INSTRUCTOR’S MANUAL for
Ronald J. Ebert Ricky W. Griffin Frederick A. Starke George Dracopoulos
Business Essentials Eighth Canadian Edition prepared by
Frederick A. Starke University of Manitoba
Table of Contents Introduction to The Instructor’s Manual............................................................................ iii CHAPTER 1
Understanding the Canadian Business System ........................................1
CHAPTER 2
The Environment of Business................................................................24
CHAPTER 3
Conducting Business Ethically and Responsibly...................................53
CHAPTER 4
Entrepreneurship, Small Business, and New Venture Creation ............82
CHAPTER 5
The Global Context of Business ..........................................................115
CHAPTER 6
Managing the Business Enterprise.......................................................183
CHAPTER 7
Organizing the Business Enterprise .....................................................217
CHAPTER 8
Managing Human Resources and Labour Relations............................246
CHAPTER 9
Motivating, Satisfying, and Leading Employees.................................282
CHAPTER 10 Operations Management, Productivity, and Quality............................323 CHAPTER 11 Understanding Accounting ..................................................................363 CHAPTER 12 Understanding Marketing Principles and Developing Products..........397 CHAPTER 13 Pricing, Promoting, and Distributing Products ....................................435 CHAPTER 14 Money and Banking.............................................................................477 CHAPTER 15 Financial Decisions and Risk Management.........................................504
. ii
INTRODUCTION TO THE INSTRUCTOR’S MANUAL This Instructor’s Manual is intended for use with Business Essentials, 8th Canadian edition. Each chapter's manual contains the following features: 1. Chapter Synopsis—The key topics that are discussed in the text chapter are concisely summarized here. 2. Chapter Outline—A detailed chapter outline of topic coverage in the chapter is provided. This gives instructors a clear organization scheme for the chapter and helps with planning lectures. 3. Quick Questions—These questions focus on the major topics that are presented in the chapter, and are designed to test whether students understand fundamental issues. 4. In-Class Exercises—Several structured in-class exercises are described and specific directions given for conducting the exercises. The topics covered in these exercises relate to topics that are presented in the text chapter; they will increase student interest and engagement in the topics. 5. Teaching Tips—Numerous teaching tips are presented that help the instructor make topic coverage more interesting. These teaching tips include examples that will clarify concepts for students, interesting scenarios that get students thinking about important issues, and clarifications of topics to increase student understanding. 6. Using the Boxed Inserts—Each chapter in the text contains an opening case and several boxed inserts which are designed to increase student interest. Questions for Discussion or Critical Thinking Questions are provided for students to consider. Answers to these questions are provided for instructors, as well as ideas for in-class discussions and debates on interesting and controversial topics that may relate to the issues raised in the insert. 7. Questions and Exercises—At the end of each chapter in the text, several Questions for Analysis and Application Exercises are presented. Answers to the questions and exercises are provided for instructors. Assisted-graded assignments are provided in MyBizLab for various questions. These provide guidelines for instructors when they are grading student assignments. 8. Assisted-Graded Writing Assignments —Selected end-of-chapter questions, identified by an >>>, have been built as assisted-graded assignments within MyBizLab. Each one helps assess students' written communication skills, and is built with marking rubrics to help facilitate grading. For items in this Instructor's Manual which are also available as an assisted-graded assignments, the notation >>> is included. 9. Team Exercises—Two team exercises are found at the end of each chapter in the text, one titled Building Your Business Skills, and the other titled Exercising Your Ethics. . iii
Answers to the questions raised in these exercises are provided. Suggestions for in-class activities related to these exercises are also provided. 10. Case Analysis—A case study is presented at the end of each chapter in the text. Included at the end of the case study are Questions for Discussion which ask students to use concepts presented in the chapter to analyze the case. Answers to these questions are provided for the instructor. 11. Crafting a Business Plan—The business plan feature is found at the end of each major section of the text (i.e., at the end of Chapters 5, 9, 11, 13, and 15). Further information for instructors is provided here. 12. Video Cases—Two to three video cases are found at the end of each major Part of the text. Answers to the Questions for Discussion at the end of each video case are provided. Additional video cases are available in MyBizLab. These videos are accompanied by a synopsis, classroom application, discussion questions, and multiple-choice questions. The spreadsheet below indicates the titles of these videos and their relevance for various chapters in the text.
. iv
ADDITIONAL VIDEOS CASES AVAILABLE IN MYBIZLAB, CORRELATED WITH THE TEXTBOOK'S CHAPTERS. 1
2
3
$250,000 Kickstarter Campaign for a Hoverboard
4
5
6
8
9
10 11 12 13 14 15
X
X
Abercrombie & Fitch
X
X
Airbus vs. Boeing
X
X
Blackbird Guitars
X
Blackbird Guitars: POM
X
‘Blurred Lines’ Verdict Has Music Industry Singing the Blues
X
Burger King Markets New Fries as Healthier
X
Cadillac
X
CH2MHill: Ability
X
CH2MHill: Culture
X
CH2MHill: D-M
X
CH2MHill: Diversity CH2MHill: Ethics
X
X
Acer vs. HP
Amazon Cracks Down On Fake Reviews
7
X X
CH2MHill: Foundations
X
CH2MHill: HRM
X
. v