Strategic Marketing
Question Bank
Course Introduction
Strategic Marketing explores the processes and frameworks involved in analyzing market opportunities, developing marketing strategies, and creating value for customers and organizations. This course emphasizes the alignment of marketing plans with overall business objectives, including market segmentation, targeting, positioning, and the integration of the marketing mix. Students learn to apply analytical tools, assess competitive dynamics, and respond to marketplace challenges in both digital and global environments. Real-world case studies and projects provide hands-on experience in formulating and executing effective marketing strategies across various industries.
Recommended Textbook
Contemporary Marketing 17th Edition by Louis E. Boone
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21 Chapters
4577 Verified Questions
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Page 2
Chapter 1: Marketing: the Art and Science of Satisfying Customers
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Sample Questions
Q1) The emergence of the marketing concept can best be explained by:
A)higher production levels.
B)greater sophistication in the production of goods.
C)the shift from a seller's market to a buyer's market.
D)a focus on product quality.
Answer: C
Q2) Which of the following refers to marketing myopia?
A)A companywide consumer orientation with the objective of achieving long-run success
B)A market in which there are more buyers for fewer goods and services
C)A management's failure to recognize the scope of its business
D)A market in which there are more goods and services than people willing to buy them
Answer: C
Q3) Interactive promotions put customers in control because they can gain immediate access to key product information when they want it.
A)True
B)False
Answer: True
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Chapter 2: Strategic Planning in Contemporary Marketing
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Sample Questions
Q1) Core competencies are capabilities that customers value and competitors:
A)can easily copy.
B)tend to overestimate.
C)find difficult to duplicate.
D)undervalue.
Answer: C
Q2) Marketers put the marketing strategy into action in order to monitor performance to ensure that objectives are being achieved.
A)True
B)False
Answer: True
Q3) The concept of _________________ refers to the ways that marketers make sure their customers get the right amount of products at the right time and place.
A)Product strategy
B)Promotion strategy
C)Retail strategy
D)Distribution strategy
E)Customer service strategy
Answer: D
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Page 4
Chapter 3: The Marketing Environment, ethics, and Social Responsibility
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Sample Questions
Q1) Paying universities for the use of their logo,team name,and mascot in advertising products and services to their students is considered ethical.
A)True
B)False
Answer: False
Q2) The decision of whether or not to compete should be based on a firm's resources,objectives,and expected profit potential.
A)True
B)False
Answer: True
Q3) The Sherman Antitrust Act,Clayton Act,and Federal Trade Commission Act are evidence of federal commitment to maintaining a competitive business environment in the United States.
A)True
B)False
Answer: True
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Chapter 4: Social Media: Living in the Connected World
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Sample Questions
Q1) Your new marketing assistant just handed you a presentation that you are to give on the phases of an effective social media marketing campaign.One of the slides lists the phases of a typical campaign as follows: Goal setting
Develop strategies
Target audience
Produce content
Implement the plan Monitor Measure
Is there anything wrong with the ordering of these phases?
A)No, the phases are listed in the correct order.
B)Yes, the phases are ordered incorrectly. Measure and Monitor should be switched.
C)Yes, the phases are ordered incorrectly. Target audience and Develop strategies should be switched.
D)Yes, the phases are ordered incorrectly. Goal setting and Develop strategies should be switched.
E)Yes, the phases are ordered incorrectly. Produce content and Target audience should be switched.
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Chapter 5: E-Business: Managing the Customer Experience
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Sample Questions
Q1) If a website is rated high based on its engagement,it implies that a large number of visitors purchase products from that website.
A)True
B)False
Q2) By enabling the coordination of all promotional activities to produce a unified,customer-focused promotional message,e-marketing helps reach consumers through:
A)personalization.
B)interactive marketing.
C)mass marketing.
D)integrated marketing.
Q3) Simply-Fyde Shopping's website has an online catalog with the details of the products on offer.When customers pick their choices from the list,the items are automatically populated into a(n):
A)online trading database.
B)electronic shopping cart.
