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Tourism and Hospitality Studies is an interdisciplinary course that explores the dynamic and rapidly growing fields of tourism and hospitality, focusing on their economic, cultural, and environmental impacts at local, national, and global levels. Students will examine the principles and practices of tourism management, hospitality operations, customer service, destination marketing, and sustainable tourism development. The course integrates theoretical frameworks with real-world case studies to highlight the challenges and opportunities facing the industry, and equips students with essential skills in communication, problem-solving, and strategic planning pertinent to careers in tourism, hotels, events, and related sectors.
Recommended Textbook
Tourism Principles Practices Philosophies 12th Edition by Charles R. Goeldner
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Q1) International tourist arrivals are in the past 15 years):
A) growing, but slowly.
B) far beyond reasonable projections.
C) increasing rapidly.
D) remaining almost static.
E) declining.
Answer: E
Q2) Many tourism analysts predict that globally by year 2020 tourism will:
A) about double.
B) triple.
C) quadruple.
D) likely stay about the same as in 2000.
E) decline.
Answer: A
Q3) To be tourists, travelers may be:
A) traveling for business purposes.
B) traveling to set up a new business in another country.
C) studying in a university for the freshman year.
D) All of the above are tourists.
Answer: A
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Q1) The founders of travel for modern humanity were the:
A) early Polynesians.
B) Sumerians.
C) Romans.
D) Greeks.
E) Egyptians.
Answer: B
Q2) The Romans traveled mainly for:
A) business.
B) pleasure.
C) conducting trade.
D) Olympic game.
E) visiting the oracles.
Answer: B
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Q1) WTTC estimates that in 2020 tourism jobs will increase to:
A) 100 million.
B) 25 million.
C) 50 million.
D) 75 million.
E) 303 million.
Answer: E
Q2) Which of the following is NOT a job requirement for tourism?
A) people person
B) being a concern for customer's comfort needs
C) self-discipline
D) statistical skills
E) physical stamina
Answer: D
Q3) Employment in the tourism sector is expected to:
A) grow at the same rate as other economic sectors.
B) grow faster than other economic sectors.
C) grow more slowly than other economic sectors.
D) decline in the near future.
Answer: B
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Q1) The most widely recognized organization in tourism is:
A) ECOSOC.
B) ATC.
C) UNWTO.
D) USTTA.
Q2) The official U.S. government tourism organization is:
A) United States Travel Service.
B) United States Travel and Tourism Administration.
C) United States Tourist Organization.
D) United States Travel Data Center.
E) Office of Travel and Tourism Industries.
Q3) The majority of states in the U.S. promote tourism using a regional or area breakdown within the state. The reason for doing this is:
A) it is cheaper to do it that way.
B) consumer demand for area information is greater than demand for statewide information.
C) most states couldn't handle all the requests for information.
D) consumers usually aren't aware that states have different regions.
E) the OTTI does it that way.

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Q1) Rail passenger travel world-wide is expected to:
A) stay about the same but with perhaps a little gain.
B) grow in Europe with high-speed trains.
C) increase with the "chunnel" English channel).
D) serves a growing market in the U.S. in certain corridors.
E) b, c, and d
Q2) The cruise industry using U.S. ports) has:
A) actually tripled business in the past 10 years.
B) carried over 12 million people in one year.
C) only attracted about 5-6 percent of the U.S. population.
D) All of the above.
E) None of the above.
Q3) The U.S. Scenic byways program is:
A) found in all 50 states.
B) sponsored by each of these 50 states.
C) made up of about 14 million miles of roads.
D) averages about 19 routes per state.
E) coordinated by the U.S. Department of Transportation.
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Q1) According to the AH&LA, the typical lodging customer consists of approximately:
A) 20 percent business travelers.
B) 30 percent business travelers.
C) 45 percent business travelers.
D) 65 percent business travelers.
E) 75 percent business travelers.
Q2) Many of the early famous restaurants in New York City used service called:
A) French.
B) cafeteria.
C) Russian.
D) table d'hôte.
E) buffet.
Q3) Hotels can be classified as:
A) 5, 4, 3, 2, and 1 star.
B) resort, city, airport, suburban, highway.
C) full service, luxury, all-suite, moderately priced limited service.
D) full service, limited service, resort suite, convention.
E) all of the above.
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Q1) Tours can be created and marketed by:
A) wholesalers.
B) retail travel agencies.
C) airlines working with tour wholesalers.
D) travel suppliers.
E) All of the above.
Q2) Which of the following is the most common type of travel arrangements made by agencies:
A) hotel room reservations.
B) rental car reservations.
C) making an auto trip of over 500 miles.
D) taking a cruise vacation.
E) bicycle tour reservations.
