INSTRUCTOR'S RESOURCE MANUAL Frederick A. Starke The University of Manitoba
BUSINESS Seventh Canadian Edition Ricky W. Griffin Texas A&M University Ronald J. Ebert University of Missouri–Columbia Frederick A. Starke University of Manitoba Melanie D. Lang University of Guelph
CONTENTS PREFACE ......................................................................................................................................iii PART ONE – INTRODUCING THE CONTEMPORARY BUSINESS WORLD CHAPTER 1: UNDERSTANDING THE CANADIAN BUSINESS SYSTEM .......................................1 CHAPTER 2: UNDERSTANDING THE ENVIRONMENTS OF BUSINESS ......................................25 CHAPTER 3: CONDUCTING BUSINESS ETHICALLY AND RESPONSIBLY .................................48 CHAPTER 4: UNDERSTANDING ENTREPRENEURSHIP, SMALL BUSINESS, AND NEW VENTURE CREATION...................................................................76 CHAPTER 5: UNDERSTANDING INTERNATIONAL BUSINESS ...............................................103 PART TWO – THE BUSINESS OF MANAGING CHAPTER 6: MANAGING THE BUSINESS ENTERPRISE ........................................................130 CHAPTER 7: ORGANIZING THE BUSINESS ENTERPRISE ......................................................163 CHAPTER 8: MANAGING HUMAN RESOURCES ..................................................................187 CHAPTER 9: UNDERSTANDING LABOUR–MANAGEMENT RELATIONS ...............................214 CHAPTER 10: MOTIVATING AND LEADING EMPLOYEES ....................................................235 PART THREE – MANAGING OPERATIONS AND INFORMATION CHAPTER 11: PRODUCING GOODS AND SERVICES .............................................................267 CHAPTER 12: INCREASING PRODUCTIVITY AND QUALITY.................................................294 CHAPTER 13: UNDERSTANDING INFORMATION SYSTEMS AND COMMUNICATION TECHNOLOGY ..............................................................316 CHAPTER 14: UNDERSTANDING ACCOUNTING ISSUES ......................................................336 PART FOUR – MANAGING MARKETING CHAPTER 15: UNDERSTANDING MARKETING PROCESSES AND CONSUMER BEHAVIOUR ...........................................................................371 CHAPTER 16: DEVELOPING AND PROMOTING GOODS AND SERVICES ...............................399 CHAPTER 17: PRICING AND DISTRIBUTING GOODS AND SERVICES ...................................431 PART FIVE – MANAGING FINANCIAL ISSUES CHAPTER 18: UNDERSTANDING MONEY AND BANKING ...................................................459 CHAPTER 19: UNDERSTANDING SECURITIES AND INVESTMENTS ......................................481 CHAPTER 20: FINANCIAL DECISIONS AND RISK MANAGEMENT ........................................508 APPENDICES APPENDIX A: CBC VIDEO CASES .....................................................................................535 1-1: Whistleblowers at the RCMP......................................................................................... 535 1-2: Mompreneurs ................................................................................................................. 536 2-1: Flair Bartending ............................................................................................................. 537 2-2: Clash of the Co-Workers................................................................................................ 539 3-1: Tree Planters .................................................................................................................. 542
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3-2: African Accountants ...................................................................................................... 543 4-1: The Feel-Good Bracelet ................................................................................................. 544 4-2: Shall We Dance?............................................................................................................ 546 5-1: Debt Nation.................................................................................................................... 547 5-2: Card Tricks .................................................................................................................... 549
APPENDIX B: TEACHING NOTES TO ACCOMPANY COMPREHENSIVE CASES .....................551 Google’s Way: Don’t Be Evil .............................................................................................. 551 A Midsummer Day’s Nightmare ........................................................................................... 563 The Last Resort Retirement Community............................................................................... 571 MediaSpark ........................................................................................................................... 575 Security Breach at TJX.......................................................................................................... 581
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