Supply Chain Management
Study Guide Questions
Course Introduction
Supply Chain Management explores the strategies and processes involved in planning, implementing, and controlling the efficient flow of goods, services, and information from raw material suppliers to end consumers. The course examines key components such as procurement, production, logistics, inventory control, distribution, and customer service, emphasizing the integration of these functions to achieve organizational objectives and competitive advantage. Students will analyze challenges, best practices, and emerging trends in global supply chains, including digitization, sustainability, risk management, and supplier relationship management, preparing them to address real-world complexities in diverse industries.
Recommended Textbook
Marketing Channel Strategy 8th Edition by Robert Palmatier
Available Study Resources on Quizplus
14 Chapters
700 Verified Questions
700 Flashcards
Source URL: https://quizplus.com/study-set/1684
Page 2
Chapter 1: Understanding Channel Strategies
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33376
Sample Questions
Q1) In the context of a marketing channel,the relationship with an end-user is considered finished once a product or service has been distributed.
A)True
B)False
Answer: False
Q2) Katherine,a channel manager with a shoe manufacturer,recently learned that prices in the channel are higher than desired by end-users.Katherine most likely used a(n)________ to determine this information.
A) normative profit share
B) gap analysis template
C) segmentation grid
D) efficiency template
E) make-or-buy channel analysis
Answer: B
Q3) Channel logistics relates to processing and tracking factory goods throughout the marketing channel.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: End-User Analysis: Segmenting and Targeting
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33377
Sample Questions
Q1) What is the most likely result of increased product variety and assortment in a marketing channel system?
A) increased distribution costs
B) reduced storage requirements
C) higher service output demands
D) limited bulk breaking opportunities
E) reduced success rates in customer service
Answer: A
Q2) When developing a marketing channel strategy,which of the following should be determined first?
A) product features
B) end-user demands
C) service capabilities
D) technological capabilities
E) number of channel members
Answer: B
Q3) End-users represent the demand component of marketing channels.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Channel Analysis: Auditing Marketing Channels
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33378
Sample Questions
Q1) Speculation involves delaying production until orders are received to eliminate the costs of holding expensive inventory.
A)True
B)False
Answer: False
Q2) Violations of the equity principle are a common cause of channel conflicts.
A)True
B)False
Answer: True
Q3) It is most likely appropriate to remove a channel member from the marketing channel system if the channel member ________.
A) engages in both bulk breaking and information sharing
B) conducts most of the channel's service output activities
C) avoids channel conflicts by asserting channel power
D) holds less channel power than other members
E) performs redundant service output activities
Answer: E
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Make Versus Buy Channel Analysis
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33379
Sample Questions
Q1) A manufacturer of a discontinuous innovation would most likely vertically integrate forward because of ________.
A) idiosyncratic knowledge
B) performance ambiguity
C) limited infrastructures
D) unreliable outputs
E) market demands
Q2) Which term refers to the concentration of market share in the hands of a few players?
A) distribution
B) adaptation
C) specialization
D) integration
E) consolidation
Q3) Which of the following best describes classical market contracting?
A) distributing benefits to channel members
B) delegating channel functions to third parties
C) taking responsibility for all channel functions
D) sharing channel function risks with third parties
E) merging with a third party to meet channel demands
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Designing Channel Structures and Strategies
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33380
Sample Questions
Q1) What distribution method has been most successful for Royal Canin?
A) distributing products through hypermarkets
B) limiting distribution to pet and garden stores
C) limiting distribution to professional breeders
D) distributing products as convenience goods
E) limiting distribution to pet product e-retailers
Q2) A manufacturer that uses a branded variants strategy is most likely trying to
A) minimize the transaction costs associated with branded service outputs
B) offer downstream channel members near exclusivity of the brand
C) encourage downstream channel members to carry new brands
D) reduce turnover among downstream channel members
E) alter brand equity among key end users
Q3) Which factor is LEAST relevant to a manufacturer when making a channel intensity/selectivity decision?
A) product category
B) brand strategy
C) product benefits
D) transaction costs
E) opportunity cost
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Retailing Structures and Strategies
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33381
Sample Questions
Q1) Why are pyramid schemes illegal?
A) Firms engage in the online sale of products and services.
B) Firms receive customer payments without selling products.
C) Individuals are actively recruited to fill direct sales positions.
D) Salespeople are overly persistent when trying to gain big sales.
E) Sales recruits lack the business knowledge and skills to be ethical.
Q2) The increased use of home shopping technologies,such as catalogs,Web sites,and television channels,indicates the growing demand for the service output of bulk breaking.
A)True
B)False
Q3) Roberto purchased an iPod at Best Buy and plans to download music that will keep him motivated while jogging.Which term best describes Roberto's transaction?
A) resale
B) retail sale
C) niche sale
D) direct sale
E) wholesale sale
To view all questions and flashcards with answers, click on the resource link above.
8
Chapter 7: Wholesaling Structures and Strategies
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33382
Sample Questions
Q1) Which term best describes Ace Hardware?
A) wholesaler co-op
B) holding company
C) retailer co-op
D) distributor
E) consortium
Q2) What is the primary benefit of Ace managing the wholesale side of the business?
A) providing better customer service
B) offering a heterogeneous inventory
C) ensuring that dealers are successful
D) keeping procurement costs down
E) customizing store offerings
Q3) How did Volvo Trucks North America solve its parts distribution problem?
A) fragmenting its global service outputs
B) establishing a holding company in Sweden
C) acquiring FedEx to form a new conglomeration
D) establishing multiple warehouses linked electronically
E) building a centralized warehouse near FedEx headquarters
Q4) How do wholesaler voluntary groups differ from cooperative groups? What are the benefits of cooperative groups?
