Before You Sell
Thank You
Thank you for taking the time to speak with me and to review this package This package will give you a little more information about me, my team, our services, and how they will benefit you
I know that selling a home can be an extremely emotionally trying time, or a very exciting one My job is to provide you with enough solid information so you can make an honest, informed decision based upon facts not hype
As you look through this package, use the forms at the back to note any questions that you have for me so that we will not forget to address them at our meeting
I will be preparing a complete comparative market analysis presentation for our next meeting Selling your home is a complicated task, so it is crucial to have every possible advantage you can Thank you again for your time today and I look forward to meeting with you in person to review your comparative Market Analysis
Meet Our Team
Robin Crudele Team Leader Angela Latino Licensed Assistant
Trudi Storr Transaction Coordinator/Marketing Assistant
Team Roles
We never want you to be confused on who does what on our team. Below is a write up of what each member of my team is responsible for as we go through the transaction.
Robin Crudele /Team Leader
I will always be your point of contact. I will prepare your Comparative Market Analysis to help you determine the best price and marketing strategy for your property. I will also put together a comprehensive marketing plan to best market your property. Throughout the transaction I will keep you updated on all showings, open houses, and feedback received. I will guide you through negotiations when we receive offers and keep you up to date on all deadlines that we need to meet. I will make sure that your attorney or title company receives all necessary documentation and will guide you through the closing process and accompany you at the closing table.
Angela Latino/Licensed Assistant to Robin Crudele
Angela is my licensed assistant and helps in various aspects throughout the transaction. Angela is a licensed real estate agent and assists with accompany showings, sitting open houses and will be available to be at inspections or meet with appraisers. She will assist in other tasks such as making sure that your listing has all necessary marketing materials and following up with agents after showings to receive feedback. She has experience in both commercial and residential real estate both here and in Chicago and is familiar with all aspects of the real estate transaction.
Trudi Storr
Team Roles
Marketing Assistant/Transaction Coordinator
Trudi is my Marketing Assistant & transaction coordinator. Once I have the professional photos and videos completed I send everything to Trudi so she can start our marketing campaign. I let Trudi know what ads to run, what social media posts to complete, and have her set up your personal property website. She will also make sure that our professional property brochures are ordered so they are available for our showings and open houses. Trudi receives a copy of all feedback from open houses and showings and is updated on upcoming advertising opportunities. She assembles the weekly marketing update report which will be emailed to you so you have the feedback from your showings and open houses and you will also be able to see the engagement from any ads or promotions that we ran on your property. In her transaction coordinator role she will assist with all of the paperwork throughout the transaction. Once you have signed your listing agreement I will send it to Trudi and she will process your paperwork with John R. Wood. She will make sure that everything is properly inputted into the MLS, will send you a copy of everything that you signed, and will make sure that you are aware of all necessary dates as we near closing. You may hear from her throughout the transaction if we need any additional documentation or signatures from you. She will remind you of what is necessary to take care of prior to closing.
Why Partner with Us
Top Producer
CONSISTENT TOP PRODUCER AT JOHN R. WOOD PROPERTIES
PLATINUM CIRCLE OF EXCELLENCE 2020-2022 $10-$20MILLION IN VOLUME ($19,515,966 IN CLOSED SALES FOR 2022)
EMERALD CIRCLE OF EXCELLENCE 2016-2019 $5-$10 MILLION IN VOLUME
16 YEARS IN REAL ESTATE SALES RESIDENTIAL
8 YEARS IN REAL ESTATE SALES COMMERCIAL
CLHMS CERTIFIED GUILD RECOGNITION AS A LUXURY HOME MARKETING SPECIALIST
JOHN R. WOOD IS PART OF LEADING REAL ESTATE COMPANIES OF THE WORLD AND THROUGH THIS PARTNERSHIP HAS A COMPETITIVE GLOBAL REACH WITH OTHER PRIVATELY OWNED BROKERAGES TO HELP MARKET YOUR PROPERTY GLOBALLY
AS OF 2023 JOHN R. WOOD IS NOW AFFILIATED WITH CHRISTIES INTERNATIONAL REAL ESTATE FURTHERING OUR GLOBAL CUSTOMER REACH TO HELP MARKET OUR PROPERTIES
MarketingPlan
How Do We Market Your Property
Personal Property Website - Your property will receive it's own personal property website directing buyers to exclusively to your property where they can get all relevant information, photos and video.
Just Listed Campaign- A targeted approach will be taken to push your newly listed property in front of consumers both on-line and in print.
Professional Brochures/Photos/Video - Your property will have professional photos & video taken prior to going Active in the MLS. We will have professional brochures made that will list your personal property website on it and feature the best shots of your home and direct Buyers back to your website where they can view photos, floor plans, videos and association documents.
Print Advertising - we will take advantage of any print opportunities that we can to target the local market as well as those areas outside of Florida that we consistently draw Buyers from both in the US and Internationally
Social Media Advertising - we will advertise your property on various Social Media platforms that are relevant to draw buyers to view your property
Online Advertising - we will boost your property to specific buyers that are looking online through Home Spotter Ads and FaceBook Ads
Globally - Through Leading Real Estate Properties of the World we will capitalize on any global advertising avaialble to us as well as promoting your property on the Luxury Portfolio website if it falls within the guidelines of the Luxury Portfolio platform.
