The White Report: Autumn Edition 2026

BEYOND MAINTENANCE

Meet our dedicated property managers BANGKOK BLISS

Check out our 2026 Chairman's Elite Retreat

When passion becomes your biggest sales tool

16-17 PAGE. 6-7 THE LISTING

Welcome to the autumn edition of The White Report for 2026

Bangkok doesn't do anything quietly - and neither do we.

In this edition, we're celebrating the extraordinary members who made up our Chairman's Elite class for FY24/25, who gathered at the Four Seasons on the Chao Phraya River (yes, the one from White Lotus!) in March for four days of recognition, culture and connection.

From a celebration dinner at Nobu to a convoy of 100 Ray White–branded tuk tuks sweeping through Bangkok's streets, it was a retreat as memorable as the people attending it.

You'll find some amazing photos inside.

We also kicked off the year in style, with launch events rolling out across every state - energising our members and setting the tone for what lies ahead.

Elsewhere in this edition, we sit down with some of our top-performing agents to explore how they build client relationships that go far beyond the transaction.

Their insights are candid, practical and well worth a read.

Our Economics team has been busy too.

Ray White Rural is significantly expanding its research reach across all sectors of Australian agriculture, with a brand-new monthly Rural Market Update, spearheaded by head of research Vanessa Rader.

And finally, the competition is back. Real Estate of Origin has returned for 2026, and our 20th event did not disappoint.

Enjoy the read.

Alex Tilbury

Contributor and Editor

Reshni Ratnam Editor in chief

Cassandra Glover Contributor and Editor

Walker Contributor and Editor

Nina Clarke

Contributor and Editor

We've tucked 10 little eggs throughout this edition of The White Report. How many can you find?

Spot them all? Email us at media@raywhite.com with the page numbers they appear on and you'll go in the draw to win a $150 Ray White Shop voucher. Prize drawn 30 March. Happy hunting!

Winner of last competition

The last edition of The White Report saw Shannon Smith take home a $150 voucher to use at the Ray White Shop.

The competition involved finding 10 Little Rays which were hidden throughout the magazine.

Shannon joined Ray White Rural Rockhampton in November 2021 in an administration role and has since moved into a marketing-focused position, working closely with principal, Richard Brosnan.

“As part of a small team, my role is very much an allrounder, supporting rural property sales across Central Queensland,” Shannon said.

“I really enjoy reading the White Report as it gives a great snapshot of what’s happening across the network.

I’d love to see more behind-thescenes stories from different offices or team spotlights from regional and rural offices and how smaller teams operate day to day.

“Thanks again, and thanks for running such a fun competition!”

Do you have a story you would like to share with us?

Email media@raywhite.com.au

MILESTONE MOMENTS

The impact of Carey Smith

It’s my joy to formally announce that Carey Smith joined me as Joint Chairman of the Ray White Group late last year.

You don't often hear the title of Joint Chairman, but I believe this really is appropriate when reflecting on the remarkable career of Carey since he joined our group in 1989.

Many of our members have heard how Carey began his career with Ray White in a BDE role in Sydney before moving to Western Australia.

It's wonderful how one develops an instinct for potential. I sensed that with Carey very early on, and it led to him taking the reins of our fledgling New Zealand business which had been shaken with some disappointments.

The story from there is now well known.

The strength of Ray White in New Zealand is remarkable, with us recently doing more listings in one month than any of our competitors in

During this period, Carey's skills were enhanced by sessions at Harvard University in the United States. Professor Boris Groysberg, a key professor of that university, has always had the highest regard

Naturally, Carey developed an astonishingly perfect team and there was a sense of one of these members, Daniel Coulson, would emerge as our new leader in New Zealand with Carey now having the capacity to extend his skills to Australia as well in his role now as Joint Chairman with me.

Thrilling days ahead, it's fantastic to see the group continuing to grow as you all see through the stories in the White Report.

Nothing will give us more pleasure than working with Dan as he takes this company to new heights and as he introduces new products and techniques that take us forward.

Quite simply, Dan is putting more spring in our springboard!

Thank you Carey for your fantastic career, so much more to come.

Brian White AO Joint Chairman Ray White Group

The power of Playbook communication

I’m included in the distribution list for a number of weekly Playbook emails sent by business owners to their teams. I love reading them, as they illustrate the personality and commitment of our leaders to their teams.

They have emerged from Mark McLeod’s work, who together with our performance and digital teams, have developed leadership frameworks out of the data we now have due to NurtureCloud.

These leadership frameworks focus on the core areas of all businesses: prospecting, driving buyer engagement, and consistent and relevant reporting to vendors. They incorporate new language such as “Win Saturdays”, “Customer Contact Hours” and “Winning the Week”. The critical numbers are presented clearly, some are in red and some are in green.

They provide leaders with a chance to praise members of their team, often for the little things that would otherwise go unnoticed. They also provide an opportunity to challenge whether the team has more in it.

The Chairman’s Elite spirit

We recently held our annual Chairman’s Elite performer retreat in Bangkok. We hosted 185 members and their partners, and designed a relaxed program which enabled them to enjoy being in beautiful places and connect with their peers. It was a remarkable event made special by the people who joined us.

They are an inspiring and interesting group with which to spend time. While there is a great diversity of backgrounds and personalities amongst them, they share a common bond of being the best that they can be with an unwavering commitment to overcome any challenges that come their way.

The recognition of our Chairman's Elite helps us develop a deeper understanding

In short, these weekly Playbook emails give our leaders the platform to bring energy and pride to their cause.

They remind me of the first time I was introduced to the NurtureCloud team.

It was back in 2021. They were seeking financial backers for their fledgling business. Their presentation naturally focused on the ability for its technology to improve agent productivity and customer experience. We were immediately impressed with what they were building, and how different it was to anything else we had seen.

But we were very excited about something else too.

New technology alone doesn’t improve agent productivity and customer experience. There is a critical first step required - and that is the role of the leader to advocate for change, define what is important, and communicate progress.

It was clear in that first meeting NurtureCloud would give our leaders insights and information to help them lead a team to its full potential.

And so reading these weekly Playbook emails shows how far we have come to take NurtureCloud from a technology product to a leadership springboard.

of what is required to achieve such success and what it means to achieve it, and from which to draw lessons and inspiration.

Whilst there were many very special moments, one stood out in particular.

Garvit Mediratta from Ray White Wollert is a first time Chairman's Elite. He planned a short holiday in the UAE with his girlfriend Manisha before our Bangkok event. They first went to Dubai where Garvit proposed to Manisha - she said yes! They went to Abu Dhabi on Saturday night for their scheduled flight to Bangkok, however just as they were about to board the flight, it was cancelled due to the bombing of Tehran and the retaliatory strikes in the region. They were advised to stay in Abu Dhabi for at least two to three days until the airport re-opened, which would have made them miss Bangkok.

Instead, after hearing they might be able to get out of the region via Oman, they took a 10-hour bus trip to Muscat, Oman. After another long wait in Muscat, they finally

There is no universal recipe for leadership. Every leader has his or her own unique leadership style.

However, there is one critical ingredient for all leaders, and that is effective and consistent communication. Communicating what they want, focusing on the most important areas. Understanding and explaining exactly where the business is positioned - whether it be good, bad or indifferent - is the starting point from which all development takes place.

I am often in awe of the potency of the language in these emails. Such as this: “Overdue calls are the first priority this week. Not the easy conversations. Not the new shiny leads. The overdue ones. That’s where trust compounds and where listings are often hiding”.

And this: “Let’s continue to lead by example, both in performance and in character”.

Also finally: “The consistency and discipline everyone is showing is exactly what drives momentum in our business, so well done”.

We have often said that our future will be defined by the ambition and leadership of our business owners. These Playbook emails suggest that there might be a lot to look forward to!

got on the only flight they could get - a sixhour flight to Bangladesh.

After waiting seven hours in Bangladesh, they flew another three hours, finally arriving in Bangkok on Tuesday at lunchtime, halfway through our retreat.

Despite their ordeals, they joined us with huge smiles and looking fresh!

“I worked so hard to become a Chairman's Elite, we were never going to miss this event,” Garvit said.

As special as special gets.

Dan White Managing Director Ray White Group

A CHAIRMAN’S ELITE RETREAT TO REMEMBER

BANGKOK 2026

BY JASLYN ACKLING

In March, 120 Chairman’s Elite performers for FY24/25 gathered in Bangkok for the annual Chairman’s Elite Retreat, hosted at the Four Seasons Hotel Bangkok on the Chao Phraya River.

Set against the energy of one of Asia’s great cities, the retreat, which was held from 1-4 March, struck a deliberate balance between celebration, cultural immersion and time to reset.

Business leaders and partners also joined the group of Chairman’s Elite performers.

Following arrivals and a relaxed first day settling into Bangkok, the group came together on Monday evening for the celebration dinner at Nobu - the pinnacle moment of the retreat - recognising an exceptional year of performance and leadership across the network.

Tuesday’s program offered a choice of experiences across the city, from yoga and wellness to hands-on Thai cooking at the renowned Blue Elephant, cultural touring and exploring Bangkok’s historic neighbourhoods and vibrant flower markets. In true Bangkok fashion, the day had one more surprise in store - a convoy of 100 Ray White branded tuk tuks sweeping through the streets of the city, turning heads and creating a memorable moment for the group.

The evening concluded with a riverfront party at the Four Seasons, overlooking the Chao Phraya River - a chance to swap stories from the day and enjoy Bangkok by night.

Wednesday began with a little movement to start the day, with guests choosing between yoga or Muay Thai, before wrapping up the retreat with a poolside recovery farewell - a final opportunity to connect before heading home or continuing their travels.

As with every Chairman’s Elite retreat, the defining feature was the quality of the group itself. The conversations, shared experiences and friendships formed across markets continue to underpin the strength of the Chairman’s Elite community.

Congratulations to all who achieved this incredible milestone.

"The Chairman’s Elite Conference in Bangkok was a once-in-a-lifetime experience.

"I really enjoyed the few days in Bangkok celebrating with the team but also spending time with other Chairman's Elite agents. This was our first overseas Chairman's event for myself and the team. Very motivating for us all to reach the same level next year.”

Spending time with some of the best real estate agents in the country, sharing ideas, learning from each other and discussing how we can continue to better serve our communities was truly priceless.”

Damon Warat Director | Selling Principal Ray White Ascot, QLD

"The Chairman’s Elite Retreat in Bangkok was genuinely one of the most memorable events I’ve ever been part of. To spend a few days in such an extraordinary setting, surrounded by so many talented people from across the Ray White group, was incredibly special. Being able to share that experience alongside a number of people from our own business who also qualified made it even more meaningful.

It was also a great opportunity to strengthen friendships and relationships that have been built over many years within the Ray White network. The idea that the group feels like a family is often used as a cliché, but events like this really reinforce that it’s genuinely true. Being able to spend that time together, reconnecting and celebrating with people who share the same passion for the industry, really reminds you how special the group is and how valuable those relationships are.

Peter Diamantidis Founder and Director Ray White United Group, NSW

“It was such a special few days in Bangkok: the incredible company, lots of laughs, new friends, once in a lifetime moments and a great reminder of how lucky we are to be part of the Ray White family. It’s hard to put into words just how grateful and fortunate I feel to be included in this amazing group of Chairman Elite performers. I wish I could re-do the week all over again!"

Melinda Kirby Selling Principal Ray White Rockhampton, QLD

The celebration dinner at Nobu was an absolute standout for me. Sitting above Bangkok with those breathtaking views, incredible food, entertainment, and music celebrating the achievements of so many people across the group, created a moment in time that I will never forget. It was one of those experiences that will stay with me for the rest of my life.

What makes it even more meaningful is the culture behind it. We feel incredibly grateful to be part of the Ray White group. No other company in our industry celebrates its people the way Ray White does, and no other organisation goes to the effort of creating experiences like this to recognise the contribution of its members. Each year it somehow manages to get even better.

A huge thank you to everyone involved in organising the event. The thought, care and effort that goes into creating something like this is extraordinary, and it means a great deal to all of us who are lucky enough to be part of it."

David Walker Director Ray White Upper North Shore & Northern Beaches, NSW

Growth is the lifeblood of our business. These new offices and leaders have joined or expanded with the Ray White family recently.

BY NINA CLARKE

Ray White Hawthorn, VIC

One of Melbourne's most recognised top real estate identities, Mike Beardsley, has launched a new Ray White office in Hawthorn.

The office is located in the heart of dress circle Glenferrie Road, giving luxury a new home, and bringing a new level of ambition, premium market dominance nationally, technology, and market intelligence to the heart of the leafy inner east.

Mike Beardsley arrives at Ray White with an exceptional track record, five consecutive years as the number one agent across his previous agency, with a clear vision: to dominate Melbourne's most prestigious inner-eastern corridor, specialising in transacting, but not limited to Hawthorn, Hawthorn East, Kew, Camberwell and Canterbury.

RWC Central West, NSW

A changing of the guard is underway in Orange, with the launch of a new commercial real estate agency, RWC Central West. The new business is led by Scott Timbrell and Carla Timbrell, taking the reins of the long-standing agency established by community leader and real estate veteran Chris Gryllis. The move marks not just a transition of ownership, but a blending of legacy, experience and fresh strategy that promises to redefine commercial real estate in the Central West.

Ray White Rockhampton, QLD

Ray White Rockhampton is entering an important new chapter, with an evolved leadership structure designed to support the business’s continued growth across Central Queensland while preserving its long-standing market leadership. After seven years of partnership in Rockhampton, David Bell and Riley Neaton have refined their leadership focus to support continued growth across both Rockhampton and Yeppoon. Leadership of the Rockhampton business will be shared by Riley Neaton, Cassie Sparks, Charlie McCarron and Melinda Kirby, reflecting an expanded internal leadership structure.

Ray White Chapel Hill, QLD

One of Queensland’s most celebrated agents, Lisette Schults-Rand, has officially joined Ray White Collective alongside Reuben Packer-Hill, Haesley Cush and Matt Lancashire to spearhead a focus in Chapel Hill and Brisbane’s western suburbs. Lisette brings with her a wealth of experience, a record-breaking sales career and a vision to lead one of the most dynamic and supportive real estate teams in the region.

Ray White Golden Grove, SA

The new office is led by industry experts and selling principals Darren Pratt, Jamie Wood, and Stephen Moss. In July 2025, Darren and Jamie, longstanding Ray White Barossa Valley business owners, also took ownership of Ray White Clare Valley. Now, with the opening of Ray White Golden Grove, they will combine their extensive market knowledge and a track record of success, with Stephen leading the new office.

Ray White Angle Vale, SA

Ross Whiston and Sallyann Vivian, the dynamic leaders of Ray White Gawler East, are excited to announce they will be merging their business and team with Ray White Angle Vale. The transition marks a significant step for the pair, combining two neighbouring offices to create a strengthened presence in Adelaide’s fast-growing northern corridor. Callan Lister has served as principal at Ray White Angle Vale for many years, building a respected team and a strong reputation for quality service and results. Ross and Sallyann will take the reins with the full support of Callan and the existing team.

Ray White Beacon Property Management, NZ

Experienced real estate professionals Robert and Greer Tulp have joined Ray White to open their new business based on the Hibiscus Coast. Between them, the husband-and-wife duo bring more than three decades of real estate experience and a shared passion for people, property, and community.

Ray White Morrinsville, NZ

The new office marks a continued period of growth for Mark Keesom, who has operated Ray White Hamilton since 2018 and Ray White Cambridge since 2020. Mark, who began his real estate career in 2009, said the move into Morrinsville evolved naturally through the strength of his existing team. “Morrinsville happened organically,” he said. “One of our salespeople, Tod Foster, lives in Morrinsville and has been successfully selling in the town as well as Hamilton."

