Strategic Sports Management Review
Questions
Course Introduction
Strategic Sports Management examines the principles and practices required to lead and manage organizations within the sports industry effectively. The course covers strategic planning, organizational analysis, and decision-making processes tailored to the rapidly evolving field of sports. Students will explore topics such as resource allocation, stakeholder engagement, ethical considerations, and the impact of globalization on sports organizations. Emphasis is placed on applying strategic management theories to real-world scenarios, enabling students to develop actionable strategies that drive growth, innovation, and competitive advantage in sports enterprises.
Recommended Textbook
Sports Marketing A Strategic Perspective 4th Edition by Matthew D Shank
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13 Chapters
368 Verified Questions
368 Flashcards
Source URL: https://quizplus.com/study-set/1958
Page 2
Chapter 1: Emergence of Sports Marketing
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29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/39009
Sample Questions
Q1) In sports sponsorship,the consumer (in most cases)is exchanging money or product for the right to associate its name or product with a sporting event.
A)True
B)False
Answer: True
Q2) Examples of sports products include _____.
A) sporting events
B) athletes
C) corporations
D) financial institutions
E) both a and b
Answer: E
Q3) A good example of producers in the sport industry would be the media and sport agents.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Contingency Framework for Strategic Sports Marketing
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32 Verified Questions
32 Flashcards
Source URL: https://quizplus.com/quiz/39010
Sample Questions
Q1) Nike running shoes and Reebok running shoes would be an example of indirect competitors.
A)True
B)False
Answer: False
Q2) In the operational-level strategy,which of the following is NOT one of the levels?
A) promotion
B) product
C) price
D) sponsorship
E) population size
Answer: E
Q3) Which of the following is NOT considered a part of the demographic environment?
A) size of population
B) age
C) shifts in ethnic groups
D) social trends
E) both b and d
Answer: D
Page 4
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Chapter 3: Research Tools for Understanding Sports Consumers
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30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/39011
Sample Questions
Q1) The most critical stage in the marketing research process is _____.
A) problem definition
B) determination of research design
C) determination of data collection methods
D) development of data collection forms
E) research objectives
Answer: A
Q2) According to the text,the basic framework or process of conducting marketing research changes often to meet society demands.
A)True
B)False
Answer: False
Q3) Write a brief marketing research proposal to address the feasibility of creating a Junior X Games in Orlando,Florida for the summer.
Answer: The research proposal should use the descriptive design answering who,what,where,when,and how often.The use of government reports on the demographics of Orlando would be of great use.Then surveys on the age that the X Games would draw could be taken.Going to high areas of traffic for this age group would be the most advantageous.
Page 5
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Chapter 4: Understanding Participants As Consumers
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29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/39012
Sample Questions
Q1) External sources of information are recalled from our own memories and are based on previous exposure to sports and activities.
A)True
B)False
Q2) When the sports marketer is conducting an information search,he/she will use external sources.All of the following are examples of external sources EXCEPT _____.
A) personal sources
B) marketing sources
C) experiential sources
D) situational sources
E) none of the above
Q3) In cognitive learning,people see someone benefiting from sport,and also learn how to play the sport.
A)True
B)False
Q4) In the United States,one of the greatest influences (primary reference group)on an individual is his/her family.Briefly describe what type of influence a family might exert on a male/female member to play a certain sport.
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Chapter 5: Understanding Spectators As Consumers
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28 Verified Questions
28 Flashcards
Source URL: https://quizplus.com/quiz/39013
Sample Questions
Q1) According to the text,perceived crowding is believed to have a negative influence on the sport spectator's pleasure.
A)True
B)False
Q2) According to the text,demographic factors or variables,such as age,gender, education,occupation,and ethnic backgrounds,are all found to be related to game attendance.
A)True
B)False
Q3) Seating comfort and layout accessibility are both directly related to _____.
A) pleasure
B) perceived crowding
C) desire to stay at the game
D) sportscape
E) both a and c
Q4) The self-esteem enhancement factor (fan motivation)is when fans watch sports as a means of getting away from it all.
A)True
B)False
Q5) List and describe the types of fan identification.
Page 7
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Chapter 6: Segmentation, targeting, and Positioning
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29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/39014
Sample Questions
Q1) A target marketing segment must be reachable.This includes ______.
A) identifiable and common needs
B) physical distribution and media
C) substantial and behavioral variations
D) physical activity and emotional appeal
E) emotional appeal and common needs
Q2) _____ is defined as identifying groups of consumers based on their common needs.
A) Market segmentation
B) Market targeting
C) Market positioning
D) Socioeconomic segmentation
E) None of the above
Q3) Niche strategies are concerned with _____.
A) building new venues with relatively small fields to fit in more luxury suites
B) functionality, not profit
C) capturing a relatively small market segment
D) developing mass market appeal
E) developing a mass media appeal
Q4) Apply market selection decisions (segmentation,targeting,positioning)to minor league baseball.
8
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Chapter 7: Sports Product Concepts
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28 Verified Questions
28 Flashcards
Source URL: https://quizplus.com/quiz/39015
Sample Questions
Q1) When the athletic-shoe chain,Athlete's Foot,demonstrates the quality of good (Reebok)compared to the quality of service (sales associate),this would be an example of _____.
