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EDITOR’S NOTE WELCOME TO RAINE MAGAZINE Welcome to a NEW chapter for Raine! I am so excited about what this year brings. You asked and we listened. Moving forward, we will share with you the personal side of Raine – more of the perspective of the person and the voice that brings this magazine to life: Nova Lorraine. Meet Nova. Hello family. Let’s get reacquainted. I’m Nova Lorraine, the Founder and Editor in Chief of Raine Magazine. I launched Raine about 12 years ago, to give a platform to those using their creative gifts to change a community – may it be local, regional or international! It’s for creative professionals with an entrepreneurial spirit. We aim to empower you through photos of incredible fashion, destinations, art and technology – all things that are interwoven in the life and lifestyle of the creative entrepreneur. We are a unique community, with needs and wants that cover daily inspiration, wellness, spirituality and creativity. If you get emotionally moved by color, nature, a brush stroke, gemstones, textile, a hardcover book or simply someone’s smile–in other words, the little things in life – then welcome to our TRIBE.
Inside this issue: • Meet Kathleen Robertson – she is the lead in Northern Exposure on Netflix. You may remember her from 90210 or most recently from Murder in the First with Taye Diggs. She is blazing a trail as a writer, producer, director and actor these days! Read on to get some insight on her newest projects. • Get to know Maldives – one of the must see places in the world for peace and relaxation. Experience Vakkaru - a resort that brings us closer to nature with it’s one of a kind suites. • Over a dozen empowering Q & A’s from entrepreneurs changing the game in fashion, culture or technology. One standout is Jared Christopherson. His company, Tap Network, has developed the first decentralized ad network on Blockchain. • Much, much, more – so, what are you waiting for? Turn the pages and get started on your journey through the Raine!
I created Raine to inspire through one of a kind experiences and great imagery. Welcome to my world. As you go through the pages, you will get a sneak peak at the most incredible people my team and I come across in our day-to-day treasure hunt for the next big names in fashion, culture and technology. These entrepreneurs’ personal journeys are all unique and inspiring. As a fashion designer, and prior academician, I see life through a different lens. I look for richness and authenticity in everything, from the hue of a fabric, to craftsmanship of an object, to a brand’s graphical narrative – it is the quality that counts. From visual storytelling to the inked words on the paper, it all matters!
Nova Lorraine, MA Founder and Editor
NUDE JACKET; RICK OWENS TOP; CLAUDIA LI PANTS; ALEXIS GAMBLIN SHOES; JULIE SION EARRINGS
PIER ANTONIO GASPARI TOP & PANTS; ZANA BAYNE BRALET; MANDY WU EARRINGS; JOANNA LAURA CONSTANTINE RING; FENDI SHOES; BLACK SEA HANDBAG
SON JUNG WAN DRESS; ALEXIS GAMBLIN SHOES, IRADJMOINI CUFF
CLAUDIA LI JACKET; AERON PANTS; AURELIE BIDERMANN CHOKER; VITA FEDE EARRINGS; ETTA SABATER SHOES
Photo by Vital Agibalow for Hensel
thank you Karl A T R I B U T E TO K A R L L AG E R F E L D BY LAURA SHEEHAN
The 19th of February in 2019 will be a date the fashion world remembers forever as a fond farewell to one of the most memorable designers in history, Karl Lagerfeld. After missing two Chanel fashion shows earlier this year, speculation mounted around the visionary’s health and sadly, French media reports announced his death in February. Paris Fashion Week came to an end in style with Karl Lagerfeld’s last ever Chanel collection showcased in the Grand Palais-turned-ski resort venue. Just weeks after his death shook the fashion world, supermodels, including Cara Delevinge and Kaia Gerber, took to the catwalk to pay homage to the iconic designer who led the fashion house as Creative Director for over three decades. Born in 1938 in Hamburg, Germany as Karl Lagerfeldt (he later lost the ’t’ to make himself more commercial). Lagerfeld got his first taste of fashion when he attended a Dior show with his mother, who is said to have been a lingerie saleswoman. With the support of his parents, he moved to Paris at the age of 14 to pursue a career in fashion. When he was just 17-years-old, he won an award in the 1954 International Wool Secretariat competition for his coat design which was then produced by Pierre Balmain. This was the start of what would be a long, successful run in one of the world’s most competitive industries for Karl Lagerfeld. A mere nine years later he took on the role of Creative Head at Chloé, a title that would place him in high regard in the style stakes. Over his two stints, he spent 25 years creating a signature Bohemian look for the fashion house. In 1997, he left the house when he was replaced by Stella McCartney. Despite his success at Chloé it was his culminating roles at the head of two of the world’s most iconic brands - Chanel and Italian house, Fendi - that Karl Lagerfeld will be most remembered for. He created his first couture collection for Chanel in 1983 - over 10 years after the death of Coco Chanel. “What I did Coco would have hated. The label has an image and it’s up to me to update it. I do what she never did. I had to find my mark. I had to go from what Chanel was to what it should be, could be, what it had been something else”, Karl once said of Coco Chanel. It took him just one collection before he brought his own influence to the Chanel house. And he must have been doing something right because he was only four years short of 40 years of leading Chanel to global success. He later came out with his namesake brand, Karl by Karl Lagerfeld, which made his designs more accessible to buyers as they don’t carry the same price tag as Chanel, Fendi or Chloé. His time at Fendi saw him design their icon double-F logo that has become accustomed to the brand as it appears across their handbags, shoes and clothing today. When he wasn’t designing collections, Karl was the one behind the camera. In fact, he photographed many of his own Chanel collections. His creativity didn’t stop there though, he even published a dieting book, explaining to readers, and fans alike, how he managed to lose 92 pounds in just 13 months. He cut out Coca Cola, cheese and chocolate cake so he “wear suits by Hedi Slimane”. At the time of his death, Karl held the leading influential role of not one but three fashion power names - Chanel, Fendi and Karl by Karl Lagerfeld. Could you imagine anyone else being that successful? He took a failing Chanel and transformed it into one of the world’s greatest luxury brands and became one of the most recognizable faces in the industry along the way, with his all black look, high collar, fingerless gloves, snow-white ponytail and dark sunglasses - no one wouldn’t recognize the sir Karl Lagerfeld. If there’s one of his pearls of wisdom that we should take with us, let it be this: “Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants.” Sleep tight, Karl Lagerfeld. Fashion, as we know it, will never be the same.