C)point-of-sale system.
D)Web browser.
Q4) What is e-procurement? What are its benefits?
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Chapter 6: Consumer Behavior
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Sample Questions
Q1) When a consumer begins to feel dissatisfied with a product or service recently purchased,the anxiety they feel is called:
A)cognitive dissonance.
B)functional fixedness.
C)product revaluation.
D)mental set.
Q2) Households with two wage earners are more likely than others to make joint purchasing decisions.
A)True
B)False
Q3) Be Wise is an insurance firm that helps people save money for retirement and health purposes.It markets its health and life insurance products with a tag line "save for future." Be Wise is trying to address which of the following needs in the Maslow's hierarchy of needs?
A)Esteem needs
B)Safety needs
C)Physiological needs
D)Social needs
Q4) Differentiate between a need and a motive.
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Chapter 7: Business-To-Business B2bmarketing
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Sample Questions
Q1) Reciprocal arrangements traditionally have been common in industries featuring heterogeneous products.
A)True
B)False
Q2) A new employee in your company is confused.She was hired to help with purchasing,but she's been told that she will be busiest after purchases have been concluded -- in other words,after vendors have been chosen and their goods have been supplied.Will this employee be involved in the organizational buying process?
A)Yes, by obtaining feedback and evaluating performance.
B)Yes, by evaluating proposals.
C)Yes, by qualifying vendors.
D)No, because the process will be over when she gets involved.
E)No, because she will not have a say in vendor selection.
Q3) Which of the following will be considered an institutional buyer?
A)The Federal Government
B)Wholesalers
C)Hospitals
D)Department of Defense
Q4) Discuss the major categories of business market demand.
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Chapter 8: Global Marketing
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Sample
Questions
Q1) U.S.imports mainly include crude oil,machines,consumer electronics,and passenger cars.
A)True
B)False
Q2) An online ice cream confection company planned to introduce their products to an international audience,including developing countries,from the beginning.Their original decision was to use the same products and the same promotion strategy for all countries.Which aspect of establishing the business will cause the most concern in developing countries?
A)calorie counts that change radically from flavor to flavor
B)advertising tied to increased sales with warmer outdoor temperatures
C)pricing strategy due to differing availability of raw ingredients
D)foolproof physical distribution using unrated transportation systems
E)differing levels of interest in sweet-tasting desserts in different cultures
Q3) What is the European Union? What are its goals?
Q4) What are the different ways to achieve multinational economic integration? Why are some nations not keen on entering into free trade?
Q5) Why is global marketing important for a nation and its marketers?
Q6) How has the economy in the United States changed in the recent years?
Page 10
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Chapter 9: Market Segmentation, targeting, and Positioning
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Sample Questions
Q1) _____ defines consumer groups according to variables such as gender,age,income,occupation,education,sexual orientation,household size,and stage in the family lifecycle.
A)Geographic segmentation
B)End-use segmentation
C)Product-based segmentation
D)Demographic segmentation
Q2) An undifferentiated marketing strategy is more suited for a firm that markets generic products rather than individual brand names.
A)True
B)False
Q3) A company that practices differentiated marketing can generate more sales compared to those generated by undifferentiated marketing.
A)True
B)False
Q4) A micropolitan statistical area will have at least one urbanized area of 50,000 or more inhabitants.
A)True
B)False
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Chapter 10: Marketing Research in the Era of Big Data
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Sample Questions
Q1) Fizzy Cola Company created a sample containing 25 of their regular cola drinkers,25 of their diet cola drinkers,and 25 of their diet caffeine-free drinkers.They created the sample by stopping people on the street and continuing until they had spoken to enough people to meet the requirement.Such a sample is a nonprobability cluster sample.
A)True
B)False
Q2) Observation is a useful technique to collect primary data for marketers trying to understand how consumers behave in certain situations.
A)True
B)False
Q3) A probability sample constructed so that randomly selected subsamples of different groups are represented in the total sample is known as a(n)_____ sample.