Q3) Concerning sources of agency revenues, the following apply:
A) most of the revenue comes from a combination of car rentals and cruises.
B) cruises and tours produce the best commissions.
C) airlines are no longer a source of revenue.
D) hotel, rail, car rentals and cruises predominate.
E) none of the above is correct.
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Q1) Entertainment attracts ________ percent of all travel in America.
A) 25
B) 10
C) 33.3
D) 5
E) 20
Q2) Amusement parks and theme parks:
A) were created in Europe.
B) oldest operating park is Bakken in Klampenborg, Denmark.
C) oldest operating park in U.S. is Lake Compounce in Bristol, Connecticut.
D) All of the above.
E) None of the above.
Q3) "Rainforests" created in zoological parks are big attractions. Cities where these have been built are:
A) San Diego and New Orleans.
B) Tampa and Williamsburg, VA.
C) Houston and St. Louis.
D) Miami and Orlando.
E) Cleveland and Omaha.
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Q1) In Pearce's travel needs ladder shows that:
A) several levels can work together.
B) the levels rarely work together.
C) each level is similar for each traveler.
D) travelers visit a place with standard objectives.
E) a traveler usually emphasizes one main motive at a destination.
Q2) Travel for religious reasons such as pilgrimages:
A) was really quite inconsequential.
B) established travel as an important activity in one's life.
C) was confined to the Middle Ages.
D) is seldom engaged in today.
E) was limited to visiting early cathedrals and basilicas.
Q3) The study of tourist motivation requires a:
A) pragmatic approach.
B) psychological approach.
C) theoretical approach.
D) destination approach.
E) future approach.
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Q1) Which of the following was the latest "Presidential Library and Museum" to be established to honor past presidents of the United States mentioned in the text?
A) Ronald W. Reagan Presidential Library and Museum, Simi Valley, CA
B) Richard Nixon Presidential Library and Museum, Yorba Linda, CA
C) William J. Clinton Presidential Library and Museum, Little Rock, AR
D) Abraham Lincoln Presidential Library and Museum, Springfield, IL
Q2) Destinations seek to establish witch museums in order to:
A) recognize the contributions of outstanding witches in the destination.
B) create a difficult to replicate, unique image for the destination.
C) ensure that witches have a secure home in which to retire.
D) provide adequate storage and display for the many different kinds of witch costumes.
E) provide a retirement home for abused mothers-in-law.
Q3) Theaters, museums, libraries and similar national institutions usually are:
A) too high priced to appeal to the average tourist.
B) not very important in attracting tourists.
C) excellent tourist attractions.
D) not created for tourists.
E) of little interest to most tourists.
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Q1) How is social tourism usually financed?
A) from the traveler's own pocket
B) from the company's employee benefit fund
C) from the government
D) with the traveler's own money augmented by subsidy from employer, labor union, or the government
E) from the traveler's community social welfare fund
Q2) Social tourism may be partially defined as:
A) travel for the purpose of studying the social structure of a country.
B) travel where a local expert in your field of interest acts as your guide.
C) travel for social visits to friends or relatives.
D) travel for those with low purchasing power.
E) travel with a congenial social group of people.
Q3) If a developing country wishes to attract mass tourism it must:
A) price tourism below competitors.
B) offer a series of festivals at various times of the year.
C) provide facilities based on Western standards.
D) remove all barriers to entering the country.
E) offer social contacts with tourists.
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Q1) The Natural Resources of a tourism destination are primarily associated with which of the following type programs?
A) world heritage site programs
B) hedge fund programs
C) stewardship programs
D) pine beetle eradication programs
E) green handshake programs
Q2) A number of systems for grading and classifying hotels are in use throughout the world. According to your text, which system is the most satisfactory?
A) A, B, C, D, E
B) first class, second class, etc.
C) deluxe to good
D) the 5 star system
Q3) Which of the following is true regarding jet air travel?
A) It is the most comfortable way to travel long distances.
B) It is the most convenient mode of transportation.
C) It has the least cost-per-mile traveled.
D) One can see the country this way.
E) Airports are found in almost all market cities.
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Q1) Tourism is the backbone of the economy of Nirvana. The industry is given top priority by the government that recognizes the high stakes involved. Given only data on annual arrivals of tourists to Nirvana, which method of projecting future demand should be recommended?
A) multiple regression
B) trend analysis
C) simple regression
D) computer simulation
E) any of the above depending on size of research budget
Q2) Demand for tourism is income elastic because:
A) tourism is a highly desirable good.
B) tourism depends on discretionary income.
C) it is a necessity for the affluent.
D) tourism is not equally desirable to all people.
E) most tourists have a variable income.
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Q1) In considering a "package plan" offered by a hotel, the manager should:
A) include room, meals, local tours, tips, taxes.
B) include room, meals, night club show, tips.
