Tourism Marketing Exam Review
Course Introduction
Tourism Marketing explores the principles and practices involved in promoting tourism destinations, products, and services to diverse markets. The course examines key concepts such as market segmentation, consumer behavior, branding, and digital marketing strategies specific to the travel and tourism sector. Students will learn how to design and implement effective marketing campaigns, analyze tourism market trends, and utilize modern tools to enhance destination competitiveness. Emphasis is placed on the unique challenges of tourism marketing, including seasonality, sustainability, and cultural sensitivity, equipping students to develop strategic marketing plans in a dynamic global environment.
Recommended Textbook
Tourism Principles Practices Philosophies 12th Edition by Charles R. Goeldner
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20 Chapters
307 Verified Questions
307 Flashcards
Source URL: https://quizplus.com/study-set/3929
Page 2
Chapter 1: Tourism in Perspective
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22 Verified Questions
22 Flashcards
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Sample Questions
Q1) Many tourism analysts predict that globally by year 2020 tourism will:
A) about double.
B) triple.
C) quadruple.
D) likely stay about the same as in 2000.
E) decline.
Answer: A
Q2) As tourism has grown globally, it has become:
A) accessible to mainly the rich.
B) possible for thousands of better off people.
C) accessible to the masses.
D) part of the life of millions.
E) c and d.
Answer: E
Q3) To be tourists, travelers may be:
A) traveling for business purposes.
B) traveling to set up a new business in another country.
C) studying in a university for the freshman year.
D) All of the above are tourists.
Answer: A
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Chapter 2: Tourism Through the Ages
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25 Verified Questions
25 Flashcards
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Sample Questions
Q1) The world's first scheduled airline service was provided by:
A) Pan American Airways.
B) Deutsche Lufthansa.
C) Varney Airlines.
D) Western Airlines.
E) United Airlines.
Answer: B
Q2) The Phoenicians became all but:
A) the first creators of a maritime empire.
B) middlemen.
C) mainly passenger carriers.
D) purveyors of raw materials.
E) shippers of finished goods.
Answer: C
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Page 4
Chapter 3: Career Opportunities
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6 Flashcards
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Sample Questions
Q1) Jobs such as general manager, accountants, director of sales, bellhops, and maintenance workers can be provided by:
A) airlines
B) food service
C) gaming
D) hotels, motels, resorts
E) attractions
Answer: D
Q2) WTTC estimates that in 2020 tourism jobs will increase to:
A) 100 million.
B) 25 million.
C) 50 million.
D) 75 million.
E) 303 million.
Answer: E
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Page 5
Chapter 4:
World, National, Regional, and Other Organizations
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12 Verified Questions
12 Flashcards
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Sample Questions
Q1) In most cases regional tourist promotion organizations:
A) limit membership to private enterprises such as hotels, motels, campgrounds and restaurants.
B) exclude from membership government units such as counties or cities.
C) are made up of all kinds of firms and government units that have an interest in developing tourism.
D) are made up of government units below the state level) such as counties and cities
Q2) The most widely recognized organization in tourism is:
A) ECOSOC.
B) ATC.
C) UNWTO.
D) USTTA.
Q3) Which of the following statements is NOT true about the United States Travel Association USTA)?
A) USTA is the prime governmental agency in promoting tourism.
B) USTA's objective is to promote travel to and within the United States.
C) USTA has a research department that measures the economic impact of travel.
D) USTA provides a uniform voice for the segmented travel industry.
E) USTA develops programs to benefit the travel supplier and traveler.
Page 6
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Chapter 5: Passenger Transportation
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Sample Questions
Q1) The U.S. Scenic byways program is:
A) found in all 50 states.
B) sponsored by each of these 50 states.
C) made up of about 14 million miles of roads.
D) averages about 19 routes per state.
E) coordinated by the U.S. Department of Transportation.
Q2) The cruise industry using U.S. ports) has:
A) actually tripled business in the past 10 years.
B) carried over 12 million people in one year.
