Ranch House JOURNAL
Texas Special Edition
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if you give a kid livestock HELPING FAMILIES ACHIEVE THEIR DREAMS the man behind the meme
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TABLE OF CO N T E N TS
10
16
18
10 STRUGGLES OF FINDING THE PERFECT HERD SIRE
SAN ANTONIO LIVESTOCK SCHEDULE
HOUSTON LIVESTOCK SCHEDULE
22
26
32
IF YOU GIVE A KID LIVESTOCK
HELPING FAMILIES ACHIEVE THEIR DREAMS
10 REASONS WHY STOCK SHOW FAMILIES MAKE THE BEST FAMILIES
40
42
50
THE MAN BEHIND THE MEME
THE ANGUS BREED
THE HEREFORD BREED
58
64
70
THE RED ANGUS BREED
UPCOMING SALES
BEHIND THE SCENES
73
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E
FROM THE
LETTER EDITOR lite cattle, cowboy hats, square-toed boots, incredible Mexican food, beautiful bluebonnet flowers and the prestigious Texas majors come to mind when I hear the word Texas. Every time I travel to the Lone Star state, I fall in love all over again. To be honest, there are some days I kind of wish I was a Texan myself (especially when I look out my Colorado window and see a fresh blanket of snow!). The Ranch House team wanted to dedicate a special edition of the Ranch House Journal just for you! Texas is our home and no matter how many employees we have around the country, the roots of everything we do, start and end with Texas. We know Texas major show season is intense, so take time to kick back, give your brain a break and enjoy the contents of this special edition issue. The time, effort and mental exhaustion of what goes into attending the majors can be draining. Are the cattle on target? Will the judge’s opinion be in our favor? Will it be worth it? Will this be OUR year? Everyone dreams of receiving the champion slap or winning a purple banner, but those aren’t the only reasons we live this crazy lifestyle. No matter the outcome, it is worth it. The time we spend with family preparing in the barn, and the time we spend with friends at shows that serve as a mini ‘family reunion’. Look around you – these people may be your competition in the ring, but will always be there for you outside of it. It’s the people of the livestock and show industry who make this crazy ride worth it, and we are honored to highlight those people and their journey’s in this magazine. Whether Texas is your home or you’re a visitor looking to make a splash, we’re glad you’re here. Reach out if there’s anything the Ranch House team can do to serve you. Best of luck,
Melissa Grimmel, Graphic Designer
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Houston Bound!!
LMC LF Polled Ten (double polled) Sells in Houston ABBA Sale
As always we are excited about Houston. We are taking the best set of POLLED Brahman cattle we have ever shown. We are also sharing one of our very best double polled donor prospects we have ever raised. LMC LF Polled Ten is just that a perfect ten. She is THE COWMAN’S KIND and will make an excellent addition to any herd in the Brahman World. She is a grandaughter of the great +MR V8 380/6 being sired by MR V8 139/7 (P/S) and is out of LMC Polled Passion - our 2016 Reserve International Champion cow (LMC GOLDEN CROSS = +LMC LF Ambassador x LMC WFF Pistolero). Selling 100% of LMC LF Polled Ten or a flush in her champion dam with three extra embryos sired by MR V8 279/7 (P). Co-owned with Louie Flores. We look forward to showing you our cattle.
LMC Polled Passion - +LMC LF Ambassador x LMC +S Polled Madonna. She is averaging over 20 embryos per flush.
LMC LF Polled Ace is a full sib to Ten and is going to make a massive double polled herd bull with a phenomenal pedigree.
LMC LF Polled King is a full sib to Ace, Queen and Ten. He NEARS PERFECTION IN THE FLESH. Look at his sheath to bone ratio.
LMC LF Polled Queen is a full sister to LMC LF Polled Ten. There are six really good calves in this litter. Four will be in Houston.
LMC KPBR Polled Progress – LMC Polled Sambo x LMC JT Rosalita = LMC GOLDEN CROSS & A BEEF MACHINE. Co-owned with Kelly Barnard.
LMC KPBR Polled Roxy is a full sib to Polled Progress and has won many a TCCA show for our grandson Pops. She is as good as it gets!!
LMC LF Polled Diva is another awesome LMC Polled Sambo and out of JDH Lady Manso 993. We love our LMC Polled Sambo progeny. Owned with Louie Flores.
LMC FCC Polled Doc – LMC Polled Madison x JDH Lady Manso 929 “The Wow Cow” – the highest marbling cow of the Brahman breed. Co-owned with JDH - Forgason Cattle Co.
Great set of POLLED bulls and heifers for sale now!! Simbrahs, Simbraviehs & POLLED Brahmans
CARLOS & SISTER GUERRA FAMILY LMC LN Polled Pappo has the potential to be the next great one. He is double smooth polled, is sired by Polled Pathfinder and our 5/4 Winchester 999 donor. Coowned with La Negra Cattle Co.
LMC LN Polled Picante is a double polled herd bull prospect sired by LMC Polled Rico and our Winchester 999 donor. Maternal bro to Polled Pappo. Co-owned with La Negra Cattle Co.
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LMC GenePLUS Online Sale XVI March 25-28.
PO Box 81 • Linn, TX 78563 956-383-7566 (Office) Carlos 802-1641 • Victor 607-5515 Carlos Jr. 330-1963 Email: LaMuñecaCattle@aol.com Website: www.LaMuñecaCattle.com
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10 STRUGGLES OF FINDING THE
PERFECT
HERD SIRE
By Tierra Kessler
As seedstock producers, we’re always on the search for the next “great one.” A herd sire that will come in and be a major game changer in the herd and produce bull calves we can sell to commercial cattlemen and other purebred breeders with confidence. Unfortunately, this task is easier said than done and it comes with its own amount of stress whether you’re searching bull studs, for one to AI to, or going to sales. I’ve had the pleasure of riding shotgun for many years as my dad hunts for the next great addition to our herd. Here are a few of the “struggles” I’ve seen throughout the years.
Angus Journal starts weighing 10 pounds with all its inserts and every producer we’ve ever met sends a catalog. It’s overwhelming. You sort through daily deciding who gets thrown into the keeper stack and what catalogs don’t get a look past the cover.