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SPRING IS HERE THE CORNER AND … ITS TIME TO UPDATE YOUR SKINCARE ROUTINE TRYING SOMETHING NEW
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WENGIE F RO M P OW ER PUF F G I R LS TO INTERNATIONA L P OP STAR One of Australia’s most influential YouTube Stars and personalities, Wengie’s unique ability to deliver vibrant, informative, and highly-relatable content (including her wildly popular life “hacks” series) to a global audience—with signature quirk and humor—keeps her zealous ‘Wengiecorns’ wanting more. This unparalleled closeness and trust with her fans has cemented Wengie’s power as a leading content collaborator for both high-profile and emerging brands. Wengie has leveraged her prominence on YouTube to tackle other creative realms—she recorded her first music album in China in 2017 and is the voice of the fourth “Powerpuff Girl” on the Cartoon Network. Wengie’s music releases have skyrocketed to the top of the charts with her single ‘Oh I Do’ hitting #5 on the Honggebang charts in China. Between that and Wengie’s freshmen and sophomore US releases, “Oh I Do,” “Cake,” and “Déjà vu,” have accumulated nearly 25 million views on YouTube and counting. Following those, Wengie dropped her holiday anthem “Ugly Christmas Sweater” song, which hit the #1 spot on YouTube’s trending list and garnered nearly two million views in its first day, and 8.2 million to date. And most recently, Wengie released “Lace Up,” a girl power theme song that was released in conjunction with International Women’s Day which accumulated over 1.5 million views in its opening day on YouTube (March 2019). Wengie aims to bring positivity and fun to music, and she does just that with her music. Wengie has always loved pop music and R & B. For the majority of her life, she has had multicultural musical taste, listening to mainly J-pop, C-pop, and K-pop. She would learn lyrics to the songs having no idea what she was singing but still would be able to sing it by just memorizing it. Wengie’s main goal in music is to create fun music that is “east meets west” / K-Pop-fused-with-American-pop, which is essentially all the things she loves. Her musical influences include BLACKPINK, ITZY, Hyuna, Arianna Grande and Taylor Swift. Wengie is managed by RARE Global, music by Asian Agent, and her agency is UTA. 60
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RAINE: From an early age your love for
flourished allowing you to. Can you describe your experiences and how they helped fine-tune your craft? WENGIE: From an early age, I was really obsessed with music. All through primary (elementary) school, me and the radio were inseparable, I would listen to the music countdowns every night, I would know who was topping the charts every week and to this day, I still remember way too many lyrics of 90’s pop songs. I had always been attracted to fun inspiring music and that’s why I’m inspired to create that again. I don’t find a lot of 90’s pop sounding tracks out there these days so I’m really excited to combine that style with Asian-Pop music to create a unique sound!
them that has been tried and tested and runs smoothly, this allows everyone to know what their role is and the machine runs smoothly and
allows the artist to concentrate completely in their craft without worrying too much about everything else. Being a new media entrepreneur,
RAINE: What’s been a funny behind the scenes moment that you could share? WENGIE: On the set of my Christmas song “Ugly Christmas Sweater” we actually decided that it would be a great opportunity to take on a whole music video project ourselves. So, this ended up with us deciding to make presents out of our moving boxes that we had a pile of at home and painting them in our living room! We spent a whole week doing this and my cats decided to get in on the fun and rub themselves on the freshly painted boxes! LOL. We had very colorful cats during that week! And new tip I discovered, if you ever need to get dried acrylic paint off wooden floorboards, use rubbing alcohol! It works like a treat! RAINE: Knowing what you know now, what advice would you have given yourself 5 years ago? WENGIE: I had always been taught that your career and work should never feel “fun”. I was given this image of “hard work”, “responsibilities” and “sacrifice”, kind of like an adult matter to look after your family and mortgage. I would have told myself that of course there will be challenges and times when things feel too difficult, but also your work should feel inspiring, it should make you feel like you have a fire inside that makes you want to make a difference. It’s also ok if you don’t feel that way to do something else, even if you did spend the past 10 years building up to this thing that you now don’t enjoy, you’re able to learn and as long as your able to, you can always do something else. RAINE: How would you describe a creative
entrepreneur in your own words?