A) perishability
B) separability
C) tangibility
D) standardization
E) both a and c
Q2) Licensing allows one company to use the _____ of another.
A) stadium
B) trademark
C) marketing manager
D) service reliability
E) both a and b
Q3) Describe how TEAMQUAL would be useful to an expansion franchise of a AA minor league baseball team.
Q4) According to the text,the sports product characteristics include branding,quality,and design.
A)True
B)False
Page 9
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Chapter 8: Managing Sports Products
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27 Verified Questions
27 Flashcards
Source URL: https://quizplus.com/quiz/39016
Sample Questions
Q1) According to the text,dynamically continuous innovations are new sports products that represent changes and improvements but do not strikingly change buying and usage patterns.
A)True
B)False
Q2) The _____ life cycle is found in most sports where the sales of sports products rise and fall with the opening and closing of that sport.
A) classic
B) seasonal
C) expansion
D) introduction
E) none of the above
Q3) List and describe the six stages of the new product development process.
Q4) From the time a sports product begins the new product development process to the time it is taken off the market,it passes through a series of stages known as the seasonal life cycle.
A)True
B)False
Q5) List and describe the four types of adopters.
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Chapter 9: Promotion Concepts
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24 Verified Questions
24 Flashcards
Source URL: https://quizplus.com/quiz/39017
Sample Questions
Q1) List and describe the two basic strategies of the target market consideration step in promotional planning.
Q2) Encoding,performed by the receiver,is the interpretation of the message sent by the source through the channel.
A)True
B)False
Q3) Credibility is the source's (athletes,teams,leagues)perceived expertise and trustworthiness.
A)True
B)False
Q4) Promotion planning begins with _____.
A) a situation analysis
B) target market considerations
C) communication process analysis
D) budget development
E) financial acquirement
Q5) List and describe the promotion mix elements.
Q6) List in order the seven steps of the hierarchy of effects process.
Q7) List and discuss the elements of the communication process.
Page 11
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Chapter 10: Promotion Mix Elements
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28 Verified Questions
28 Flashcards
Source URL: https://quizplus.com/quiz/39018
Sample Questions
Q1) The Tampa Bay Lightning is preparing an advertising campaign in which it will contrast its products with those of named competitors on a point-by-point basis.The team is employing _____.
A) misleading advertising
B) unethical business practices
C) comparative advertising
D) a push strategy
E) none of the above
Q2) Pleasure or fun appeals are designed for those target audiences that participate in sports or watch sports for fun,social interaction,or enjoyment.
A)True
B)False
Q3) When the sports marketer is considering an advertisement schedule,seasonal scheduling is the most prevalent because most sports,like running or jogging,are seasonal.
A)True
B)False
Q4) List and describe the five types of advertising appeals for sports marketing.
Q5) List and describe the two categories of advertising objectives.
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Chapter 11: Sponsorship Programs
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29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/39019
Sample Questions
Q1) When budgeting for sponsorship,a general rule of thumb is to be prepared to spend
A) 1-2 times the amount of the sponsorship on promoting the sponsorship
B) 2-3 times the amount of the sponsorship on promoting the sponsorship
C) 3-4 times the amount of the sponsorship on promoting the sponsorship
D) 6 times the amount of the sponsorship on promoting the sponsorship
E) No extra promotional dollars are required.
Q2) Ambush marketing is a planned effort by an organization to associate itself directly with an event to gain at least some of the recognition and benefits that are associated with being an official sponsor.
A)True
B)False
Q3) According to the text,the eventual objective for nearly all organizations involved in sponsorship programs is to increase sales.
A)True
B)False
Q4) List and describe the five elements of indirect sponsorship objectives.
Q5) Define the concept of ambush marketing,and give a specific example within the sports marketing industry.
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Chapter 12: Pricing Concepts and Strategies
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27 Verified Questions
27 Flashcards
Source URL: https://quizplus.com/quiz/39020
Sample Questions
Q1) List and describe the three types of consumer demand.
Q2) Seasonal discounts are prevalent in sports marketing because of the nature of most sports (snow skiing,waterskiing,fishing,football,baseball).
A)True
B)False
Q3) An average ticket price to a single NY Jets game is reduced from $65.00 to $55.00 and the number of units sold increases dramatically. The demand is considered _____.
A) unitary
B) inelastic
C) appealing
D) elastic
E) both a and d
Q4) The most central tenet in pricing is understanding the concept of _____.
A) discounting
B) merchandising
C) value
D) deals
E) both a and d
Q5) Define price discounts and list and describe the types.
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Chapter 13: Implementing and Controlling the Strategic
Sports Marketing Process
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28 Verified Questions
28 Flashcards
Source URL: https://quizplus.com/quiz/39021
Sample Questions
Q1) One way of coordinating people and tasks in a sports organization is by the use of
A) Theory B management
B) Total Quality Management (TQM)
C) customer driven management
D) sports orientation
E) Theory A management
Q2) According to the text,there is only one "correct" reward system.
A)True
B)False
Q3) Evaluation of plans,activities,and results is called _____.
A) execution
B) strategic planning
C) strategic control
D) implementation
E) segmenting
Q4) A crisis plan should never include steps that deal with potential media impact that enhances the sport organization image.
A)True
B)False
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