Technology and Innovation Management
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Course Introduction
Technology and Innovation Management explores the principles and practices involved in managing technological advancement and fostering innovation within organizations. The course examines the role of technology as a driver of competitive advantage, strategies for nurturing innovative cultures, and the processes for bringing new products and services to market. Students will analyze case studies and frameworks for evaluating emerging technologies, managing research and development (R&D), and aligning innovation strategies with business objectives. Emphasis is placed on the challenges and opportunities posed by disruptive technologies, intellectual property management, and the integration of innovation management with overall organizational strategy.
Recommended Textbook E Commerce 2014 10th Edition by
Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Continues
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Q1) Which of the following best describes the early years of e-commerce?
A)They were a technological success but a mixed business success.
B)They were a technological success but a business failure.
C)They were a technological failure but a business success.
D)They were a mixed technological and business success.
Answer: A
Q2) Which of the following is a characteristic of the Consolidation phase of e-commerce?
A)predominance of pure online strategies
B)emphasis on revenue growth versus profits
C)first mover advantages
D)shift to a business-driven approach
Answer: D
Q3) As economists had envisioned, prices of products sold on the Web are consistently lower than elsewhere, and the online marketplace is characterized by decreasing price dispersion.
A)True
B)False
Answer: False
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Q1) Service providers primarily use the advertising revenue model.
A)True
B)False
Answer: False
Q2) A ________ coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.
A)value chain
B)value system
C)value web
D)business strategy
Answer: C
Q3) Your solar-panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs.This will enable your firm to adopt a strategy of:
A)cost competition.
B)scope.
C)scale.
D)focus.
Answer: A
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Page 4
Chapter
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Q1) Local area networks that operate within a single organization that leases access to the Web directly from regional and national carriers are called:
A)wide area networks.
B)extranets.
C)campus area networks.
D)private exchanges.
Answer: C
Q2) A(n)________ is a personal Web page of chronological entries created by an individual or corporation to communicate with readers.
Answer: blog
Q3) ________ is a utility program that allows you to track the path of a message you send from your client to a remote computer on the Internet.
Answer: Tracert
Q4) ________ are central directories that list all domain names currently in use for specific domains.
Answer: Root servers
Q5) An iPad is an example of a(n)________ computer.
Answer: tablet
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites,
and Apps
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Q1) Offline media is typically used for all of the following marketing activities except: A)education.
B)exposure.
C)conversation.
D)branding.
Q2) The information elements that the system must produce to achieve its business objectives are called ________.
Q3) Apache Web server software is based on Microsoft's Windows operating system. A)True
B)False
Q4) ________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.
Q5) The annual maintenance cost for a Web site is likely to be as high as its development cost.
A)True
B)False
Q6) The development of a(an)________ is the major milestone of the planning phase of developing an e-commerce presence.
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) Typically, the more security measures added to an e-commerce site, the slower and more difficult it becomes to use.
A)True
B)False
Q2) In order to accept payments by credit card, online merchants typically must have a merchant account established with a bank or financial institution.
A)True
B)False
Q3) Which of the following is not a key point of vulnerability when dealing with e-commerce?
A)the client computer
B)the server
C)the communications pipeline
D)the credit card companies
Q4) Explain how an online credit card transaction works, identifying the parties involved and describing how SSL/TLS is involved.What are the limitations of online credit card payment systems?
Q5) Automatically redirecting a Web link to a different address is called ________.
Q6) ________ is a form of online payment system for monthly bills.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) What is Web analytics software and what is it used for?
Q2) Acquisition rate is a measure of the:
A)percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
B)percentage of visitors who become customers.
C)percentage of existing customers who continue to buy on a regular basis.
D)percentage of shoppers who do not return within a year after their initial purchase.
Q3) Research has found that of all the standard formats of display ads, wide skyscraper ads are the most effective at holding a user's attention.
A)True
B)False
Q4) Specialized marketing firms called ________ sell ad opportunities from a range of participating sites that receive payment for displaying ads.
Q5) Transaction logs are built into Web server software.