Ray White Donnybrook, VIC

Leading Melbourne agents Love Sharma and Samaira Ahuja have joined Ray White and are eager to deliver exceptional service and growth with the opening of a new office in Donnybrook. The suburb's top-performing agents, Love and Samaira, who together command an impressive 11.23 per cent market share and average 168 sales per year, are both highly respected and deeply connected members of the community. With 17 years of combined real estate experience, and sharing a longstanding powerhouse partnership, they have chosen to align with the Ray White brand to take their business to the next level.

RWC Retail, VIC

RWC Retail has officially launched in Victoria, marking the next chapter in its eastern seaboard expansion and the appointment of Rick Silberman as partner and head of Victoria. With an established footprint in Queensland and New South Wales, the move into Melbourne represents what managing director Lachlan O’Keeffe and head of Queensland Michael Feltoe describe as “the natural progression of a business built to outperform.” Lachlan said: “Two years ago we expanded into New South Wales. Victoria was always the next step. It was also largely driven by necessity as we were receiving a significant volume of enquiries from vendors seeking to list their retail assets in Victoria.”

Ray White Mission Bay, NZ

Ray White Mission Bay is entering a new chapter, with Ray White Eastern Group business owner Anton Huang joining forces with business owner Wayne Maguire. Ray White Eastern Group comprises offices in Howick, Botany Town Centre, Flat Bush, Half Moon Bay, Pakuranga and Beachlands; while Ray White Mission Bay includes Kohimarama and St Heliers. The collaboration brings together two experienced leaders in Auckland’s eastern suburbs, linking Ray White’s strong presence across east Auckland with the highly regarded offices in the central eastern bays.

Ray White AT Realty Group, NZ

Ray White AT Realty Group is continuing its growth trajectory with the acquisition of two new offices in Auckland Central and Wynyard Quarter, marking a major step in the business’s evolution from a South Auckland specialist to a fully Auckland-wide real estate operation. Founded 14 years ago by Adam Thomson with just three people and one office, the business has been built from the ground up through consistent reinvention, disciplined growth and a focus on long-term leadership.

Ray White Muswellbrook, NSW

For Dominic Pike, the road to opening Ray White Muswellbrook was a natural career progression and part of his long term vision for the Hunter, along with his personal life goals.

After a career spanning more than two decades in the local automotive industry, working from detailer right through to general sales manager positions, Dominic took a "leap of faith" into real estate in 2020. Despite entering the industry during the clutches of a global pandemic, his transition was nothing short of a sprint.

“Our vision is to bring high-quality, engaging marketing to the region and make real estate fun again," Dominic said.

AN AFTERNOON OF reflection

BY ALEX TILBURY

On a quiet afternoon in Sydney recently, more than 85 members of Ray White and Loan Market gathered at the Central Synagogue in Bondi Junction, the largest synagogue in Australia, for something rarely found in the corporate world: a genuine moment of reflection.

The session, organised by Ray White managing director Dan White and Ray White New South Wales CEO Tim Snell, was supported by the Sydney Jewish Museum. It was not a seminar or a strategy session. It was simply an invitation to listen, to hear, firsthand, what it means to live as a Jewish person in Australia today, and what it has meant across generations.

Two men spoke. Elliott Placks, principal of Ray White Double Bay, and Peter Halas, Holocaust survivor and founder of Seafolly. Together, their stories spanned nearly a century of Jewish experience, from the horrors of Budapest under Nazi occupation to the streets of Sydney's eastern suburbs. Both men, offered the same message: cautious optimism, and the enduring importance of telling the truth.

Australia is home to 120,000 Jewish people. Their community is vibrant, deeply woven into national life, in business, culture, and sport. And yet, as the Royal Commission into Antisemitism and Social Cohesion now underway makes plain, that community is navigating a new and unsettling reality.

"I never felt any different growing up," he said. "The stories from the war were long removed from my own experience. I felt completely safe."

Then came 7 October, 2023 the largest massacre of Jewish people since the Holocaust. Something shifted, not just in the world but in Elliott's own sense of himself. He had never encountered antisemitism in Australia. But in the months that followed, acts of hatred surfaced in ways that shocked and disorientated him. The country he had always known as safe began to feel, just fractionally, less certain.

Elliott Placks, 45, sells the best real estate in Australia. He grew up in Sydney's eastern suburbs, confident, at ease, never once feeling out of place as a Jewish Australian. The stories of the Holocaust were sad and distant, belonging to another world.

Today, there are security forces at his children's school. He says it without bitterness, but the weight of this reality is unmistakable. This April, Elliott will travel to Poland for the March of the Living, where he will deliver a speech at Auschwitz. He approaches it through a lens of positivity, a determination to bear witness, to speak clearly, and to look forward.

Peter Halas was born in 1939 in Budapest. His parents had married the year before, settling into a life of comfortable normalcy. For the first years of his childhood, Hungary remained largely unoccupied, and the war was a distant rumble. His father was sent to the Ukraine as a truck

driver. He survived because of the warmth of his cab, as men froze to death around him.

In 1944, the Germans occupied Budapest. Peter went into hiding with his mother, in a small room, for weeks living on beans and potatoes in terrifying stillness. On 15 December, 1944, Peter's mother could no longer bear the separation from her own father. She insisted on leaving to see him. It was the last day five-year-old Peter saw his mother.

That winter, Hungarian Jews were rounded up and shot on the banks of the Danube River. Their shoes, removed before the executions, were left behind. Today, those 60 pairs of bronze shoes are memorialised in the riverside, among the most haunting war memorials in Europe.

Peter's father survived a concentration camp by one desperate discipline: he kept himself clean. By 1956, the Hungarian Revolution, a desperate, crushed uprising for freedom cracked open a door for Peter, 17. He arrived in Australia in 1957 with $US33. He found his calling in sales and went on to found Seafolly with his wife Yvonne, a survivor herself from Hungary. It remains one of Australia's most recognised swimwear brands.

"Freedom,"

Peter said, with the quiet authority of someone who has earned the right to define the word. "You don't know what it is until you don't have it."

Thirty-two years ago, the Sydney Jewish Museum was founded, in part to give Holocaust survivors like Peter Halas a place to tell their stories before those stories were lost. On this afternoon, the living thread of that mission was unmistakable. Both Peter and Elliott are cautiously optimistic about the future in Australia. The gathering was also a chance for Ray White and Loan Market members to show support for their Jewish friends and colleagues.

BY ALEX TILBURY

Two decades. $1.5 billion in residential transactions. More $10 million-plus sales than any other agent in Queensland's capital.

As Matt Lancashire marks his 20th year with the Ray White Group, he is channelling that unmatched track record into a bold new direction:

Ray White Collective Luxury, a boutique prestige division dedicated exclusively to properties valued at $4 million and above.

Matt’s path to becoming Brisbane's most decorated luxury agent was anything but conventional. After finishing an apprenticeship as an electrician and spending two years travelling the world, he joined Ray White New Farm in 2006 under the mentorship of Haesley Cush, now his long-time friend and business partner.

His first sale took nine months to land, but the foundations he laid in those early years have underpinned a career that now generates more than $300 million in settled sales annually.

"Brisbane's luxury property market deserves specialist representation. By focusing exclusively on properties above $4 million, we can provide the bespoke campaigns, global buyer networks, and white-glove service that these exceptional homes require," Matt said.

The launch of Ray White Collective Luxury represents a strategic evolution, not a departure. Ray White Collective, the No.1 International Multi-Office Business in the Ray White Group, co-owned by Matt and Haesley, remains unchanged.

The new luxury identity is built on top of that award-winning foundation, developed in close collaboration with the White family and Ray White's corporate office, to serve

ultra-high-net-worth clients who expect a concierge-level experience from the very first conversation.

Matt held the Brisbane house price record with the sale of 101 Welsby Street, New Farm, for $20.5 million for a long time, and has broken that benchmark multiple times throughout his career. On a single day last year, Matt sold six luxury homes for a combined $71 million through his signature Collective Luxury Auction, a biannual event that has become the benchmark for prestige property sales in south east Queensland.

Brisbane has recorded its highestever number of $5 million-plus transactions, and Matt has captured a dominant share of that elite market. Three of his most recent $10 million-plus sales were to buyers under 40 years of age, a reflection of the city's rapidly evolving prestige demographic, from mining and agricultural wealth to a new generation of young entrepreneurs.

Ray White Collective Luxury is built around a service model specifically designed for properties that tell a unique story. Every campaign is tailored to a specific buyer profile, drawing on an exclusive database of pre-qualified high-net-worth buyers and an international network spanning the globe.

From initial consultation through to settlement, the team manages every detail - protecting privacy, maximising value and ensuring a seamless experience for both sellers and buyers.

Operated from New Farm, the innercity suburb Matt calls home, where he lives with his wife Caitlyn and their four children, the agency brings genuine local knowledge together with the global reach of the Ray White network's more than 1,000 offices across 11 countries.

"Every property at this level tells a unique story and appeals to a specific buyer profile. Our role is to connect exceptional properties with the right buyers through strategic, high-impact campaigns,” Matt said.

Matt has been a proud member of the Ray White Group for more than 20 years, forging a close working relationship with the White family and Ray White's corporate leadership.

Ray White Collective has been named the No.1 Multi-Office Group by settled commission and Ray White New Farm has taken out the title of No.1 office in Queensland, achievements that reflect a culture Matt and Haesley describe as being built on positivity, collaboration, and relentless performance.

The 2024/2025 financial year saw Matt recognised as Chairman's Elite Business Leader across the Ray White Collective network, capping a year in which he settled $326 million in property sales. He has designed and built property himself, giving him a rare personal understanding of the cost, complexity and emotion behind every prestige campaign.

As Brisbane's prestige market continues to set new benchmarks, Ray White Collective Luxury positions Matt to do what he has always done, deliver results that others simply cannot.

BY CASSANDRA GLOVER

Real estate agents sometimes get a bad rap, but many of our members are going above and beyond for the clients and their communities every day.

Here are some amazing stories from our members.

AGENT HELPS SELLER TAKE NEXT STEPS WITH EASE

Ray White Double Bay agent Josh McRae had known his client for almost a decade when he got a call out of the blue, asking for his help. Josh knew his seller was in a tricky situation, and did everything he could to make sure she was well looked after.

“The seller was a lady who had been living in the apartment by herself. I had known her for eight years and she always told me she would never sell. That was until one day I got a call from a nursing home saying the seller had asked them to call me.

The seller had had a fall and was on the ground for three days before a Woolworths delivery driver called the police to do a welfare check after they noticed the groceries they had delivered three days earlier were still at the front door.

So it was time for her to sell her apartment and get the care she needed at the nursing home.

I met with her and her social worker and the social worker wanted her to sign a trustee document. I contacted her solicitor who I already knew, and got one of their staff to come and explain to the seller what she was signing. We arranged for a Power of Attorney to be put in place that same day to ensure her interests were protected.

I helped get together a few of her personal items, like her and husband’s wedding bands and jewellery and delivered them to her after organising a safe at the nursing home.

Then we arranged to move all her furniture and other items so we could go ahead with the sale.

The property went to auction with nine registered bidders and sold for $951,000.

A nice family bought it and they actually go and visit her in the nursing home now. There was a safe in the home which we couldn’t get open, but when the new owners opened it there were some personal items in the safe which they delivered to the seller at the nursing home. They showed her pictures of the apartment and how it’s looking now.”

LIFE-SAVING EFFORTS SEE AGENT AWARDED BY GOVERNOR-GENERAL

When he’s not selling real estate, Ray White Byron Bay agent Michael Gudgeon is down by the water patrolling the beach for danger.

A lifesaver at the Byron Bay Surf Club, Michael was recently recognised at the St John Ambulance awards ceremony held at Macquarie University.

He received the St John’s Community Outstanding Clinical Care Award in recognition of his exceptional efforts in saving a life last year, with his award presented by Governor-General Margaret Beazley.

The award recognised his exceptional response during a critical incident at Belongil Beach in April 2024.

"We were just arriving to set up for our Byron Bay surf life saving patrol and received emergency advice that an unconscious man had been pulled from the surf near the Wreck," Michael said.

"My fellow Surf Life Saving team member Michael Berti and I rushed to the scene in an ATV with oxygen and a defibrillator.

"We performed CPR, administered oxygen and set up the defibrillator.

"The patient was not breathing at the time and had very low oxygen levels."

We worked with a member of the public and a police constable while we waited for paramedics to arrive.

The man commenced laboured breathing just before the paramedics arrived at which point we assisted with his evacuation from the beach."

AGENT’S FIRST AID SKILLS HELP WOMAN WITH BROKEN ANKLE

Ray White Indooroopilly agent Jaime Smith was in the right place at the right time to help a woman who had fallen right outside the office and received an award from the local MP for his act of kindness.

“My background prior to real estate was as a professional beach lifeguard. Before moving to Australia, I worked for the RNLI in the UK as a professional lifeguard and was trained about as high as you can be outside of being a paramedic.

“I was running between appointments when I saw a lady on the ground who looked to be in some pain and had fallen quite badly. When you’re trained in first aid and emergency management, you tend to take a more conservative view, and I could see a few people were already trying to help so I stepped back for a minute knowing I had an appraisal coming up.

“However, it became clear they weren’t quite sure what to do, so I stepped in to help. She was crying and in considerable pain, sitting in the sun on the ground, and her ankle was swelling quickly. I asked the stopper-by what they’d done so far: they had called an ambulance, but that was about it.

“So, I organised a chair and some shade for her, using an umbrella from my car, and grabbed some ice and water while we waited. We spent some time chatting to help keep her calm. But after about an hour and a half, it was clear the ambulances were all tied up, so we organised an Uber to take her to the hospital before the situation worsened.

“Unfortunately, it turns out she had broken her ankle, but she’s in good spirits and said the downtime has given her a chance to finish the book she’s been writing!”

VALE

Judi O'Dea

1955 – 2026

BY ALEX TILBURY

Everyone thought she was invincible. And in so many ways, she was.

One of Queensland's most highly respected and deeply loved real estate agents, Judi O'Dea passed away at the end of February, leaving behind a community that is, quite simply, less colourful without her.

She was 70 years old, and she was still at the peak of her powers, answering every call herself, working every weekend, and selling beautiful homes in Brisbane's inner west with the same passion and precision she had brought to the profession for nearly two decades.

Judi's path to real estate was anything but conventional.

She knew its streets, its character, its people. She knew which houses had history and which families had hopes.

After a long and vibrant career as a fashion industry icon and retailer, she found herself at a crossroads in her late forties. She had survived a stroke. Her business was creative but financially precarious. It would have been easy, perhaps even reasonable to scale back, to settle, to stop.

Instead, she sat on the back steps of her Paddington home and made herself a promise. "If I go to my grave and I waste these talents, I'll never forgive myself." That moment became a line in the sand.

At 48, she walked into the real estate industry with no training, no database, and no illusions about how hard it would be.

She had to learn, as she put it, "a whole new language". But what she brought with her, an unshakeable belief in Brisbane's inner-western suburbs, a gift for reading people, and an absolute refusal to be anything less than excellent, proved to be more than enough.

She would often say: "It's never too late to be great." She lived it.

Judi became an integral part of Ray White Paddington in 2019, declaring warmly upon joining that "yellow is my new colour" and in the years that followed, she became synonymous with the suburb itself.

A Ray White Chairman's Elite Performer, she sold around 70 homes a year. The numbers were extraordinary. But the numbers were never the point.

Judi said her secret to success was simple.

“You need ironclad persistence and a great frock,” she was famous for saying.