WENGIE: Being a creative entrepreneur is
something I continually struggle with on a daily basis. It’s interesting though that the new breed of digital entrepreneur that has emerged with the internet and new media like YouTube is very different to your traditional celebrity entrepreneur. As I’m going on this music journey, I’m discovering new differences every day. First and most obvious difference is that traditional celebrities have had a system built around R A I N E M AG A Z I N E - VO L U M E 3 3
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Photographer: Photos by Kristine Cofsky Photography Hair and Makeup: Allison Noelle @allisonnoellemakeup Outfit: Image by Buckley @imagebybuckley
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Lisa Linke grew up Champaign, Illinois with her parents and brother. Linke is “Big Ten” educated, having attended Indiana University at Bloomington for her Undergraduate studies. After working in Atlanta for a few years, she returned to the University of Illinois, earning an MBA and a Masters in Labor and Employment Relations. During Grad School, Linke started doing improv to relieve stress from studying. After graduation, she began working as a consultant in Chicago for Deloitte and continued to foster her love for acting by formally training at The Second City. After being promoted to Senior Consultant, Linke made a life-changing decision to pursue her passion for acting full-time. She spent over a decade in Chicago performing, writing, teaching, and producing before moving to Los Angeles. Linke is known for her role on Successful People, a comedic web series about a songwriting duo struggling to make it big surrounded by a world full of successful people. She plays Kimberly Hawkes, a former high school classmate of the lead character, who attempts to help him jumpstart his career. The show is streaming now on Amazon Prime. Linke has also recurred on the television show Teachers. Other roles include guest spots on Black-ish, Modern Family, Shameless,This Is Us, Netflix’s LOVE, Bunk’d, Grey’s Anatomy and, most recently, For the People. Expanding her creative endeavors beyond acting, she co-created, wrote, produced, and starred in the web series Rick & Len Fix Sh!t In Your House. R A I N E M AG A Z I N E - VO L U M E 3 3
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Linke and the series have been honored with several awards including “Lead Actress” at The LAWebfest and “Overall Web Series” at the Chicago Comedy Film Festival. She is also known for her portrayal of Abby Lee’s equivalent, Waggy Lee, in Dog Moms - another web series she created. The series is a satirical parody of Lifetime’s Dance Moms.The show has gotten the attention of numerous critics, earning nominations at the New Media Film Festival and Austin Revolution Film Festival. Off-screen, Linke has continued to use her education and experience by working for several companies including The Second City’s B2B arm, Second City Works, where she traveled around the world teaching corporate communication workshops. In this work, she focused on leadership and showcased her expertise in storytelling, allowing her to apply her education, experience, and passion for performing. Linke also remains passionate about creating new content including the #SuggestionSundayShow, a weekly Instagram Live show where she invites special guests to perform improv with her based on viewer suggestions. Additionally, she recently teamed up with comedian Misty Stinnett to create the Go Help Yourself podcast, which reviews self-help books with a comedic twist. It is available on iTunes. When she is not acting and creating content, Linke loves to spend time with her two rescue dogs, Wrigley and Zoey. She also enjoys hosting game nights with her friends. Linke currently resides in Los Angeles. 71
Photo by Jane Therese
always a great opportunity to do something new and have more people learn about us and see how we are growing. The festival in September is the main event, of course, but we are doing some smaller events to continually promote ourselves and independent filmmakers. RAINE: Who have been the most memorable
people you have worked alongside and why?
CLAIRE: My husband, Ryan, the Programming
Director for PRINDIE is the reason I got involved in the first place. He has a serious eye for filmmaking talent and is an incredibly hard worker. He excels in everything he sets his mind to and has always been a great support. RAINE: Who have been the most memorable
people you have worked alongside and why? RYAN: I’d have to say Claire, not because she is my wife and said me, but because without her this festival would not be where it is and what it’s becoming. She is the bones and brains of the operation. Her efforts are heroic to say the least and it sets the tempo for everything that comes next. 80
RAINE: Word to the wise: What advice would you lend to a budding talent on the rise in your chosen field? RYAN: In filmmaking I’d say go to films, and in programming I’d say go to a lot of films! But I think for both art forms it is important to always speak about the least favorable attempts of art with respect. Just because one doesn’t understand it now, doesn’t mean that it won’t change your life a decade later or spark inspiration in subsequent generations. RAINE: How have you overcome the setbacks,
identifier by which to change and improve. And then I fail again. You can’t care or it will consume you and you won’t get anything done. RAINE: Describe yourself in five words or less. CLAIRE: Endlessly optimistic.
RYAN: ^what she said.
RAINE: If there was one thing you could have
changed during your journey as a creative entrepreneur, what would it be and why? CLAIRE: I would have started sooner.
letdowns and obstacles of your career?
RAINE: Talk about how technology has changed
other way to tackle an issue, some other person for the job. There really is nothing so big that can stop you, only things that may change your course and often times those changes set you up for something even better that you may not have thought of.
CLAIRE: The world of movies is ever-evolving
alongside new technologies. Right now, we have more mainstream VR systems that are allowing artists to move into that medium and we plan on being at the forefront of getting that art in front of our audience.
RAINE: What is your viewpoint of failure and
RAINE: What has been the most valuable tool
CLAIRE: There’s always something else. Some
how best to deal with it? RYAN: I fail every day. And that’s my only R A I N E M AG A Z I N E - VO L U M E 3 3
your industry for newcomers?
in your arsenal of apps, gadgets or software?
CLAIRE: We live and die by Google Drive!
RAINE: What tech do you use to increase your productivity? Name up to 3 RYAN: The obvious standards, Excel, Adobe Suite, and video conferencing, but I’m really getting into Python, data science, machine learning, deep learning, AI, and seeing how we can implement tech into the back office of the festival and eventually behind the camera. We have some ideas…
Photos courtesy PRINDIE
RAINE: How does being an independent
brand or artist allow you to have more creative freedom? RYAN: I don’t think I know if it does. We are in the process of transitioning to a 501(c)(3) so the added grants and the ability to align ourselves with like-minded organizations will certainly strengthen our aim. I think we are a collective of educated-free spirits that have positioned PRINDIE as a place for directors first and foremost. Anyone coming into our circle knows this, and therefore the “creative freedom” if that’s what you want to call it, was instated from the beginning. If that changes, then you will find me in nature.
RAINE: In regards to your unique selling advantage, explain how you made the choice to break the mold? CLAIRE: At PRINDIE we are not only interested in showcasing international, independent cinema, we are dedicated to working with the filmmakers to expand upon the different narratives and educate our audience as to how they can make a difference in the world. This choice was driven by our desire to want to make a positive impact wherever we can and in the biggest and best way possible. RAINE: Regarding fashion, what would you describe as your signature “look”? CLAIRE: My look changes so often. I’ve committed to buying less new clothing to lessen my environmental impact and find that shopping second hand stores gives me so much to choose from in terms of style. I really love it - I get to really change it up day to day.
