show that YOUR real estate needs and desires are what matter most.
A dream doesn’t become a reality through magic; it takes sweat, determination, and hard work.
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Determining
T H E VA L U E of Your Home
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THE OBJECTIVE Our mutual objective is to sell your home:
For t he h ig hest p ossi ble p r ice
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I n t he shor test a mou nt of t i me
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Wit h t he most favora ble te r m s
Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, understand the barometer of current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise. Strategy and exceptional marketing to the right buyers are keys to maximizing the true value of your home.
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L U X U RY M A R K E T I N G For Your Home
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MARKETING FOR MAXIMUM EXPOSURE Selling your home can be an exciting experience, but it can also be an emotional one. As a REALTOR®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • • • • • • • • • • • • • •
Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Always prepare your home so that it is ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation Finalize your sale Find your next dream home
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T H E W I N D OW O F O P P O RT U N I T Y The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
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M A R K E T I N G YO U R L O C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
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P R E PA R I N G TO P R E S E N T YO U R H O M E First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value — together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed. P RO F E S S I O N A L P H OTO G R A P H Y Photography must reflect your property. Whether in print or on the web, photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. DIG I TA L T O OL S Using current technology helps showcase the true essence of the property and its environment. Lifestyle videos, 3D virtual tours, and aerial and drone footage all provide a realistic depiction of the intended space and livability. HOM E S TAG I N G According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market. If deemed necessary, a selection from the top Home Stagers will be offered. As well as the option of working with the “Revive Home Concierges” program, a partner with the California Association of Realtors, to assist in presenting your home in the best possible light.
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P RO F E S S I O N A L A N D S T R AT E G I C M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS® listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YA R D SIG N S A N D DI R E C T ION A L SIG N AG E The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PU BL IC A N D PR I VAT E S HOW I N G S Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LU X U RY A DV E RT ISI N G For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. I will showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, Los Angeles Times, and the James Edition.
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N E T WOR K I N G A N D R E F E R R A L S Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
W EB EX POSUR E 95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
I N S T I T U T E FOR LU X U RY HOM E M A R K E T I N G M E M BE R S H I P Working with an agent who is a member of the Institute for Luxury Home Marketing is critical as you look to maximize the exposure of your home. As a member, I am delighted to share my knowledge, expertise, and access to a unique and targeted network.
V I RT UA L TOU R S / ON L I N E V I DE O M A R K E T I N G Creating a digital experience and footprint is an integral part of advertising in the 21st century.
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P RO F E S S I O N A L P R I N T I N G AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.
8888 Your House Dreams Lane
Christel Cottrell
WELCOME HOME!
Fine Homes & Estates
Christel Cottrell
8888 YOUR HOUSE DREAMS LANE Homeowner Name Here
Fine Homes & Estates
Fine Homes & Estates
8888
CONNECT WITH ME ON:
YOUR HOUSE DREAMS LANE
DRE#01522411 PREMIER SERVICE SUPERIOR RESULTS
88 7 8
323.798.8180 Christel@YourHouseDreams.com www.YourHouseDreams.com
PREPARED ESPECIALLY FOR
323.798.8180 Christel@YourHouseDreams.com www.YourHouseDreams.com
Fine Homes & Estates
YOUR LOCAL LUXURY SPECIALIST REALTOR ® | DRE#01757093
Y O U R H O U S E D R E A M S , C A 91364
YOUR LOCAL LUXURY SPECIALIST REALTOR ® | DRE#01757093
22647 Ventura Blvd. #533 Woodland Hills, CA 91364
Each office independently owned and operated
Y O U R H O U S E D R E A M S , C A 91364
YOUR HOUSE DREAMS LANE
CONNECT WITH ME ON:
PRESENTED BY
Y O U R H O U S E D R E A M S , C A 91364
Christel Cottrell
PRESENTED BY
Christel Cottrell
DRE#01522411 PREMIER SERVICE SUPERIOR RESULTS
Fine Homes & Estates
Your Local Luxury Real Estate Specialist
PREPARED ESPECIALLY FOR
Homeowner Name Here
Each office independently owned and operated
Your Local Luxury Real Estate Specialist
PRESENTED BY
Christel Cottrell Your Local Luxury Specialist
Special Features ◊ ◊ ◊ ◊ ◊
Situated on a private lot Fantastic mountain views Recently built in 2014 Open floorplan great for entertaining guests 22647 Ventura Blvd. #533 Woodland Hills, CA 91364 Chef ’s quality kitchen with upgraded kitchen cabinets, a large pantry, YOUR LOCAL LUXURY SPECIALIST crown molding, and ample counter space REALTOR | DRE#01757093 Fine Homes & Estates ◊ Customized walk-in closets, two game rooms, and hickory wood floors 323.798.8180 ◊ Outdoor space includes fruit trees, grassy areas, an outdoor-covered Christel@YourHouseDreams.com sitting area with fireplace, and pergola over the outdoor kitchen with www.YourHouseDreams.com built-in BBQ CONNECT WITH ME ON: ◊ Solar panels, dual zone A/C, built-in speakers, and a sizeable pool
Christel Cottrell
NOW UNDER CONTRACT! 88 7 8 YOUR HOUSE DREAMS LANE Y O U R H O U S E D R E A M S , C A 91364
®
JUST LISTED IN YOUR NEIGHBORHOOD!