Her advice to young agents was to always “work on the things that you know you are good at and find the right opportunity”.

"You've got two ears and one mouth, use them in that ratio," she said.

At open homes, Judi would ask careful questions, build genuine connections, and let people tell her, in their own time, what they truly needed.

Judi is survived by her beloved husband Patrick Went, her daughter Harriet and husband Dean and their son Felix and her son Eugene and his wife Tess.

She was loved by her family, revered by her colleagues, and trusted by the hundreds of families whose homes she helped sell with grace, warmth, and ironclad professionalism.

There is no show without Judi.

There never was.

Vale Judi O’Dea.

gems PM

Stories from our Ray White property management superheroes

BY NINA CLARKE

BEYOND THE SALE

HEIDI WILLIAMS - RAY WHITE

MAROOCHYDORE, QLD

At Ray White Maroochydore, "We bring the whole team” isn’t just words, it's the way we do business.

And nothing shows that better than Justin’s journey with us over the years. Back in 2017, Justin purchased his very first Sunshine Coast property with the help of our sales agent, Reuben Park.

Fast forward to the end of 2024, and when it came time to invest again, Justin was supported by Hayden Kehoe, who went above and

beyond to help him secure his dream investment property. But the support didn’t stop there. Once the property was purchased, Heidi Williams, our senior property manager, stepped in to look after the investment. From keeping Justin updated on tenants, to ensuring the transition into his owner-occupied home was smooth and stress-free, Heidi made sure every detail was taken care of. Justin summed it up best in his review:

“Thank you Ray White for everything your team has done to help me secure properties on the Sunshine Coast. I wouldn’t want any other real estate to look after it other than Ray White Maroochydore.”

From the sales journey to property management and beyond, Justin experienced firsthand how our whole team comes together to deliver the best result. That’s what makes a seamless, full-service agency offering different, and why we’re so proud of the clients we serve.

ROLLING UP HER SLEEVES FOR TENANTS

DIXIE CULLEN - RAY WHITE BEENLEIGH, QLD

At the Beenleigh office, it’s no secret that property manager Dixie Cullen has a habit of going far beyond what her role requires, especially when it comes to personally cleaning homes for tenants in moments of need. It’s not in her job description, but for Dixie, helping someone through a stressful day is reason enough.

Recently, one vacating tenant, Zayn, put into words what so many had experienced.

“On the very last day of my lease, everything that could go wrong did - my bond/carpet cleaning company

didn’t show up. I went to the office feeling overwhelmed, and Dixie didn’t hesitate to step in.”

Zayn detailed a day that had spiralled into chaos. He had no cleaner, an imminent deadline, and mounting pressure. Dixie managed to organise a new carpet cleaner immediately, then visited the property later to check in. What she found was a tenant still battling through the mess, so she rolled up her sleeves and got to work. No fuss. No fanfare. Just one human helping another.

For Dixie though, it was simply what she believed good property management looks like. “For me, going above and beyond really just comes down to being present and willing to step in when things don’t go to plan,” she explained. “Even if it’s technically outside my role. It’s often the little things that end up meaning the most.”

In an industry often focused on checklists and compliance, Dixie stands out for choosing something different: kindness in action. And sometimes, that kindness looks a lot like cleaning supplies in hand, a reassuring smile, and a willingness to say, “Don’t worry - I’ll help.”

WHAT 24 YEARS IN PROPERTY MANAGEMENT LOOKS LIKE

DENISE ROWE - RAY WHITE BUDERIM, QLD

After 24 years of dedication, professionalism, and genuine care, Denise Rowe has retired. Having spent 16 years with Ray White Maroochydore and the past eight years with Ray White Buderim, Denise’s journey has been one of consistency and quiet excellence.

Reflecting on her time in the industry, Denise said: “I believe the main reason I’ve loved my property management career is because of the great teams I’ve worked with and my directors".

Those who’ve worked alongside Denise know her as the calm in the storm, the person who approaches every situation with professionalism and kindness. Over the years, she has built enduring relationships with both landlords and tenants, many of whom have become long-term clients and even friends.

“One long-term client who owns multiple properties has always been wonderful to deal with. He even referred his family to me to look after their rentals. Recently, he invited my husband and I to lunch as a retirement farewell. It was such a lovely gesture.”

When asked what advice she would share with others in the industry, Denise didn't hesitate:

“Don’t shy away from communication. Pick up the phone and talk to people, no matter if it’s a good or tough conversation.”

FIRE FORCES EVACUATIONS, DESTROYS HOMES AND FARMS AS COMMUNITY RALLIES

SHANE THOMSONRAY WHITE EUROA AND RAY WHITE SEYMOUR, VIC

A fast-moving fire in January left parts of rural Victoria shaken, with homes lost, farms destroyed and residents forced to flee as catastrophic conditions took hold.

Shane Thomson, who operates Ray White Euroa and Ray White Seymour, described the few days as some of the most confronting the community has faced, particularly for a region more accustomed to floods than major bushfires.

“My gut feeling was that Euroa would be safe,” he said. “But we decided to get out anyway. My partner and I packed up the dogs and went to Benalla for the night.”

In the end, the town was spared, a result Shane credits to the tireless efforts of firefighters on the ground.

“The firies did an amazing job to keep it out of town,” he said. “The wind changed and we were worried it would head north towards us, but they kept it at bay.”

Returning home, Shane said the atmosphere remained unsettling.

“It was really eerie,” he said. “You’re constantly watching the sky, checking updates, keeping an eye on things.”

The human toll became clear early on Friday morning during a trip to the supermarket.

“I went to the local supermarket to get some supplies and there were people walking around who had lost everything,” Shane said. “It was a really emotional and confronting time.”

He said the disaster broke down social barriers instantly. “People you don’t know that well - you just give them a hug,” he said. “I’ve noticed a real sense of community in the district. People were throwing support around and doing whatever they can.”

The fires left a devastating impact on property and agriculture. Shane confirmed one rental property was completely destroyed.

“It was burnt to the ground,” he said. “But the tenant, we had her approved for a new property within a few hours. The team just jumped in and made it happen.

“We had a $3 million farm on the market that was wiped out. There was also a small acreage subdivision next door, we’d only sold it a few months ago. They’re absolutely devastated.”

Shane said his team worked closely with corporate networks to source emergency support. “We were liaising with our corporate teams to see if they have connections to feed and fodder,” he said.

He also stressed the importance of insurance during disasters like this.

“It really shows how critical insurance is. There are options like 30 days of free insurance through Ray White Insurance, which has saved people in these situations before," Shane said.

“We cancelled everything. “We all live in town, but I just wanted to make sure the teams were safe.”

Behind the scenes, staff were working around the clock to support displaced residents.

“We threw some ideas together as a team and asked, ‘How can we actually help?’” Shane said. “We’re trying to be a conduit.”

The office put a call-out to the wider community for household goods and donations. “We set up a monday.com board to manage household item donations,” he said. “The response was really strong.”

The rental teams were fast-tracking applications and reallocating resources to get people housed as quickly as possible.

“We were expediting all rental applications and prioritising anyone who needed to be relocated,” he said. “Collectively, we had vacant properties and used every resource we had to speed things up.”

A call also went out for short-term accommodation as the recovery effort continued.

“This community has been through floods before,” Shane said. “But fires like this; it’s different. And the way people showed up for each other has been incredible.”

NSW LEADERSHIP URGES AGENTS TO FOCUS ON FUNDAMENTALS AT ENGAGE 2026

BY RESHNI RATNAM AND ALEX TILBURY

More than 1,000 Ray White members attended a packed Engage 2026 kick off at the ICC Sydney in February where Ray White New South Wales CEO Tim Snell delivered a powerful address to the network, challenging agents to embrace their position as the "home for high performance" while celebrating record-breaking achievements across the group.

Tim highlighted Ray White's extraordinary momentum across New South Wales and ACT, including $3 billion in sales in both October and November 2025 plus 14 per cent market share growth over the past year.

“Energy is our number one asset in this industry,” Tim said.

“We are the home of high performance.”

The network's technological infrastructure is powering unprecedented reach, with 300,000 NurtureCloud calls being made per month, and Ray White conducting one in four auctions across the country.

“Do you realise the depth of data we have?” Tim asked the audience.

“If you are part of Ray White and don't utilise these tools, understand this: no other business has the capacity to invest back into their business like we do.”

Tim celebrated standout market share achievements, including a 27.07 per cent market share in Sydney's Eastern Suburbs and 55 per cent market share at Ray White Helensburgh.

The network's strength extends across all divisions, with 350 property managers supporting the residential sales team.

“We show what's possible. It's great to see what the benchmark can be,” Tim said.

He said Ray White's success extends beyond traditional metrics.

“We have so many agents making more than 100 transactions per annum,” he said.

Tim outlined the network's 2026 objective: to continue building a home for high performers while maintaining the family experience that defines Ray White's culture.

Ray White Upper North Shore director David Walker and Ray White AKG Group CEO Avi Khan emphasised that in a climate of "noise" and uncertainty, agents must focus on controllable, basic activities.

Avi, a lawyer by background and passionate about growth, noted that the core of real estate success remains strong, especially as the Brisbane market is tied to Sydney. "We are going back to basics, door knocking, letters, phone calls. Fundamentals are stronger than ever," he said.

David reinforced the philosophy of disciplined, consistent action.

He stressed that a small number of consistent activities, like making phone calls, maintaining high open home standards, and protecting local streets through cold calls and door-knocking,

are what separate top performers from the rest.

David noted that consistent activity, such as talking to 30 people before leaving the office, leads to a high percentage of listings.

Looking ahead, David predicted the Sydney market will be a "grind" for the next three to six months. His advice for a successful year: "Separate yourself from the rest in a tough market by not focusing on what you are not in control of, working your goals, and having a clear direction."

Both leaders also flagged the importance of technology, with David noting that NurtureCloud is "changing the game" for their businesses.

Ray White The Bayside Group director and chief auctioneer Kevin Chokshi and Ray White New South Wales | ACT head of performance Alex Pattaro engaged in a role play about securing a million dollar listing and which strategies to use.

They spoke about selling, communication, customer experience and the benefits of using NurtureCloud for buyers.

Kevin said it was important sellers feel they are in control and are part of the process, providing them with the confidence to sell with Ray White.

“I research the market, I know the buyers, and l look at market trends,” he said.

Ray White chief strategy officer (real estate) Mark McLeod asked attendees ‘why would this year be any different?’

He said success requires more than good intentions - it demands decisive action and commitment.

Mark highlighted the power of Ray White's technology platform, particularly NurtureCloud.

He urged agents to make a firm commitment to leveraging their databases, pointing out that recent

sales and listings data is now deeper and richer than ever before.

He advocated for either using the available tools or being inquisitive enough to find out who to speak to for guidance.

Sydney Swans chief operating officer Drew Arthurson delivered a powerful message on high performance, culture, and leadership to the Ray White network, stressing that unlocking the best in others begins with committing to personal and team excellence.

His presentation, titled with the mantra, "Don't wish it were easier, wish you were better," focused on the two primary levers for success: culture and performance.

Drew outlined the core principles and "accelerators" that drive elite performance, drawing parallels between the high-pressure environment of a professional football club and the real estate business.

“I love working with Ray White, we are in different industries but both focused on performance,” he said.

“Elite team non-negotiables: leaders must model, reward, and challenge trademark behaviours to ensure team members are "showing up well" and fulfilling their core responsibilities.

“The power of trust. Trust is fundamental to any business, with the "speed of trust" acting as a key performance accelerator. Conversely, lower levels of trust result in a "trust tax" that closes down potential.”

“I have only been with Ray White for a year, so I have loved the whole Engage event, especially the session on role playing the listing presentation. I also really liked hearing from Avi Khan and David Walker, two leaders at the top of their game. There were so many great insights from them both.”

Paula McLarnon

Ray White Helensburgh Sales associate

“I found the listing presentation role play very informative. It’s key information for all agents. It has been great to learn something new, such as answering questions like ‘what do you think the property is worth?’ and 'how much do you charge?' - it’s all very important questions to our clients”.

Hank Lu

Ray White Everest Group Sales agent

“We are so lucky at Ray White to have access to some of the best trainers in our industry. It’s so important to network and share. Drew Arthurson summed it up that ‘better humans win’. And do everything with intention.”

Domenic Maxwell

Ray White Upper North Shore Partner

Experienced sales agent Cristine Jones of Ray White Ferntree Gully loved hearing Emma Carey’s keynote speech. “I tried not to get too absorbed in her pain but to lean into her courage and take inspiration."

Business owner Andrew Mizzi of Ray White Bundoora said he always loved hearing from Brian White. “I have so much respect for Brian and all that the family has achieved. Emma Carey’s story was just so powerful."

Ray White

Judd White Group business development manager Lena Torus said Emma Carey’s story was just remarkable. “Life is so short and all need to get reminders like this. And I Ioved Dom’s reminder too. Be ethical, be a good person and be customer focused as it’s the right thing to do and it’s important for work and life.”

VICTORIA KICKS OFF 2026 WITH A RECORD LAUNCH EVENT IN MELBOURNE

BY RESHNI RATNAM AND ALEX TILBURY

Ray White Victoria and Tasmania CEO Domenic Belfiore kicked off 2026 with a jam packed record event with 1,200 members at Launch 2026 in Melbourne in February.

Domenic Belfiore emphasised the ambition of the number one agency to aim for no. 1 in every market, moving beyond just having "yellow boards and sold stickers" to focusing on community engagement and conducting business with pride.

He stressed the importance of aligning with company values and being "humble, honest and getting the job done," while calling for agents to improve their presentation and make social media less about themselves.

The network manages 61,000 properties and cracked a record 18,000 settled sales in 2025, up from 14,000 in 2022, with three personal bests in a row in September, October, and November.

“The aim is to be proud of every transaction for sellers, buyers, and renters. This is our home, our house and I want you all to be proud of your communities and the businesses you represent. Best in market? What does it mean? Lots of yellow boards and

sold stickers or is it how we engage with our communities. Everyone who wears the yellow square or business card, you are part of a bigger group of 12,000 members.

“Our ambition is to be no. 1 in every market in every core market and more than 50 per cent of our businesses are no. 1 or no. 2 in their markets. So our ambition to be no. 1 moving forward as we are the market leader overall.

Ray White Group chairman Brian White AO, together with Domenic Belfiore, reflected on the history of the fourth generation owned and led group.

“I love this company. We are a family owned business. There is confidence we’ll always be there for our franchisees. People do respect our commitment to them.”

RAY WHITE NEW ZEALAND KICKSTARTS YEAR WITH GROWTH AND DEVELOPMENT

BY CASSANDRA GLOVER

Ray White members from across New Zealand gathered at the brand new New Zealand International Convention Centre (NZICC) in February for a day of learning, development, and networking at Kick-Start 2026.

The day was opened by Ray White managing director Dan White and Ray White New Zealand chief executive Daniel Coulson who welcomed the group.

They reflected on the past year including the wins and the challenges, and discussed what’s in store for the year ahead.

The first keynote speaker for the day was award-winning behavioural scientist Milo Wilkinson who spoke about the brain and mental acuity, as well as behaviour and change.

Milo shared insights into the importance of hydration for mental acuity.

She emphasised drinking approximately 3L of water daily, noting that dehydration can slow brain function by 40 per cent.

She also spoke about the power of visualisation.

"If I can imagine my own excellence, then I will achieve it,” Milo said.

The event was then divided into two breakout sessions, one for sales and one for property management.