I’m way too relaxed in this category, but I’d say role models of fashion would go to Ann Demeulemeester, Rick Owens, and Yohji Yamamoto. And for those (living) that capture the medium being Paolo Roversi, Greg Kadel, and Steven Meisel. RAINE: What is the biggest problem that creative face today and how would you solve it? CLAIRE: The way media is today, it’s hard to feel like any industry isn’t saturated, and this can be overwhelming. I think you have to keep an eye on the world, but mostly try and focus on bringing the best version of yourself to the table and not give up. RAINE: What is your favorite city for work and play and why? RYAN: Why Manhattan of course. As the fellow New Yorker, my dad says, “it’s the ocean on fire.” How true, how perfect!
RAINE: Who have been some of your fashion
role models that have inspired your current style?
RYAN: Now I’m not saying I dress like this, R A I N E M AG A Z I N E - VO L U M E 3 3
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starring role in the sequel to Dimension Films’ blockbuster, SCARY MOVIE, for director Keenan Ivory Wayans.
but all of a sudden something may be good and that growth is fun to experience.
Other notable television credits include a starring role alongside Zooey Deschanel in SyFy’s TIN MAN, a reimagining of THE WIZARD OF OZ, which received multiple Emmy nominations and garnered the highest ratings in the network’s history, as well as a starring role in the Weinstein Co.’s SEAL TEAM SIX from the producers of THE HURT LOCKER.
RAINE: How have you overcome the setbacks, let downs and obstacles of your career? KATHLEEN: Keep your blinders on and keep digging ditches. Acting and writing are both not for the faint hearted. It’s a ton of rejection and people telling you you aren’t good enough. You really have to love it and desperately want to do it, or it’s just not worth it. But work ethic is number one.
A five-time Canadian Screen Award nominee for Best Actress; Robertson’s first nomination came for her starring role in TORSO, playing notorious Canadian murderer Evelyn Dick in the grizzly 1946 true story. Next came her nomination as a struggling single mom who undergoes a “falling down” style mental and physical breakdown in LAST EXIT; and most recently for her portrayal of ‘Colleen Howe’, controversial wife to hockey legend Gordie Howe and the first female agent in sports history in MR. HOCKEY. Robertson also received a Leo Award for that performance.
RAINE: We love transformation. If you experienced a personal or professional evolution, what was the inspiration behind it how have people reacted? KATHLEEN: When I first decided I wanted to write professionally, people thought I was crazy. I was on a successful TV show (“Boss” with Kelsey Grammer) and the idea of an actress wanting to be taken seriously as a writer felt foreign five years ago. I’m glad I didn’t listen to all the noise and just went for it. Being a writer has changed everything for me.
A native of Hamilton, Ontario, Canada, Robertson currently resides in Los Angeles.
RAINE: If there was one thing you could have changed during your journey as a creative entrepreneur, what would it be and why? KATHLEEN: I wish I had let people read my stuff earlier. I could have been doing all this for the last 20 years.
RAINE: From an early age your love for art flourished allowing you to entertain the idea of making a living being creative. Can you describe your experiences and how they helped fine-tune your craft? KATHLEEN: A vivid memory as a kid was when my dad took me to the Art Gallery of Hamilton. I was probably around eight or nine at the time. I grew up in a steel town an hour outside of Toronto. Nobody in my family was in the entertainment business. There was a Paul Knee Exhibit and I remember being oddly moved. It sort of crept up on me and I was curious. It was the first time I remember being awake to that kind of feeling. RAINE: If someone asked you how could they stimulate their creativity, what advice would you give? KATHLEEN: I think we all know what we are instinctively drawn to. Listen and trust the things that pull you in creatively; whether it’s a specific photograph or a song or a book. Allow yourself time to find and cultivate the things that inspire you.
Photos by Guy Aroch
RAINE: What wellness tips do you swear by? KATHLEEN: Cliché but tons of water, tons of walking, and tons of time in nature with people I love. RAINE: What do you want to be when you grow up? Has this stayed the same or changed throughout the years? KATHLEEN: Well, I grew up wanting to be just an actor and now I’m an actor, a writer and a producer - so it’s changed and grown a bit from when I was a kid.
RAINE: What has been the most valuable tool in your arsenal of apps, gadgets or software? KATHLEEN: I love the app Headspace for grounding, Voice Memo for notes and script ideas and Genius Scan is a lifesaver. RAINE: How does being an independent brand or artist allow you to have more creative freedom? KATHLEEN: Writing allows me to be creative on my terms unlike acting, I don’t have to wait for an incoming call to get hired to go act. I can wake up and sit at my laptop and make stuff – that feels really good. RAINE: Do your fashion choices affect your success in meetings or pitches? KATHLEEN: Well, I have to say after so many years being in front of cameras, I am not big on spending any time I don’t have to in hair/make-up and wardrobe. It’s literally my least favorite part of my job! So, my joke/goal with writing has always been; I just want to be in sweatpants and my glasses sitting at my laptop. That is success to me. RAINE: What is your favorite city for work and play and why? KATHLEEN: I love Toronto. It’s close to my hometown of Hamilton where all my family is. It has everything. If only it wasn’t so bloody cold.
RAINE: Word to the wise: What advice would you lend to a budding talent on the rise in your chosen field? KATHLEEN: For writers, I always say it’s very simple – just write, a lot. Most of it will be bad, some will be mediocre,
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TA P N E T WO R K: SU RGIN G AHEAD I N TH E G A M E O F ADV ERT ISING R
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Jared Christopherson is an experienced entrepreneur and digital executive with 15 years of experience in the advertising industry. He is the Co-Founder of TAP Network, the first Decentralized Advertising Network where consumers can directly monetize their own data with brand advertisers via blockchain. TAP Network aggregates tens of millions of users across top apps including Hooch App, a rewards app, also co-founded by Jared, where consumers receive perks at 250,000+ hotels, restaurants, and brands around the world. Jared previously co-founded YellowHammer Media Group, which counts brands such as 92
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Casper, Warby Parker, LivingSocial, and Postmates as past clients. RAINE: From an early age your love for _______
flourished allowing you to ___________. Can you describe your experiences and how they helped fine-tune your craft? JARED: I was a real handful as a little kid – I went through a phase where I needed to know how everything worked, so I started taking apart everything I could get my hands on, alarm clocks, the computer, calculators. The problem was that I couldn’t quite figure out how to put them back together afterwards. After I discovered that R A I N E M AG A Z I N E - VO L U M E 3 3
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computer programs were written with code, I’d start deleting lines of code one line at a time to try to understand what each line of code did, long before I took any programming classes. Eventually all of this turned into a successful love of tinkering and building computers and such, but apologies to my parents for breaking so many things in the house along the way!
