Strategic Marketing
Pre-Test Questions
Course Introduction
Strategic Marketing explores the process of analyzing, planning, and implementing marketing strategies to achieve organizational objectives in competitive environments. This course examines how organizations assess market opportunities, segment and target audiences, position products or services, and develop integrated marketing programs that leverage digital and traditional channels. Emphasis is placed on understanding consumer behavior, competitor analysis, value proposition development, and metrics for measuring marketing effectiveness. Through case studies and practical applications, students learn to formulate and execute strategic marketing plans that drive business growth and enhance brand equity.
Recommended Textbook
Marketing 11th Edition by Charles W. Lamb
Available Study Resources on Quizplus
21 Chapters
3517 Verified Questions
3517 Flashcards
Source URL: https://quizplus.com/study-set/353
Page 2
Chapter 1: An Overview of Marketing
Available Study Resources on Quizplus for this Chatper
141 Verified Questions
141 Flashcards
Source URL: https://quizplus.com/quiz/5836
Sample Questions
Q1) A problem facing the timber industry is the absence of any effective way to prove that rain forest timber was legally harvested.In places like Indonesia as much as 80 percent of timber available for sale was illegally cut.Companies like The Home Depot do not want to sell timber from illegally logged forests even though the demand is great for timber from rain forests.Which of the following conditions required for an exchange to occur is missing when a company tries to sell illegally acquired logs to The Home Depot?
A) There are more than two parties involved.
B) Each party has something of value to bring to the exchange.
C) One party is free to accept the exchange offer.
D) Each party believes it is appropriate to deal with the other party.
E) Nobody sees the exchange as producing value.
Answer: D
Q2) The marketing concept states that the social and economic justification for an organization's existence is the satisfaction of customers' wants and needs while meeting organizational objectives.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Strategic Planning for Competitive Advantage
Available Study Resources on Quizplus for this Chatper
174 Verified Questions
174 Flashcards
Source URL: https://quizplus.com/quiz/5837
Sample Questions
Q1) _____ is a strategy that attempts to attract new customers to existing products.
A) Product development
B) Market development
C) Market penetration
D) Product penetration
E) Diversification
Answer: B
Q2) Tub King is a small company that refinishes antique claw foot bathtubs,antique sinks,and provides training for bathtub refinishing.The company's management is currently conducting a formal study of its current strengths and weaknesses by looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends.Tub King is conducting a(n):
A) marketing audit
B) SWOT analysis
C) environmental scan
D) market differentiation scan
E) strategic window search
Answer: B
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Ethics & Social Responsibility
Available Study Resources on Quizplus for this Chatper
118 Verified Questions
118 Flashcards
Source URL: https://quizplus.com/quiz/5838
Sample Questions
Q1) Rainforest Action Network (RAN)campaigns for the forests,their inhabitants and the natural systems that sustain life.RAN relies on grassroots organizing,media stunts,and the occasional use of non-violent civil disobedience to pressure corporations into publicly adopting environmental policies that address issues ranging from deforestation to global warming.RAN uses an active civil society to direct:
A) cultural backstop
B) social control
C) ethical mediation
D) social mentoring.
E) ethical awareness
Answer: B
Q2) Top managers who behave ethically can influence others in an organization to behave ethically.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: The Marketing Environment
Available Study Resources on Quizplus for this Chatper
142 Verified Questions
142 Flashcards
Source URL: https://quizplus.com/quiz/5839
Sample Questions
Q1) Refer to Dog Spa.The group of consumers identified by the researcher as most likely to avail themselves of the services offered by Tumlin's grooming salon is called a:
A) target market
B) buying center
C) mass market
D) consumer cluster
E) demography
Q2) After Hal Li purchased and installed a woodburning stove to heat his family home,the stove caught fire and damaged much of the house.He believes the stove had inadequate insulation.Li should voice his concerns to the Federal Trade Commission (FTC).
A)True
B)False
Q3) Consumers born between 1965 and 1978 form a group called _____.
A) tweens
B) yuppies
C) cohort markets
D) America's mass market
E) Generation X
To view all questions and flashcards with answers, click on the resource link above.
Page 6
Chapter 5: Developing a Global Vision
Available Study Resources on Quizplus for this Chatper
160 Verified Questions
160 Flashcards
Source URL: https://quizplus.com/quiz/5840
Sample Questions
Q1) The goal of the Central America Free Trade Agreement (CAFTA)is to:
A) create free-trade agreements between the United States and other industrialized nations
B) eliminate all protectionism
C) raise prosperity levels in all industrializing nations
D) establish a free trade agreement between the United States and certain Latin American countries
E) make sure all nations achieve the economic and technological development of a takeover economy or better
Q2) Global marketing standardization assumes markets throughout the world are becoming more alike.