2. PLAY THE NUMBERS GAME There are so many numbers. By the time sale season is in full swing you’ll be cross-eyed and confused trying to remember which bull had what set of EPDs. Who weaned heaviest? Which one can we use on the heifers? No one remembers.
1. SORTING THROUGH THE CATALOGS
3. DISPOSITION
When bull sale season comes around our mailbox seems to be continuously overloaded. The
Ahhh, you’ve found the perfect new herd sire. The EPD spread is flawless. He’s built just right. Perfect Texas Special Edition 2017 | Ranch House Journal 11
on the move… So you go look at him and realize he’s truly perfect on the move as he plows into the sides of the sale ring attempting to murder the ringmen.
4. DISTANCE MAKES THE HEART GROW FONDER Why are the intriguing ones never close to home? You have to decide if a bull might be good enough to blow a day of work driving a few hours, or a few days flying out to see him. All the while crossing your fingers that you’re met with a great one when you get there… because if not you’ll just be cussing yourself wishing you had gotten caught up on tagging calves, cleaning pens, office work…the list never ends.
5. FAMILY BONDING Buying a bull is a family affair. Most of the time if you and your spouse both want to look at an animal it means loading up the kids and driving to a sale. Now, I don’t know about everyone but I’m pretty sure my parents cringed in fear whenever they stuck the three of us kids into the back seat of a vehicle. The front seats are trying to discuss cattle while the back seat is beating each other, screaming that they’re being touched and kicking the seats for hours. Ahhh, family time.
6. YOUR POCKETBOOK WILL HURT By the time this whole ordeal is over you’re out travel costs for
yourself, trucking on a bull, insurance on the bull, and possibly a hotel room fee along with who knows what else! Then you have to pay for the bull, and of course he wasn’t cheap because he was the one everyone else wanted too. When he’s with the cows you’re hoping he doesn’t get hurt and end up with a vet bill. In the off-season he’s eating like a savage — racking up a feed bill and destroying whatever he can scratch himself on.
7. YOU MIGHT LOSE YOUR VISION Now that most people have videos or at least photos of the cattle available online you’ll find yourself up all night staring wideeyed at a computer or phone screen that feels like it’s burning your eyes. You’ll wake up in the morning looking like a college student coming off a Netflix binge during finals week.
8. YOUR PHONE WILL DIE You’ll probably end up calling 15 different people who might’ve seen the potential herd sire, his dam, or someone who raised a set of cattle out of the same sire. You’ll talk to one guy for half an hour and then get off the phone and start questioning if you completely trust his opinion. Call another friend, repeat the process until you’ve exhausted your contact list. Your phone won’t have any charge by the time the breeder calls you back to tell you about the bull.
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9. ONLINE AUCTIONS Your internet connection will fail right as the lot you want is about to come into the ring. The audio cuts out. Your ancient laptop freezes. Everything is going perfect until the bull enters the ring and you realized you forgot to register to bid.
10. WAIT, WE NEED TWO BULLS? It’s hard enough to choose one bull but it never fails that as soon as you get settled down from the purchase of one herd sire you realize you’ll need two because a bull got hurt last year, you have to cull an old one, etc. The struggles of a herd sire search never end. You’ll be on the hunt multiple times throughout the sale season, or at least every couple of years. The struggle is real, repeatedly. Though sometimes bull shopping can mean a ride on the struggle bus, we still wouldn’t change what we do for the world. The travel, money spent, family bonding and improved herd are all worth the minor problems we face trying to breed better cattle.
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SAN ANTON LIVESTOCK THURSDAY, FEBRUARY 9
7 a.m. - Junior Breeding Swine Duroc, Landrace, Hampshire, Berkshire 8 a.m. - Junior & Open Angora Breeding Goats Open followed by Junior Show 6 p.m. - Junior Wether Does
FRIDAY, FEBRUARY 10
7 a.m. - Junior Breeding Swine Spot, Chester White, Poland China, Yorkshire 7 a.m. - Junior & Open Boer Breeding Goats Open followed by Junior Show
SATURDAY, FEBRUARY 11
7 a.m. - Open Breeding Swine Yorkshire, Duroc, Berkshire, Chester White, Landrace, Poland China, Hampshire, Spot 7 a.m. - Junior & Open Breeding Sheep 8 a.m. - Open Beef Cattle North Ring: (Following Junior Dairy Cattle) Non-haltered Texas Longhorn South Ring: Beefmaster, Haltered TX Longhorn, Non-Haltered TX Longhorn 8 a.m. - Junior Dairy Cattle
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SUNDAY, FEBRUARY 12
8 a.m. - Open Dairy Cattle 8 a.m. - Open Beef Cattle North Ring: (Following Open Dairy Cattle) Santa Gertrudis, Intl. Red Brangus/Brangus South Ring: Brahman 8 a.m. - Junior Wether Dams Junior Breeding Sheep follows Southdown, Suffolk, Hampshire, Rambouillet, Dorper, White Dorper
MONDAY, FEBRUARY 13
8 a.m. - Open Beef Cattle North Ring: Limousin, Hereford, Mini Hereford South Ring: Simmental, Percentage Simbrah, Simbrah 8 a.m. - Open Breeding Sheep Southdown, Suffolk, Hampshire, Rambouillet, Dorper, White Dorper
WEDNESDAY, FEBRUARY 15
8 a.m. - Simbrah/Simmental Super Bowl 8 a.m. - Junior Market Lambs Southdown, Fine Wool, Fine Wool Cross 9 a.m. - Junior Market Goats Division I and Division II 10 a.m. - All Breeds Bull and Heifer Sale
NIO SCHEDULE THURSDAY, FEBRUARY 16