Photos Courtesy Tap Network
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RAINE: What three traits do you feel are most
needed to pursue entrepreneurship?
JARED: Passion, risk tolerance, and commitment.
You need to be passionate enough about what you’re creating where you won’t go crazy when
you’re dealing with it on nights and weekends. It’s a driving, borderline obsessive desire to create. Similarly, entrepreneurs aren’t people that are risk averse – it’s a lifestyle filled with unknowns, nothing like a typical stable 9 to 5 for a big company. Commitment pushes you through the ups and downs, surviving long enough to finally succeed. RAINE: What wellness tips do you swear by? JARED: Sleep! Sometimes easier said than
done, but make the most of your downtime with good sleep hygiene. I also find that it’s incredibly helpful to carve out some time from your schedule to exercise, even if you need to put it on your calendar between meetings. It’s a great way to take a break and de-stress.
RAINE: What do you want to be when you grow up? Has this stayed the same or changed throughout the years? JARED: I was absolutely positive I wanted to be a doctor. It took about four weeks of my first premed class to figure out I’m way too squeamish to be dealing with all of that unpleasant business (and realize that all the doctors and nurses out there have my unending respect). Then I was sure that I wanted to be an engineer, so I finished a degree in computer science and engineering – which taught me that I would make a terrible engineer. Now I’ve “grown up” and I still don’t know what I want to be, but that’s part of the fun of being an entrepreneur. In a single day, you may get to play the role of tech lead, product owner, creative marketer, artist, strategist, and copywriter. RAINE: What major project coming up are you most excited about? JARED: I’m really excited about the launch of our new data and advertising platform called TAP Network, which will let users earn loyalty credits and redeem them towards anything from a cup of coffee to a stay at a 5-star hotel. We’ve developed this technology as a white label platform so that brands can easily plug into this system, offer rewards to their customers, and even attract new customers. It’s a type of winwin business model that I don’t come across very often, so I’m really thrilled that we have this opportunity and can’t wait to see where it goes. RAINE: Who have been the most memorable people you have worked alongside and why? JARED: I’ve been lucky enough to be able to say that I’ve had several very influential people that I’ve worked with over the years that I would consider mentors. One of the most memorable has been Jeremy Johnson, this brilliant guy who easily made the Forbes 30 under 30 list right around the time he took the biggest education technology company in history public on Nasdaq. His new company Andela is already helping shape the future of the entire tech community in Africa, and he has the direct support of investor funds headed by big names like Google, Mark
Zuckerberg, and Al Gore. I’ve learned a lot about the unlimited potential of social impact / social good entrepreneurship, and had the honor of meeting an inspiring network of people through Jeremy, including Nelson Mandela’s family. RAINE: If there was one thing you could have
changed during your journey as a creative entrepreneur, what would it be and why? JARED: Looking back, the main thing I would do differently as an entrepreneur is seeking outside help earlier. I think it’s important to put ego aside and realize there is always someone better than you out there, no matter what you’re doing. Mistakes are expensive, and there’s no reason you need to start from scratch and make your own mistakes. No business is truly unique, other people have already made the same mistakes hundreds or thousands of times in your industry. You can seek out advisors and mentors, learn from someone else’s experience, and shortcut your way to success. I fell into that trap with my first company, I could have saved years of time if I had networked my way into finding some advisors and learned from them earlier. RAINE: Do your fashion choices affect your
success in meetings or pitches?
JARED: I am perpetually underdressed. There’s
been an embarrassing number of times where my co-founder has sent me home to change before an important meeting. Fashion choices definitely have an impact on how you’re perceived in meetings, it seems important to read the room – you’ll stand out if you’re too underdressed or even too overdressed.
donation bags. She took me shopping, coached me, made me read fashion articles, and it worked… for a bit. Please don’t tell her I’m back on hoodies. RAINE: What are your thoughts about crypto
currency?
JARED: Cryptocurrency is a touchy and often
misunderstood subject, especially now that people have made or lost fortunes depending on their timing of getting into crypto. People always think of Bitcoin, but the real power is the underlying technology that powers cryptocurrency, which is called blockchain. Without getting too nerdy here, blockchain is an incredibly useful technology that has implications for improving every conceivable industry. You don’t need to know how it works to benefit from it - it’s already being used in everything from tracking the safety of the lettuce that went into the salad you ate at dinner to making sure that an expensive painting is genuine, a diamond is conflict-free, fish are being farmed sustainably, or musicians are getting paid fairly for their music. It’s not a magic bullet and it certainly still has flaws, it’s just a technology that can be exceptionally good for specific use cases. In our company, we’ve built our rewards platform TAP Network using blockchain as a way to reward our members for spending money with our partner brands, while maintaining data privacy and security. Individual cryptocurrencies may rise and fall, but blockchain is here to stay and we’re going to continue to see a lot of major announcements coming out of big companies using blockchain in their businesses over the next years.
RAINE: Who have been some of your fashion
role models that have inspired your current style?
JARED: Oh wow.
