Tourism Marketing Pre-Test
Questions
Course Introduction
Tourism Marketing explores the strategies and concepts essential for promoting tourism destinations, products, and services in a competitive global environment. The course examines consumer behavior in tourism, market segmentation, branding, and the use of digital and traditional marketing tools. Students will analyze case studies, develop marketing plans tailored to tourism contexts, and assess the impact of globalization, sustainability, and technological advancements in shaping tourism marketing approaches. Through an applied perspective, the course equips students with practical skills for designing effective marketing campaigns that attract and engage diverse traveler segments while fostering sustainable tourism development.
Recommended Textbook
Snapshots An Introduction to Tourism 6th Canadian Edition by Norma Polovitz Nickerson
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12 Chapters
605 Verified Questions
605 Flashcards
Source URL: https://quizplus.com/study-set/1932 Page 2
Chapter 1: Understanding Tourism
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51 Verified Questions
51 Flashcards
Source URL: https://quizplus.com/quiz/38492
Sample Questions
Q1) Artefacts have been discovered by archaeologists in the Amercias, Europe, and Asia that show that ________________.
A) people lacked the ability to travel outside their immediate village
B) safety of travel was less of a concern in early civilizations
C) tribes would meet at certain times for religious celebrations and to conduct trade
D) there was a connection across the Atlantic Ocean waterways
Answer: C
Q2) Many people choose vacations that help them to understand their relationship with world as a biosphere and to become involved in nature-related experiences.This is considered to be _________________.
A) agricultural tourism
B) ecotourism
C) volunteer tourism
D) natural tourism
Answer: B
Q3) You are considered a tourist if you are attending an educational institution.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Tourism Guests and Hosts
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51 Verified Questions
51 Flashcards
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Sample Questions
Q1) Why is Canadian tourism experiencing a "shrinking labour pool"?
A) There are no jobs.
B) After 9/11, fewer tourists came to Canada.
C) There are fewer young Canadians or immigrants looking for work.
D) The demand for skilled workers has increased, and for unskilled workers demand has decreased.
Answer: C
Q2) The Canadian Tourism Commission is responsible for __________________.
A) maintaining our heritage sites
B) promoting our tourism products
C) selling our tourism products
D) financing new tourism products
Answer: B
Q3) Events such as the SARS epidemic have an impact on a region's tourism industry because ______________.
A) it makes the destination too difficult to reach
B) people do not want to visit regions that are reported as unhealthy
C) the media tends to sensationalize the health risks to a community
D) only young and healthy tourists will chose to visit these regions
Answer: B
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Chapter 3: Planning, Developing, and Marketing a Destination
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50 Verified Questions
50 Flashcards
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Sample Questions
Q1) When a destination has become fully developed and visitor levels are high, it has entered the maturity stage of its product life.
A)True
B)False
Answer: True
Q2) Tourism products are generally considered to have an elastic demand because
A) customers are not price-sensitive
B) travel is a luxury, not a life-sustaining product
C) customers tend to react very dramatically to promotions
D) people have a difficult time controlling their spending patterns
Answer: B
Q3) UNESCO focuses on scientific and cultural matters and is part of
A) the United Nations
B) the Canadian Tourism Commission
C) Parks Canada
D) the Tourism Industry Association of Canada
Answer: A
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Chapter 4: Transportation
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50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/38495
Sample Questions
Q1) One of the benefits of deregulation was ______________.
A) the reduction in competition
B) the emergence of discount airlines
C) the decrease in industry taxation
D) the merging of the Canadian and U.S. airline industries
Q2) The International Air Transport Association (IATA)is a global industry association that was responsible for Freedoms of the Air.
A)True
B)False
Q3) Fleet structure, unlimited kilometres, and corporate rates are examples of
A) marketing strategies for car rental agencies
B) marketing strategies for bus companies
C) marketing strategies for airlines
D) group tour marketing strategies
Q4) How many Canadian households own some type of recreational vehicle?
A) 8%
B) 13%
C) 22%
D) 48%
Page 6
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Chapter 5: Accommodations
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51 Verified Questions
51 Flashcards
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Sample Questions
Q1) There are various classifications of lodging establishments within the accommodations industry.Explain some of the ways accommodations are categorized.Include in your answer a description of specific types of accommodations within each category, along with a specific Canadian property that fits into each of your examples.
Q2) Some customers will purchase a "piece" of a condominium, typically divided by segments of time.They are investing in _______________.
A) a time-sharing program
B) a real estate investment trust
C) a lodging franchise relationship
D) a rental agreement
Q3) As a group, the largest hotels in the world are located in __________________.
A) Malaysia
B) Las Vegas
C) Thailand
D) Russia
Q4) Lodging available along highways are typically motels, not hotels.
A)True
B)False
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Chapter 6: Food and Beverage
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50 Verified Questions
50 Flashcards
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Sample Questions
Q1) Upselling techniques are against the law in Canada.