8 a.m. - Junior Breeding Heifers North Ring: Brahman, Shorthorn, Red Brangus, Limousin, Charolais South Ring: Simbrah, ORB, Santa Gertrudis, Simmental 8 a.m. - Junior Market Lambs Medium Wool 9 a.m. - Junior Market Goats Division III, Division IV
FRIDAY, FEBRUARY 17
8 a.m. - Junior Breeding Heifers North Ring: Beefmaster, Red Angus, Brangus, Maine-Anjou South Ring: ARB, Hereford, Angus, Chianina
SUNDAY, FEBRUARY 19
7 a.m. - Junior Market Barrows (Group 1) Berkshire, Spot, Hampshire
MONDAY, FEBRUARY 20
7 a.m. - Junior Market Barrows (Group 1) Duroc, Poland China, Dark Crossbred
WEDNESDAY, FEBRUARY 22
7 a.m. - Junior Market Barrows (Group 2) Chester White, Yorkshire, Landrace, Crossbred 8 a.m. - Junior Market Steers Simmental, Limousin, Maine-Anjou, Shorthorn, Red Angus, Angus, Hereford 1 p.m. - Junior Market Broilers
THURSDAY, FEBRUARY 23
7 a.m. - Junior Market Barrows (Group 2) Crossbred 8 a.m. - Junior Market Steers Charolais, Simbrah, Santa Gertrudis, Brangus, Brahman, ABC, Red Cross 9 a.m. - Junior Turkey Hens 1 p.m. - Junior Market Goat Auction 5 p.m. - Junior Market Lamb Auction
FRIDAY, FEBRUARY 24
8 a.m. - Junior Market Steers Black Cross, Other Cross 1 p.m. - Junior Market Poultry Auction 4 p.m. - Junior Market Barrow Auction
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HOUSTON LIVEST TUESDAY, MARCH 7
3 p.m. - Charolais Show Red Angus Show 6 p.m. - Southwest Lowline Angus Cattle Video Sale 7 p.m. - Simbrah/Simmental Cattle Sale
WEDNESDAY, MARCH 8
8 a.m. - Simbrah Show Lowline Angus Show Open Dairy Goat Show Open Boer Goat Show 10 a.m. - All Breed Commercial Bull Sale 11:30 a.m. - Simmental Show 1 p.m. - Angus Show All Breed Commercial Female Sale 2 p.m. - Braunvieh and Braunvieh Beef Builder Show 4 p.m. - American Red Brangus Show 6:30 p.m. - International Brahman Cattle Video Sale
THURSDAY, MARCH 9
8 a.m. - Brahman Show - Females 6 p.m. - Brahman Reception
friday, march 10
8 a.m. - Brahman Show - Bulls International Brangus & Red Brangus Bull Show Junior Breeding Gilt Show 9 a.m. - South Texas Beefmaster Magic Cattle Sale 1 p.m. - South Texas Beefmaster Cattle Furturity & Classic Sale Beefmaster Show 6 p.m. - Santa Gertrudis Cattle Video Sale 7 p.m. - Braford Sale
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saturday, march 11
2 p.m. - Santa Gertrudis Show International Brangus & Red Brangus Female Show 3 p.m. - Beefmaster Promotional Group Haltered Cattle Sale 7:30 p.m. - Genetics Edge Brangus Cattle Sale
sunday, march 12
8 a.m. - Junior Breeding Sheeo Show Limousin Show Braford/Bradford F1 Show 10:30 a.m. - Hereford/Polled Hereford Show
monday, march 13
8 a.m. - Miniature Zebu Show Youth Texas Longhorn Show Open Breeding Sheep Show 10:30 a.m. - Open and Youth Dexter Show 1 p.m. - Shorthorn Show Maine Anjou Show 2 p.m. - Junior Commerical Steer Sale
tuesday, march 14
8 a.m. - Open TLBAA Longhorn Show 1:30 p.m. - Trophy Steer Show 6 p.m. - MHBA Mini Hereford Sale
wednesday, march 15
8 a.m. - Wagyu Show Open Miniature Hereford Show
TOCK SCHEDULE thursday, march 16
monday, march 20
friday, march 17
wednesday, march 22
8:30 a.m. - Junior Market Lamb Show Junior Market Goat Show
8 a.m. - Junior Market Lamb Show Junior Market Goat Show 11:30 a.m. - Junior Breeding Beef Heifer Show East: Charolais, ORB, REd Angus West: Brangus, Grey Brahman, Red Brahman 7:30 p.m. - Junior Market Lamb and Goat Champion Selection
saturday, march 18
8 a.m. - Junior Breeding Beef Heifer Show East: Maine Anjou, Simmental, Polled Hereford, Angus, ARB West: Beefmaster, Hereford, Chianina, Limousin Noon - Junior Market Lamb & Goat Auction 9 a.m. - Junior Turkey Hens 1 p.m. - Junior Market Goat Auction 5 p.m. - Junior Market Lamb Auction
sunday, march 19
8 a.m. - Junior Breeding Heifer Show East: Simbrah, Shorthorn West: Santa Gertrudis, Red Brangus Classify and Show Junior Market Barrows Show A: Duroc, Hampshire, Poland China 3:30 p.m. - Supreme Champion Heifer Drive Or upon completion of Junior Breeding Show
8 a.m. - Classify and Show Junior Market Barrows Show B: Berkshire, Spotted, Dark Crossbred
8 a.m. - Junior Market Steer Show Maine Anjou, Simmental, Charolais, Angus, Red Angus, Hereford, Polled Hereford, Shorthorn
Classify and Show Junior Market Barrows Show C: Yorkshire, Chester White & ORB, Light Weight Other Crossbred
thursday, march 22
8 a.m. - Junior Market Steer Show Black Cross, Brangus, Santa Gertrudis, Brahman, Simbrah, ABC Show Junior Market Barrows Show D: Other Crossbred 7:30 p.m. - Junior Market Barrow Grand Champion Selection
friday, march 24
8 a.m. - Junior Market Steer Show Other Cross, Limousin, Red Cross Noon - Junior Market Barrow Auction 8:30 p.m. - Junior Market Steer Champion Selection
saturday, march 25
Noon - Junior Market Steer Auction
sunday, march 26
8 a.m. - Open and Junior Dairy Show Texas Special Edition 2017 | Ranch House Journal  19
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IF YOU give a kid
LIVESTOCK I
By Kelly Thomas
f you give a kid livestock, they will have a new buddy.
A buddy they will feed, water and probably tie baling twine to in order to lead. When they tie twine to their heifer, steer, lamb, or goat you will probably give them a halter. When you give a kid a halter they will spend hours in the barn or lot – and sometimes yard – pulling, tugging, pushing (and probably riding), until they’ve taught their friend to lead. Once they’ve taught it to lead, livestock will be constantly on their mind. They will finish their homework quickly. They will eat their breakfast in record time. They
will do these things so that they can be with their stock.
scoop their livestock’s poop. These kids will become lifelong friends.