I definitely don’t think I’m qualified to talk fashion role models and inspiration, although people have tried! One of my friends (Amanda Sanders) happens to be a celebrity stylist, whose clients have included people like Chris Rock, Gwyneth Paltrow, and Jeff Goldblum. She came over to my apartment and pulled a “What Not to Wear” on my closet, where she essentially made fun of me for an hour straight and threw everything in my closet into R A I N E M AG A Z I N E - VO L U M E 3 3
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S H A P I N G
T H E
J AYDEN
F OUND ER
S A G E,
F U T U R E
a nd
CEO
Blockchain veteran developing platforms in the blockchain space since 2011. An expert at identify nascent technologies with a global impact, Jayden Sage has received many distinctions and awards for being a pioneer in innovation. He is a frequent speaker on the Evolution of Blockchain Technology and the CEO of BION, a social commerce platform designed to help its users make money from their creativity and skills. Jayden is also the Author of the upcoming book, “The Future of Money”, an expose into the past, present, and future of how value creation impacts our lives on many levels. RAINE: How would you describe a creative entrepreneur in your own WORDS? JAYDEN: A creative entrepreneur’s entire job is to go against the grain. If you can’t feel comfortable in that dynamic on the daily, you will always feel strained. Trailblazers are non-conformists. RAINE: What three traits do you feel are most needed to pursue entrepreneurship? JAYDEN: Persistence Individuality A goal that goes beyond just pieces of paper with dead presidents RAINE: What is your best advice in battling boredom in creative pursuits or creative entrepreneurship? JAYDEN: If you are battling boredom in creative pursuits, then you are in the wrong field. Sorry, it’s time to go and punch a clock. Creativity is an overflowing and abundant state. Get in the zone and stay there. Your biggest challenge should always be having to choose between all of your creative ideas and endeavors. Whatever the Universe has designated as your contribution is always in overflow mode. If you are having to struggle to get in the zone, it really is not your zone, time to go find your true zone. RAINE: What major project coming up are you most excited about? JAYDEN: We have a new social/commerce platform about to debut called Bion. Bion is a new way to conduct peer-to-peer commerce in an environment likened to a village from back in the day, where you build trust and deal directly with the craftpersons and service providers. Commerce done direct, on a global level because at the end of the day, it’s still a village, be it covering a globe. Create a user profile, put your wares on there, and start making money. I also have a book coming out called, “The Future of Money”. It was originally intended 94
as a book for the blockchain community but somehow it became a book that is on the radar of far more people than I had ever imagined. I get multiple inquiries about its release daily. The book has attained a life of its own and is pretty much writing itself. Hopefully, it will give us a bigger picture of the role that money has played in our lives since civilization began. When you are in the valley, you have a certain perspective. When you see the valley from the top of the mountain, you see so much more. RAINE: Who have been the most memorable people you have worked alongside and why? JAYDEN: The most memorable person I have worked with was my acting coach and mentor, Bernice Loren. Her humility did not fully allow the world to feel her immense talents. I was exceptionally lucky to have years of one-on-one time with her. She took me in at a very early age and helped a child view the world from a more understanding lens. I think she relished in the idea of turning a grade skipping wiz kid into an actor who leads from the heart. She taught me the delicate art of understanding the true nature of human aspirations, from which all of our actions are based. To understand humanity, is to master the art of acting. She was an inspiration, one I always miss and whose words, I always cherish. RAINE: Word to the wise: What advice would you lend to a budding talent on the rise in your chosen field? JAYDEN: A budding talent in any field must recognize that you will and should fail. Failure is a part of success. You failed your way to success in your first major endeavor. When you were a child and you were learning how to walk, you failed. You got up again and you failed again. Did you stop? Did your parents say, “no-no, that is enough for my little baby, no more of this walking thing? It’s too risky, you could get hurt”. You took the risk, and you failed your way to success. And before you knew it, forget walking, you were running. That is a fundamental law of the Universe, accept it. Fail your way to success.
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RAINE: You’re known in your industry as ___________ with an unprecedented talent as a ________. What drew you to your passion? JAYDEN: I am known in my industry as a blockchain veteran. Back in 2011, a friend of mine sent me Satoshi Nakamoto’s whitepaper so I could read it and clarify it for him. I did, and explained it to him. He swiftly moved on, but the concepts in the paper stuck with me. For me, contained within it was not just bitcoin or blockchain, but the empowerment of the masses. The decentralization of everything in human endeavors. We have been living in a centralized world ever since civilization began. For the first time in history, the twinkle of a distant star became visible. Its light will forever change our vision and approach. That is the power of blockchain. It is still in its nascent phase and hence, many have taken a dismissive stance towards it. But in time, a new and decentralized world will be upon us. And the greatest take away is, it really does not matter whether you believe in its promise or not. The underpinnings are already gyrating. And change is upon us.