C) only attracted about 5-6 percent of the U.S. population.
D) All of the above.
E) None of the above.
Q3) Of the U.S. adult population, the portion who have flown is:
A) 80 percent.
B) 50 percent.
C) 10 percent.
D) 26 percent.
E) 36 percent.
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Chapter 6: Hospitality and Related Services
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14 Verified Questions
14 Flashcards
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Sample Questions
Q1) The world's hotel inventory is:
A) growing very slowly, about 1.0 percent per year.
B) remaining virtually stable.
C) increasing rapidly, about 10.8 percent per year.
D) actually decreasing.
E) increasing about 2.5 percent per year.
Q2) Hotels can be classified as:
A) 5, 4, 3, 2, and 1 star.
B) resort, city, airport, suburban, highway.
C) full service, luxury, all-suite, moderately priced limited service.
D) full service, limited service, resort suite, convention.
E) all of the above.
Q3) The very earliest transient accommodations were:
A) monasteries.
B) old churches.
C) the early inns in biblical times.
D) caravansaries.
E) parts of private dwellings.
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8
Chapter 7: Organizations in the Distribution Process
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Sample Questions
Q1) Which of the following airlines is generally recognized as the first low-fare carrier in the United States:
A) American Airlines.
B) Alaska Airlines.
C) Virgin Airlines.
D) Southwest Airlines.
E) JetBlue Airways.
Q2) Travel agencies that have contracts with one or more airlines-those enabling them to distribute tickets at sizable discounts are called:
A) black market agencies.
B) groupers.
C) consolidators.
D) liquidators.
E) Wal-Mart.
Q3) According to a recent survey, the number of U.S. travel agencies is:
A) increasing.
B) decreasing.
C) staying stable.
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Chapter 8: Attractions, Recreation, Entertainment, and Other
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20 Verified Questions
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Sample Questions
Q1) How important to tourism are attractions?
A) very
B) somewhat
C) minimal
D) important only if combined with transportation
E) not at all important
Q2) "Rainforests" created in zoological parks are big attractions. Cities where these have been built are:
A) San Diego and New Orleans.
B) Tampa and Williamsburg, VA.
C) Houston and St. Louis.
D) Miami and Orlando.
E) Cleveland and Omaha.
Q3) Probably the most challenging issue facing Adventure Travel firms is:
A) finding enough locations that have market appeal.
B) overcoming the fears of "white knuckle clients."
C) attracting a sufficient number of clients to make their operations viable.
D) obtaining adequate levels of appropriate insurance.
E) the cost of equipment and facilities to provide the kind of adventure travel that is most popular.
Page 10
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Chapter 9: Motivation for Pleasure Travel
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Sample Questions
Q1) All of the following were motivations for Middle Ages travelers except:
A) social interaction and social comparison.
B) escape.
C) study and personal self-actualization.
D) religious motives.
E) revelry and feasting.
Q2) Which of the following areas of study is usually considered to be of greatest value in our efforts to understand travel behavior?
A) chaos theory
B) psychology
C) neurosciences
D) anthropology
E) factor analysis
Q3) Lists of items relevant to why people travel are often used, but these:
A) have only a few limitations.
B) are seldom selective.
C) sometimes are mixed with destination attributes.
D) are usually comprehensive.
E) a and d
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Page 11
Chapter 10: Cultural and International Tourism for Lifes
Enrichment
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16 Flashcards
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Sample Questions
Q1) One of the most important motivations for travel is:
A) the desire to improve one's mind.
B) low cost.
C) lots of discretionary income.
D) interest in the culture of other people.
Q2) Of the following, which is the least effective way for a hotel to participate in the development of local culture?
A) display paintings and other art forms) of local artists
B) provide programs of local music and dance
C) dress employees in local costumes
D) provide schedules of cultural events for guests and arrange for tickets
E) post museum hours on a bulletin board
Q3) Which of the following is the best statement concerning culture as a factor in tourism?
A) Tourism creates greater understanding.