And, once they’ve invested time in their livestock, a kid will want to show off their hard work. They will want to go to the stock show.
While they are gone from the stall with their new lifelong friend they will see other livestock. They will see other livestock fitted by crews and families. They will hear old-timers talking about feed and the markets. They will notice the care, talent, and work that is required to make a champion.
When you go to the stock show there will be entry fees, hotel reservations and weekends away from the farm. There will be tack and feed and coolers to load. There will be blocking chutes, and blowers and hair products to buy. When you take a kid and their livestock to the stock show, they will meet other kids with livestock. When they meet other kids with livestock they will want to play with these kids and will probably disappear from the stall with that other kid right when it’s time to
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And the kid… the kid will want a champion. When a kid wants a champion your family will spend time together budgeting, pouring over sale catalogs and discussing your breeding program. There will be even more time spent together with the family in the barn: feeding,
washing, grooming, clipping, and leading.
champion there will be a spark that will light the fire of a champion.
again and again, year after year, until it’s the last time.
When you’re together at the barn you will see each other’s highs and lows. You will learn to work together. You will share about your day, your plans and you will laugh together and argue too. You will try to teach the kid (and the livestock) how to behave in the show ring, how to show with poise and confidence, even if they aren’t feeling it.
When the fire of a champion is lit… you will see change. The kid will work harder. The kid will be smoother in the show ring. The kid will know more about their animal than you do. When the kid speaks to the judge they will look him or her in the eye. The knowledge and determination will be evident.
After the last time, the fire won’t die. There may be more times. The kid may have their own show string. The kid may have their own children that show livestock. They may be the fitter, the judge, show manager, or breeder that other kids will look up to. They will understand the value of hard work. They will know how to handle pressure. They will know the origin of their food. They will be a team player and perform well on their own. They will have friends all across the country. They will understand finances, responsibility, humility, public speaking, winning and losing with grace, confidence.
This poise and confidence will be of the utmost importance when the kid is not the champion. When a kid is not the champion they will learn to shake the champion’s hand. To be happy for their friend that did win, to be proud of themselves for the work and the effort. When they are not the
The kid will become a champion. When a kid becomes a champion they will get a banner, a ribbon, or trophy, and check. And the kid will be happy. And you will be happy. And proud. And the feeling of accomplishment and the love for their livestock will be the fuel that drives the kid (and you) to do it
All because YOU gave a kid livestock.
Texas Special Edition 2017 | Ranch House Journal 23
A Cowman’s Best Friend at Calving Time! Now available with digital scale!
Safe Release!
Fits ATV’s and UTV’s!
Designed for Processing Safety... - Enables quick and safe calf catching! - Convenient, step in access of producer! - Holder secures calf for easy processing! - User-friendly inside release of calf to cow! - Move calves easier with cow following! - Less cow stress, mother can see and smell calf! - Reduces danger while working new calves! - Quick Mount/Dismount on both ATV & UTVs!
ONE PERSON
can now SAFELY and EASILY process calves without concern of the protective mother cow! Doyle Smith, OK - “Your calf catcher has greatly improved our safety while tending newborn calves, we never have to worry about being blindsided by an overly protective mother. We even lead cows to the pens using their captive baby. I am near 70 and have had several close calls before purchasing the Calf Catcher.” Deanna Schlereth, KS - “We should have invested in a calf catcher years ago. My husband wouldn’t have been knocked down all those times, he would have been protected from that. It was the best thing we ever did. My son uses it now and he likes it too.!”
Easy & Safe Catching! Pat Realing, WY - “From a 67 year old guy in Wyoming the calf catcher is a life saver. Catch all calves by myself. Doctor and band. Now my wife is much safer. Works great. Calves and cows are much calmer.”
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David Wood, MS - “We are a seedstock producer of registered Brangus cattle which requires that each calf must be tagged, perhaps medicated, checked for color and weighed within 24 hours of birth to develop accuracy for the birth EPD that is so important to our customers. Brangus are noted for their strong mothering instinct and it can be a challenge carrying out this task. The Safety Zone Calf Catcher has vastly improved the safety and ease with which this process is performed. It can be safely done with one ranch hand, whereas previously it usually took more than one person to provide protection for the one who was handling the calf – and that just wasn’t safe enough. This product has brought added peace of mind during calving season and is sturdily built for this purpose. We highly recommend it.”
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Moving Pairs is Easy!
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“These patches are impressive. We often patch cattle at 18 days post breed to catch return heats. Patches on most cows that pass over are still firmly attached when we preg check at 50-plus days. Even 30 days later you still have to do some pulling to get them off.”
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“Our operation has been utilizing Standing Heat patches for the last 4 years, both in the corral and on pasture. Using primarily a natural standing heat A.I. program, this patch has helped us achieve and maintain a very successful conception rate. I believe this product, combined with a sound breeding plan, will enhance an operation’s overall reproductive success.”
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Texas Special Edition 2017 | Ranch House Journal 25
HELPING FAMILIES
Achieve their Dreams
T
The Tusa Family shares the building blocks of their operation, and how they got to where they are today.
he small Texas town of Reagan, Texas is famous for two things: the historic red Texas Aggie Barn on Highway 6, and Tusa Show Cattle. And, ironically, that dear Texas A&M University was the spark that helped two top young cattle showmen meet, fall in love, and start a livestock business that’s helped hundreds of young people throughout Texas achieve their dreams.
The Tusa Story Tusa Show Cattle was officially established in 1998 by Jacob and Ingrid Tusa, but the story begins a lot further back. Jacob Tusa grew up in Reagan, just 35 miles south of Waco, and showed steers and hogs as a youth exhibitor across Texas. Because of this success, he was recruited to attend Northeastern Oklahoma A&M (NEO) on a livestock judging scholarship. While in college, Jacob started helping other young people with feeding, fitting and
By Rachel Cutrer
selling steers, which would lay the foundation for Tusa Show Cattle. This same exact time, six hours away, Ingrid Oman was busy living the dream with her own family’s Hereford operation in Ericksdahl, Texas. From as early as 1 month old, Ingrid was on the stock show circuit accompanying her older sisters in being one of the powerhouse steershowing families of Texas. During that time her family won Grand or Reserve at State Fair, Sandhills, Fort Worth and San Antonio as well as many Hereford champions at major steer shows in Texas and earning 3 TCCA breed champion and showmanship buckles.