DRE#01522411
PREMIER SERVICE SUPERIOR RESULTS
4.5 Baths
4,348 Sq. Ft. JUST SOLD! 0-57-Acre Lot
7777 YOUR HOUSE DREAMS LANE Y O U R H O U S E D R E A M S , C A 91364
PRESENTED BY
PREPARED ESPECIALLY FOR
Christel Cottrell
Homeowner Name Fine Homes & Estates
NOW ON THE MARKET! 7777 Y O U R H O U S E D R E A M S L A N E
PRESENTED BY
Christel Cottrell
YOUR LOCAL LUXURY REAL ESTATE SPECIALIST
PREPARED ESPECIALLY FOR
Homeowner Name Here
7777 YOUR HOUSE DREAMS LANE
This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE covered.
NAME, For anHOMEOWNER exclusive and detailed list of specifications for this magnificent home, For information or for to schedule callmore me today at 323.798.8180 a confidential discussion. an exclusive tour, call me today at 323.798.8180.
5 Beds
YOUR LOCAL LUXURY REAL ESTATE SPECIALIST
Your Local Luxury Real Estate Specialist
Published by REAL Marketing (RM) | www.REALMarketing4You.com | 858.952.4280 | ©2022
HOMEOWNER NAME,
8878 YOUR HOUSE DREAMS L ANE
Fine Homes & Estates
PRESENTED BY
Christel Cottrell
If you are looking to sell and would like to have your home marketed this beautifully or featured in my monthly publication, please call me at 323.798.8180.
Each office independently owned and operated
PREPARED ESPECIALLY FOR
Homeowner Name Fine Homes & Estates
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Published by REAL Marketing (RM) www.REALMarketing4You.com | 858.952.4280 | ©2022. This brochure is not intended to solicit properties already listed for sale nor intended to cause a breach of an existing agency relationship. E&OE covered.
Y O U R H O U S E D R E A M S , C A 91364
A P L AT F O R M F O R 2 4/7 W E B E X P O S U R E With 95% of home buyers beginning their search on the Internet, I want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORS® across the globe, which will include a selection from some of the most prestigious luxury media outlets.
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S H OW I N G YO U R H O M E Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; then the final prep and inviting touches are easy for us to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
YO U R M A R K E T A N A LY S I S The market analysis report is compiled from a system that tracks your showings, all REALTOR® and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
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F I N A L I Z I N G YO U R S A L E A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
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L U X U RY M A R K E T I N G To Find Your New Home
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MARKETING FOR YO U R N E X T H O M E If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
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SUPERIOR PROSPECTING CAPABILITIES
D E F I N I N G YO U R G OA L S AND OPTIONS In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
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L O C AT I N G YO U R R I G H T P RO P E RT Y When helping you look for a property, I will make recommendations based on my experience and local knowledge have access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, they will protect and represent your best interests.
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Fine Homes & Estates
Thank you for giving me your time and the opportunity to present this preview of the marketing services that I can offer you for your property. It would be my honor to serve you with the sale of your present home and the purchase of your next home and the next one! Because I don’t just provide a service, I enjoy building relationships. I’m honored to be of service. Call me before you make any important real estate decisions; you’ll be glad you did!
- Christel Cottrell
323.798.8180 | Christel@YourHouseDreams.com | www.YourHouseDreams.com CONNECT WITH ME ON:
Each office is independently owned and operated. Copyright© April 2022