A)True
B)False
Q3) The falling U.S.dollar makes the possibility of manufacturing in the United States more attractive than in the past.
A)True
B)False
Q4) Why is developing a global vision important for firms in the United States?
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Consumer Decision Making
Available Study Resources on Quizplus for this Chatper
180 Verified Questions
180 Flashcards
Source URL: https://quizplus.com/quiz/5841
Sample Questions
Q1) The United States,unlike some other countries,does not have a status structure or social class system.
A)True
B)False
Q2) You have decided to work all summer to save money for the ultimate $2,000 high-definition television with surround sound.Trace the steps of your decision process for purchasing your new television.
Q3) A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice,a popular television reality show.In this example,the women hoping to work for Donald Trump served as primary reference groups.
A)True
B)False
Q4) As a marketing tool in the United States,social class:
A) is useful for lifestyle distinctions between groups
B) is just a simple measure of income level
C) offers few insights concerning consumer behavior
D) is not used because the United States is a classless society
E) has demonstrated that all classes of consumers shop in the same stores
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Business Marketing
Available Study Resources on Quizplus for this Chatper
196 Verified Questions
196 Flashcards
Source URL: https://quizplus.com/quiz/5842
Sample Questions
Q1) Individual producers of raw materials have great flexibility in pricing their products.
A)True
B)False
Q2) Buyers in the business market tend to _____ than buyers in the consumer market.
A) use reciprocity less
B) purchase in much smaller quantities
C) buy more products that have a reduced probability of being affected by derived demand
D) generate more stable demand trends
E) be much more geographically concentrated
Q3) You overhear a salesperson saying,"I don't do anything with my straight-rebuy customers because they don't expect any service." Comment on his statement.
Q4) Discuss how institutional customers differ from other types of business customers such as producers or resellers. Give two points of differentiation.
Q5) NAICS is an industry classification system used by most nations of the world.
A)True
B)False
Q6) What is reciprocity? Is it illegal or unethical? Why or why not?
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Segmenting and Targeting Markets
Available Study Resources on Quizplus for this Chatper
208 Verified Questions
208 Flashcards
Source URL: https://quizplus.com/quiz/5843
Sample Questions
Q1) What is benefit segmentation? For toothpaste,list six benefits that might be sought by consumers.For each benefit,give an existing brand name that best exemplifies segmentation according to that benefit.
Q2) A Small World is a nonprofit retail store that sells gift items made by artisans from over 30 different countries.This store provides employment to craftspeople in developing nations and markets their handiwork at a fair price.The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible.The store uses _____ segmentation.
A) demographic
B) psychographic
C) geodemographic
D) ethnic
E) geographic
Q3) What is a segmentation base (or segmentation variable)? Name the common segmentation bases used by marketers to segment consumer markets.
Q4) Name the four broad segments of the business market.
Q5) What is product differentiation and how can it be achieved?
Q6) List,in correct order,the steps in segmenting a market.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Decision Support Systems and Marketing Research
Available Study Resources on Quizplus for this Chatper
202 Verified Questions
202 Flashcards
Source URL: https://quizplus.com/quiz/5844
Sample Questions
Q1) Five hundred women were surveyed about their feelings about female physicians.The majority responded that they felt more relaxed with a female physician.The survey was an example of a(n)_____ sample because it used local hospital patents as survey participants.
A) random
B) representational
C) probability
D) convenience
E) framing
Q2) A retailer of sporting goods equipment is interested in learning what peoples' attitudes,motivations,and feelings are about its product lines.All of the following are potential sources for this information EXCEPT:
A) observation study
B) mail questionnaire
C) in-store interview
D) telephone survey
E) focus-group interviews
Q3) Blogs are a source of consumer-generated media.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Product Concepts
Available Study Resources on Quizplus for this Chatper
174 Verified Questions
174 Flashcards
Source URL: https://quizplus.com/quiz/5845
Sample Questions
Q1) Rosa's husband Phil has a cold.Rosa went to the store to buy something that would help Phil sleep.Rosa purchased Breathe Right nasal strips embedded with Vicks mentholated vapor rub.The package showed both the Breathe Right and the Vicks brand names.This is an example of _____ branding.
A) equity
B) ingredient
C) family
D) private
E) functional
Q2) Which type of consumer product requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores?
A) unsought product
B) secondary product
C) unique product
D) shopping product
E) selective product
Q3) Discuss the benefits for organizations by organizing related items into product lines.
Q4) Compare and contrast an express warranty and an implied warranty.
To view all questions and flashcards with answers, click on the resource link above.