A)True
B)False
Q2) The food and beverage industry is split into two distinct divisions: commercial and non-commercial/contract food service.Compare the two divisions under the following headings:
a)clientele
b)location
c)style of service
d)Name three different tourism components in which you would find contract food services and the businesses that might use them.
Q3) Large grocery stores now sell take-out foods so they can compete with fast-food restaurants.
A)True
B)False
Q4) Food service available at NHL hockey games is part of the commercial food service sector.
A)True
B)False
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Chapter 7: Recreation
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50 Verified Questions
50 Flashcards
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Sample
Questions
Q1) Attractions are the "pull factors" of a destination, and every tourist destination has a variety of attractions for visitors to enjoy.Sometimes, nature provides major attractions for an area, but most attractions are manufactured.Outline the resources your city/area has in this industry by discussing:
a)Four different types of attractions, providing an example of each located in or near your city
b)How each attraction is owned/managed
c)Two methods of raising funds that each attraction likely uses to stay in business
d)Which of the four attractions that you listed in a)do you feel has the greater "pull" for tourists?
Justify your answers.
Q2) Living history museums focus on a specific era and use actors to portray people who might have lived during that period of time.
A)True B)False
Q3) Aquariums are located on ocean coasts and may include large ocean fish. A)True B)False
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Chapter 8: Adventure Tourism and Outdoor Recreation
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52 Verified Questions
52 Flashcards
Source URL: https://quizplus.com/quiz/38499
Sample Questions
Q1) Risk management plans are not required for low risk activities.
A)True
B)False
Q2) According to Canada's Green Plan, how much space should be protected for parks, historic sites, and wildlife?
A) 6%
B) 12%
C) 16%
D) 22%
Q3) Approximately 11% of all cultural tourists fall into which of the following life stages?
A) Married, no kids
B) Families with kids
C) Empty-nesters
D) Single
Q4) How many historic canal systems does Parks Canada manage in Canada?
A) Twelve
B) Nine
C) Seven
D) Three
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Chapter 9: Events
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50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/38500
Sample Questions
Q1) One of the challenges of hosting a large gathering of people is __________________.
A) the pressure it can place on local accommodations and tourism services
B) the influx of crime
C) attracting the proper clientele
D) weather
Q2) Concern for the welfare of animals has led Canada to ban circuses.
A)True
B)False
Q3) Developed by Tourism Canada in the 1980s, this organization displays Canadian tourism products for travel agencies and tour operators.
A) Rendez-Vous Canada
B) Canadian Tourism Commission
C) Tourism Industry Association of Canada
D) Travel Canada
Q4) There are two major target markets for meetings.Compare and contrast these two different markets in multiple ways.
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Chapter 10: Travel Services
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50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/38501
Sample Questions
Q1) The type of accommodation helps to determine the price of a tour.
A)True
B)False
Q2) Which type of tour provides discounts but no set itinerary so that individuals can create their own packaged tour?
A) Independent tour
B) Hosted tour
C) Escorted tour
D) Unescorted tour
Q3) In 2005, Randy Williams worked on a passport initiative that required travellers between Canada and the United States to present a passport or other government-approved secure document.This project was called
A) the Western Hemisphere Travel Initiative
B) the North American Free Trade Agreement
C) the Border Security Agency Initiative
D) the Freedom of Travel Act
Q4) In the province of Alberta, Calgary is considered a gateway city.
A)True
B)False
Page 12
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Chapter 11: Tourism Services
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50 Verified Questions
50 Flashcards
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Sample Questions
Q1) The meeting planner in charge of all gatherings for the Canadian Medical Association wishes to visit your facilities for a private tour and information session as she plans her upcoming meeting calendar.This is an example of a
A) FAM tour
B) site inspection
C) marketing visit
D) valuation audit
Q2) Auto clubs like the Canadian Automobile Association (CAA)__________________.
A) provide tourism services through their auto club counsellors
B) become extensions of visitor information centres
C) are classified as destination marketing organizations
D) assist stranded travellers but provide few additional services
Q3) Most of the tourism promotion done by a CVB is aimed at which target market?
A) Singles and young married people
B) Conventions and conferences
C) Families
D) Baby boomers
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Page 13
Chapter 12: Challenges and the Future
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50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/38503
Sample Questions
Q1) The development of a new convention centre in Halifax reflects growth in which sector?
A) Events
B) Attractions
C) Accommodations
D) Transportation
Q2) What is one of the major problems tourism professionals see regarding the future of tourism?
A) There are not enough airline seats to meet the incoming demand.
B) High taxes and surcharges, along with a higher Canadian dollar, may slow growth.
C) Increased legislation could destroy our foodservice industry.
D) Big events like the Commonwealth Games and the Olympics will bankrupt many small businesses.
Q3) Canadian tourism faces many challenges today.From the eight components listed in the previous question, choose four and summarize two challenges that each sector must deal with over the next decade.
If you were in a position of authority, choose one challenge and explain how you would attempt to overcome it.
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