B) Tourism improves knowledge of other people.
C) An exchange of knowledge makes for world peace.
D) Tourism creates good will.
E) Tourism actually stifles culture.
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Chapter 11: Sociology of Tourism
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12 Verified Questions
12 Flashcards
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Sample Questions
Q1) Contemporary institutionalized tourism:
A) is really a mass production industry.
B) provides maximum novelty of experience.
C) does not provide an attractive tourist experience.
D) does little to develop the tourism potential of a developing country.
E) c and d
Q2) How is social tourism usually financed?
A) from the traveler's own pocket
B) from the company's employee benefit fund
C) from the government
D) with the traveler's own money augmented by subsidy from employer, labor union, or the government
E) from the traveler's community social welfare fund
Q3) If a developing country wishes to attract mass tourism it must:
A) price tourism below competitors.
B) offer a series of festivals at various times of the year.
C) provide facilities based on Western standards.
D) remove all barriers to entering the country.
E) offer social contacts with tourists.
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Page 13
Chapter 12: Tourism Components and Supply
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15 Flashcards
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Sample Questions
Q1) A resource use problem that nearly always occurs when planning to increase tourism supply is whether to:
A) limit the resource to a single use or develop it for multiple use.
B) develop the resource as a single season destination or for multiple season use.
C) develop natural resources that are near large concentrations of population or those that are far from population centers.
D) develop natural resources through private enterprise or through the government sector.
E) All of the above.
Q2) According to Travel Weekly, which of the following "Favorite Things To Do" is most favored by European-bound travelers?
A) dining at restaurants
B) shopping
C) visiting a historical site
D) visiting a small town
E) sightseeing in a city
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14
Chapter 13: Measuring and Forecasting Demand
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13 Flashcards
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Sample Questions
Q1) The best method of forecasting tourism demand is:
A) time series and secular trends.
B) Delphi and mathematical models used together.
C) gravitation models.
D) computer systems models.
E) multiple correlation regression models.
Q2) Which of the following does not directly affect the demand for travel to a particular destination?
A) income of tourists
B) quality of service at the destination
C) the income level of the host region
D) the economic distance between origin and destination areas
E) host government policies
Q3) From the standpoint of general recognition of tourism's importance in an area, which measure of demand is the most meaningful?
A) amount of money spent in the area
B) occupancy of the area's hotels and motels
C) load factor of aircraft serving area
D) meals sold in the restaurants
E) number of persons employed in tourism
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Chapter 19: Tourism Marketing
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Sample Questions
Q1) According to the text, travel literature pieces:
A) are nice, but not very effective.
B) are good, but there are better ways to "tell the story."
C) are generally too expensive to be practical.
D) are some of the most effective forms of printed advertising.
E) are easy ways to sell travel.
Q2) In considering a "package plan" offered by a hotel, the manager should:
A) include room, meals, local tours, tips, taxes.
B) include room, meals, night club show, tips.
C) determine number of features, price, and time period.
D) offer hotel services plus transportation from home to hotel.
E) provide all of the above in the package.
Q3) The particular blend of controllable marketing variables that a firm uses to achieve its objectives in a target market is called:
A) the target market analysis.
B) the macro environmental control system.
C) the marketing mix.
D) the micro marketing analysis.
E) the selling mix.
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Page 16
Chapter 14: Tourisms Economic Impact
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14 Flashcards
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Sample Questions
Q1) The "rippling" or "multiplier" effect of tourist spending ultimately:
A) widely distributes the total economic impact of tourist spending.
B) increases the economic impact of tourist spending.
C) affects the economy very little, actually.
D) has no effect on the local economy due to leakage.
Q2) One of the major induced or indirect) effects of tourism economically is on: similar to 3.)
A) import levels.
B) income through the multiplier).
C) export levels.
D) propensity to save.
E) propensity to consume.
Q3) Which of the following is not an economic benefit of tourism?