A)True
B)False
Q6) Google's AdSense is an example of network keyword or ________ advertising.
Page 8
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Chapter 7: E-Commerce Marketing Communications
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Q1) Facebook has more unique monthly visitors than LinkedIn, Twitter, Pinterest, Tumblr, and Instagram combined.
A)True
B)False
Q2) Promoted Tweets are Twitter's version of Google's Ad Words.
A)True
B)False
Q3) Surveys have found that the least influential online marketing format for driving consumers to purchase is:
A)the retailer's Web site.
B)display ad campaigns.
C)social networks.
D)e-mail campaigns.
Q4) The number of people exposed to pins is a measure of which of the following?
A)engagement
B)community
C)brand strength
D)fan acquisition
Q5) What are the basic steps in creating a Pinterest marketing campaign?
Q6) How do people actually use their mobile devices today?
Page 9
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Chapter 8: Ethical, Social, and Political Issues in E-Commerce
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Q1) The display of a third-party's Web site or page within your own Web site is called:
A)cybersquatting.
B)metatagging.
C)framing.
D)deep linking.
Q2) Explain why the taxation of e-commerce raises governance and jurisdiction issues.
Q3) Which case was instrumental in paving the way for Internet business methods patents?
A)Brown Bag v. Symantec
B)State Street Bank & Trust Co. v. Signature Financial Group, Inc.
C)Ford Motor Co. v. Lapertosa
D)Ticketmaster Corp. v. Tickets.com
Q4) Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?
A)cookies
B)digital wallets
C)search engines
D)shopping carts
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Chapter 9: Online Retailing and Services
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Q1) Which of the following is not one of the seven major segments of the retail industry?
A)electronics and computers
B)specialty stores
C)gasoline and fuel
D)food and beverage
Q2) The MOTO sector of the retail industry is most similar to the ________ sector.
A)specialty stores
B)general merchandise
C)online retail sales
D)consumer durables
Q3) Consumers are primarily price-driven when shopping on the Internet.
A)True
B)False
Q4) Which of the following is not one of the methods used by traditional retailers to develop multi-channel integration?
A)online Web catalog
B)online order, in-store pickup
C)online supply-push
D)online promotions for offline purchases
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Chapter 10: Online Content and Media
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Q1) Today, the Internet generates over 25% of total media revenues.
A)True
B)False
Q2) Which of the following is the fastest growing segment of media revenues?
A)television
B)home video
C)Internet media
D)newspapers
Q3) As of 2013, around how many Kindles of all types have been sold in the United States?
A)8 million
B)80 million
C)800 million
D)8 billion
Q4) Apple's Newsstand is an example of a(n)________.
Q5) Music download networks offer:
A)high user control and high user focus.
B)high user control and low user focus.
C)low user control and high user focus.
D)low user control and low user focus.
Page 12
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) In 2013, Facebook visitors spent about ________ hours a month on Facebook.
A)1)5 hours
B)3 hours
C)7 hours
D)15 hours
Q2) A(n)________ offer members focused discussion groups, help, information, and knowledge related to an area of shared practice.
Q3) Most of today's well-known portals began as search engines.
A)True
B)False
Q4) ________ are markets in which prices are variable and based on the competition among participants who are buying or selling the products.
Q5) The world's leading portal/search engine site, in terms of unique visitors, is:
A)Yahoo.
B)MSN/Bing.
C)AOL.
D)Google.
Q6) What are the different types of social networks and what is the business model of each one?
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Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
A)e-distributor
B)e-procurement Net marketplace
C)exchange
D)industry consortium
Q2) Virtually all firms, both large and small, now use Electronic Data Interchange (EDI)systems.
A)True
B)False
Q3) Which of the following is not a characteristic of the use of social networks in B2B e-commerce?
A)It is typically unstructured.
B)It helps develop a more personal relationship between participants in the supply chain.
C)It enables participants to make decisions based on current conditions.
D)They are always private.
Q4) A(n)________ market is one that provides expertise and products for a specific industry, such as automobiles.
Page 14
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