The sales breakout sessions included a panel with top performing agents

Rachel Berry from Ray White Mt Eden, Jiby Thomas from Ray White Metro, and Victoria Turner from Ray White Matakana, hosted by Daniel Coulson; a NurtureCloud session with Ray White chief strategy officer (real estate) Mark McLeod, and a session with Australian real estate stalwart Mat Steinwede.

The property management breakout sessions included a network update from Ray White head of property management Zac Snelling, a session with Joe Shannon from The Efficiency Co on time management and productivity, and a session with the minister of housing Hon Chris Bishop.

The final session for the day saw former All Black Kieran Read take to

the stage to discuss what it took to become one of New Zealand’s most revered rugby players.

The session was hosted by former Black Fern and sports journalist Melodie Robinson. The pair discussed leadership, culture, and growth in high performance environments.

Kieran said talent can only get you so far when it comes to high performance.

“I probably realised talent does only get you so far... if you're thinking about mastery, thinking about getting to the top of your field, whatever that is, you've got to get there through that work ethic,” he said.

He said high performance also required 100 per cent focus.

"If you're focusing on something in the future, if you're focusing on something that's happened in the past, there's no way you can give 100 per cent focus on what you're achieving now.”

Rosie Harvey from Ray White Taupo said the event was “fabulous”.

“I really enjoyed everything. I loved the speakers,” she said

“I got something out of everything because I just really enjoyed the interaction from all the speakers.

“I think my favourite was Milo’s session this morning. I really relate to all of that, digging deep into people’s personalities and how they all relate to everything.

“That’s really one of my things that I love, so that was fabulous to just go through that with her.”

Ray White Howick’s Anton Huang also highly enjoyed the event.

“I think it was well organised and it really packed through all the goodies without too many breaks. It's really, really good,” Anton said.

“I personally liked Matt’s discussion, certainly with the sharing of the loss he had and with the tough start. Lots of the information was very genuine, very powerful.”

INDUSTRY LEADERS UNITE TO REDEFINE REAL ESTATE EXCELLENCE

BY RESHNI RATNAM AND ALEX TILBURY

More than 1,000 of Australia's top real estate performers gathered at The One Conference in Brisbane to address the critical gap between what the industry promises and what the public expects.

Ray White Blockhouse Bay’s Karen Gianotti said Kick-Start 2026 was an “amazing experience”.

“I thought there was a wide variety of people that spoke. Mat Steinwede was amazing. I thought that he was very raw and offered a lot of sort of grassroots ideas,” she said.

“I just enjoyed all of it. I also enjoyed Milo this morning. Amazing, amazing Milo. We learned a lot from that.

“All in all, it was the best day, really special and great.”

Avi Khan, founder of The One Conference, said the event, in its fourth year, represented a pivotal moment for the real estate industry, bringing together leaders committed to raising standards through exemplary practice rather than reactive regulation.

“This groundbreaking event addressed the defining challenges facing real estate today: public scrutiny, eroding trust, and the urgent need for sustainable career practices,” said Avi, who owns Ray White AKG with offices in Marsden, Daisy Hill, Brookwater and Greater Springfield plus Sell Buy Legal, a trusted conveyancing firm with more than 15 years of experience.

The One Conference champions a new paradigm where performance excellence and ethical conduct go hand in hand.

“Real estate is at a defining moment. Public scrutiny is higher than ever, and trust has to be earned every day. The One Conference exists to be clear about the path forward," Avi said.

“This isn't a conference that celebrates performance alone. It celebrates how performance is achieved, with integrity, transparency, and accountability. With growth and attention comes responsibility. As leaders, we don't lift standards through noise or outrage, we lift them through example.”

Keynote speaker, local Brisbane entrepreneur Jason Daniel, has transformed a high school nickname and a passion for motocross into LSKD, a global functional fitness apparel brand now expanding across Australia and internationally, with 12 new stores planned for 2026.

The Logan-based founder shared the inspiring two-decade journey from selling T-shirts at motocross tracks to building a brand obsessed with being “1% better every day”.

“I was around 18-year-old motocross riders in Logan when I was 13 years old and I was so inspired by them, they were focused and not into partying. They called me the Loose Kid, which is now LSKD,” he said.

Despite growing to $3 million in annual wholesale sales, Daniel found himself stuck for five years. A three-day self-development course proved lifechanging, but the real transformation came in 2018 when Daniel discovered functional fitness.

“I grew up with the founder of FitStop and fell in love with the community around functional fitness. By September of that year, we had flipped the business on its head, made the change to LSKD, and went to work for a purpose," he said.

“Coming from the job site to the business, I needed to create a purpose that I even wanted, and that's why we aim to be one per cent better every day.”

Founder of The Rubinstein Group, Gavin Rubinstein, has built his reputation on a simple yet powerful philosophy: extreme responsiveness and relentless dedication separate the exceptional from the ordinary in luxury real estate.

“When you're in this business, 9.30pm phone calls aren't interruptionsthey're opportunities,” Gavin said.

“I remember working with my former boss, watching his phone ring constantly with sellers and buyers, and thinking 'I can't wait until that's me'. Whether someone is buying or selling, I respond immediately. That's nonnegotiable.”

“Frequency builds trust,” he said.

“The more frequently you check in with someone, the more they will trust you. I built that trust with the objective of getting in the door, and I apply that same principle with the people I represent today.”

Ben White, co-founder and CEO of Ailo, outlined a bold vision for the future of property management, urging professionals to embrace AI technology.

“In the world we are used to, decisions come from inside and it's something we can manage. We manage our way through it, but I propose the future will be different,” he said.

“Change will happen much faster than anyone will believe, and it's unpredictable. Change can happen quickly from the outside, but you have to ride it like riding a wave.”

“AI will solve problems you didn't even know you had. Focus on the hidden things that you didn't even think were solvable. AI will solve problems for landlords too. The potential is limitless,” he said.

AI, growth, and getting future-ready

BY NINA CLARKE

The RWC network kicked off the year in style, with over 300 members gathering across the east coast for the inaugural RWC Symposium. RWC CEO James Linacre opened with some serious bragging rights: transaction values are up a massive 18 per cent yearon-year.

While the numbers were healthy, the focus was firmly on what’s next; specifically, how to balance high-tech tools with high-stakes compliance.

AI specialist Samantha McLean stole the show with a high-energy look at how artificial intelligence is reshaping the industry. Her message? Stop thinking of AI as an "auto-pilot" and start treating it as your co-pilot.

Watched live as AI transformed selfies into professional headshots and turned empty development sites into fully realised projects.

She demonstrated how she uses Gemini to turn 15-page dossiers into personalised podcasts for pre-meeting prep.

Samantha warned that without "human in the loop" oversight, poor AI outputs can actually make a business 19 per cent slower.

"AI is changing the way we search at light speed. But at the end of the day, humans still want to work with humans. Use AI to make yourself smarter, not to replace the relationship."

It wasn't all chatbots and avatars; the room also got stuck into the nitty-gritty of anti-money laundering (AML) reforms. With one in four property transactions now being paid in cash, head of compliance, Shaun Doyle, urged offices to appoint dedicated compliance officers now.

"Australia is one of the last to implement these reforms," Shaun said. "We want to be the ones setting the standard, not just following it."

Between the 18 per cent growth surge and a clear roadmap for tech and regulation, RWC is hitting 2026 at full throttle.

“The use of AI is now a necessity for doing business in the real estate industry. Having a training session with someone who knows our industry intimately was a huge advantage. It was great to receive practical strategies that we can utilise immediately to transform the way we work and achieve high-quality output from AI.”

Kate Blucher Analyst

Ray White Special Projects

“I felt it was an important session in better understanding imminent changes to our obligations as agents to adhere to the new anti-money laundering legislation. The AI session really added to our arsenal of tools in maximising day-to-day efficiencies.”

James Hanley Sales executive

Ray

White Special Projects

“The RWC Symposium provided a great way to really kick off 2026. Lots of group planning for the year ahead, along with some valuable information on the rapidly changing use of AI and the soon-to-be implemented anti-money laundering regime. Both will have big impacts on the way our business evolves over the next 12 months. Even after nearly 30 years in the industry, there’s always something new to learn.”

Nathan

Moore Director RWC Bayside

Ashley Bierman: The master of discretion and detail

BY ISABELLE WALKER

Ashley Bierman, principal and director of Ray White Double Bay, thrives in the luxury real estate market by embracing an understated yet powerful philosophy: abundance without competition.

Known for his quiet confidence and obsession with detail, Ashley builds trust through discretion and authenticity. Every detail matters; from a handwritten note to a meticulously crafted listing presentation.

Ashley knows that in the luxury market, small touches create seismic outcomes.

Ashley ‘s standout achievement, was setting a record $80 million sale, illustrating his ability to combine deep emotional intelligence with strategic exclusivity.

By hand-selecting buyers, creating buzz with NDAs, and tapping into the emotions behind each stakeholder’s decision, Ashley crafts transactions that are as meaningful as they are monumental.

“About 30 years ago, when I was 24, I landed in New York,” Ashley said.

“At the time, I was working with a fashion company, and it was my first real exposure to a world where everything was about detail, presentation, and experience.”

“It was intense, exciting, and incredibly formative. That environment taught me the importance of culture, taste, and restraint; lessons that still shape how I operate today.”

“You don’t need to shout; the quality of what you do should be felt,” he said.

“Early in my career, I learned that discretion, privacy, and integrity are non-negotiable, especially when dealing with high-profile clients.”

Rather than chase volume, Bierman focuses on landmark deals that competitors talk about. His reserved approach proves that in luxury real estate, results can speak louder than marketing noise.

“Nothing is insignificant.”

As a selling agent and principal, Ashley is still very hands on when it comes to the minutiae of the transaction.

“I don’t believe in cutting corners. Luxury clients expect, and deserve, excellence at every touchpoint,"

“It’s not about volume for me; it’s about quality. My success is measured by long-term relationships, repeat clients, and referrals, not just transactions.

Ashley’s sense of restraint followed him into his real estate

Discretion doesn’t always come easy; his large deals in Sydney’s most expensive suburbs often offer opportunity for personal promotion and publicity.

“Journalists are always wanting stories, rankings, headlines; but I’ve often chosen not to participate. It can be tempting, but it often goes against what I stand for if it's for personal benefit,” Ashley said.

“My clients trust me with the cornerstone of their wealth, in many cases their families objectives. That trust matters more than visibility.”

This philosophy, in turn, shapes how Ashley runs his own team within the Ray White Double Bay business.

“I intentionally keep my team small. I have an EA and a tight inner circle,” he said.

“That allows me to be across every detail; every promise, every commitment, every responsibility. I think of it like a river: every small stream feeds into the final outcome.

“Luxury is not transactional".

“You’re not selling a product; you’re selling a future, a lifestyle, a legacy. Understanding the history of a home, the architecture, the craftsmanship; all of that matters. Buyers at this level want to feel something. They want to belong to the story.”

So what does Ashley think sets elite luxury agents apart from other real estate agents?

“Emotional intelligence and lateral thinking, responsibility and work ethics,” he said.

“People forget that we’re handling the most significant assets of someone’s life. That comes with an enormous duty of care. You need to listen deeply, act with integrity, and always put the client first. If you get that right, success follows naturally.”

Vivien Yap: The curator of lifestyle

BY ISABELLE WALKER AND RESHNI RATNAM

Vivien Yap, principal of Ray White Dalkeith | Claremont, did not begin her career in real estate.

A qualified pharmacist, she entered the property world with a perspective shaped by science: methodical, precise, and deeply attuned to the needs of those she serves. Over time, Vivien has become one of the nation’s most respected names in real estate, entrusted with some of Australia’s most prestigious homes.

Last year Vivien achieved a career milestone by selling her own family home in Mosman Park for $21.5 million. The top agent embodies the philosophy that luxury is never just about the home.

“It is not just about selling the home, but selling the emotion, the lifestyle, creating the extraordinary,” she said.

“I’m not just a transactional agent, I am a trusted curator of lifestyle.”

Vivien concentrates on elevating the client experience through service and gifting, ensuring that her differentiation matches the lifestyle her clients are buying into.

She constantly asks herself: “will this feel like a continuation of the luxury they’ve just purchased?”

Think: Dior candles, Tiffany glassware, Hermes platters flown in from Sydney.

But it’s never just about the gift.

“It’s about emotional value,

“Selling high-end real estate isn’t just about glossy brochures and open houses. It’s about creating a moment - a vision - that a buyer can feel.

“We partnered with Moët Hennessy to host a private dinner in one of our listings.

“A professional chef cooked in the home’s kitchen. Guests didn’t just view the property; they lived it.

“I didn’t sell the house to anyone who came to the event, but I secured two listings from guests who experienced what we do for our clients.”

With the ability to speak five languages, Vivien has transformed the traditional real estate experience into something far more meaningful and memorable.

“Luxury is about crafting the emotional connection with the client,” she said.

“I immerse myself in their world.

“This isn’t just a tagline - it’s the foundation of my practice.”

Her approach is deeply personal.

When she walks into a client’s home and notices their love for a particular artist or figure, she doesn’t just take note - she acts.

Vivien revealed her artistic talents add another dimension to her personal brand.

She paints as both a hobby and a relaxation technique, creating original works that become integrated into her client experience.

Her paintings are transformed into multiple formats: silk and cashmere, gift tags, and wrapping paper. Each piece tells a story and becomes a conversation starter.

For Chinese New Year, she creates special paintings that honour the occasion. Her artistic branding extends to hair ties printed with her designs.

“People will wear it and take a photo,” she said. “It’s fun, and you can bring some joy to them too.”

She’s created custom Kobe Bryant portraits, and curated gifts ranging from Chanel fragrances to Tiffany homewares.

Vivien’s marketing strategy goes far beyond traditional open homes. She creates experiences that bring communities together and celebrates cultural traditions:

Chinese New Year celebrations: during the launch of new properties, Vivien transforms open homes into cultural celebrations complete with traditional foods like mandarins and pineapple tarts, and even lion dances. These 40-minute structured events reconnect her with clients who’ve been travelling since November and create genuine reasons for people to attend.

“Luxury is about crafting the emotional connection with the client"

Halloween survival packs: when struggling to attract interest to a vacant block of land, Vivien turned it into a family-friendly Halloween event featuring coffins, Frankenstein displays, and treasure chests filled with treats. What started as a goal of 50 attendees turned into 600 families - and resulted in selling the land to one of the attendees who hadn’t even been considering a purchase.

Seasonal connections: every season brings a new opportunity to connect. Vivien follows through by collecting email addresses and home addresses, sending professional photos from events, and strategically identifying which team members might best serve each potential client based on language and cultural background.

Understanding that luxury is an ecosystem, Vivien has cultivated partnerships with some of the world’s most prestigious brands.

These collaborations create exclusive experiences for her clients while deepening relationships:

• Louis Vuitton and Chanel evening events

• Rolls-Royce and luxury automotive showcases

• Watches of Switzerland - watchmaking masterclasses where a watchmaker flew to Perth to teach clients about the artistry behind timepieces

“Not many people do that,” Vivien said.

“It’s unique. I’m always asking myself: what can I do to

“It’s unique. I’m always asking myself: what can I do to bring an extraordinary experience to my clients?”

Vivien extends her philosophy beyond property and brands into every aspect of her life and business.

She practices what she preaches, maintaining daily fitness routines and introducing her personal trainer to her team and clients.

She practices what she preaches, maintaining daily high-end fitness centre. Vivien immediately saw the

When one client expressed dissatisfaction with their gym, they were inspired to create their own high-end fitness centre. Vivien immediately saw the opportunity, hosting exclusive workout sessions for her top clients at the new facility.

This interconnected approach creates what Vivien calls her “ecosystem” - a network of genuine relationships where business flows naturally.