Marketing Examples
Marketing Examples
TESTIMONIALS OUR
5starplusplus Robinwasamazing We didasaleacrossthecountryandRobin tookcareofsomuchstuffforusandmade itsoeasy.Ican’tevenputintowordshow muchIappreciatewhatshedidforus. Everythingwasalwaysonherplate nothingwasevermadeaninconvenience tous Shehustledandfixedeveryproblem andhadasolutionoracontractorfor anythingweneededtogetdone.Would bethrilledtorecommendherandcan’t imagineabetterexperience.
BradfordDavidJelinek
RobinCrudeledidanextraordinaryjobin representingusduringthesaleofourNaples home Afterbuying/sellingnumerous properties,andworkingwithavarietyofreal estateagentsovertheyears,Robinisbyfar themostproficient.Herattentiontodetail, creativity,andmanagementoftheentire processiscommendable Robinconsistently exhibitsthehighestlevelofclientloyaltyand professionalism,andIwouldrecommendher toanyoneinterestedinbuyingorsellinga home.
DavidM.Neill
Sheisagem;sopersonable,andworksso hardtomakeherclientshappy Shehas helpedseveralofourfriends,also.She alwaysgoestheextramile Wejustloveher, andsoappreciateeverythingshedidto makesellingourhomeeasy Wewill continuetorecommendhertoeveryonewe knowlookingforahomehere You'relucky tohavesuchagreatpersonworkingforyou.-
SandraJ Avayou
TESTIMONIALS OUR
Areyoukidding?RobinCrudeleprovided usthemostoutstandingrepresentation andservicewehaveeverexperiencedin buyingandsellingrealestatethroughour years!Sheworks24/7togetthejobdone. Hertalentmakesitallseemeffortlessand weknowitisn't.Asaprofessionalshe exceededourexpectationsandeven restoredourfaithinrealtors.IfIwerea competitorIwoulddowhateverIcouldto stealherawayfromyourfirm..Shehad ourbackseverystepofthewayinthis transaction.Shewentoutofherwayto makeeverythingright.Kudos!Applause! Accolades!forRobin.Herworkisabove andwaybeyond."She'sasgoodasthey get!"Igiveher10stars
HarrietW.Shouldice
Idon’tknowhowRobincouldhavebeena betteragent.Sherepeatedlyexceededmy expectations Veryknowledgeable,very flexibleandpatient,alwaysavailable.Ifeel veryfortunatethatIworkedwithRobin.
MichaelMorrell
Ihavepurchased8propertiesinmylifetime. NOONEwasmoresincere,hard-workingand responsivethanRobinCrudele.Additionally, oneofthekindestpersonsI’veevermet. HIGHLYRECOMMENDED.
JamesJ.Farrelly
1.3
of Leading Real Estate Companies of the World,® we have a real estate professional ready to help you find your ideal home throughout our continent and to points around the globe Whether it’s a country house, a property in a resort location, or an in-town apartment, we can help you find the perfect property when you work with the best names in real estate Leading Real Estate Companies of the World®
Our network is comprised of the very best locally and regionally branded real estate professionals in the United States With a local focus and a national/global view, our associates will ensure the best personal attention with the finest access to quality real estate connections
1.3
When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally As an a liate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers With 150,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property In addition, we receive inbound clients from other a liates around the globe who are interested in purchasing a home
Leading Real Estate Companies of the World®is a pedigree denoting the very best companies who represent qualifi ed clientele and wish to do business with similar fi rms Each year our network is collectively responsible for over one million transactions on a global basis
When your home is posted to our website locally,it is immediately promoted on the LeadingREcom website It is also immediately connected to the websites of 550 of our a liated real estate fi rms in the world
As an a liate of Leading Real Estate Companies of the World,® we have access to the highest caliber of real estate professionals in 70 countries and across six continents. When buying or selling property outside of our local market, our world-class connections can help with real estate needs throughout our continent and to points around the globe
Let us introduce you to a carefully selected sales associatethat will provide you with extraordinary service anywhere your real estate needs take you Our global network is comprised of the very best real estate companies and the most talented professionals in the world. These associates ensure personal service with access to quality real estate connections This level of service and quality is the reason why a meaningful introduction is made through our network every 15 minutes
1.3 MILLION
GLOBAL TRANSACTIONS ANNUALLY CLIENT INTRODUCTIONS MADE DAILY WORLDWIDE
Items Seller should gather for the sale of their home
Survey – per the NABOR contract the Seller is required to supply the buyer a survey if they have one available (applies to Single Family Homes only)
Elevation Certificate for property if available
Owner’s Title Policy – per the NABOR contract the Seller is to supply the Buyer a copy of their Owner’s Title Policy within 10 days after the Effective Date. There are typically a few pages and then a Schedule A & Schedule B included with your title policy.
Estimated Monthly Electric
Estimated Monthly Water
Estimated Monthly Gas
Any transferable warranties
If property is in trust your closing agent will most likely request a copy of your trust
Trustee needs to provide pertinent pages of the Trust. Those pertinent pages are:
• Front page identifying the Trust
• Trustee Powers page(s), which indicate that Trustee can convey Real Property or this particular property
• Trustee identification page(s) indicating that the Trustee(s) is the valid Trustee(s) or valid successor Trustee(s)
• Signature page, showing the valid authorizations of the Trust
• Any Restatements of the Trust with the above information.