A)stratified
B)convenience
C)exclusive
D)quota
Q4) Explain the different types of probability samples.
Q5) Explain the concept of marketing intelligence and the use of metrics.
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Chapter 11: Relationship Marketing and Customer
Relationship Management Crm
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Sample Questions
Q1) Explain the differences between qualitative and quantitative forecasting methods and give examples of each.
Q2) Which of the following concepts forms the basis of buzz marketing?
A)Elasticity of demand
B)Word-of-mouth
C)Employee empowerment
D)Long-term product viability
Q3) Marketers have discovered that when they implement relationship marketing strategies,it is more expensive to retain satisfied customers than attracting new customers.
Indicate the answer choice that best completes the statement or answers the question.
A)True
B)False
Q4) A strategic alliance can be formed only between those firms that serve the same industry.
A)True
B)False
Q5) What are the different methods employed by marketers to obtain customer feedback?
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Chapter 12: Product and Service Strategies
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Sample Questions
Q1) Define homeshoring.What are its advantages? Give some examples of U.S.companies that practices homeshoring.
Q2) What are the three categories of convenience products? Give examples for each type.
Q3) Hiring employees to work from home is known as offshoring.
A)True
B)False
Q4) Purchasers of component parts and materials need regular,continuous supplies of uniform-quality products.
A)True
B)False
Q5) During the growth stage of the product lifecycle,available supplies exceed industry demand for the first time.
A)True
B)False
Q6) Milk is an example of a convenience product.
A)True
B)False
Q7) Why is marketing perceived as a significant activity by most service firms?
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Chapter 13: Developing and Managing Brand and Product Categories
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Sample Questions
Q1) List out the steps that companies follow in the category management process.
Q2) A family brand is a single brand name that identifies several related products.
A)True
B)False
Q3) At the _____ stage in the consumer adoption process,buyers consider the likely benefits of the product.
A)awareness
B)trial
C)interest
D)evaluation
Q4) A market penetration strategy seeks to increase sales of existing products in existing markets.
A)True
B)False
Q5) Small manufacturers usually assign a category manager to each major channel such as grocery stores or drugstores,instead of each retail chain.
A)True
B)False
Q6) What is a brand? Why is branding important?
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Chapter 14: Marketing Channels and Supply Chain Management
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Sample Questions
Q1) Which of the following distribution strategy seeks to distribute a product through a single wholesaler or retailer in a specific geographic region?
A)Exclusive distribution
B)Associative distribution
C)Selective distribution
D)Intensive distribution
Q2) A VMS that coordinates channel activities through formal agreements among participants is called a(n)_____ marketing system.
A)corporate
B)community
C)administered
D)contractual
Q3) Which of the following is true of private carriers?
A)They do not offer services for hire.
B)The government regulates their rates and services.
C)They offer their services to the general public.
D)The ICC has banned them from operating as common carriers.
Q4) Define supply chain.Describe a manufacturing supply chain with an example.
Q5) Discuss the concept of protective packaging and materials handling.
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Chapter 15: Retailers, wholesalers, and Direct Marketers
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Sample Questions
Q1) Casey's General Store is a popular ______-type retailer offering gasoline,snacks,extended store hours,and rapid checkout service.
A)convenience
B)grocery
C)discount
D)specialty
Q2) Retailers must consider the overall profitability of each product line and product category to develop a successful merchandise mix.
A)True
B)False
Q3) The situation in retailing in which similar merchandise is available from multiple retail outlets distinguished by price more than any other factor is known as:
A)scrambled merchandising.
B)wholesale concentration.
C)mail-order proliferation.
D)retail convergence.
Q4) What is Internet retailing? How has the Internet enhanced the functions of the direct marketers?
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17
Chapter 16: Integrated Marketing Communications, advertising,
and Public Relations
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Sample Questions
Q1) Nonverbal cues like body language and tone of voice are important to the communication process.
