fueled by insights (by considering search, product and Google Analytics). He insisted on seeing the importance of putting the shoppers’ experience first (the explanation for the most successful e-commerce brands), avoiding their frustration (Messana, 2021). - Voice search and… e-commerce, allow us to end by remembering the beginning of an article written recently by Nick Shaw (2021): “Voice search is the phrase on everyone’s lips. More searches are conducted by spoken word than ever before, and a successful ecommerce trader will need to take this on board. The really successful ecommerce trader probably already has”. References Ali, A., 2021. From Amazon to Zoom: What Happens in an Internet Minute In 2021? Visual Capitalist, November 10, 2021. Available at: [Accessed 28 November 2021]. AppsFlyer, 2021. The age of return on experience. [pdf] pp. 1-7. Available at: [Accessed 22 November 2021]. Coresight Research, 2021. From Quick Commerce to Instant Needs: Exploring Business Models in Rapid Delivery, Coresight, November 5, 2021. Available at: [Accessed 28 November 2021]. Gilliland, N., 2021. What is q-commerce? Econsultancy, September 30th 2021. [online] Available at: [Accessed 28 November 2021]. Lebow, S., 2021. Meta dominates the top 10 mobile apps worldwide, eMarketer, Nov 15, 2021. [online] Available at: [Accessed 22 November 2021]. Magnuson, B., 2021. 2021 Global Customer Engagement Review, First Annual Report, February 18, 2021. [online] Available at: ccessed [Accessed 22 November 2021]. Pacvue, 2021. 2022 Planning Guide. [pdf] November 2021, pp. 1-15. Available at: [Accessed 17 November 2021]. Pointillist, 2021. Essential Customer Journey Roadmap to CX Success. 5 Ways to Significantly Improve CX Using Customer Journey Management. [eBook] pp., 3, 6. Available at: [Accessed 22 November 2021]. Purcarea, I. M., 2021. The Growth of E-Commerce, Disruptive Technologies and Marketers’ Conversational Strategy, Romanian Distribution Committee Magazine, vol. 12(2), pp. 33-43, August. Sailthru, 2021.Acquiring and Growing Customers into Long-Term VIPs. [pdf] Sailthru Success Story, pp. 1-2, 8-10. Available at [Accessed 23 November 2021]. Statt, N., 2021. Epic CEO Tim Sweeney calls for a universal app store to combat tech monopolies, Protocol, November 16, 2021. [online] Available at: [Accessed 19 November 2021]. 51