Technology and Innovation Management Exam Preparation Guide
Course Introduction
Technology and Innovation Management explores the strategies and processes organizations use to develop, implement, and sustain technological advancements. The course examines how innovation drives competitive advantage and economic growth, and covers topics such as the management of research and development, intellectual property, technology transfer, product development, and the adoption of emerging technologies. Students will analyze the challenges and opportunities that arise when managing technological change and learn to foster a culture of innovation within various organizational contexts. Real-world case studies and frameworks are used to provide practical insights into aligning technology strategy with overall business objectives.
Recommended Textbook
E Commerce 2015 11th Edition by
Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Q1) The size of the B2B market in 2014 was estimated to be around:
A) $570 million.
B) $5.7 billion.
C) $570 billion.
D) $5.7 trillion.
Answer: D
Q2) The fact that e-commerce is conducted on the basis of universal standards reduces search costs for consumers.
A)True
B)False
Answer: True
Q3) Which of the following is a characteristic of e-commerce during the Invention period?
A) mobile technology
B) earnings and profit emphasis
C) disintermediation
D) extensive government surveillance
Answer: C
Q4) ________ refers to the complexity and content of a message.
Answer: Richness
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) A ________ specifically details how you plan to find customers and to sell your product.
A) sales analysis
B) business plan
C) competitive strategy
D) market strategy
Answer: D
Q2) First movers are always more successful than follower firms.
A)True
B)False
Answer: False
Q3) A company's strong linkages with its customers decrease switching costs.
A)True
B)False
Answer: False
Q4) A(n) ________ is a company that sells products and services that are very similar and in the same market segment.
Answer: direct competitor
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Page 4
Chapter 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform
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Q1) Which of the following is not a concern about IoT?
A) the high cost of sensors
B) interoperability
C) security
D) privacy
Answer: A
Q2) Briefly describe the development of the World Wide Web including the key players.
Answer: The Web was invented between 1989 and 1991 when Dr. Tim Berners-Lee and his associates at CERN Laboratories built on the ideas of several earlier researchers and developed the initial versions of HTML, HTTP, a Web server, and a Web browser, the four essential components of the Web. Information being shared on the Web remained text-based until Marc Andreessen and others at NCSA (National Center for Supercomputing Applications) created a Web browser with a graphical user interface. This made it possible to view documents on the Web that included colored backgrounds, images, and primitive animations. In 1994 Andreessen and Jim Clark founded Netscape, which created the first commercial browser. In 1995 Microsoft released the first version of Internet Explorer and the Web began to take off.
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Page 5
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Sample Questions
Q1) A standard known as ________ makes it possible to access data from any application regardless of the database and operating system software being used.
Q2) Advantages of dynamic page generation include all of the following except:
A) lowered menu costs.
B) market segmentation.
C) nearly cost-free price discrimination.
D) client-side execution of programming.
Q3) All of the following are basic functionality provided by Web servers except:
A) site management tools.
B) data capture tools.
C) security services.
D) a shopping cart.
Q4) A native app is one designed to specifically operate using a mobile device's hardware and operating system.
A)True
B)False
Q5) The information elements that the system must produce to achieve its business objectives are called ________.
Q6) Django follows the ________ programming principle.
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) The most common form of securing a digital channel of communication is
Q2) Malicious code is sometimes also referred to as ________.
Q3) All of the following are methods of securing channels of communication except:
A) SSL/TLS.
B) certificates.
C) VPN.
D) FTP.
Q4) What dimensions do digital signatures and hash digests add to public key cryptography and how do they work?
Q5) Which of the following dimensions of e-commerce security is not provided for by encryption?
A) confidentiality
B) availability
C) message integrity
D) nonrepudiation
Q6) Bitcoins are an example of:
A) digital cash.
B) virtual currency.
C) a stored value payment system.
D) an EBPP system.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) If you want to determine the size of your Web site's audience, the metric you will use for the most accurate measurement will be:
A) page views.
B) unique visitors.
C) hits.
D) reach.
Q2) Consumers tend to look at native ads more frequently than they look at display ads.
A)True
B)False
Q3) Which of the following forms of online advertising is expected to grow the fastest between 2014 and 2018?