A True Aggie Love Story Like many top young livestock showmen of Texas, both Ingrid and Jacob dreamed of attending Texas A&M University to study animal science and be on the livestock judging team. When Jacob and Ingrid both enrolled in the livestock judging class at Texas A&M, fate stepped in. The two instantly made a connection with their mutual love of livestock and agriculture. Both
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Ingrid and Jacob were members of Texas A&M’s National Champion Livestock Judging Team, and Ingrid was a member of the National Champion Meats Judging Team. After many hours spent together in a livestock judging van, the two fell in love and married in 2003.
Becoming Tusa Show Cattle The young couple decided to make their home in Reagan. Centrally located to nearly every Texas major city, it was a natural choice for their business. Their daughter, Georgia, was born in 2008 and son, Charlie, was born in 2011. The family loves the small town life, where they are members at St. Joseph’s Catholic Church, volunteer for Falls County 4-H Livestock judging and chase their kids around with school activities, softball and baseball. While it was Jacob who envisioned Tusa Show cattle nearly 20 years ago, the success of the business wouldn’t be possible without his parents, Frank and Sandy, and brother, Jared. Frank has
experience in the feedlot industry, farming and ranching sector, cow/ calf and stocker business. Sandy has been instrumental in helping the business for 20 years. Jared joined the business in 2008, when he hit the ground running and hasn’t stopped since. Jared married Kalli Poole in 2015. Kalli also grew up successfully showing cattle, and her experiences have been a great asset to the business.
What Makes Tusa Show Cattle Different? The Tusas want more than just to sell someone a show calf. They’ve built their successful business by providing quality livestock and service while building personable relationships with their clients. They believe in going the extra mile to serve their clients and providing services that most other businesses don’t. Their pursuit of education, excellence, and experience have made them a favorite choice for many 4-H and FFA members in Texas buying show steers. One example of their excellence in service is the Tusa Retreat - a weekend of educational clinics for young showmen. The Tusa family provides hands-on instruction in feeding, showmanship, fitting, equipment skills, daily hair care, selection, and more, to help their customers learn the skills to be the best. And, their efforts have paid
off. The Tusas have sold show steers and heifers nationwide. They also own prominent bulls that are used in A.I. programs. As each year continues, the Tusa’s success has continued to expand. In 2017, they sold cattle that were winners at Fort Worth and are hopeful for the cattle that will show in San Antonio, Houston and Austin as well as other Texas county fairs in 2017. Last year, they were proud to have been associated with the Reserve Grand Champion Steer at Louisville - the North American International Livestock Exposition, shown by Denver McKay. The State Fair of Texas means a lot to the Tusas, Ingrid says. “That show has always been a big deal to us. Jacob and I grew up showing there, and so when we sold the Grand Champion Steer there in 2015 with Laurel Kelley, and then Laramie Priest in 2011, and Emily June Kelley in 2008..those are moments that really stand out.” Another win that holds a special meaning to their family is
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when Charlie Wilson won Grand Champion Steer at San Antonio in 2008. “We wouldn’t be where we are today without the Wilson Family,” Ingrid says. “They have done so much for our family and they have been instrumental in helping get our operation to where it is today.” While major shows are always fun, the Tusas are also proud of their success at the county fair level, where they feel they can help so many young people’s dreams come true. In 2016, the Tusa family helped their clients win champion or reserve championships at Bee, Klebert, Freestone, Victoria, DeWitt, Matagorda, Bastrop, Nueces, Fayette and Kendall County Fairs in Texas. Their cattle have also excelled at large Texas jackpots and show series, including selling the Supreme Champion Steer at the In It To Win It Show Series and winners at the
2016 TAMU Saddle & Sirloin and the Battle of the Cattle shows.
Tusa’s Thoughts on Marketing From the start, Jacob and Ingrid have been firm believers in the power of marketing to help grow their brand. For more than 10 years, they’ve run a monthly print advertisement in The Showbox Magazine to help create brand awareness amongst Texas exhibitors. In 2003, they were one of the first club calf operations to build a website, www.tusacattle.com. Designed by Ranch House, the website showcases hundreds of young people who have won at county fairs and major shows since 2001 while showing Tusa cattle. In the last few years, Tusas have added Facebook marketing and also
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hold online sales to reach a large nationwide audience. “We are really starting to pick up a lot on Facebook marketing,” says Ingrid. “We also added Instagram this year and have found a lot of young people to be active on those two outlets.”
Why They Do It For the Tusas, it’s all about family. First, they have pride and love for their own family business, which they built from the ground up, together, working hard to believe in their dreams. Secondly, they share in the joys of watching other families grow and work together to achieve their own dreams. For more information on this family livestock business, visit www. tusacattle.com.
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Need a little more cover? MoorMan’s® ShowTec®
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30 Ranch House Journal | Texas Special Edition 2017
Cellarator® Turbo is a unique 3-in-1, fast-acting, oral paste that combines the power of Cell Rate® with probiotics, electrolytes, and vitamin E. It can be used for equine and livestock of any age or type, especially advantageous for animals under stress, such as injury/illness/rehabilitation, transportation, performance, or breeding.
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Texas Special Edition 2017 | Ranch House Journal  31
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I will be forever grateful for the opportunities that I have received simply from growing up on the farm. Every challenge and each achievement that my family and I have accomplished together, has bonded us into the close-knit family that we are today. Whether in the barn or at a show, cherishing the time you have together will provide for many memories to reminisce on down the road. Remember, “A family who shows together, stays together.”
1. Family vacations are at livestock shows
10 REASONS WHY STOCK SHOW
FAMILIES
MAKE THE BEST FAMILIES
What better vacation destination could you ask for? Whether it’s the mighty Rocky Mountains for National Western, the southern sun of Houston, or historic Louisville, Kentucky for NAILE, the variety of locations for the biggest and best shows provide for all travel preferences. The last vacation (not involving a stock show) that my family and I went on, was 14 years ago. After all, someone has got to be home to feed the livestock or assist with lambing. And, we wouldn’t dare take a summer vacation. Missing a day working the cattle, lambs and hogs would feel like a major setback, almost comparable to a sports injury. Although I have never seen the ocean, I have seen some amazing livestock at shows that I have had the pleasure of experiencing with my family by my side.