C) determine number of features, price, and time period.
D) offer hotel services plus transportation from home to hotel.
E) provide all of the above in the package.
Q2) Market segmentation is a process of:
A) applying the four Ps.
B) cutting up the best markets for public relations.
C) recognizing groups of buyers on the basis of meaningful characteristics.
D) promotion in specific planned installments.
Q3) A potential market segment has to fulfill all of the following requirements except:
A) it should have a growth potential in the future.
B) one should be able to estimate its size.
C) it should be as small and narrowly defined as possible.
D) it should be reachable.
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Q1) Visitor expenditures ultimately benefit:
A) hotels and restaurants-primary beneficiaries.
B) secondary businesses which supply primary beneficiaries.
C) all businesses which receive tourist expenditures.
D) supply businesses which serve all tourist businesses.
E) all businesses, professional services, and government.
Q2) What reason can be given for the importance of price stabilization for tourist purchases?
A) Tourists are always hunting for bargains.
B) Rising prices automatically tend to reduce the volume of demand.
C) Tourists probably will not return so we can charge them more just so long as we keep the prices stable.
D) Tax collections to the government will be more favorable.
E) Demand will probably rise.
Q3) The optimum price for a hotel room would be one that:
A) maximizes per unit profit.
B) maximizes occupancy for the entire hotel.
C) maximizes profits.
D) maximizes total revenue.
E) maximizes guest satisfaction.
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Q1) Which of the following is the least important characteristic of tourism policy?
A) It must concentrate on how critical and limited resources can best respond to perceived needs and opportunities in a changing environment.
B) It must recognize the intellectual nature of the process of policy formulation. As such, it must incorporate tacit knowledge and personal experience as important sources of information, in addition to more conventional methods of research and study.
C) It must accord a higher priority to the views of elected officials than to those of the general public.
D) It must encourage and stimulate organized creativity so as to avoid policies based on stereotyped or outmoded perceptions.
E) It must be constructed to permit and facilitate a continuing dynamic social process requiring inputs from multiple sources.
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Q1) How important is cleanliness and maintenance at tourism destinations?
A) desirable but not essential
B) actually of minor importance
C) important for the hotel and its grounds
D) essential for the entire community
Q2) Prior to investing in lodging enterprises, data should be gathered concerning the:
A) traveling and vacation habits of the prospective guests.
B) number of rooms to be provided.
C) services which the hotel will offer.
D) prices to be charged per room.
E) how many dining facilities should be offered.
Q3) Why must the quality of natural resources for tourism be maintained?
A) It enhances the beauty and appeal of the area.
B) It helps assure the health and enjoyment of the visitor.
C) It is absolutely necessary for continued satisfaction of the guest.
D) Demand will diminish along with quality.
E) All of the above.
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Q1) As a developer you wisely advise your architect to design the building:
A) so as to obtain the largest rooms at the lowest cost.
B) which is the easiest and simplest to build.
C) to look just like you dreamed about.
D) using indigenous designs.
E) to have an exciting modernistic look.
Q2) Ecotour companies should:
A) obtain maximum goods and services from local people.
B) obtain superior goods and services from their sophisticated urban suppliers.
C) avoid local peoples' involvement as tourists distrust them.
D) use only well-established large suppliers.
E) provide all goods and services themselves to be sure of quality.
Q3) Establishing the optimum capacity destination will depend upon the:
A) the size of the attraction.
B) welfare of the plants and animals.
C) satisfaction of the visitors.
D) the resources preservation.
E) All of the above.
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Q1) Which of the following methods of gathering primary data comes closest to real life tourism situations?
A) experimentation
B) survey
C) observation
D) personal interviews
E) use of executive judgment
Q2) Why would the U.S. Census Bureau be considered the best organization for developing comprehensive travel statistics?
A) It is well staffed in those parts of the country in which tourism is popular and thus could do the job.
B) It has an adequate current budget to do the job.
C) It is operated under the Department of Transportation and thus is vitally interested.
D) It is experienced in making such surveys.
E) It makes frequent surveys.
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Q1) Which of the following definitions best describe a "digital nomad" in tourism?
A) individuals who base their travel decisions on whether or not potential lodging/accommodation/ hotel has Wi-Fi capability
B) individuals who have grown up with the Internet-and when now traveling have an appetite for connecting with people and content at all times
C) individuals who when traveling move continually from one place to another, rather than stopping at any one location. In order to plan and track their travels, their make extensive use of GPS devices for information and security purposes
D) individuals who are employed by international firms that manufacture digital communication equipment, because they must travel extensively they rarely settle down in any given location
E) individuals living in the developing countries who travel intermittently in their quest for stability and security. In brief, they seek to use the freedom of access made possibly by tourism to draw the benefits of the developed world
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