Photos courtesy BION
RAINE: What has been the most valuable tool in your arsenal of apps, gadgets or software? JAYDEN: The most valuable tool that we have in our arsenal is not our gadgets, it is our creativity. That is your secret weapon your enabler. The rest (gadgets, apps, money, etc) are just serving a supporting role to your creativity. That is your ultimate tool and you have had it since birth. Rejoice in the giving nature of the Universe, we truly are blessed. RAINE: What tech do you use to increase your productivity? Name up to 3 JAYDEN: Here is the great secret: The most powerful tech I use is the OFF button on my phone and my laptop. This ingenious button allows you to actually focus on what truly matters in your life. You get to walk in nature, come up with amazing ideas and you get to go back to that button far more empowered. RAINE: Do your fashion choices affect your success in meetings or pitches? JAYDEN: Fashion is one of the most underappreciated components of our lives. We treat it as an industry with which you either engage or, for the majority, disengage with it. Humanity is engineered to look for clues to help us wrap our minds around a dynamic and fast changing world. One of the clues we use is the attire we wear. What is going on, on the outside is a major reflection of what is going on, on the inside. Dress accordingly, lest you be judged as an internal mess. RAINE: What is the biggest problem that creative face today and how would you solve it? JAYDEN: Creative types problems will never go away. And that is how it should be. The sheer definition of creative is to think outside of the box. Being in your own space and attempting for the masses to see things from that unique perspective is a formidable challenge. Never underestimate its difficulty, nor its opportunity. You are in charge of rewriting the world. A daunting task, that you should tackle head on knowing that when you are done, you will have fulfilled your life mission. Definitely, do not let others dissuade you, for in their inability to visualize your unique perspective is the answer, that you are on the right track. RAINE: What are your thoughts about crypto currency? JAYDEN: Like all innovation in the digital age, crypto currency is the disruption to the financial industry. It is still in its nascent phase. Those who are dismissive about it don’t quite understand the power of time. Criticizing crypto currency is the equivalent of criticizing personal computers back in the 1970’s. Time will treat those who capture its significance quite well, and those who don’t will be left to suffer the consequences of disengagement. R A I N E M AG A Z I N E - VO L U M E 3 3
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T HE 1 2 MI NUTE ATHLETE S T R Y K E R ,
F O U N D E R
A N D
A U T H O R
Growing up in Portland, Oregon, Krista Stryker never felt like she was the athletic type. She eased her way into the fitness world, and eventually got her start as a personal trainer for a popular gym franchise in New York. Stryker would push herself day-in and day-out doing cardio, weight and sports-specific training until she was mentally and physically over-trained. Not content with the results she was getting, Stryker discovered High-Intensity Interval Training (H.I.I.T.). Not only did she get fitter and leaner, but her strength and confidence levels skyrocketed. Before long, Stryker was achieving new heights in her physical training that she never thought possible. From burpees to push-ups to pull-ups, Stryker could do it all with her new physical capabilities and finesse. More importantly, she still had time and energy for sprints, hikes, and long runs. After seeing her own personal successes, in 2012 she launched the 12 Minute Athlete blog with the goal to reach more people than one-on-one personal training could offer. She created the platform to help everyone, no matter their fitness level, reach new physical heights that she knows they are capable of. Stryker wanted to help eliminate excuses and make working out accessible, regardless of location or access to equipment. Excited to share her knowledge with a wider audience, she launched her popular 12 Minute Athlete app a year later. Since the release of the app, 12 Minute Athlete has made a name for itself with 300,000 page views and 150,000 unique visitors per month. Due to its success, Stryker has been featured in popular publications such as Shape Magazine, Wall Street Journal, The New York Post, Muscle & Fitness HERS, Bodybuilding.com, The Washington Post, and has appeared on KTLA, Good Day New York, and Sirius XM’s The Michael Yo Show just to name a few. She was also named one of Athleta’s 100 Women to Watch in Wellness. Things aren’t slowing down for Stryker. She can now add author to her list of accomplishments with the release of her book, The 12 Minute Athlete: Get in the Best Shape of Your Life in 12 Minutes a Day. The book chronicles the personal challenges she faced to reach her fitness goals and her realization that anyone can be an athlete. It offers a wide range of workouts, tips to stay in shape, and some of her favorite recipes. It is available now on Amazon. When she is not busy promoting her app or her book, Stryker craves adventure and loves to travel. Her passion for exploring has allowed her to live in places such as Boston and New York. She has also spent time abroad, where she traveled to amazing places like Lisbon, Barcelona, New Amsterdam, and Brighton just to name a few. While on the go she still makes time to train, using these beautiful destinations as her backdrop. Stryker currently resides in Los Angeles. RAINE: From an early age your love for... KRISTA: From an early age my love for writing flourished allowing me to pursue a career in
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journalism and eventually start my own blog and publish my first book, The 12 Minute Athlete. RAINE: Can you describe your experiences and how they helped fine-tune your craft? KRISTA: I loved to write at an early age. Writing stories and papers always came fairly natural to me in school. When I graduated from college, I tried pursuing journalism for a bit but due to the recession at the time, I struggled finding a full-time job in the field. I started to learn some copywriting skills, and at the same time, began my interest in fitness. Years later, I started my first blog - a travel blog that went nowhere. After a couple of other failed blog attempts, I finally created 12 Minute Athlete and it stuck. RAINE: What’s been a funny behind the scenes moment that you could share? KRISTA: I like to film my workouts outside, and the amount of times I’ve just started filming and talking to the camera that a lawnmower starts right by me, is astounding. RAINE: Knowing what you know now, what advice would you have given yourself 5 years ago? KRISTA: Choosing a path of creative entrepreneurship is not easy. There will be endless ups and downs, and there are times when you feel lost and alone. But compare this to a life where you’re stuck working for someone else or a company that you don’t believe in, where you hate every moment of your weekdays, then live for the weekends and your two weeks of vacation each year. No matter how hard it gets, it will be worth it. Keep going. RAINE: How would you describe a creative entrepreneur in your own words? KRISTA: Someone who is willing to think outside of the box, to continuously try new things and pivot when necessary, and to follow their passion(s). One thing I think a lot of creative entrepreneurs have in common is that they figure out a way to combine their various passions into one career or direction, they then pursue. For example, before I started 12 Minute Athlete, I knew that I loved to write, I loved fitness, and I wanted to be on my own schedule and travel the world without feeling stuck at a gym or to a 9 to 5 job. It took a lot of trial and error and experimentation, but eventually my pursuit of different interests led me to create the business I have today. RAINE: If you had to relate what you do to sports, how would you describe how you have followed, changed or distributed the game? KRISTA: I’ve made some great shots, but in recent years I’ve tried to get more intentional about my plays and my overall strategy for the game. RAINE: If someone asked you how could they stimulate their creativity, what advice would you give? KRISTA: I’ve been there. When I first started working towards my own business about seven
Photos by Tamara Muth King
K R I S T A
years ago, I actually thought I wasn’t a creative person. What changed for me was to read and learn as much as possible. Read as many books and audiobooks as you can get your hands on, take courses (online and in person), go to conferences, if there are some that interest you, find meetup groups with other interesting people - the list goes on. If you’re looking for a starter book on feeling like a creative professional, I highly recommend The War of Art by Steven Pressfield. RAINE: What three traits do you feel are most needed to pursue entrepreneurship? KRISTA: Self-motivation, resilience, creativity. RAINE: Have you ever faced the issue of burnout in your career? If so, how did you overcome it? KRISTA: Of course, I think every entrepreneur does. It’s a hard, lonely life at times to own your own business. I struggled with this a lot about four years into my business but overcame it when I realized there really wasn’t anything else I’d rather be doing with my life. RAINE: Name your top three hacks for battling the loneliness of entrepreneurship. KRISTA: Going to conferences, joining a mastermind (or having friends who are entrepreneurs), reading and learning constantly. RAINE: What wellness tips do you swear by? KRISTA: HIIT (high-intensity interval training) workouts. These are absolutely the best bang for your buck workouts, and you can do them even if you have barely any (or no) equipment, no gym, and very little space. Walk as much as possible. Walking helps clear your head, gets you outdoors, and is a great way to keep moving throughout the day. Lastly, the 80/20 rule of nutrition: aim to eat fairly healthy 80% of the time. The other 20% allow yourself to have a little more wiggle room. RAINE: What is your best advice in battling boredom in creative pursuits or creative entrepreneurship? KRISTA: One of the great things about being an entrepreneur is that you have the freedom to work on different projects whenever you want. If you find yourself getting bored with your business, just try introducing a new project to mix it up and diversify your brand or business. RAINE: What do you want to be when you grow up? Has this stayed the same or changed throughout the years? KRISTA: I want to be a fitness entrepreneur. This has definitely changed, not only was I not into fitness when I was growing up, but I never had any dreams of being an entrepreneur or owning my own business. RAINE: What major project coming up are you most excited about? KRISTA: We are currently in the process of revamping the 12 Minute Athlete app to make it accessible to even more people, and I couldn’t be more excited about it. RAINE: Who have been the most memorable people you have worked alongside and why?