Page 12
Chapter 11: Developing and Managing Products
Available Study Resources on Quizplus for this Chatper
172 Verified Questions
172 Flashcards
Source URL: https://quizplus.com/quiz/5846
Sample Questions
Q1) A company has learned members of its target market are likely to collect more information and evaluate more brands than early adopters.They are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,these customers are most likely:
A) innovators
B) early minority
C) laggards
D) early majority
E) late majority
Q2) After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the three product ideas in terms of their marketability.This stage of new-product development is called:
A) prototype screening
B) concept testing
C) market testing
D) idea manipulation
E) idea diffusing
To view all questions and flashcards with answers, click on the resource link above.
Page 13
Chapter 12: Services and Nonprofit Organization Marketing
Available Study Resources on Quizplus for this Chatper
167 Verified Questions
167 Flashcards
Source URL: https://quizplus.com/quiz/5847
Sample Questions
Q1) Which unique characteristic of services means consumers must be present during the production?
A) intangibility
B) inseparability
C) heterogeneity
D) perishability
E) connectivity
Q2) The Monroe Job Training for the Disabled program wants to notify the community about its upcoming rummage sale.As an experienced marketer and director of the program,you plan to visit several local radio and televisions stations to request:
A) cooperative advertising
B) nonsponsored advertising
C) primary advertising
D) public service advertising
E) nonprofit advertising
Q3) What is the difference between internal marketing and relationship marketing? Why are these types of marketing important to service marketing?
Q4) Name and briefly define the three categories of pricing objectives for services.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Marketing Channels
Available Study Resources on Quizplus for this Chatper
145 Verified Questions
145 Flashcards
Source URL: https://quizplus.com/quiz/5848
Sample Questions
Q1) All of the following are sorting activities EXCEPT:
A) assorting
B) accumulation
C) sorting out
D) allocation
E) possession
Q2) A retail clothing store in a small northwest Georgia community is the sole distributor of Spanx brand hosiery in the region.How does this form of market coverage benefit the retailer? How does it benefit the manufacturer?
Q3) Channel members such as wholesalers and retailers are often included between producers and business users or consumers for three important reasons.Name and briefly describe these reasons.
Q4) Refer to R.H.Kurt.Given the nature of the products carried by Kurt,what level of distribution intensity would be most appropriate?
A) extensive
B) intensive
C) reflexive
D) unitary
E) selective
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Supply Chain Management
Available Study Resources on Quizplus for this Chatper
147 Verified Questions
147 Flashcards
Source URL: https://quizplus.com/quiz/5849
Sample Questions
Q1) All of the following are logistics components of the supply chain EXCEPT:
A) trade promotions
B) production scheduling
C) inventory control
D) warehousing and materials-handling
E) order processing
Q2) ProLog is a firm that specializes in warehousing and fulfilling orders for firms as diverse as those supplying parts for manufacturers of complicated missile defense systems to those manufacturing pet care products. Firms contract ProLog to manage part of all of their order fulfillment process. ProLog is an example of a:
A) merchant wholesaler
B) retailer
C) distributor
D) third party logistics firm (3PL)
E) manufacturing flow process manager
Q3) The ABC Approach is a measurement system used to evaluate overall supply chain performance.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 16
Chapter 15: Retailing
Available Study Resources on Quizplus for this Chatper
166 Verified Questions
166 Flashcards
Source URL: https://quizplus.com/quiz/5850
Sample Questions
Q1) Which type of retail store specializes in a given type of merchandise?
A) independent store
B) department store
C) discount store
D) specialty store
E) first-level store
Q2) _____ is a low-profile,yet important,form of retailing in which consumers get products out of automated machines,and it accounts for $40 billion worth of sales each year in the United States.
A) Automatic vending
B) Party-plan selling
C) Direct marketing
D) A pyramid scheme
E) Professional selling
Q3) Electronic retailing includes the 24 hour,shop-at-home television networks and online retailing.
A)True
B)False
Q4) Define independent retailer,chain store,and franchise and give an example of each.
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Promotional Planning for Competitive Advantage
Available Study Resources on Quizplus for this Chatper
159 Verified Questions
159 Flashcards
Source URL: https://quizplus.com/quiz/5851
Sample Questions
Q1) From the consumer's point of view,a company's communications are already integrated,no matter how the company itself defines them.
A)True
B)False
Q2) Promotion is communication by marketers that informs,persuades,and reminds potential buyers of a product in order to influence their opinion or elicit a response.
A)True
B)False
Q3) NutriFoods is concerned that its advertising messages are not getting through to the target market as intended because there are so many advertisements on television and in the magazines in which it advertises. The other ads are examples of noise in the communication process.