By Rebecca Church
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2. Your favorite barn growing up! memories come from the Let’s face it, a gravel driveway made it very difficult to ride our barn or the show ring scooters around. But, we had the Spending countless hours in the barn every morning and every night, with your siblings, can be a lot to handle at times. However, when you look back years later, some of your fondest memories together will be those that were spent in the barn. Spraying each other at the washrack, practicing showmanship in the yard and chasing after loose animals have made for some of the most entertaining stories to tell.
3. You view barn bonding as both negative and positive Is further explanation really necessary?! Maybe the first thing that comes to mind are the stressful days – loading the trailer, vaccinating stock, losing a calf, stressing on show day or yelling at your siblings. However, these moments are surely outnumbered by the days that ended in smiles. Have you ever been in a quiet environment, when in an instant, you suddenly “re-live” a moment in time. Before you can even realize it, you are laughing hysterically (at the wall, as it appears by others in the room). Well, the instances that most often playback in my mind are the times from the barn that still put a smile on my face.
4. You didn’t have a treehouse, but you had a
barn. The barn was surely the best “playhouse” ever built. First of all, there is so much room for activities! With a surround-sound speaker system, a stage of stacked hay bales and a pitchfork for a microphone, impromptu dance parties naturally occur more often than not. Stacking bales is a feat comparable to playing real-life Tetris. Checking the electric fence easily becomes a relay race, and running lambs becomes as close to the Kentucky Derby as I may ever get! Anyone for water jump rope at the wash-rack, or a wheelbarrow race while hauling manure?
5. Your immune systems are unstoppable Playing in the dirt, pitching manure and caring for sick animals only strengthens one’s immune system. It’s not necessarily the flu that you have to worry about catching, but rather ringworm or another fungus of some sort…
6. All of your family photos were taken at shows The Christmas card photo always includes a calf, a lamb or a pig, and most importantly, your siblings. We may not have family pictures surfing on the beach together, but we sure do have a multitude of pictures with each other ringside. Besides, who
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needs a professional photo session? I would say a champion backdrop photo, a candid ring shot or a picture (being unknowingly photo-bombed by fellow fair-goers), is much more charming and representative of your family. After all, there’s no better place to capture true personalities than at a livestock show.
7. Your support system is stronger than you may ever realize I think it is safe to say that I was not the only one that offered my two-cents (whether or not it was asked for), and willingly received it back from my brother and sisters when out in the barn. While you may be competing against each other, you are ultimately competing for each other. Showing may seem like an individual competition, but you eventually represent the team – that is, your family. Next time you give your sibling “a free lesson,” or lecture, remember that you too were once less experienced or knowledgeable. Struggling together early on forces you to perform better later in the game. Sharing your setbacks and skills with each other is one of the best ways to become united as a stock show team.
8. You have learned the essence of practicing morals and being disciplined
Strong values tie a family together. A persistent work ethic, obstinate faith and absolute love strengthens a family immensely. Coping with life and death, experiencing success and failure and working together to achieve a common goal grounds a stock show family in passionate commitment to the industry and to each other.
9. You are welleducated You may not have a 4.0 GPA, but when it comes to common sense, you’ve practically earned a doctorate’s degree. The barn is the most beneficial classroom to exist, and it provides the highest education in which a person can receive. Thus, the most valuable
“lesson plan” that a family can provide for their children, is one that involves the farm. From financial philosophy and meteorology dependency, undying faith and unconditional love for each other, reliance in your land and in your livestock, agriculture has much to teach. My FFA advisor once said, “The more you know you know, the less you know you know.” As I have become more involved in the livestock industry and gained numerous networks, I continue to realize how much I still have to learn.
10. You are leaving a legacy
agriculture. Growing up alongside my grandpa around the farm is what ignited my passion for animal agriculture. Whether you realize it or not, your younger siblings, cousins and exhibitors look up to you. Be the best you can be at all times, because you never know who is watching and learning from you. Realizing the significance of all that I have gained from the farm, has convinced me that I someday hope to provide for my family the same opportunities that have shaped me into who I am today. Despite the blood, sweat and tears, but due to the smiles, laughs, and memories, there is no other way that I would have rather been raised.
Farming is rooted in tradition. There is something special about the complexity, yet the simplicity, of
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THE MAN BEHIND THE
MEME Nick Dow creates livestock memes for industry entertainment.
P
icture this. Robert Downey Jr. Arms crossed. Eyes rolling. And text describing his expression as the feeling “when the new guy jumps on show side.” That meme is Nick Dow’s favorite creation so far. A self-described smart aleck and jokester, Dow started making funny livestock memes to share on Facebook about a year ago to lighten the mood in the livestock community and have some fun. “It kind of started out as a joke,” he said. “Just to kind of help everybody keep in mind that we’re here to have fun. Deep down, we’re here for the kids to have fun.” Dow said he saw a lot of memes on Facebook but none of them were about the funny things that related
By Alysha Beck
just important to remember the text to him and his daily experiences as or punch line of the meme later, he barn manager for KenKo Miniature said with a laugh. Herefords in Hitchcock, Texas. So he Making memes is just part of decided to make his own. Dow’s livestock-related history. Now, Dow posts a meme every After a successful FFA experience week on “Meme Monday.” in high school, Dow went to Sam A lot of Dow’s ideas come to Houston State University and got a him during his daily routine: halter degree in animal science. Then, after breaking, washing, clipping. He also a five-year stint as an agriculture takes photos to help market cattle teacher in Anahuac, on KenKo’s “IT ALL KIND OF Texas, Dow wanted to Facebook page STARTED OUT AS A start a new chapter. and website, JOKE. JUST TO KIND OF created and HELP EVERYBODY KEEP That was when he maintained by IN MIND THAT WE’RE remembered something a friend said, “We didn’t Ranch House HERE TO HAVE FUN. go to college to get a Designs. DEEP DOWN, WE’RE Dow said it was HERE FOR THE KIDS TO good job. We went to college so we could do especially during HAVE FUN.” whatever we wanted.” the long drives to Nick Dow So he decided to pick up recipient pursue what he truly wanted cows that he got good ideas. It was
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— manage show cattle. Dow found work with the Kauffman family at KenKo and for the last two years has had a great experience. “This is my dream job,” he said. “I wake up every morning and get to live the dream.” For the future, Dow said he hadn’t run out of ideas for more memes yet and planned to continue making his graphics and sharing them, hopefully making at least a few people laugh. In light of keeping things fun, Dow said the one area he considered off
limits for his memes was making fun of young people. “We all had to start somewhere. You don’t make fun of anybody. We can poke fun at each other but livestock showing is supposed to be fun. It’s to make kids better, make people better as a whole,” he said. And besides a few negative messages, Dow said the feedback for his memes was positive. In fact, some of his memes on Facebook have been shared by hundreds of people, many of them
relating in the comments to the truth behind his reflections. Like inside jokes, Dow’s memes can be something fun to share with the like-minded people of the livestock world. “We always thought we were the misunderstood children of the mainstream,” he said. “Let’s basically make fun of ourselves and have fun with it.”