“You have to be very genuine,” she emphasised.

“They get to know the real you. You don’t need to chase business in your core group of friends. Once you have this ecosystem, it becomes natural. They come to you and ask: should I be selling? What should I do?”

come to you and ask: should I be selling? What should

The proof of Vivien’s approach is in the results.

It’s the relationships that endure beyond settlement, the communities she builds, and the extraordinary experiences she creates that set her apart in Perth’s

It’s the relationships that endure beyond settlement, the communities she builds, and the extraordinary experiences she creates that set her apart in Perth’s luxury real estate market.

Vivien’s number one priority is not the sale transaction, but the relationship she builds and maintains with her clients.

Vivien’s number one priority is not the sale maintains with her clients.

“The gifting, the partnerships, the events, they all process,” she said.

“The gifting, the partnerships, the events, they all stem from what I call: the understated, invisible process,” she said.

lifestyle knowledge, or genuine interest in these

“It only works if it’s authentic. You can’t fake luxury lifestyle knowledge, or genuine interest in these experiences. If you don’t naturally align with the luxury world, forcing it won’t work,” she said.

“Luxury real estate isn't just about selling expensive houses. It's about becoming part of a lifestyle ecosystem where extraordinary experiences are the baseline expectation.

“When you can deliver that consistently, you're not competing on commission, you're competing on irreplaceable value.”

celebrate International Women's Day

BY ISABELLE WALKER

During March, the month we celebrate International Women’s Day (8 March), Leading Ladies of Real Estate held five events across the country, including three financial wellbeing events designed to empower women to take control of their money for the goal of attaining financial freedom.

“Women retire with 47 per cent less superannuation than men on average, highlighting a real opportunity to empower women through financial education and literacy,” said Natalie Hortz, national chair of Leading Ladies of Real Estate.

“We’re proud to host this series for a third year. Its popularity over three years has shown just how important this topic is to women.”

“Financial education isn’t a nice-tohave for women, it’s a necessity. We’re proud to create spaces where those honest conversations happen.”

During her featured sessions for the Leading Ladies of Real Estate series across Brisbane, Sydney, and Adelaide, financial specialist Melissa Browne delivered a masterclass in shifting from a scarcity mindset to one of strategic abundance.

Mel challenged the highperforming audience to reconsider their relationship with money, emphasising that financial wellbeing is less about the numbers on a spreadsheet and more about the "financial architecture" one builds for their future self.

Mel’s core message centered on the psychological barriers to wealth, noting that even top-tier professionals often carry limiting beliefs.

"Financial freedom isn't a destination you arrive at by accident,” she said.

“It’s a series of conscious, sometimes uncomfortable, decisions to prioritise your future security over today’s convenience."

Mel advocated for a "financial fit" lifestyle, encouraging women to automate their wealth-building to mitigate the feast-or-famine nature of commission-based roles; she urged the women to take up space in the investment world.

“Setting aside just $20 per day for

"We need to stop playing small with our savings and start playing big with our investments. Your earning potential is your greatest asset; don't let it sit idle."

Mel’s goal is to give a clear directive to her audiences: to treat their personal finances with the same rigour, passion, and expertise they apply to their professional portfolios.

Each event also had a panel, hosted by Kate White of Loan Market, with a dedicated superannuation expert, as well as a mortgage broker, on a panel to discuss practical tips for everyday life to secure financial stability into the future.

Some key tips from our panel included: SUPERANNUATION

Rochelle Olling, Colonial First State: Financial security starts with engagement, regardless of age. Be aware of where your super is and the balance and to use tools like the ATO comparison tool to check performance and fees. Even small contributions matter; salary sacrifice is the biggest advantage... it can be as little as $10 a week to trigger the power of compounding interest.

Cheryl McMahon, Colonial First State: Download the app for your superannuation fund to determine performance and what fees you’re paying. Whether you’re in your 20s, 30s, 40s or 50s - 70 per cent of your money is in “aggressive” investments; moving that to “high growth” or more aggressive can make a huge difference with the power of compounding. Compare costs and compare fees; always make sure you’re getting the best possible offer.

MORTGAGE AND LENDING

Stephanie Thomas, Loan Market: Bite-sized payments like Klarna and Afterpay can erode a budget. Take control of your debt and remember that banks are not loyal; don’t be loyal in return. Speak to a broker to ensure you aren't paying more than necessary on your home loan.

Taryn Howe: There’s a level of shame or embarrassment with women’s bank statements. As mortgage brokers, we’ve seen it all - the first step is getting the right people in your corner; don’t take the first ‘no’. Don’t take no for an answer.

**Adelaide will be holding its sold out Leading Ladies event at Ayres House on 25 March.

LEADING LADIES AFTERNOON OUT TO CELEBRATE INTERNATIONAL WOMEN’S DAY

On Friday 6 March, the Victorian Leading Ladies community gathered at Melbourne’s Quarterhouse to celebrate International Women’s Day with an Afternoon Out. With 150 attendees, the afternoon was a powerful display of connection, centered on the theme "Give to Gain."

Valentina Parra, chairwoman of Leading Ladies Victoria and Tasmania, opened the event by emphasising that leadership is about "lifting others with us". She spoke about the ripple effect of investing in women, noting that when women lead, entire communities rise.

The keynote by Emily Wallace (Wallace Buyers Advocates) offered a masterclass in mindset, sharing how reframing a "do not call" note to "they don’t need you yet" eventually secured her first-ever sale. Following this, Chloe McCormack of Chloe Monique Atelier showcased the power of bespoke tailoring, proving that confidence often begins with a perfect fit.

The momentum didn’t stop in Melbourne. Leading Ladies of Real Estate Victoria | Tasmania has kept the inspiration flowing with another Afternoon Out event in Hobart on 13 March (the first event to be held in Tasmania!). Supported by REA and Logic Media, these gatherings continue to strengthen the professional fabric of the industry, fostering mentorship and collaboration across both states.

Join the Leading Ladies of Real Estate and Ray White Queensland for a spectacular evening dressed in a pop of pink.

All in support of The Lady Musgrave Trust.

Tickets available now!

STARS

BY NINA CLARKE

We sat down with some of our SODA stars to ask how they are preparing for the upcoming AML (anti-money laundering) reforms. Have a read and get some inspiration to snap into action before 1 July 2026 hits.

“We early engaged an AML company to assist with the upcoming changes, this has been a huge help, as we now have a game plan from today until 1 July that includes process planning, training and set up. Hot tip: start now!”

Hannah Bush | Ray White Berwick, VIC

“Stop procrastinating and get on top of it today. There is a boat load of work ahead of us so the earlier we can start to understand the legislation and embed the new systems the better. Don't forget to lean into the amazing support network we have with corporate.”

Lleyton Gow | Ray White Carlingford | Ermington, NSW

“We decided to engage a group after meeting with the corporate approved providers. My tips for other offices would be to appoint your compliance officer now to ensure timely management of the process, and to start engaging with agents regarding what will be required from them when listing and selling property. When making a decision regarding both the provider and plan (level of support provided), I would consider your office's transaction volume as well as administration staffing level to support these changes. In our case, we opted for the fully outsourced plan.”

Michelle Romero | Ray White Mt Gravatt, QLD

“We are proactively partnering with our AML provider to ensure our office is fully prepared ahead of the 1 July deadline. This partnership will streamline our compliance program, risk assessments, KYC verifications, and AUSTRAC reporting. This will allow us to focus on supporting our staff through targeted training and implementing robust transaction monitoring across the business.”

Kerry Suthers | Ray White Cairns, QLD

“We discuss upcoming changes in our weekly sales meetings to keep our agents informed of our research and progress. We have interviewed the three AML providers to find the best platform for our team and have been consulting with other offices in our network to share feedback and implementation strategies. Offices should appoint an AML compliance officer now and ensure they fully understand their obligations. I also recommend completing any available online training through Ray White, REI and other providers and asking plenty of questions to ensure you have a clear understanding of the changes before they take effect and ensure that your principal also attends any training, so that you are aware of the implementation timelines.”

Catherine Rayward | Ray White Richmond & Windsor, NSW

“We’re preparing for the upcoming AML changes by having our administration team carefully review the AML platforms available to us to determine which best aligns with our office structure and existing compliance processes. Once we’ve selected the most suitable platform, we’ll roll out comprehensive training to ensure all staff are confident with the new procedures. A simple tip we’d offer is to focus on what will integrate most effectively with your current workflows. Tailoring the solution to suit your team will make implementation far smoother and much easier for the sales team to adopt.”

Katelyn McKenzie | Ray White Langwarrin, VIC

We also got some top tips from our friends over in New Zealand and asked for their biggest learnings, having had these reforms for many years now.

“Our main advice for the Australian offices is to follow the lead from corporate, take advantage of the support available, and follow the process closely. Like anything new, it becomes much easier the more you do it.”

Victoria Norrie | Ray White Morris and Co, NZ

“In 12 months time, this will be the norm and people will stop resisting. You have to do it, so accept it, it's protecting the honest people from the scumbags. Trusts require extra due diligence and can take up to a week or more. Factor this in when deciding your live date. Companies may look simple, but look for trusts in the shareholdings. In NZ, if a shareholder has more than a 25 per cent share, AML has to be conducted on them too. If there's a trustee company in a shareholding it's a pretty safe bet that there's a trust as well and AML will need to be done on the trust/s too.

So you can be looking at having to do CDD on directors, nominee directors, shareholders and trusts. Factor this in to your go live date because it can take a while to collate all the required information. Give yourself at least a week to complete the CDD. Get your ducks in a row at the beginning of the process and things run way more smoothly. Basically, the most important thing is to allow time for the AML process to be completed. It's embarrassing for the agents when they have to push out their timelines because they've not allowed enough time for AML.”

Janet Watters | Ray White Whangarei, NZ

NurtureCloud redefines sales leadership and accountability at Ray White’s number one business

BY ISABELLE WALKER

For many real estate businesses, one of the toughest challenges is creating a culture where transparency, accountability, and performance tracking empower sales associates rather than overwhelm them.

At Ray White Upper North Shore and Northern Beaches, associate development manager Ashley van Deyk has seen firsthand how NurtureCloud is transforming the way sales teams grow, collaborate, and lead.

In her role, Ashley oversees recruitment, onboarding, training, and the progression of associates into agent roles.

Traditionally, much of that relied on managers tracking and pushing associates to stay consistent.

NurtureCloud has shifted that dynamic.

“It has allowed for not only hyper-transparency, but what it has done is take associates from being accountable to me to being responsible for themselves,” Ashley explained.

“By being able to see their numbers, they know if they are on top of their hours day to date, week to date, and month to date. That has changed the game.”

This real-time visibility has given associates the ability to measure progress against personal and team goals daily. The result? A stronger sense of ownership and pride in their own performance.

One of the most powerful motivators has come from visibility across the entire network. Ray White Upper North Shore and Northern Beaches implemented live leaderboards on TV screens across ten offices, allowing associates to see exactly where they stand in real time.

“It’s become fun, seeing one associate sit in Office A and try to get on top of the leaderboard against someone in Office B,” Ashley said.

“It’s brought our team together across a large geographical area.”

That healthy competition not only boosts activity but also reinforces accountability; no one is left guessing how they’re tracking compared to their peers.

Goal setting has also taken on a new dimension with NurtureCloud. Associates are encouraged to work toward personal benchmarks, such as joining the prestigious NurtureCloud 500 Club by achieving 500 call connects each month.

This recognition program has accelerated growth, with associates “staying back, digging deeper, and wanting to play catch up so that at the end of the quarter they have had enough connects to join the club,” Ashley said.

The direct link between activities, results, and recognition is creating a clear path to success.

For leaders, NurtureCloud has become an indispensable tool for coaching. Weekly reports highlight database health, overdue calls, and lost listings, giving managers a blueprint for where support is needed most.

One coaching breakthrough came when reviewing call durations. Associates initially made short, transactional calls.

“By reviewing interactions, it was clear they weren’t educated enough on how to provide value,” Ashley said.

“With targeted coaching, call times lengthened, conversations improved, and associates built stronger relationships with potential vendors.”

The ability to turn raw data into actionable teaching moments has made performance discussions far more objective and impactful.

NurtureCloud doesn’t just highlight individual accountability; it fosters collaboration. By streamlining streamlining leads and equipping associates with property reports, Ray White Upper North Shore and Northern Beaches has returned more than 300 appraisals to its agents; opportunities that would otherwise have been lost.

Regular competitions, quarterly challenges, and shared standards further reinforce a culture where effort and consistency are valued just

For Ashley, the real power of NurtureCloud is how it reshapes leadership. Associates are no longer just following instructions, they’re managing databases, setting personal goals, and communicating insights back to their agents.

“It finally gives some control back to the associate and the agent,” she said.

“Our associates can now say with confidence, ‘here’s what’s in our database, here’s who we’re talking to, and here’s where the next opportunities are.’ This flow of communication and collaboration means everybody is a leader of something.”

By embedding transparency, accountability, and personal responsibility into everyday practice, NurtureCloud is helping Ray White teams not only track success but accelerate it, proving that when everyone owns their numbers, everyone wins.

Italian heritage, authenticity, and unique fashion sense key to social media success

BY CASSANDRA GLOVER

What does it take to become a real estate social media sensation? While beautiful homes and fast cars might attract some likes, West Australian sales associate-cum-influencer Justin Merendino is making the case for authenticity.

With almost 35,000 followers on Instagram, just trailing behind that of the Ray White Group page, Justin attracted public attention for his clear Italian heritage and his famous tagline “remember the name, Justin Merendino is not far away”.

Justin started at Ray White Whiteman & Associates in April 2024, but has been in customer service his whole life.

“I worked in banking and automotive sales before my uncle, who works in commercial real estate, gave me a needed push to real estate,” Justin said.

“I am very much over the moon now because to me I love what I do, helping the public buy and sell.”

He said providing traditional customer service is something he’s passionate about.

Justin started posting on social media in January 2025 after he helped a close friend sell

“I honestly still don't know what all the yahoo is about because I am simply being myself; a proud Italian-Australian bilingual who is loud speaking with true use of his hands,” he said.

“I think people like that I’m bilingual and that I am only being genuine and honest and I never make a promise that can be broken.”

In the Instagram comments, fans love to speculate about Justin’s age, with things like “IDK if you’re 25 or 60 but this is great” and “youngest Nonno to ever live” plaguing his comments section.

But Justin, who is 28 by the way, can take the joke.

“They definitely love my fashion sense as I know it is not a true youth style, but it is simply my own comfort style,” he said.

Justin had just one piece of advice for those also thinking about starting their own Instagram page.

“Be genuine, be yourself and be willing to help others.”

Get to know our members

BY CASSANDRA GLOVER

ALEX MEES Head of property management Ray White Southbank, VIC

How long have you been working at Ray White?

I worked at Ray White in New South Wales from 2013-2016 before finding my way back home in 2020 at Southbank after an interstate relocation.

What is the last book you read? Before the Coffee Gets ColdToshikazu Kawaguchi,

What is your favourite movie or TV show? Movie: The Green Mile or Moana, TV Show: Blackbird (or any true crime doco).

Do you prefer tea or coffee? COFFEE (I live next to a coffee

shop and they have my order waiting every morning for me, I have to let them know if I'm not coming in).

With Easter coming up, do you have a favourite flavour of hot cross bun? Choc chip.

Do you have any hobbies? Very balanced, I'm a 6am gym girl so I can be a 5pm Friday pub girl. I love to travel and try out new restaurants and catch up with friends, head to local markets. Also love to garden and tend to my plants!

What is one thing a lot of people wouldn't know about you? I'm a die hard Richmond girl and love a bit of a cheeky punt. I also have a Southern Cross formation of freckles on my arm.