A)True
B)False
Q2) Advertising that promotes a concept,idea,philosophy or the goodwill of an industry,company,organization,person,or government agency is known as:
A)institutional advertising
B)reminder advertising
C)persuasive advertising
D)informative advertising
Q3) The assumption behind recognition tests is that future sales are related to advertising readership.
A)True
B)False
Q4) When an organization employs an integrated approach to marketing,it risks sending conflicting information that confuses consumers.
A)True
B)False
Page 18
Q5) Define nonpersonal selling.Discuss advertising as a type of nonpersonal selling.
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Chapter 17: Personal Selling and Sales Promotion
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Sample Questions
Q1) A salesperson should be judged on the basis of potential ability rather than the actual sales performance.
A)True
B)False
Q2) What is trade promotion? What are the different trade promotion methods used by marketers?
Q3) Listening to customers and using problem-solving skills to meet customer needs is called advisory selling.
A)True
B)False
Q4) Because Signal Sales is losing money,its marketing director has been told to cut selling costs.While she is unenthusiastic,the director knows that her best approach is to shift sales personnel out of the _____ channel into the _____ channel.
A)Field selling, online selling
B)Field selling, over-the-counter
C)Over-the-counter selling, field selling
D)Online selling, field selling
E)Online selling, over-the-counter selling
Q5) What is network marketing? Give an example.
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Chapter 18: Pricing Concepts
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Sample Questions
Q1) When discounts become normal elements of a competitive marketplace,other marketing mix elements gain importance in purchase decisions.
A)True
B)False
Q2) High-demand sporting or concert events have encountered an expensive,often illegal,form of pricing where tickets are resold at a much higher price than what it was originally bought for.This practice is called ticket scalping.
A)True
B)False
Q3) A demand is said to be inelastic when the:
A)demand curve and the supply curve do not intersect.
B)total cost and total revenue are equal at all levels of demand.
C)elasticity of demand is less than 1.
D)elasticity of demand is greater than 1.
Q4) The economic theory assumes that firms behave rationally which in turn results in an effort to maximize gains and minimize losses.
A)True
B)False
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Chapter 19: Pricing Strategies
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Sample Questions
Q1) Firms using a competitive pricing strategy try to reduce the emphasis on price competition by matching other firms' prices and concentrating their own marketing efforts on the product,distribution,and promotion elements of the marketing mix.
A)True
B)False
Q2) Discuss the four major types of pricing policies,as well as flexible alternatives.
Q3) When the price of Cheerios cereal is displayed as 14.7 cents per ounce,this is an example of _____ pricing.
A)odd
B)commodity
C)unit
D)penetration
Q4) A skimming pricing strategy is commonly used as a market entry price for distinctive goods and services with high initial competition.
A)True
B)False
Q5) Define cannibalization and give an example.
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Chapter 20: Developing an Effective Marketing Plan
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Sample Questions
Q1) The facilities plan estimates the firm's employment needs and the skills necessary to achieve organizational goals.
A)True
B)False
Q2) Which of the following components of the marketing mix focuses on deciding the goods and services a firm should offer in order to meet the needs of its customers?
A)Product strategy
B)Distribution strategy
C)Promotional strategy
D)Pricing strategy
Q3) A firm's goals should be specific and measurable.
A)True
B)False
Q4) Strategic planning is the process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives.
A)True
B)False
Q5) What are the reasons a company should develop a marketing plan?
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Chapter 21: Financial Analysis in Marketing
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Sample Questions
Q1) What is a markup? What are the two marketing decisions that decide the amount of markup? Explain why a markup is important to a marketer.
Q2) Venus Inc.,a software consulting firm,had made a gross profit of $350.0 million for the year 2012.For the same year,it had made sales of $890.0 million.What was its gross profit margin?
A)69.32%
B)59.32%
C)49.32%
D)39.32%
Q3) Depreciation is an unusual expense because it does not involve an actual cash expense.
A)True
B)False
Q4) The gross profit margin is the percentage of each sales dollar that a firm earns in profit after all expenses have been paid.
A)True
B)False
Q5) Explain the difference between an income statement and a balance sheet.
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