Essentials of Entrepreneurship and Small Business Management, 8th Edition By Norman M. Scarborough
Email: Richard@qwconsultancy.com
TABLE OF CONTENTS INSTRUCTOR’S RESOURCE MANUAL ESSENTIALS OF ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT EIGHTH EDITION Title
Page
Preface
ii
Chapter 1
The Foundations of Entrepreneurship
1
Chapter 2
Ethics and Social Responsibility: Doing the Right Thing
17
Chapter 3
Inside the Entrepreneurial Mind: From Ideas to Reality
38
Chapter 4
Conducting a Feasibility Analysis and Designing a Business Model
62
Chapter 5
Crafting a Business Plan and Building a Solid Strategic Plan
81
Chapter 6
Forms of Business Ownership
101
Chapter 7
Franchising and the Entrepreneur
118
Chapter 8
Building a Powerful Bootstrap Marketing Plan
134
Chapter 9
E-Commerce and the Entrepreneur
155
Chapter 10
Pricing and Credit Strategies
173
Chapter 11
Creating a Successful Financial Plan
189
Chapter 12
Managing Cash Flow
203
Chapter 13
Sources of Financing: Debt and Equity
220
Chapter 14
Choosing the Right Location and Layout
241
Chapter 15
Global Aspects of Entrepreneurship
257
Chapter 16
Building a New Venture Team and Planning for the Next Generation
273
Case and Chapter Matrix
291
Case Solutions
293
Sample Syllabus
326
Copyright © 2016 Pearson Education, Inc.
Page i
CASE AND CHAPTER MATRIX Case Company # Name 1 Panda Sunglasses
2
3
4
5
6
7
8
Oxitec
Source Outdoor
Father and Son Pizzeria
Jimmy Beans Wool
James Confectioners – Part 1 James Confectioners – Part 2 SocialToaster
Related Topics Industry: Bamboo Sunglasses • Social Entrepreneurship • Social Responsibility • Business Model • Bootstrap Marketing and Social Media • E-Commerce Industry: Biotech • Business Ethics and Social Responsibility • Business Model Industry: Outdoor Furniture • Entrepreneurship • Business Model • Global Business Industry: Restaurant • Intellectual Property • Strategic Planning • Bootstrap Marketing • Location Industry: E-Commerce and Retail Yarn • Strategic Planning • E-Commerce • Cash Management Industry: Chocolate Confections • Pricing • Financial Analysis Industry: Chocolate Confections • Managing Cash Flow Industry: Social Media • Business Plan • Sources of Financing
Copyright © 2016 Pearson Education, Inc.
Chapter Reference 1 2 4 8 9 2 4 1 4 15 3 5 8 14 5 9 12 10 11 12
5 13
Page 291
9
10
CoolPeopleCare Industry: Social Enterprise • Social Entrepreneurship • Business Model • Business Plan • Bootstrap Marketing InQuicker Industry: Healthcare • Strategic Planning • Equity Financing • Culture
Copyright © 2016 Pearson Education, Inc.
1, 2 4 5 8 5 13 16
Page 292
CASE SOLUTIONS
Case 1: Panda Sunglasses
http://wearpanda.com/
Related Chapters: •
Chapter 1: The Foundations of Entrepreneurship
•
Chapter 2: Ethics and Social Responsibility: Doing the Right Thing
•
Chapter 4: Conducting a Feasibility Analysis and Designing a Business Model
•
Chapter 8: Building a Powerful Bootstrap Marketing Plan
•
Chapter 9: E-Commerce and the Entrepreneur
1. How can social entrepreneurs such as the founders of Panda Sunglasses use their companies’ social missions to attract customers and promote their businesses? (Chapter 1, LO 5; Chapter 8, LO 4) (AACSB: Application of knowledge) Companies that are most successful in meeting their social responsibility select causes that are consistent with their core values and their employees’ interests and skill sets. Whether a company supports a social or an environmental cause has a significant effect on shoppers’ behavior. Other studies show a connection between social responsibility and profitability. One study concluded that a positive correlation existed between a company’s profitability and its reputation for ethical, socially responsible behavior. Refer to Table 2.6, Simple Ways for a Small Business to Be Socially Responsible on page 61. Bootstrap marketing strategies are unconventional, low-cost, creative techniques – small companies can wring as much or more “bang” from their marketing bucks. This allows the required marketing investment to fit the often limited marketing resources of the organization. It demands creativity, ingenuity, and an understanding of customers’ buying habits. 2. How should the founders of Panda Sunglasses define a unique selling proposition for their company that resonates with customers? (Chapter 8, LO 4) (AACSB: Application of knowledge) Creating a unique selling proposition (USP), a key customer benefit of a product or service that sets it apart from the competition, answers the critical question every customer asks, “What’s in it for me?” Students’ submissions should meet these criteria: •
Ideally, the USP will be 10 words or less.
•
To be effective a USP must actually be unique – something the competition does not (or cannot) provide – as well as compelling enough to encourage customers to buy.
Copyright © 2016 Pearson Education, Inc.
Case Solutions, Page 293