SANJUKTA GHOSH

Sales executive Ray White Darwin, NT

How long have you been working at Ray White? Two years and five months. Brian White called me to thank me for joining the family - I nearly fell off the bed! Best decision I ever made and one of my fave stories of what I love about Ray White!

What is the last book you read?

Diary of a CEO - The 33 Laws of Business and Life.

What is your favourite movie or TV show? House, Bridgerton and Emily in Paris - I am a secret Francophile.

Do you prefer tea or coffee? Coffee in the morning and

MATT KALOS Sales Associate Ray White

South Perth, WA

How long have you been working at Ray White? Six going on seven years.

What is the last book you read? Ego is the Enemy by Ryan Holiday - great read!

What is your favourite movie or TV show? Currently Lincoln Lawyer on Netflix.

Do you prefer tea or coffee? Coffee always!

With Easter coming up, do you have a favourite flavour of hot cross bun? On a diet at the minute, but can’t fix what isn't broken: plain is best.

Do you have any hobbies? Outside of real estate? What is a hobby? Gym or travelling.

What is one thing a lot of people wouldn't know about you? I grew up in the goldfields of Western Australia in a small mining town of Kalgoorlie and left school early to complete my apprenticeship in mechanics.

traditional sweet Indian Masala tea in the evenings (just before my open homes - makes me happy).

With Easter coming up, do you have a favourite flavour of hot cross bun? Not a fan, too much bread and carbs, but sometimes a chocolate one as a treat with mid-morning latte.

Do you have any hobbies? Love cooking for my family and friends - Indian food but love trying new cuisines too, also love my Iyengar Yoga class and community in Darwin, cannot survive without them.

What is one thing a lot of people wouldn't know about you? I was an IT manager for Hilton Hotels in Australia for about two years, I was a front desk manager and sort of fell into it.

CHERYL HAYES

Marketing executive, Ray White Whangarei, NZ

How long have you been working at Ray White? Over 20 years - long enough to remember when publications had long lead times, property photos weren’t always taken by professionals, and once something went to print… that was it! No quick edits, no instant uploads - just a lot of planning, patience, and crossed fingers.

What is the last book you read? Currently working my way through Harry Potter and the Order of the Phoenix. I’m reading the series with my kids, which means I’m emotionally invested and constantly being told “just one more chapter’.

What is your favourite movie or TV show? Oh dear - Before Sunrise. Great conversations, great chemistry, and the unrealistic but wonderful idea

that you can wander a city and solve life in one night.

Do you prefer tea or coffee? Coffee. Strong, reliable, and responsible for most of my productivity and personality before 10am.

With Easter coming up, what is your favourite flavour of hot cross bun? I’m a puristtraditional hot cross buns, toasted, with a generous amount of butter. No chocolate, no caramel, no nonsense.

Do you have any hobbies? Reading, keeping up with my kids, and occasionally convincing myself I’ll become a morning exercise person.

What is one thing a lot of people wouldn’t know about you? I get strangely competitive about things that don’t matter - board games, word puzzles, and finishing book series before my kids do. (Oh, and I’m from Australia … although, despite losing my accent, I feel like most of the team know that now).

RWC’s top female agent is just getting started

BY NINA CLARKE

In the high-stakes world of commercial real estate, where the air has historically been thin for women, Emily Pendleton is currently breathing rarefied air. As the number one top-performing female agent at RWC internationally, Emily has spent the last year shattering the industry’s most persistent myths.

In a sector often described as a “boys’ club”, Emily has just recorded her strongest year to date, achieving over $1.5 million in gross commission, all while navigating her first seven months of motherhood.

"My biggest achievements have come in the past 12 months," Emily said, reflecting on a period that would have traditionally been seen as a "career pause”.

Instead, she utilised the systems and team she spent years cultivating to maintain an elite level of service while on maternity leave.

"Through building the right team and structure, the business has continued to operate exactly as I would want it to. Being able to achieve that level of performance while prioritising motherhood has been incredibly rewarding and is something I’m particularly proud of,” she said.

Critical to this success was been the environment in which Emily operates. She is quick to point out that individual drive can only go so far without a culture that fosters it, and she credits much of her ability to scale her business to the leadership at RWC Northern Corridor Group.

Under the guidance of Michael Shadforth, Emily found the structural support and psychological safety necessary to thrive during major life transitions.

"Leadership sets the tone for everything," Emily said.

"When leaders are willing to call things out, support flexibility, and genuinely back women, you feel it immediately - the culture shifts and behaviour changes."

For Emily, having a leader like Michael meant her pregnancy and return to work were met with empathy rather than outdated assumptions. "When they don't [support women], and poor behaviour is brushed off as ‘just how the industry is,’ it becomes normalised. Culture doesn’t just happen; it’s created by what leaders are willing to challenge or ignore."

The mental tax of "working twice as hard just to be seen" nearly led her to walk away from the industry more than once. "What made me stay was backing myself, surrounding myself with strong women, and realising that if women who are performing at a high level keep leaving, nothing actually changes," she said.

"I wanted to be someone other women could see and think, ‘okay, it is possible’."

She believes that when leaders support flexibility and call out poor behaviour, the culture shifts immediately.

“When flexibility is offered with trust rather than judgement, women don’t pull back - they rise to the occasion," she noted.

Emily’s advice to young women was a call to action: "Just go for it and not be afraid to back yourself. Find a mentor early, ask questions and don’t wait until you feel ready to take opportunities when they come."

She remains a fierce advocate for the next generation, believing that performancebased respect is finally replacing old-school hierarchies.

"I genuinely believe the next generation of leadership will look very different, but only if we keep having honest conversations like this and backing women through all stages of their careers."

Mum balances career while son battles rare bone condition

BY RESHNI RATNAM

A Queensland mum whose son was born with a rare genetic bone condition has revealed how she has been by his side through every hospital admission, every operation, and every recovery.

Little Jack Pyatt was born with a small growth on his shoulder blade.

At two years old, he was diagnosed with a rare genetic bone condition, known as Multiple Hereditary Exostoses, requiring regular surgeries throughout his childhood.

The disorder causes benign cartilage-capped bone tumours to grow from bone surfaces primarily near growth plates, leading to pain, deformities, limited joint motion and a slight risk of turning into a slow-growing bone cancer.

His mum Caitlyn Pyatt, a property manager at Ray White North Lakes, has managed the demands of her career while ensuring Jack receives the medical care he needs.

Her family includes husband Ashley, stepchildren Nathan (14) and Mahalia (13), and daughter Dakota (9).

Nathan also has the genetic condition and has undergone several surgeries, including a fixator on his arm.

Jack has been admitted to hospital nearly every second year for bone-related surgery, all performed by paediatric orthopaedic surgeon Dr Sarah Murgatroyd at Redcliffe Hospital.

“When the tumours grow, they cause pain and reduced mobility,” Caitlyn said.

“The surgeries involve using specialised tools to remove additional bone growth, requiring precision as surgeons work with smaller ligaments, muscles, nerves and arteries in a confined space.

“The hardest part is seeing him struggle with basic tasks like writing or running.”

Caitlyn said: “It's heartbreaking when he gets frustrated because he can't keep up with his peers”.

Without the surgeries, Jack would not be able to walk properly and his fine motor skills would be impaired, she said.

“It truly teaches you never to take simple things like movement, sight and hearing for granted,” Caitlyn said.

“The most difficult moments are when Jack goes under anaesthesia and wakes up disoriented and in pain during recovery - it’s more than I can handle as a mother.”

Caitlyn said.

“I feel very fortunate to have my husband and such a strong support network so that I never have to face those moments, or any of this journey, alone.”

The surgeries primarily involve using specialised tools, such as surgical chisels, to carefully remove additional bone.

In some cases, the bone can be easily removed from its position, while in others, it must be shaved down, she explained.

“Throughout these procedures, the surgical team remains mindful that they are working on a child - the ligaments, muscles, nerves, and arteries are significantly smaller than those of an adult, the workspace is much more confined and requires extreme precision.”

Caitlyn maintains her role at Ray White North Lakes through transparent communication with clients.

When Jack is in hospital, she keeps clients informed about her availability.

“I'm upfront with clients if I have appointments scheduled when Jack is in hospital,” she said.

“They understand that if I'm not responding as quickly as usual, there's a personal matter requiring my attention.”

While Jack has regular hospital visits for X-rays and monitoring, Caitlyn said her family maintains a normal routine with school, homework and regular activities.

“We don't overprotect him," she said.

“Jack sets his own limits.”

Ray White Northern Beaches fuels record-breaking results and rapid agent growth

BY RESHNI RATNAM

Ray White Northern Beaches has established itself as a formidable force in Sydney's competitive property market, having sold more than $400 million of property since launching in mid 2024.

Managing director Charles Caravousanos said the results reflected a deliberate focus on culture, operational excellence and agent support.

“Based on the success of our Upper North Shore business, we set out to build an environment where great agents could do the best work of their careers and the results speak for themselves,” Charles said.

“When you combine high performance culture with elite operational and marketing support, agents are empowered to break records and win business that previously felt out of reach.”

Among the group’s headline achievements was the sale of 7 Myola Road, Newport for a price in excess of $17 million, sold by Emma Blake and Sasha de Bilde, setting the highest beachfront sale price from Freshwater to Whale Beach.

Other highlights from the dynamic duo include:

• 107 Narrabeen Park Parade, Mona Vale - sold to a buyer on the agency’s database from the Upper North Shore for $9.5 million

• 36 Rednal Street, Mona Vale - highest waterfront sale price in Mona Vale since 2022

• 28 Elvina Avenue, Newport - sold prior to auction for $3.755 million

• 148 McCarrs Creek Road, Church Point - sold prior to auction for $3.9 million

Another standout performer is Eddy Piddington, a Manly specialist with more than 20 years of local real estate experience, who has achieved the strongest year of his career since joining

Ray White Northern Beaches.

Since August 2024, Eddy has sold 90 properties, setting more than 10 price records across some of Manly’s most tightly held apartment blocks, and consistently outperforming directly comparable homes sold by competitors in the same streets and timeframes.

Director David Walker said Eddy’s results were a clear reflection of the environment the business has built.

“Eddy already had an exceptional reputation in Manly and surrounds, but when you remove operational friction and back experienced agents with elite marketing, systems and support, it allows them to operate at an entirely different level. His results are proof of what’s possible when talent is fully enabled,” he said.

David said the group was so proud of its Manly office opening in February in a new location on the main street, adding, to the impressive results by the Mona Vale, Elanora Heights and Palm Beach offices.

Some of Eddy’s property sale highlights include:

• 18 Corella Street, Freshwater - sold at auction $3.925 million

• 7 Corella Street, Freshwater sold for $3.7 million

• 1/232 Sydney Rd, Fairlight sold for $1.91 million and set a street record for a twobedroom unit

Fellow agent Nick Albert joined the team in October 2025 and sold four properties in his first three weeks.

Some of Nick’s sales highlights include:

• 37 Oxford Falls Rd, Beacon Hill which achieved a street record in excess of $4 million

• 4 Surrey Ave, Collaroy which had six offers and was sold in 21 days for $3.1 million

• 86 Lincoln Ave, Collaroy sold for $3.4 million

David said: “We are attracting ambitious agents who want more than a desk and a logo. They want real support, strategic marketing, strong leadership and a culture that lifts performance. That’s what we are building here”.

With six offices on the Upper North Shore and four on the Northern Beaches, Ray White Upper North Shore & Northern Beaches will continue to expand its footprint and influence across Sydney’s northern corridor, with further growth planned in 2026.

Attracting strong talent through trust and time

BY ISABELLE WALKER

Growth in business is never without its challenges, but those challenges are often the catalyst for real transformation.

In real estate, few areas highlight this more clearly than recruitment. The decision to recruit, merge, or bring new people into a business isn’t just a transaction; it’s an exercise in connection and relationship building. And it doesn’t happen overnight.

According to Ray White Queensland CEO, Jason Andrew, “if recruitment doesn’t start today, you’re already a day behind what could become a 10-year journey.”

Too often, recruitment conversations are stalled by familiar excuses: the talent pool is shallow, good agents won’t move, principals won’t sell, the timing isn’t right. But the reality is that those objections usually signal unaddressed concerns, not dead ends.

“When leaders take the time to uncover what’s really driving hesitation, and manage those stakeholders with care and intent, opportunity appears,” Jason said.

A powerful example of this is the relationship that developed between Jason, Director of Ray White Collective, Haesley Cush and recent Ray White recruit and business owner, Kim Olsen. Kim spent 10 years as a principal at another real estate group and, like many business owners, found the COVID period deeply challenging.

“No one on the ground was leading us through it,” she recalled.

What stood out to Kim about Jason’s recruitment approach was that it wasn’t a pitch or a strategy. It was two moments of genuine human connection: a phone call from Jason during the pandemic to simply check in, and another during the Brisbane floods of 2022 offering support.

“At the time, I thought: he’s not even associated with us, and he cared enough to reach out,” Kim said.

Those moments weren’t strategic on paper; they were genuine moments of humanity from one industry peer to another. But they built trust.

When her franchise agreement eventually came up for renewal, and with Haseley and his partners operating just 200 metres down the road, those earlier gestures became the foundation for open, honest conversations.

The discussions weren’t about winning or losing, or ego versus control. They were about alignment, flexibility, and realism.

“Sometimes 70 per cent agreement is as close as you’ll get,” Jason said. “The real question is: is the juice worth the squeeze?”

That mindset reflects mature stakeholder management; understanding that perfection is rare, but shared intent is powerful.

What followed wasn’t an “arranged marriage,” but a partnership grounded in vision. Kim had been the number one operator in her group, with a strong team and proven results, yet she recognised the opportunity to access better leadership, structure, and technology.

“I didn’t come from having any of that,” she said. “Now I’m grateful to have leadership around me, the tech, and opportunities I didn’t even know existed.”

The first 12 months were a learning curve.

However, the focus has now shifted from short-term outcomes to long-term legacy.

“Both of us wanted the same thing,” Haesley said. “Sustainable growth, strong teams, and businesses that thrive over decades, not just years.”

In real estate recruitment, the lesson is clear. The pie is big enough for everyone, but only when relationships come first.

With open conversations, aligned values, and genuine care for stakeholders, recruitment becomes less about moving people around and tiptoeing around egos, and more about building something meaningful together.

RAY WHITE ECONOMICS

2026 IN MOTION

BY ANITA VENKATESH

The Ray White Economics team has hit the ground running in 2026 with strong ambition and momentum.

The team is expanding its data, content and outreach across the board, with a clear goal: make sure both our network and consumers have access to the best property intelligence in the market, and actually know how to use it.

The year kicked off at corporate's annual conference, Crows Nest, where the team used their curiosities, to reflect and review their current products and process, identifying where the biggest opportunities to scale it sit. Distribution and incorporating economic content into existing engagement frameworks each state has with their network and clients was a key takeaway and directive point.

On the data front, Ray White Now Localised is already creating more than 450 suburb-level report downloads per month.

The focus now is on efficiency, streamlining how that intelligence is packaged and distributed so more of the network can benefit from it, more often. We’re excited to announce the Ray White Now monthly report now includes rental and open homes attendance and volume data.

The team welcomed content coordinator Kevin Wang in October aiming to upscale social media content on Instagram. @raywhitenow is scaling up, sharper production, consistent series, and educational content the network can easily reshare with their own audiences as changes occur.

The team’s broader engagement has been sustained with the continued promotion of the Regional Outlook, presenting at the Cairns and Port Douglas offices and client event.