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ANGUS CONGRATULATIONS
To Stertzbach Cattle Company for exhibiting the Grand Champion Bull in the 2017 National Western Stock Show National Angus Show! We thank them for being loyal Ranch House clients! Check out their website designed by us at
www.sccangusandaussies.com
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HEREFORD
CONGRATULATIONS
To Barber Ranch for exhibiting the Supreme Champion Hereford at the 2017 National Western Stock Show! We thank them for being great Ranch House clients! Check out their website designed by us at
“
www.barberranch.com
we appreciate the professionalism Ranch House provides - from eye catching, easy to read layouts to timely responses and updates to creative artwork and the most courteous customer service, they are extremely efficient and a pleasure to do business with! Barber Ranch Channing, Texas
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”
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RED ANGUS
CONGRATULATIONS To Thomas Ranch for exhibiting the Grand Champion Red Angus Bull at the 2017 National Western Stock Show! We thank them for being great Ranch House clients! Check out their website designed by us at
“
www.thomasranchcattle.com Choosing to use Ranch house for our online presence has proven to be of great benefit to us. Not only do they create great looking websites that are easy to navigate, but they also go the extra mile in keeping us informed of updates that may be needed to make the website more user-friendly. they also make sure we are easy to find when potential buyers start searching online. Updates are always a breeze with them and they understand our business and goals, which streamlines the entire process and makes it easier on our end. All of us at Thomas Ranch highly recommend Ranch house for any of your marketing needs. Thomas Ranch Harrold, SD
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”
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We Have The Genetics You Need Texas Simmental/Simbrah Association members across Texas have the Simgenetics you need for your herd. Whether it’s Simmental, Fleckvieh, SimAngus or Simbrah you want---you can find them in Texas. Following are list of upcoming sales and events, in addition you can visit our website. The website carries our monthly newsletter, as well as a complete calendar of events throughout the year. — 2017 — • February 13-Simmental Show, San Antonio, Texas • February 13-National Simbrah Show, San Antonio, Texas • February 13-National Percentage Simbrah Show, San Antonio, Texas • February 15-Simmental/Simbrah Superbowl, San Antonio, Texas • February 16-San Antonio Junior Simmental and Simbrah Shows, San Antonio, Texas • February 18-7P Ranch 23rd Annual Bull Sale, Tyler, Texas • March 7- International Simmental/Simbrah Sale, Houston, Texas • March 8-International Simmental and Simbrah Shows, Houston, Texas • March 11-Best of the Test Bull Sale, Navasota, Texas • March 15-Rio Grande Valley Livestock Junior Shows, Merdedes, Texas • March 16-Rio Grande Valley Livestock Open Shows, Mercedes, Texas • March 18-Houston Junior Simmental Show, Houston, Texas • March 19-Houston Junior Simbrah Show, Houston, Texas • March 24-25-LMC Jackpot and $ellabration, Linn, Texas • March 25-28-LMC GenePLUS Online Sale XVI • April 3-5-Alamo City Online Simbrah Sale • June 8-11-Texas Junior Simmental/Simbrah Association, Futurity, Bryan, Texas • June 22-24-American Junior Simbrah Roundup, Wharton, Texas • August 11-13-Texas Simmental/Simbrah Convention, San Antonio, Texas • September 16-Heart of Texas Simmental/Simbrah Association Online Sale
Texas Simmental/Simbrah Association Greg Burden, President 602 FM 1652 • Grand Saline, Texas 75140 (405) 780-0372 • txsim@aol.com
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UPCOMING S A
FEBRUARY
L
E
S
FEBRUARY 13
FEBRUARY 18
www.7hillscattle.com
www.domekcharolais.com
7 HILLS FARM Iowa Beef Expo
DOMEK CHAROLAIS Bull Sale
FEBRUARY 15
FEBRUARY 18
www.rockingasantagertrudis.com
www.drycreekfarmscattle.com
ROCKING A SANTA GERTRUDIS RANCH San Antonio All Breeds Sale
DRY CREEK FARMS Southern Opportunity Sale
FEBRUARY 17
FEBRUARY 18
LAMBERT RANCH Bull Sale
POTTERS EMMETT VALLEY RANCH Fallon Bull Sale
www.lambertranchherefords.com
www.cattleandsheep.com
FEBRUARY 17
FEBRUARY 18
WHITE HAWK RANCH Beef Maker Bull and Female Sale
RILEY BROS ANGUS 5th Annual Angus Bull Sale
www.whitehawkbeefmakers.com
www.rileybrosangus.com
FEBRUARY 18
FEBRUARY 20
AMERICAN CLASSIC SHOW CATTLE Winter Sale
TEIXEIRA CATTLE CO Performance Plus Sale
www.americanclassicshowcattle.com
www.teixeiracattleco.com
FEBRUARY 18
FEBRUARY 21
www.circlemfarms.com
www.kesslerangus.com
CIRCLE M FARMS Genetic Blend Bull Sale
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KESSLER ANGUS Bull Sale
FEBRUARY 23
RINCKER SIMMENTALS Illinois Performance Bull Sale
www.rincker.com
FEBRUARY 24
PECKENPAUGH ANGUS Annual 2 Year Old Bull Sale
www.peckenpaughangus.com
FEBRUARY 25
CANNON-DEUTSCH CHAROLAIS Cannon-Deutsch Charolais Bull Sale
www.cdcharolais.com
FEBRUARY 25
DOUBLE DIAMOND ANGUS Illinois Angus Futurity Sale
www.doublediamondgenetics.com
FEBRUARY 25
IMPACT CATTLE Pigeon Mountain “Beef Builder” Spring Bull Test Sale
www.impactcattle.com
FEBRUARY 25
RINCKER SIMMENTALS Mid America Simmental Sale