KRISTA: As a more solo entrepreneur I’ve actually gotten a lot of my inspiration and advice from books. Some of the most impactful people and authors for me have been Chris Guillebeau, Tim Ferris, and Seth Godin. RAINE: Word to the wise: What advice would you lend to a budding talent on the rise in your chosen field? KRISTA: Don’t give up. Honestly, that’s my absolute best piece of advice. If you love what you do and believe in it 100%, then the key is really just to stick with it for a good amount of time (think years). All those “overnight successes” you think you see most likely have been working at the same thing for five or even 10 years. Also, read and learn as much as you possibly can. There are so many great resources out there such as books, courses, podcasts, documentaries, conferences - the list goes on. Try to make it a habit to always be learning something new. RAINE: What has been the most valuable tool in your arsenal of apps, gadgets or software? KRISTA: Hands down, my iPhone. Being able to work on my phone and not bring my laptop with me everywhere I go has been a huge game changer for me these past few years. I can write on it, take photos/videos, respond to customer inquiries - the list goes on. I also have an Apple Watch and have been more impressed with it than I thought I’d be. I like the notifications and easy viewing of my schedule. RAINE: What tech do you use to increase your productivity? Name up to 3 KRISTA: Asana and the Apple Reminders app are my two go to’s for productivity. RAINE: How does being an independent brand or artist allow you to have more creative freedom? KRISTA: Being my own boss and not relying on anyone else allows me to make all my own creative decisions, which is great, most of the time. Of course, this also means I have to constantly be selfmotivated to work and always be open to trying new tactics when the world changes. RAINE: Are there any plans to partner with a major celebrity, brand or organization in the future? If so, who is on your HOT list? KRISTA: I love working with brands and other people I admire and have a similar vision to. I’ve always wanted to work with Nike - I love their viewpoint that everybody is an athlete. I also like to partner with other trainers and healthminded people that have a slightly different expertise than I do. It’s always great learning from other people and it’s a lot of fun to be able to bounce ideas off of like-minded people and companies.
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RAINE: In regards to your unique selling advantage, explain how you made the choice to break the mold? KRISTA: When I was first starting 12 Minute Athlete about six years ago, high intensity interval training (HIIT) and bodyweight workouts were still fairly new to the public. This way of training changed my life and the lives of my clients. Helping people realize they can get a really great workout in, in less time and with minimal or no equipment, continues to be something I’m very passionate about sharing with the world. RAINE: Regarding fashion, what would you describe as your signature “look”? KRISTA: Definitely sportswear. If I’m not in workout clothes, I’m still wearing something pretty athletic such as skinny jeans, a tank top, and sneakers like Nike platform Air Force 1’s. RAINE: Do your fashion choices affect your success in meetings or pitches? KRISTA: Not really because I figure that at this point people expect me to be in mostly fitness clothes so I don’t go out of my comfort zone too much for meetings. I tend to dress pretty simply with lots of blacks and whites with a touch of jewelry for an accent. You’ll definitely never see me in heels over 2” tall, with the exception of wedges. I need to be able to move and do a handstand if necessary. RAINE: Who have been some of your fashion role models that have inspired your current style? KRISTA: Rihanna, hands down. She’s my idol. RAINE: What is the biggest problem that creative face today and how would you solve it? KRISTA: Probably loneliness. Technology is amazing and it’s incredible that as an entrepreneur, you can basically work from anywhere. But with that comes a sense of disconnection and feeling like you’re all alone. There’s no easy answer to solving this, but I’ve definitely found that seeking out conferences, joining a mastermind of likeminded people, or even working with a business coach can help tremendously. The key is to seek out connection as often as possible, especially if you work from home alone. RAINE: What are your thoughts about crypto currency? KRISTA: I’m still in the wait and see mode when it comes to crypto currency. I think it has potential, but as we’ve seen it’s prone to ups and downs and won’t be stable anytime in the near future. RAINE: What is your favorite city for work and play and why? KRISTA: I recently moved to Venice Beach in Los Angeles and I’m a pretty big fan. I spend most of my time outdoors, working out on the beach, and walking/biking around the area. If I do want to get out and do something more cultural, there is all of L.A. to explore. I used to live in New York City and while I love it for so many reasons, for day to day living, Los Angeles really can’t be beat.
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To survive in entrepreneurship or life, one must be able to bend like a bamboo tree. If your are flexible enough, nothing can break you. -Nova Lorraine
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