Chief economist, Nerida Conisbee, presented an economic update at Engage and Atom Go Tian, senior data analyst, took to the stage as keynote speaker at the Gold Coast Property Market Outlook event for the Property Council of Australia.

The team is gearing up for the launch of the 2026 Luxury Outlook at the end of April with events planned in conjunction with key offices and their clients. The gap between what's being created centrally and what our network is finding and using is one the team is determined to bring closer this year.

"Thank you all for travelling to Cairns and sharing your incredible knowledge and insights. The event was a great success with 200 attendees. The feedback has been overwhelmingly positive, and it is clear that everyone walked away with valuable takeaways."

LISA JOHNSON

MARKETING ASSISTANT RAY WHITE CAIRNS & BEACHES

"You guys were the best visit we've ever had from corporate"

SOULA KAZAKIS

SALES AND MARKETING AGENT, RAY WHITE PORT DOUGLAS

RAY WHITE MEMBERS HIT THE PHONES FOR FIRST REOO OF 2026

BY CASSANDRA GLOVER, RESHNI RATNAM AND NINA CLARKE

Ray White’s 20th call-a-thon saw the group book 12,304 appraisals across Australasia during the latest action packed appraisal drive, 100 per cent powered by NurtureCloud, its cutting edge prop tech platform.

Real Estate of Origin runs three times a year to create friendly rivalry and banter between the states and New Zealand, with 3,549 people registered for the first event of 2026. This year the competition ran even deeper with sales agents competing against sales associates and property managers.

“Our top members connect with people more often,” Ray White managing director Dan White said.

“In 2025, we booked 36,000 appraisals across three REOO events, 2,337 of those appraisals converted into listings.

“REOO is a chance for the group to flex its muscles on an international scale, but it's also an opportunity for every Ray White agent to connect with people and set themselves up for future success.”

The 20th event was a 12-hour marathon celebrating teamwork, energy, and results.

This year’s event reached new heights, bringing together thousands of agents, property managers, and BDMs in a powerful display of collective effort.

The results were exceptional. The network made a whopping 141,131 calls and booked 12,304 appraisals.

“Ray White members across Australia and New Zealand really got behind REOO to kick off the year, making almost 150,000 calls and booking more than 12,000 appraisals,” he said.

“There’s no better way for our network to spend their time! Not only do our agents stock their listing pipeline for the coming months, but they are connecting with their local communities and talking to people who live in their neighbourhoods.

“Real Estate of Origin is perennially relevant and sets up businesses for the rest of the year.

“This time the group had 360 offices participating, including more than 3,500 members.

“We’ve seen agents generate a month worth of appraisals in just one day. It’s invaluable for your business.

“Appraisals are the core of our business, and this was another successful REOO event.”

Queensland once again led the charge, securing top honours across sales agents, sales associates, BDMs and property managers, with 4,283 appraisals. New Zealand followed with 3,244, and Victoria | Tasmania contributed 2,127, collectively driving momentum that will fuel listings and sales in the months ahead.

Ray White Manukau once again claimed the Top Appraising Office title with 654 appraisals, while their wider group (Manukau | Manurewa | Mangere Bridge | Mangere | Auckland Central | Wynyard Quarter) earned Top Appraising Group with a total of 1,013. Individually, Charlie Brothers of Ray White Manukau topped the leaderboard for sales agents, powered by Concierge, while Matthew Moss of Ray White Marsden took out the Top Appraising Sales Associate.

More than 113 property managers and 41 BDMs joined the action, proving REOO is far more than a sales-only event. Each state deployed unique call hooks, turning conversations into opportunities.

Supporting from behind the scenes with a music theme, Concierge completed 3,837 calls for 35 agents, generating 341 appraisals at an impressive 29 per cent lead rate.

“Concierge cranked the speakers and powered the Ray White Real Estate of Origin competition with high energy and results,” Concierge performance and business development manager Clare Anstey said.

“At 7:30am sharp, we hit play from Concierge HQ. By close of business, our crew had delivered an epic performance - 3,837 calls made in collaboration with 35 agents across Australia and New Zealand.

“The results were clear, with our Concierge team achieving one appraisal every 3.6 conversations.

“We also welcomed a surprise guest appearance from Nick Cooke, the head of product for NurtureCloud, who jumped on the phones and lifted the volume even further.

“What a phenomenal crescendo to our strongest Real Estate of Origin yet. We’ve set the tone, now it’s game on for the year ahead.”

In New Zealand, Ray White Mairangi Bay | Milford had 58 team members on the phones as part of REOO this year.

“REOO days are an important day in the calendar for our team,” Ray White Mairangi Bay | Milford business owner Shane Coote said.

The Top Calling Office award went to Ray White Carlingford with 3,790 calls, while the top calling group Ray White Manukau | Manurewa | Mangere Bridge | Mangere | Auckland Central | Wynyard Quarter. The Top Calling Salesperson was Peter Travlos of Ray White Taylors Lakes, while Rumtin Abedi of Ray White Carlingford was the Top Calling Sales Associate, making calls for a huge 12 hours throughout the event.

“We put a real emphasis on strong relationships being the key to a successful real estate sales business, and the most efficient way to build a relationship is to talk to people on the phone.

“REOO is a day where that becomes the main focus for the day, and the results from this day are always clearly shown by a jump in listings and then sales in the months that follow.”

Ray White Takanini | Karaka principal Peter Belcher said there was something special about their REOO events.

“They’re more than just call days; they’re high-energy, themed experiences that bring the entire team together with purpose, passion, and a healthy dose of fun,” he said.

“We make a point of creating an atmosphere that people want to be part of. Over the years we’ve transformed the office into everything from a buzzing Casino floor to a spooky Halloween spectacular, a Wild West Cowboy showdown, a glamorous Oscars red carpet, and even a highspeed Race Track.

“When the environment is exciting and different, people lean in. They show up with enthusiasm. They get involved.

“Our REOO days are a true team effort. Senior agents step up and take newer team members under their wing, sharing call techniques, objection handlers, and conversation strategies to help them maximise every opportunity.

“And the result? More than 100 appraisals generated in a single event, creating a pipeline that fuels listings and sales for months to come.”

In Melbourne, Ray White Taylor’s Lakes came together as a team and recorded their new REOO personal best of 173 appraisals.

“We participate in REOO because it’s a great way to bring the team together, challenge ourselves, and connect with the community,” Ray White Taylors Lakes principal Peter Travlos said.

“Making calls and booking appraisals on the day helps us stay focused, build momentum, and ultimately deliver better results for our clients.”

In Sydney, Ray White Upper North Shore & Northern Beaches (pictured left) associate development manager Ashley Van Deyk said REOO was one of the most powerful initiatives run at their business.

“It brings our associates together with real energy and purpose,” Ashley said.

“The hype is real. It lifts the whole room. It makes prospecting fun and competitive, and you can genuinely feel morale rise as the day unfolds.

“Because our team is usually spread across 10 offices, it is so special to have everyone in one environment for the day. Bringing the whole group together like that strengthens relationships and connection in a way that does not always happen in day to day business.

“I also love that it is fully supported by our agents and directors who drop in, encourage the team and get involved.”

She said: “When the leaders show up, it means something”.

“REOO not only boosts output, it strengthens culture, and that combination is incredibly valuable.”

In South Australia, Ray White Norwood head of sales Jayden Kennedy said REOO was something their team always enjoys.

“Our jobs can get quite repetitive, a change in location is something to look forward to,” he said.

“Appraisals have been a big focus for us. Spending the day with other Ray White agents, focusing solely on booking as many appraisals as possible creates a fun, competitive environment for all.

“What I love most about REOO are the results. Some days, booking an appraisal feels impossible, which can be deflating.

“Seeing some of our agents book 10 plus appraisals in a day is impressive. It shows that if you make the calls, ask the question and put your mind to it, you'll be pleasantly surprised with the result. It builds momentum, belief and most importantly confidence.”

Ray White Barossa Valley principal Darren Pratt said REOO had been a “a huge platform for growth for us each time we have participated”

“It is a great day for the team to come together in a different environment and we see a massive uplift in listings and sales over the next couple of months after a successful REOO,” he said.

“The event is a great reminder to all our agents , associates and PM team of the importance of prospecting which is the foundation of all aspects of our business.”

In Perth, Gayle Fitzmaurice, sales performance specialist at Ray White Corporate WA said this was the biggest ever REOO event held in the state.

“For three solid hours, the room was on the phones. The live leaderboard lifted the tempo, the prizes added energy, but what stood out most was the real commitment in the room,” she said.

“REOO creates the environment for agents to lean in, back themselves, and do the work that truly moves the needle in their business.

“Seeing high performers, developing agents, and new associates side by side, all focused on the same core activity, was powerful and so motivating. That kind of alignment is what strengthens a network.

“We wrapped up on the balcony overlooking the river - lunch, connection, and a room that knew they had earned it.”

In sunny Queensland, Ray White Wamuran | Caboolture office manager Madilyn Ward said REOO was more than just a busy day on the phones.

“It’s the engine room for our future success,” she said.

“Booking 87 appraisals in a single day, which is massive for us compared to a normal Tuesday, is how we set our agents and our business up for the seasons ahead.

“It’s about building a rock-solid pipeline and getting inside more living rooms.

“Beyond the numbers, it sparks that internal competition between our lead agents and associates that you just can't replicate.”

She said REOO showed newer agents what is possible when you lean into meaningful conversations.

AWARD WINNERS

TOP APPRAISING OFFICE: (PM, LEASING, SALES & ASSOCIATES)

Ray White Manukau (NZ) – 654 appraisals

TOP APPRAISING GROUP: (PM, LEASING, SALES & ASSOCIATES)

Ray White Manukau | Manurewa | Mangere Bridge | Mangere | Auckland Central | Wynyard Quarter (NZ) – 1,013 appraisals

TOP APPRAISING ASSOCIATE

Matthew Moss, Ray White Marsden (QLD)

TOP APPRAISING SALESPERSON

Charlie Brothers, Ray White Manukau (NZ)

TOP CALLING OFFICE (PM, LEASING, SALES & ASSOCIATES)

Ray White Carlingford (NSW/ACT) – 3,790 calls

TOP CALLING GROUP (PM, LEASING, SALES & ASSOCIATES)

Ray White Manukau | Manurewa | Mangere Bridge | Mangere | Auckland Central | Wynyard Quarter (NZ)

TOP CALLING ASSOCIATE

Rumtin Abedi, Ray White Carlingford (NSW)

TOP CALLING SALESPERSON

Peter Travlos, Ray White Taylors Lakes (VIC)

PROPERTY MANAGEMENT

BDM & PM TOP PERFORMERS - QLD

1st place BDM - Kylie Postawski from Ray White Narangba (QLD) 1st place PM - William Pengelly from Ray White Marsden (QLD)

BDM & PM TOP PERFORMERS - NSW/ACT

1st place BDM - Stephanie Darwen from Ray White Dapto & Horsley (NSW)

2nd place BDM - Jacinta Harrap from Ray White Albury North (NSW)

BDM & PM TOP PERFORMERS - VIC/TAS

1st place BDM - Luke Laforgia from Ray White Pakenham (VIC)

1st place PM Hustle - Ray White Annalese Magri from Taylors Lakes (VIC)

Golden Ticket - Erica Rotherham from Ray White Pakenham (VIC) Most Engaged team - Ray White Southbank | Melbourne City (VIC)

BDM & PM TOP PERFORMERS - NEW ZEALAND

1st place BDM - Anel Mostert from Ray White Hamilton Property Management (NZ)

1st place PM - Alysha Kinnaird from Ray White New Era Property Management (NZ)

BDM & PM TOP PERFORMERS - WA

1st place BDM - Janine Prinsloo from Ray White Northern Coast (WA) Most Engaged Team - Ray White Cottesloe Mosman Park (WA)

BDM & PM TOP PERFORMERS - SA | NT

1st place BDM - Brandon Russell from Ray White Gawler East (SA) 1st place PM - Jordan Nicolle from Ray White Norwood (SA)

Properties with the WOW factor

Eileen Bond's beloved Sydney pad hits the Double Bay market

BY ALEX TILBURY

A prestigious piece of Australian social history came onto the market in February, with the four-bedroom harbourside apartment of the late socialite Eileen Bond being offered for sale by her children with an auction guide of $17 million.

The gorgeous Art Deco building, positioned in the heart of Double Bay at 3/9 Gladswood Gardens, boasts full, sweeping views of the bay and is being sold by her children, including daughter Jody Fewster.

An elite agent herself, Jody owns Ray White Cottesloe | Mosman Park in the blue chip western suburbs of Perth.

Ray White Double Bay agents Elliott Placks and Thomas Popple handled the auction campaign.

“This is very special. It’s such a stunning location. A very large house-like duel level apartment that’s 492sqm in total, with its own private entrance and foyer,” said Sydney’s top prestige agent Elliott.

Eileen, affectionately known as "Red," owned the property, which she considered her "Sydney pad" since June 1986.

"The views tell the story," said Jodie from her home in Perth, adding that the apartment was a cherished retreat.

"She absolutely loved it and would spend three months at a time there each year and short stays in between."

The property sold prior to auction.

Builder’s five-level luxury estate hits market in prestigious suburb

BY RESHNI RATNAM

A spectacular five-level luxury residence representing the pinnacle of contemporary design and craftsmanship was listed for sale in Newstead, one of Brisbane’s prestigious suburbs.

The nine-bedroom, nine-bathroom property was marketed by Ray White Wilston agent Alistair Macmillan.

Built by renowned local builder Martin Tafaghodi of Mason Constructions as his family home, the property at 58 Watson Street, Newmarket is on an elevated 890sqm allotment, featuring panoramic views across Brisbane's skyline and river.

“I built this home for my family using only the finest materials - marble, onyx from Italy, and there’s premium fixtures throughout,” Martin said.

“Every balcony captures stunning city and river views. I believe it's one of the largest and most luxuriously appointed homes in Brisbane.”

There is a four-bedroom primary residence on the upper levels with a luxury master suite featuring a spa-style ensuite and private balcony.

There are also two completely self-contained apartments (two and three bedrooms) with separate external access, full kitchens, and ensuited bedrooms.

“I built two separate apartments with outside access - one for my daughter, one for my son - so they could live independently while still being close to family,” Martin said.

Historic harbourside warehouse transformed into showpiece for sale

BY RESHNI RATNAM

An 1880s warehouse conversion, lovingly restored over nearly three decades, is for sale in one of Port Adelaide's most historic waterfront locations.

The property was marketed by Ray White Semaphore agent Kate Smith and sold under the hammer for $1,408,000 on 7 February.

Owned by Karen James and Peter Johnson since 1997, the state-listed heritage property at 25 Divett Street represents a remarkable transformation - from a grain and liquor storage warehouse to a community arts gallery, and finally into a sophisticated three-level residence.

“We had a sense we might be able to save one building and show what's possible,” said Peter, a ceramicist who has poured his craft and vision into the property's restoration.

“The building is a part of us - we're deeply attached to it.”

When they bought the two-bedroom two-bathroom property it had suffered water damage, had missing floor boards and rubbish dumped in its cellar.

From 1997 to 2016, the property known as Gaff Studio, was the permanent studio and exhibition space for Peter, and other local artists.

In 2005, the studio was used as a film set for the popular Australian movie Look Both Ways.

What began as a functional warehouse has evolved through careful stewardship into a 140sqm creative sanctuary featuring original volcanic stonework, Australian timber floors, and spaces that span from primitive authenticity to modern sophistication.

“Materials were selected to reflect the warehouse’s maritime history, including timber windows and floorboards and corten steel for the balcony,” Peter said.

The couple's initial vision saw them establish a community gallery and studio space at the rear of the building.

