a Charitable Giving and Business Strategy by Rano Bofill, MD | Mar 24, 2023 | Community Involvement, Donating, Philanthropy, Rano Bofill MD
The days of robber barons and monopolies are over. Today, people want companies that care enough to contribute something to the world, and not just as a marketing ploy or an afterthought. Thankfully, many companies have similar goals. The issue, however, is that it is hard to communicate that a corporate gift is founded in genuine generosity. The days of robber barons may be over, but that does not mean that all businesses actually aim to contribute to society; it just means consumers expect greater goals from the companies they support. The goal is to be differentiated from the companies that are only in it for publicity, and this article will discuss two specific ways to achieve that.
Connect Giving With Company Mission