FOR IMMEDIATE RELEASE March 11, 2024
Contact: Bryan Wachter (775) 771-8969 | Bryan@RANNV.org
St. Patrick’s Day Spending to Reach $70 Million in Nevada Overall Participation at Record Level Nevada will be going green for St. Patrick’s Day this year. A record number of people are expected to participate in the traditional Irish celebration, bringing all-time high spending with them. The Retail Association of Nevada (RAN) projects spending in the state to hit $70.1 million, based on a survey from the National Retail Federation (NRF). Nationally, 62.0 percent of consumers plan to partake in traditional Irish festivities, with an expected average spending of $44.40 per person — a historic high. The participation rate is up 1.0 percentage point compared to last year, while total spending of $7.2 billion exceeds the previous year by 5.1 percent. This year’s participation and spending projections would exceed the previous highs set last year, when 61.0 percent of Nevada consumers participated and spent an estimated $66.8 million — 4.9 percentage points less than this year’s projection. Wearing green takes the spotlight as the primary celebration plan, with 82 percent planning to sport the holiday’s signature color. The second most popular choice is preparing a special dinner, with 29 percent of respondents indicating their intention to do so. Additionally, a significant number of respondents plan to attend a party at a bar or restaurant (27 percent) or decorate their homes or offices (26 percent). Other planned activities include attending a private party (16 percent), joining a parade (15 percent), and hosting a party (12 percent).
www.RANNV.org
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