www.rincker.com
FEBRUARY 25
TOP LINE FARM Illinois Angus Futurity Sale
www.toplineangus.com
FEBRUARY 26 RAML CATTLE Annual Bull Sale
www.ramlcattle.com
FEBRUARY 28 ELLIOTT CATTLE Fall Born Steer Sale
www.elliottcattle.com
MARCH MARCH 1
SHOWTIME CATTLE It’s Showtime Online Sale
www.showtimecattle.com
MARCH 1
RINCKER SIMMENTALS Private Treaty Bulls
www.rincker.com
MARCH 1
THOMAS CHAROLAIS Spring Bull Sale
www.thomascharolais.com
MARCH 4
GERHARDT FARMS Phone Bid-Off
www.gerhardtfarms.com
MARCH 4
ROCK RIDGE HEREFORDS Kentucky National Hereford Sale
www.rockridgeherefords.com
MARCH 5
CROUCH ANGUS VALLEY Inaugural CAV Bull Sale
www.crouchangusvalley.com
MARCH 5
SCHAAKE FARMS Gold Bullion Group Sale
www.schaakefarmsinc.com
MARCH 6
VISION ANGUS Annual Sale
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MARCH 7
MARCH 10
www.pembrookcattle.com
www.rincker.com
PEMBROOK CATTLE CO Angus & SimAngus Bull Sale
RINCKER SIMMENTALS WIU Bull Test Sale
MARCH 7
MARCH 12
www.voglercattle.com
www.4mangusfarm.com
VOGLER CATTLE CO The Event Online Bull Sale
4M ANGUS 4M Angus/Burken Cattle 10th Annual Bull Sale
MARCH 8
MARCH 12
www.rabrownranch.com
www.gudelcattlecompany.com
RA BROWN RANCH Spring Sale
MARCH 8
V8 RANCH Houston Stall Social Event
www.v8ranch.com
MARCH 9
CURTIN LAND AND CATTLE Production Sale
www.curtinlandandcattle.com
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GUDEL CATTLE CO Snyder’s Bulls for the 21st Century Sale
MARCH 13
POWERLINE GENETICS Bull Sale
www.powerlinegenetics.com
MARCH 15
EAGLE PASS RANCH Spring Bull Sale
www.eaglepassranch.com
MARCH 17
MURPHY CATTLE CO Bull Sale
www.murphycattlecompany.com
MARCH 18
CIRCLE A ANGUS RANCH Spring Bull and Heifer Sale
www.circlearanch.com
MARCH 21
DOUBLE DIAMOND ANGUS Spring Online Sale
www.doublediamondgenetics.com
WHITESTONE FARM Bull and Female sale
www.whitestonefarm.com
MARCH 26
CANNON-DEUTSCH CHAROLAIS Cannon-Deutsch Charolais Heifer Sale
www.cdcharolais.com
MARCH 30
GRIMMEL GIRLS SHOW CATTLE Frozen Genetics Sale
www.grimmelgirlsshowcattle.com
MARCH 21
FOGGY BOTTOM FARM Embryo & Semen Online Sale
www.foggybottomherefords.com
MARCH 25
STRNAD LAND AND CATTLE T & S Strnad Charolais Bull Sale
www.strnadlandncattle.com
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BEHIND THE SCENES
Ranch House is made up of a strong team of professionals who know the livestock business and live it every day. We also know how to effectively take care of your marketing needs – everything under one Ranch House roof!
RACHEL CUTRER
ashley grant
ASHLEY FITZSIMMONS
Founder & CEO
Chief Marketing Officer ashley@ranchhousedesigns.com
ashleyf@ranchhousedesigns.com
callie graves
nicole erceg
seth alling
nicole@ranchhousedesigns.com
seth@ranchhousedesigns.com
rachel@ranchhousedesigns.com
Project Manager
callie@ranchhousedesigns.com
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Social Media Director
Account Manager
Developer
jessica hobbs
TANA HAJOVSKY
jessica@ranchhousedesigns.com
tana@ranchhousedesigns.com
Web Designer
Web Designer/E-Commerce
sarah simpson
kristen davis
melissa grimmel
sarah@ranchhousedesigns.com
kristen@ranchhousedesigns.com
melissa@ranchhousedesigns.com
ALYSHA BECK
LYNN HOUGH
tierra kessler
lynn@ranchhousedesigns.com
tierra@ranchhousedesigns.com
Web Manager
Graphic Designer
Video Producer
alysha@ranchhousedesigns.com
Graphic Designer
Administrative Director
CAROLE ARRIAGA
carole@ranchhousedesigns.com
Graphic Designer
Account Manager
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INDEX APEX Cattle............................... 62, 63
Nate Warner Livestock...................69
Bovine Elite..........................................21
Nix Farms.............................................49
Brower-Craft Show Cattle.............31
Pembrook Cattle Co........................61
Champion Animal Health...........IFC
Ranch House..........6, 14, 48, 74, IBC
Circle A Angus Ranch.................... 47
Rosanky Cattle...................................20
Emmons Ranch.................................. 37
S&S Cattle............................................. 4
Foggy Bottom Farm................. 52, 53
Safety Zone Calf Catchers........... 24
Foundation Angus Alliance..........44
ShowBloom..........................................13
GKB Cattle.........................................56
ShowTec...............................................30
Grimmel Girls Show Cattle.......... 55
Slate Group......................................... 38
HeartBrand.............................................3
Standing Heat.................................... 25
Idaho Lowline Cattle Co................46
Tennessee River Music.................... 57
Kent Feeds........................................... 72
Texas Pork Producers.......................68
KL Lemmon Cattle Co...................54
Texas Simmental/Simbrah Assoc60
La Muneca Cattle Co....................... 8
Tusa Cattle.......................................... 29
Lyssy & Eckel Feeds..........................15
V8 Ranch..........................................9, 39
McElroy Ranch................................... 36
Younge Cattle Co............................45
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Ranch House Designs, Inc. 1730 North Richmond Wharton, Texas 77488
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