Web Technologies for Business Exam Practice Tests
Course Introduction
This course explores the foundational and advanced concepts of web technologies as applied to modern business environments. Students will learn about web development frameworks, cloud integration, e-commerce platforms, content management systems, and digital marketing tools. Emphasis is placed on how businesses leverage the web to enhance operations, reach customers, and drive innovation. Through case studies and practical projects, students gain hands-on experience in building and managing web-based solutions that address real-world business challenges, preparing them for strategic roles in todays digital economy.
Recommended Textbook E Commerce 2018 14th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
A)Marketing messages had little richness.
B)The smaller the audience reached, the less rich the message.
C)The larger the audience reached, the less rich the message.
D)Richness was unrelated to reach.
Answer: C
Q2) Which of the following is an example of e-business?
A)Amazon's inventory control system
B)the Amazon.com website
C)an Amazon mobile app
D)Amazon's Pinterest page
Answer: A
Q3) Which of the following is an example of C2C e-commerce?
A)Amazon
B)Groupon
C)Craigslist
D)Go2Paper
Answer: C
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) The Seam is an example of a(n):
A)private industrial network.
B)exchange.
C)industry consortium.
D)e-distributor.
Answer: C
Q2) Amazon Business is an example of which of the following business models?
A)B2B service provider
B)exchange
C)e-distributor
D)industry consortia
Answer: C
Q3) What is the primary revenue model for an e-distributor?
A)sales
B)transaction fee
C)advertising
D)subscription
Answer: A
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4
Chapter
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Sample Questions
Q1) The ________ allows a natural language expression, such as Google.com to represent a numeric IP address.
A)uniform resource locator system
B)Internet protocol addressing schema
C)domain name system
D)assigned numbers and names (ANN) system
Answer: C
Q2) Which of the following is not a quality of service limitation of today's Internet?
A)latency
B)the uneven flow of information packets through the network
C)insufficient bandwidth in the backbone
D)low level of guaranteed service
Answer: C
Q3) Which of the following is a set of rules for transferring data?
A)protocol
B)packet
C)router
D)IP address
Answer: A
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Sample Questions
Q1) Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?
A)CGI
B)ODBC
C)MySQL
D)HTTP
Q2) Describe the major issues surrounding the decision to build and/or host your own e-commerce site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.
Q3) When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?
A)2
B)4
C)6
D)8
Q4) Discuss some of the unique features that must be considered when designing a mobile web presence.
Q5) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Accessing data without authorization on Dropbox is an example of a:
A)social network security issue.
B)cloud security issue.
C)mobile platform security issue.
D)sniffing issue.
Q2) All of the following are limitations of the existing online credit card payment system except:
A)poor security.
B)cost to consumers.
C)cost to merchant.
D)social equity.
Q3) Which of the following is an example of an integrity violation of e-commerce security?
A)A website is not actually operated by the entity the customer believes it to be.
B)A merchant uses customer information in a manner not intended by the customer.
C)A customer denies that he is the person who placed the order.
D)An unauthorized person intercepts an online communication and changes its contents.
Q4) Why is it difficult to accurately estimate the actual amount of cybercrime?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) What are two methods being developed to track consumers across devices?
Q2) Which of the following statements about native advertising is not true?
A)Native advertising is controversial.
B)Native advertising is a new form of advertising found only online.
C)Native advertising is growing rapidly, especially on social networks.
D)Consumers look at native ads much more frequently than display ads.
Q3) ________ is an open source database that can store and analyze both structured and unstructured data.
A)ASP
B)PHP
C)Hadoop
D)JSP
Q4) Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
A)affiliate marketing
B)viral marketing
C)native advertising
D)lead generation marketing
Page 8
Q5) What is marketing analytics software and what is it used for?
Q6) How are blogs being used for marketing?
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Page 9
Chapter 7: Social Mobile and Local Marketing
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Q1) Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
A)TweetDeck
B)Curalate
C)Amplify
D)Webtrends
Q2) The number of people exposed to pins on Pinterest is a measure of which of the following?
A)engagement
B)community
C)brand strength
D)fan acquisition
Q3) Which of the following involves using a variety of tools to encourage users to interact with content and brand?
A)social density
B)engagement
C)amplification
D)dark social
Q4) What are some of the downsides of social marketing?
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Chapter 8: Ethical Social and Political Issues in E-Commerce
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Sample Questions
Q1) Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
A)the Golden Rule
B)the Slippery Slope
C)the Social Contract Rule
D)No Free Lunch
Q2) The TrustArc program is an industry-sponsored initiative to encourage websites to be more transparent about how they use personal information, and to make it more likely that appropriate ads are shown to users.
A)True
B)False
Q3) Disputes over federal trademarks involve establishing:
A)underlying ideas.
B)intent.
C)piracy.
D)infringement.
Q4) Describe the five-step process that can be used to analyze an ethical dilemma. What other guidelines are there to help in understanding a complicated ethical or moral situation?
11
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Chapter 9: Online Retailing and Services
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Q1) All of the following statements about the online insurance industry are true except:
A)the Internet has lowered search costs, increased price comparison, and decreased prices to consumers for all forms of insurance.
B)websites of almost all the major firms provide the ability to obtain an online quote.
C)According to comScore, the online channel is consumers' preferred method for shopping for auto insurance policies.
D)the industry has been very successful in attracting visitors searching for information.
Q2) Explain why online career services are so well suited to the Web.
Q3) What is another name for pro forma earnings?
A)net margin
B)operating income
C)earnings before income taxes, depreciation, and amortization (EBITDA)
D)generally accepted accounting principles (GAAP) earnings
Q4) Discuss Amazon's future prospects. Do you think Amazon will ever be consistently profitable?
Q5) Identify and discuss the key features of the online insurance industry.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) Which of the following statements about the online newspaper audience is not true?
A)The online newspaper is one of the most successful of all online media in terms of audience size.
B)Most newspaper readers read the news using a combination of the Web, print and mobile.
C)Social networks have become a major source of readers for newspaper articles.
D)Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.
Q2) Discuss the structure of the U.S. media content industry.
Q3) ________ was sued by the Justice Department for violating antitrust laws in connection with e-books.
A)Amazon
B)Google
C)Apple
D)Barnes & Noble
Q4) What are the three different online business models that newspapers have employed from 1995-2017?
Q5) What is DRM and why is it used?
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) Marilyn's Secret is an example of a(n):
A)interest-based social network.
B)affinity community.
C)sponsored community.
D)practice network.
Q2) Which of the following statements illustrates the network effects that portals are subject to?
A)Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market.
B)The value of the portal to advertisers and consumers increases geometrically as reach increases.
C)The greater the amount of content provided by a portal, the greater its value to the community.
D)The greater number of portals available, the greater the potential audience for each.
Q3) A community site created by a corporation is called a sponsored community site.
A)True
B)False
Q4) What business models do portals use?
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14
Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) B2B e-commerce websites tend to serve horizontal markets. A)True
B)False
Q2) E-distributors operate in horizontal markets.
A)True
B)False
Q3) All of the following are major trends in B2B e-commerce in 2017-2018, except:
A)a movement toward implementing highly centralized supply chains to reduce risk.
B)a growing emphasis on the use of business analytics software (business intelligence) to understand very large data sets.
C)a growing emphasis on rapid-response and adaptive supply chains rather than lowest-cost supply chains.
D)an increase in regional manufacturing and supply chains to attempt to combat the risks of far-flung global networks.
Q4) Identify and describe the major stages in the development of B2B commerce.
Q5) Purchasing managers are key players in the procurement process.
A)True
B)False
Page 15
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