By 2016, they embarked on a project to add extra levels and more space to their property, while retaining the creative studio that has become the building's soul.

“When we cleaned out the cellar, we found a gaff hook,” Karen said, referring to the nautical hook that speaks to the building's seafaring heritage.

She said the front of the building once stored ship supplies and equipment, while the rear operated as a felt supplier.

“At street level - once much lower than today - a wine merchant ran operations from the cellar,” Karen said.

Game on: former squash courts create unique family playground

BY ALEX TILBURY

Talk about a game-changer.

A remarkable warehouse-style conversion at 4/8 Johnston Street, Peppermint Grove, is shooting high when it comes to luxury apartment living, offering an unprecedented combination of architectural drama and lifestyle flexibility that's in a league of its own.

Originally constructed as six squash courts in a building that was converted to apartments in 1992 in Perth’s leafy western suburbs, this three-bedroom residence now showcases soaring five-metre domed ceilings, dramatic fourmetre arched windows, and an expansive central living space that challenges conventional apartment design.

The boutique complex comprises six apartments, with three of these incorporating the original six squash courts.

For owner Chris Thackray this unique property became much more than just a home.

"This space was the reason I bought the place," Chris said. "I had put a court in the front yard of my previous house because my son and I love playing basketball. When I saw this apartment, I knew it was perfect. We have had the best five years here together."

The property's most distinctive feature is the vast central space where the Thackrays configured basketball court markings, creating a private indoor recreation area virtually unheard of in apartment living.

"We've played tons of basketball here. It's a weirdly cool room, this big open space with the loft above,” Chris said.

“We made the most of it for table tennis too. You can stand back on the wall and really hit it. My son and I played a lot of indoor sports in there.”

Community rallies behind Westpac Rescue Helicopter Service

BY CASSANDRA GLOVER

An important community fundraiser with a long history has found a new home, and a fresh lease on life, thanks to the team at Ray White Long Jetty | The Entrance and the wider local community.

For many years, the event was held at another venue and became a muchloved date on the local calendar, raising vital funds for the Westpac Rescue Helicopter Service. But in 2022, organisers were told the service could no longer continue running the event due to a lack of resources.

Bronte runs 1000km in 30 days for men's health

BY RESHNI RATNAM

Warrnambool real estate Bronte Baker completed a 1,000km running challenge throughout November, averaging 33km every day while working full-time.

Bronte woke at 4am daily to run 33km before work, raising more than $16,000 for the Movember Foundation.

Rather than see the tradition disappear, the Ray White Long Jetty | The Entrance team stepped in and adopted it as a Community Partnership Event on behalf of the Westpac Rescue Helicopter Service.

Over the past four years, they have proudly hosted the fundraiser, bringing residents, businesses and supporters together for an afternoon of fun, connection and community spirit, all while raising much-needed funds to keep the Rescue Helicopter flying. To date they've raised in excess of $25,000 for the service.

He fit in his runs before work along the local foreshore and promenade.

Bronte was a local sensation, with media outlets covering his journey both online and in print.

Even ultra-marathon legend Nedd Brockmann filmed a personal message of encouragement for Bronte.

"Most mornings, it was hard to see the way through it all, finishing each day was a relief, but most nights a lot of head noise would come back, was gruelling but wouldn't change it for the world," Bronte said.

Bells recognised for huge contributions to surf lifesavers

BY CASSANDRA GLOVER

Greg and Andrew Bell, have been recognised by the Surfers Paradise Surf Life Saving Club (SPSLSC) at a special naming ceremony, with two surf live saving vehicles named after the Bells.

For nearly 20 years, they have actively raised funds for the club, reaching a total of $1.4 million to date.

“These funds have directly contributed to the purchase of essential lifesaving equipment that helps keep our beaches safe,” Greg Bell said.

“Each year, we host the ‘Business Meets Sports Lunch’ which has recently featured guests such as Clive Palmer, Harry Triguboff, and Bruce Mathieson.”

Bronte had previously completed a 120km ultra-marathon and several standard marathons, but the 1,000km challenge pushed him further than before.

"The office was pushing for Movember again, and I thought, why not challenge myself and put it towards a good cause?" he said.

"The beginning and mid-section were really hard - I couldn't see the way out, which tied in really well with the mental health Movember campaign. Every day was low, but then also very high when you finished."

“Looking back, I am just so proud," Bronte said.

"I'd definitely do more challenges, maybe not while working full-time. Going through so many low points and sticking at it - honestly, there's not a better feeling.

“The support behind me was great, and it's something I will look back on in future and be very proud of."

Bronte described the experience as truly life-changing, giving him new perspective, appreciation, and love for life.

Ray White members welcome Year of the Fire Horse

BY CASSANDRA GLOVER

Ray White members from Australia and New Zealand brought in the Lunar New Year in style. See how some of our members welcomed the Year of the Fire Horse.

“To welcome the Year of the Horse, our branch hosted a traditional Lion Dance performance at the office,” business owner Sunny Sun said.

Ray White Gawler East Angle Vale

BY RESHNI RATNAM

There are mornings that stay with you, and for the Ray White Gawler East | Angle Vale team, a recent visit to the Library at Ray White Corporate headquarters in Sydney was exactly that.

The team joined Ray White Group Chairman Brian White AO for a beautiful morning tea, a moment that had its origins in something truly special back at The Shed.

“In Chinese culture, the first day of the Lunar New Year (17 February this year) is considered an especially important day to receive blessings for the year ahead, symbolising good fortune, prosperity, and positive energy.

“The lion dance team performed throughout the entire branch, bringing vibrant energy and following tradition by ‘sweeping away’ any negative influences while inviting good luck and success for the year ahead.

“It was a meaningful way for us to honour cultural traditions while celebrating together as a team.

“It was also a wonderful opportunity to connect with our local community and showcase our branch’s spirit and branding in a joyful and authentic way.

“The atmosphere was fantastic, and the team absolutely loved being part of it.”

Ray White Upper North Shore agent Jessica Cao handed out red envelopes at her open homes during Chinese New Year, traditionally filled with money.

“I put two gold coin chocolates in each envelope and gave them out at our opens,” Jess said.

It was at last August's Shed Open Day that Ray White Gawler East owner and proud auctioneer Ross Whiston conducted the charity auction in support of the volunteers at Crows Nest Historical Society who dedicate their time to preserving and maintaining The Shed.

Among the lots was something money rarely buys, a morning tea with Brian White himself. The winning bidder Bailey Truscott claimed his prize, and the result was this memorable gathering in Sydney.

The occasion carried extra meaning for the Gawler East team, who have faced a genuinely tough few months. Late last year, their office was destroyed by fire, including their beloved auction room, where they had lovingly recreated The Shed itself. It was a heartbreaking loss for a team with deep roots in their community.

And yet, sitting in the Library with Brian White, surrounded by the history of one of Australia's great family businesses, there was a sense of perspective, warmth, and renewed energy.

For a team that has given so much to their community, it was a morning that gave something back.

Real estate power couple's greatest deal comes gift-wrapped for Valentine’s Day

BY RESHNI RATNAM

For Ray White AKG Group CEO Avi Khan and his fiancée, top-performing agent Kaylea Sayer, no multi-million dollar property could compare to their most precious arrival - daughter Zara Mae Khan, born just in time for Valentine's Day.

In true testament to her legendary work ethic, Kaylea, who works as an agent at Ray White AKG, was settling properties from her bed just days after giving birth, continuing to serve her clients even while cradling her newborn daughter.

Kaylea worked right up until Zara’s arrival, and had two properties settle just days after giving birth.

Weighing 3.5kg, little Zara made her grand entrance at 11.28pm on Sunday 8 February at Mater Mothers’ Private Hospital in South Brisbane, arriving just one day after her due date.

For Avi, already a devoted father to Aisha, 12, and Amir, 10, welcoming Zara into the world was a moment that felt both grounding and extraordinary.

“It’s hard to put into words,” he said. “In that instant, everything else fades away. Nothing matters except that little heartbeat in your hands,” he said

The couple chose the name Zara for its meaning across both their cultures.

“We wanted something that resonated with both our identities,” Avi said.

“Zara means princess, radiance, and blooming flower. It has really cool meanings in both English and Muslim backgrounds.”

Kaylea, who started her real estate career at just 16 years old, worked throughout her entire pregnancy, even organising the company's The One conference, which was attended by more than 1,000 of Australia’s top real estate performers, at nine months pregnant.

“January was actually the easiest month,” she said.“I knew I was on the home stretch.”

Next generation takes the reins at Ray White Rural Esk and Toogoolawah

BY SOPHIE MURPHY

Ray White Rural Esk and Toogoolawah has entered an exciting new chapter, with Jade Jaenke and Peter Chant officially assuming leadership of the family-owned business following a carefully planned succession.

Bringing fresh energy, deep industry experience, and strong ties to the local community, Jade and Peter are set to build on a legacy forged by Jade’s

Ray White Rural opening of new Chinchilla office

BY SOPHIE MURPHY

Ray White Rural is delighted to announce the grand opening of its newest office in the heart of Chinchilla, located at 83 Heeney Street. This expansion marks the fourth location for the powerhouse duo, James and Sally Croft, who also lead successful Ray White Rural offices in Pittsworth, Warwick, and Dalby.

As recognised Alan White Elite Business Leaders, James and Sally have an embedded commitment to rural and lifestyle sales, residential sales, and property management across the Darling Downs. The move into Chinchilla is a key strategic step to further solidify their regional presence.

parents, Wayne and Varinia Jaenke, who have been pillars of the business and their community for more than 25 years.

For Jade, the journey began at just 17, working as personal assistant to Ray White Rural and Livestock Chairman Paul White in Brisbane. “It was a pivotal learning experience,” she reflected. “Looking back now, I know it set me up for this moment, to one day take over the family business.”

Peter’s path mirrored this early start. Joining Ray White at 19, he worked across several coastal offices, gaining a deep understanding of the brand, its people, and its culture.

The transition, formally commencing in 2022, ensures continuity of service and values while positioning the business for growth. “Jade and Peter

Ray White Rural Chinchilla, built on Ray White's core values of integrity, trust, and results, is poised to deliver expert advice, local knowledge, and premium outcomes benefiting from the brand's unmatched marketing reach, corporate support, and industryleading training programs.

Adding significant local expertise to the team is residential sales agent, Laurel Johnston. With a decade of experience, Laurel brings deep industry knowledge and strong local ties. The team have also recently welcomed Dan O’Leary as a rural sales associate with extensive family history in the area. Rachael Duncan also serves the area as property manager.

Ray White Rural and Livestock CEO Matt White praised the Crofts for their ongoing leadership. “Their expansion into Chinchilla reflects their strong commitment to the Darling Downs. We are proud to support their continued growth and impact across the region,” he said.

are both integral members within the Ray White family in their own rights,” said Ray White Rural CEO Matt White. “The succession of such a reputable family business into the hands of young leaders with energy and enthusiasm is incredibly exciting for us.”

The pair are committed to nurturing their eight-strong team, many of whom boast more than 15 years’ tenure. “We’re incredibly proud of our team,” Jade said. “Jye, Tim and Julie bring more than 20 years’ experience each and Jeanie over 15 years, which is a credit to mum and dad.”

Peter highlighted the advantage of operating within the Ray White network: “The brand awareness, reputation, technology and support allow us to deliver better outcomes for our clients and our people.”

Giving back when it matters mostRay

White Rural Tumbarumba

BY SOPHIE MURPHY

Principal Ray White Rural Tumbaruma Mellisa Meli and her partner Nigel Grant know all too well the importance of communities supporting communities. Their motivation to support Victorian farmers in the recent Seymour VIC devastating fires, stems from firsthand experience of hardship and the lasting impact of community generosity.

In the aftermath of the 2019–2020 Dunns Road bushfires, which devastated Tumbarumba and surrounding districts, an outpouring of support arrived from across rural Australia. Donations ranged from essential household goods to hay, fencing supplies and feed, all given freely to help families rebuild.

“The generosity shown to our community during that time was overwhelming,” Mellisa said. “Supporting Victorian farmers in the recent fires felt like our turn to give back.”

Looking ahead, Jade and Peter are ready to embrace both the opportunities and challenges of leadership.

“Continuing the name my parents forged is overwhelming but with Pete by my side, I know we’ll do great things,” Jade said.

With access to trucks through her husband Nigel’s earthmoving business, the family helped transport donated hay and fencing materials directly to farmers in need, often travelling long distances and navigating road closures to reach more isolated areas.

“One moment that will stay with us forever was when an elderly farmer hugged Nigel and wouldn’t let go,” she said. “It was a powerful reminder that practical support, delivered at the right time, can mean everything.”

Recognising that some communities were being unintentionally overlooked, Mellisa and her family prioritised delivering supplies to those receiving limited assistance.

“Our objective was simple, to provide timely, practical help,” she said. “Access to feed can determine whether farmers can hold onto their stock or face difficult decisions.”

Through her lens: when passion and property align

BY SOPHIE MURPHY

For Kate Jefferies from Ray White Rural, Western Australia, photography has always been part of how she sees the world. Having spent most of her life farming, she developed a natural appreciation for the land and its quiet moments. “I’ve always found beauty in everyday life on the land, and photography has been my way of telling that story,” she said. When she began her real estate career with Ray White Rural WA, that instinctive hobby found a deeper purpose.

Rather than separating her passion from her profession, Kate brought them together. “Real estate has given my hobby more purpose,” she said. “It’s allowed me to be empathetic to how I capture someone’s property.” By personally photographing her listings, Kate moves beyond a cookiecutter approach, ensuring each campaign reflects the individuality of the asset. Whether it means a predawn start to capture the first light over a homestead, pulling up on the

Investing in growth: strengthening marketing expertise

BY SOPHIE MURPHY

Gracey Jones from Ray White Parkes | Forbes | Condobolin | West Wyalong knew that her personal and professional growth had always been intentional, however being part of the high-performance environment of Ray White, she recognised early that

side of the road or waiting for the right conditions, authenticity remains her focus.

Her self-taught journey, including mastering drone photography (and a few crashes), has further strengthened her marketing capability. “Drone photography allows buyers to truly understand the scale and layout of a rural property. It’s become an essential part of how I showcase the opportunity,” she said.

For Kate, the process goes far beyond marketing. “Every property has its own story, and I feel a responsibility to tell it properly,” she said. By combining lived experience with creative skill, she delivers tailored, thoughtful campaigns that resonate with buyers, turning a lifelong passion into a meaningful advantage for her clients and her business.

building her skills would be essential not only for her own career, but for the clients and business she supports.

“I’ve always wanted to keep building my skills and knowledge,” Gracey said.

“My principal, Tracie Robertson has been a huge support in encouraging us to study further. Her belief in ongoing learning motivated me to take the next step and invest in myself professionally.”

That decision led Gracey to complete her Graduate Certificate in Digital Marketing, a qualification that has reshaped how she approaches her role. What was once instinctive is now strategic. “It’s helped me think more deeply about campaigns, content and customer experience,” she said.

“I don’t just post and promote now, I understand the why behind it and how to make it more effective.”

The practical impact has been immediate. Gracey now plans campaigns with greater precision, using data and insights to guide decisions and measure performance.

“I’m more confident analysing results, understanding client behaviour and using strategy to inform what we do, rather than relying on guesswork,” she said.

One of the most rewarding aspects has been applying her learning in real time. “Seeing campaigns perform well and knowing you’ve contributed to growing the brand is incredibly motivating,” she said.

“This industry evolves quickly, and I love that there’s always something new to learn.”

By investing in her education, Gracey continues to strengthen both her own capability and the marketing performance of the Ray White Rural brand.