E-Commerce 2023 Business, Technology, Society, 17th edition By Kenneth C. Laudon
Email: Richard@qwconsultancy.com
1 Instructor’s Manual and Video Cases: Chapter 1 The Revolution Is Just Beginning Instructor’s Manual Table of Contents Learning Objectives Chapter Outline List of Key Terms List of Figures List of Tables List of Video Cases in eText Overview Teaching Suggestions: Key Points Case Study Questions and Answers End-of-Chapter Questions and Answers Projects: Questions and Answers Video Cases
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2 Learning Objectives After reading this chapter, your students should be able to: • Understand why it is important to study e-commerce. • Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying ecommerce, and recognize major current themes in e-commerce. • Identify and describe the unique features of e-commerce technology and discuss their business significance. • Describe the major types of e-commerce. • Understand the evolution of e-commerce from its early years to today. • Describe the major themes underlying the study of e-commerce.
Chapter Outline Opening Case: TikTok: Creators and the Creator Economy 1.1 The First Five Minutes: Why You Should Study E-commerce 1.2
Introduction to E-commerce What Is E-commerce? The Difference between E-commerce and E-business Technological Building Blocks Underlying E-commerce: The Internet, Web, and Mobile Platform Insight on Technology: Will Apps Make the Web Irrelevant? Major Trends in E-commerce
1.3
Unique Features of E-commerce Technology Ubiquity Global Reach Universal Standards Richness Interactivity Information Density Personalization and Customization Social Technology: User-Generated Content (UCG), Creators, and Social Networks
1.4
Types of E-commerce Business-to-Consumer (B2C) E-commerce Business-to-Business (B2B) E-commerce Consumer-to-Consumer (C2C) E-commerce Mobile E-commerce (M-commerce) Social E-commerce Local E-commerce
1.5
E-commerce: A Brief History E-commerce 1995–2000: Invention .
3 E-commerce 2001–2006: Consolidation E-commerce 2007–Present: Reinvention Insight on Business: Y Combinator’s Startup Boot Camp Assessing E-commerce: Successes, Surprises, and Failures 1.6
Understanding E-commerce: Organizing Themes Technology: Infrastructure Business: Basic Concepts Society: Taming the Juggernaut Insight on Society: Facebook and the Age of Privacy
1.7
Careers in E-commerce The Company Position: Category Specialist in the E-commerce Retail Program Qualifications/Skills Preparing for the Interview Possible First Interview Questions
1.8
Case Study: Uber: Everything on Demand
1.9
Review Key Concepts Questions Projects References
List of Key Terms business-to-business (B2B) e-commerce, p. 22 business-to-consumer (B2C) e-commerce, p. 21 consumer-to-consumer (C2C) e-commerce, p. 24 customization, p. 19 disintermediation, p. 29 e-business, p. 8 e-commerce, p. 8 first mover, p. 29 friction-free commerce, p. 29 information asymmetry, p. 16 information density, p. 19 interactivity, p. 18 Internet, p. 9 local e-commerce, p. 25 marketplace, p. 17 marketspace, p. 17 mobile e-commerce (m-commerce), p. 24 mobile platform, p. 11 network effect, p. 29 .
4 personalization, p. 19 reach, p. 17 richness, p. 18 social e-commerce, p. 24 ubiquity, p. 17 universal standards, p. 18 Web 2.0, p. 31 World Wide Web (the Web), p.10 List of Figures Figure 1.1 The Difference between E-commerce and E-business, p. 9 Figure 1.2 The Deep Web, p. 10 Figure 1.3 Internet Access in the United States, 2022, p. 11 Figure 1.4 Eight Unique Features of E-commerce Technology, p. 16 Figure 1.5 The Growth of B2C E-commerce in the United States, p. 22 Figure 1.6 Room to Grow, p. 23 Figure 1.7 The Growth of B2B E-commerce in the United States, p. 23 Figure 1.8 The Growth of M-commerce in the United States, p. 25 Figure 1.9 The Relative Size of Different Types of E-commerce in 2022, p. 26 Figure 1.10 Periods in the Development of E-commerce, p. 28 (Figure video in eText) List of Tables Table 1.1 Major Trends in E-commerce 2022–2023, p. 15 Table 1.2 Business Significance of the Eight Unique Features of E-commerce Technology, p. 21 Table 1.3 Major Types of E-commerce, p. 26 Table 1.4 Evolution of E-commerce, p. 34 List of Video Cases in eText Video Case 1.1: Shopify and the Future of E-commerce Video Case 1.2: YouTube and the Creator Economy Overview One of the biggest challenges that instructors face in teaching a course on e-commerce is helping students make sense of a very complex phenomenon that involves considerations of markets, firms, consumer behavior, technology, and social and legal impacts, among others. As the text’s subtitle (“business. technology. society) suggests, we believe it is useful to think about e-commerce as involving these three broad, interrelated themes, and that doing so provides students with a strong and coherent conceptual framework for understanding e-commerce. Within each chapter, there are three “Insight on” cases (Insight on Business, Insight on Technology, and Insight on Society), designed to highlight the connection between the chapter’s content and these themes. Each chapter begins with an opening case, focusing on a company or issue that students will hopefully find relevant and interesting, that introduces the topic of the chapter. Each chapter concludes with a more extensive end-of-chapter cases that ties together the themes and topics included in the chapter. Class discussion questions for each "Insight on” case and .