A) paid search
B) sponsorships
C) search engines
D) rich media
Q4) Altering the content and design of a Web page to improve the ranking of the Web page in search engine results is called search engine ________.
Q5) What is Web analytics software and what is it used for?
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Chapter 7: Social, Mobile, and Local Marketing
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Q1) ________ is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app.
Q2) What are the basic steps in creating a Pinterest marketing campaign?
Q3) Facebook does not sell display ads.
A)True
B)False
Q4) The number of people exposed to pins is a measure of which of the following?
A) engagement
B) community
C) brand strength
D) fan acquisition
Q5) Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?
A) Enhanced Profile Pages
B) Amplify
C) Lead Generation Cards
D) Promoted Accounts
Q6) ________ is a micro-blogging social network site that allows users to send and receive 140-character messages.
Page 9
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Chapter 8: Ethical, Social, and Political Issues in
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Q1) The AdChoices program is an industry-sponsored initiative to encourage Web sites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users.
A)True
B)False
Q2) Disputes over federal trademarks involve establishing:
A) underlying ideas.
B) intent.
C) piracy.
D) infringement.
Q3) Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
A) the Golden Rule
B) Risk Aversion
C) the Slippery Slope
D) the Social Contract rule
Q4) ________ copyright infringement lawsuits are concerned with the distinction between an idea and its expression.
Page 10
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Chapter 9: Online Retailing and Services
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Q1) Which of the following has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent?
A) Yelp
B) TripAdvisor
C) Angie's List
D) TripExpert
Q2) The four major sectors in the travel market are airline tickets, hotel reservations, travel packages, and ________.
Q3) Sharing economy fees collect a fee from both sellers and buyers who use the platform.
A)True
B)False
Q4) Eight of the top ten fastest-growing e-commerce merchants from 2003 to 2013 were:
A) virtual merchants.
B) bricks-and-clicks companies.
C) catalog merchants.
D) manufacturer-direct firms.
Q5) Explain why online career services are so well suited to the Web.
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Chapter 10: Online Content and Media
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Q1) Which of the following statements about the newspaper industry is not True?
A) Newspaper management was sluggish to respond to the opportunities on the Internet for news.
B) Online readership of newspapers is declining.
C) The emergence of search engines such as Google has had a major impact on the newspaper industry.
D) Newspaper industry revenues have declined by almost 50% from 2000 to 2013.
Q2) Which of the following statements about gaming is not True?
A) The sale of video game hardware and boxed software no longer generates a majority of video game industry's revenue.
B) Words with Friends is an example of a social game.
C) In 2013, around 50% of smartphone owners played games on their phones.
D) About 50% of all Internet users are online gamers.
Q3) Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?
A) Amazon
B) Google
C) Apple
D) Barnes & Noble
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Page 12
Chapter 11: Social Networks, Auctions, and Portals
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Q1) What percentage of Facebook's users are 35 and over?
A) almost one-quarter
B) almost one-third
C) almost one-half
D) almost two-thirds
Q2) Which of the following statements is not True?
A) In 2014, the top three search engines generated almost four times as much U.S. search and display advertising revenue than that generated by social network sites.
B) Among social networks, Twitter generates the highest amount of advertising revenue.
C) The most popular social network tool for large corporate businesses is LinkedIn.
D) The number of Fortune 500 business firms using Pinterest rose to over 35% in 2014.
Q3) Describe the major types of Internet portals and explain the portal business model.
Q4) ________ portals, such as Yahoo, attempt to attract a very large audience and then retain the audience on-site by providing in-depth vertical content channels.
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Q1) All of the following are potential benefits of B2B e-commerce except:
A) increased production flexibility.
B) increased product cycle time.
C) increased opportunities to collaborate with suppliers and distributors.
D) increased visibility and real-time information sharing among all participants in the supply chain network.
Q2) EDI systems:
A) generally serve horizontal markets.
B) are seller-side solutions.
C) are based on a communications standard for sharing business documents.
D) no longer play an important role in B2B commerce.
Q3) An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.
A) e-distributor
B) e-procurement company
C) exchange
D) industry consortium
Q4) TheSeam is an example of a(n) ________.
Page 14
Q5) What are private industrial networks? In what ways can they support collaborative commerce?
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