Page 9
To view all questions and flashcards with answers, click on the resource link above.
Chapter 8: Franchising Structures and Strategies
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33383
Sample Questions
Q1) Maria recently signed a franchise contract with Perfect Pizza.She will have to acquire inventory,purchase equipment,and advertise the restaurant's opening.If Maria's franchise fails,which investment will she never recover?
A) sunk costs
B) lump sums
C) variable fees
D) fixed costs
E) sales royalties
Q2) McDonald's has most likely earned praise for ________.
A) adapting menu items to meet cultural preferences and nutritional needs
B) minimizing corporate intervention in local restaurant management
C) developing personal relationships with local restaurant suppliers
D) encouraging franchisees to open multiple locations
E) offering franchising opportunities to minorities
Q3) Why does goal incongruity most likely exist between franchisors and franchisees?
A) Franchisors want compliance, and franchisees want innovation and flexibility.
B) Franchisors seek to maximize sales, and franchisees seek to maximize profits.
C) Franchisors want open communication, and franchisees want full autonomy.
D) Franchisors seek to maximize profits, and franchisees seek to maximize sales.
E) Franchisors want innovation and flexibility, and franchisees want compliance.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Emerging Channel Structures and Strategies
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33384
Sample Questions
Q1) Company X plans to enter a foreign market by purchasing land and building a new facility.What should Company X most likely do to improve its chances of success?
A) develop a knowledgeable local network of business associates
B) send home-country representatives to manage construction
C) acquire a small, local firm in the logistics industry
D) engage in e-commerce to identify local demands
E) leverage economies of scale in the local market
Q2) Coproduction between the provider and end-user and inventory perishability are both higher for products than for services.
A)True
B)False
Q3) Why are firms from developed markets increasingly expanding into developing markets? What role has the Internet played in these globalization efforts?
Q4) What are the key characteristics of services? How does each characteristic affect channel strategies?
Q5) What factors motivate firms to shift from selling products to selling services?
To view all questions and flashcards with answers, click on the resource link above.
11
Chapter 10: Managing Channel Power
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33385
Sample Questions
Q1) How did Gore-Tex establish legitimate power?
A) patent protection
B) franchise agreements
C) industry norms
D) hierarchical authority
E) market experience
Q2) Which type of power stems from a channel member's desire to identify with a prestigious organization?
A) reward
B) coercive
C) expert
D) referent
E) legitimate
Q3) Which statement about influence strategies is most likely FALSE?
A) The recommendation influence strategy tends to create skepticism.
B) A legalistic influence strategy is often perceived as heavy handed.
C) A request influence strategy is commonly used and not offensive.
D) High-pressure influence strategies are ineffective in the short-term.
E) Promise and threat influence strategies tend to provoke a backlash.
Q4) What is channel power? Why is channel power necessary?
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Managing Channel Conflict
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33386
Sample Questions
Q1) Which type of channel conflict most likely arises as soon as a channel member recognizes any type of opposition?
A) functional
B) latent
C) affective
D) manifest
E) perceived
Q2) Cobalt Manufacturing,which uses multiple channels to sell electronic components,is experiencing channel conflict with retailers.How should Cobalt most likely address this problem?
A) terminate retailers who use too many discounts
B) develop different pricing schemes for every retailer
C) supply differentiated product lines to different groups of retailers
D) sell more products through e-commerce than brick-and-mortar retailers
E) increase the use of social media in promoting the product line and brand name
Q3) As with personal relationships,conflict within a marketing channel system is undesirable and a situation that should be avoided.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 13
Chapter 12: Managing Channel Relationships
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33387
Sample Questions
Q1) Daily interactions between individuals in the channel determine the level of trust in the channel relationship.
A)True
B)False
Q2) Which term refers to gaining equitable rewards from a channel relationship regardless of daily interaction patterns?
A) Procedural fairness
B) Coercive strategies
C) Distributive fairness
D) Social capital
E) Functional conflict
Q3) Which term best describes the free merchandising seminars offered by Philip Morris sales reps in France?
A) Selectivity
B) Generic investments
C) Economic satisfaction
D) Channel commitment
E) Idiosyncratic investments
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Managing Channel Policies and Legalities
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33388
Sample Questions
Q1) According to the decision in Tampa Electric Co.v.Nashville Coal Co.,the legality of exclusive dealing policies relates to all of the following factors EXCEPT the ________.
A) degree of vertical integration achieved by the supplier
B) substantiality of the competition being prevented
C) height of entry barriers in the relevant market
D) geographic area of effective competition
E) type of merchandise or goods
Q2) What is the primary concern with category management by category captains?
A) Absolute confinement
B) Profit pass-overs
C) Gray marketing
D) Price segmentation
E) Competitive exclusion
Q3) Functional discounts are legal when they reasonably reflect the supplier's savings or channel member's costs.
A)True
B)False
Q4) Summarize the key provisions of the Robinson-Patman Act.
Q5) What are the reasons that suppliers implement customer coverage policies?
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Managing Channel Logistics
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/33389
Sample Questions
Q1) An adaptable supply chain most likely ________.
A) coordinates the roles of employees across divisions, channels, and firms
B) implements marketing strategies that match the product life cycle
C) responds quickly to changes in volume and specifications
D) changes to follow major shifts in the environment
E) gives all parties compatible incentives
Q2) Which industry introduced quick response systems?
A) Grocery
B) Fashion retail
C) Automotive sales
D) Fast-food restaurants
E) Electronics refurbishment
Q3) A(n)________ moves information over secure communication circuits,from one firm's computers to another's,using a standard format and without human intervention.
A) QR
B) ECR
C) XML
D) CRP
E) EDI
To view all questions and flashcards with answers, click on the resource link above.
Page 16