A) increases tax revenues
B) may cause changes in patterns of family life
C) stimulates investments
D) increases employment
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Chapter 15: Tourism Policy: Structure, Content and Process
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12 Verified Questions
12 Flashcards
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Sample Questions
Q1) Tourism Policy is essentially a:
A) number of rules that determine the number of visitors that can be admitted to a country.
B) set of guidelines that provide a framework for decision-making affecting tourism development within a destination.
C) means by which politicians decide how to allocate funding for tourism development.
D) plan for deciding which target markets are likely to be most profitable.
E) means for determining which type of Destination Management Organization will be supported by the stakeholders in a destination.
Q2) Which of the following are not stakeholders in making decisions concerning a tourism destination?
A) the transportation sector
B) cultural/heritage groups
C) foreign visitors
D) local religious groups
E) a non-resident who does not travel
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18
Chapter 16: Tourism Planning, Development, and Social Consideration
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16 Verified Questions
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Sample Questions
Q1) Why is architectural design so important in new hotel construction and development?
A) Hotels should be designed to harmonize with the local environment including traditions and cultural considerations.
B) A hotel should be designed mainly for efficiency.
C) A hotel should be designed to get the most rooms into the least possible construction space.
D) Architectural design should result in the absolute lowest cost per square foot.
E) A standard, successful design should be used.
Q2) Zoning is a process whereby land use is designated according to:
A) economic value.
B) highest and best use.
C) most acceptable use considering politics and taxes.
D) legal types of use.
E) best use for business purposes.
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19
Chapter 17: Tourism and the Environment
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Sample Questions
Q1) Which of the following statements best defines the Global Sustainable Tourism Council GSTC)?
A) A council comprised of ministers of the environment from the world's eight leading tourism destinations.
B) An organization which seeks to ensure that ecotourism is supported by the residents of all global tourism destinations.
C) A global initiative dedicated to promoting sustainable tourism practices around the world.
D) A consortium of tourism destination around the world that believes the health of global tourism can best be maintained through the adaptation of the UNWTO Code of Ethics.
E) A council comprised of tourism destinations that seeks world peace through sustainable tourism.
Q2) Environmental policy is best defined as:
A) the most useful guideline for an ecotour company.
B) preserving the natural appeals of the destination or attraction.
C) places the environmental potential and improving life for local people.
D) preserving the future environment first and economic returns second.
E) a minimum of disturbance of the plant and animal life.
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Page 20
Chapter 18: Travel and Tourism Research
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Sample Questions
Q1) An advantage of the survey method of gathering data is that:
A) it is inexpensive.
B) it takes very little time to plan and execute.
C) it is more realistic simulation of market performance than observation or experimentation.
D) errors are not likely to enter the project.
E) it goes directly to original sources of information.
Q2) Which of the following methods of gathering primary data comes closest to real life tourism situations?
A) experimentation
B) survey
C) observation
D) personal interviews
E) use of executive judgment
Q3) The task of motivation research is to:
A) determine which marketing functions are essential.
B) find out just what makes people behave as they do.
C) determine the relationship between disposable income and consumption.
D) trace the relationship between population characteristics and consumption.
E) analyze the quantitative importance of marketing in the United States.
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Chapter 20: Tourisms Future
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17 Verified Questions
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Sample Questions
Q1) Important forces impacting the future of tourism are:
A) economic forces.
B) a decline in the mega-nation and rise of the city state.
C) quest for stability and security.
D) emergence of the knowledge based society.
E) All of the above.
Q2) Widespread adoption of technology increases productivity and reduces costs. In tourism, technology has been:
A) widely adopted.
B) very scantily adopted.
C) growing rapidly in acceptance.
D) applied mainly to airline reservations, and information.
E) applied moderately but with disappointing results.
Q3) Forecasts by UNWTO of international tourist arrivals by region in 2020 indicate that:
A) East Asia/Pacific will dominate all other regions.
B) the Americas will dominate.
C) Europe will be #1.
D) East Asia/Pacific and Europe will be about equal.
E) None of the above.
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Page 22