A)True
B)False
Q4) Describe the promotional strategies used in each stage of the product life cycle.
Q5) You are the promotion manager for a new brand of dog food.Describe how you might use all four tools of the promotional mix to promote the product.
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Advertising and Public Relations
Available Study Resources on Quizplus for this Chatper
186 Verified Questions
186 Flashcards
Source URL: https://quizplus.com/quiz/5852
Sample Questions
Q1) A Wall Street Journal headline is "Best Buy Wins iPhone Lineup.This article represents _____ for Best Buy and Apple Inc.
A) marketing research
B) sales promotion
C) personal selling
D) advertising
E) publicity
Q2) The ad campaign for South Beach Living Cinnamon Raisin Cereal Bars highlights that the product is a good source of fiber and packed with ten grams of protein.This advertising highlights:
A) a product attribute
B) the creation of brand loyalty
C) how negative consumers' attitudes are modified
D) a product benefit
E) a loyalty reward
Q3) The DAGMAR approach is method one of setting advertising objectives.
A)True
B)False
Q4) Name and briefly define three forms of product advertising.
Q5) Name and briefly define the two major types of advertising.
Page 19
To view all questions and flashcards with answers, click on the resource link above.
Chapter 18: Sales Promotion and Personal Selling
Available Study Resources on Quizplus for this Chatper
179 Verified Questions
179 Flashcards
Source URL: https://quizplus.com/quiz/5853
Sample Questions
Q1) Generally,companies with lower levels of compensation _____.
A) suffer higher turnover rates
B) experience overall decreased cost
C) experience increased effectiveness
D) experience lower termination rates
E) experience improved customer satisfaction
Q2) Relationship selling:
A) is also called adaptive selling
B) is more concerned with making a sale than with developing customer trust
C) is more typically used when selling low-involvement products in the consumer market
D) emphasizes a win-win outcome
E) is declining in popularity among businesses because the costs are becoming prohibitive
Q3) When a salesperson asks for the sale,he or she is:
A) closing the sale
B) creating empathy
C) reducing cognitive dissonance
D) creating long-term reciprocal arrangements
E) qualifying the sale
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 19: Pricing Concepts
Available Study Resources on Quizplus for this Chatper
179 Verified Questions
179 Flashcards
Source URL: https://quizplus.com/quiz/5854
Sample Questions
Q1) _____ pay for every activity of the company.
A) Revenues
B) Investments
C) Retained earnings
D) Profits
E) Prices
Q2) High purchase prices may create feelings of pleasure and excitement in consumers.
A)True
B)False
Q3) Monthly output at Leisure-Time,Inc.changed from 12 to 13 prefabricated gazebos,and the total costs changed from $9,000 to $10,500.What is the marginal cost for this company?
A) $1,500
B) $2,000
C) $1,200
D) $10,000
E) $12,000
Q4) What is the difference between fixed and variable costs? Give examples of each type of cost.
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 20: Setting the Right Price
Available Study Resources on Quizplus for this Chatper
183 Verified Questions
183 Flashcards
Source URL: https://quizplus.com/quiz/5855
Sample Questions
Q1) Name and describe the three basic strategies for setting a price on a new good or service.Under what conditions is each of the three basic pricing methods successful?
Q2) Two effective pricing tactics,which can be used during a recession,to hold or build market share are:
A) flexible pricing and price shading
B) price shading and price lining
C) unbundling and price shading
D) value-based pricing and bundling
E) price lining and escalator pricing
Q3) A penetration pricing strategy tends to be most effective:
A) when demand is relatively inelastic
B) under unitary conditions
C) in price-sensitive markets
D) when the company can only perform small production runs
E) if unit costs are high
Q4) What activities occur once the marketing manager has established pricing goals? Why are these activities important?
Q5) List in order the four steps used to set the right price for a product.
Q6) Distinguish between a cumulative and a noncumulative discount.
Page 22
To view all questions and flashcards with answers, click on the resource link above.
Chapter 21: Customer Relationship Management (CRM)
Available Study Resources on Quizplus for this Chatper
139 Verified Questions
139 Flashcards
Source URL: https://quizplus.com/quiz/5856
Sample Questions
Q1) For a CRM system to be effective,customer information must be stored in a data matrix.
A)True
B)False
Q2) For a catalog retailer,the contact between the customer and the company's order taker would be an example of a touch point.
A)True
B)False
Q3) Every time Barry orders running shoes from Road Runner Sports,the Web site or the operator on the phone always tries to sell him something in addition to the shoes he ordered,such as socks or other apparel. This is an example of:
A) data mining
B) cross-selling
C) trading up
D) database enhancement
E) a database channel
Q4) RFM analysis is used to delete unnecessary or duplicated data.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 23