Strategic Marketing Practice Questions
Course Introduction
Strategic Marketing explores the processes and tools organizations use to analyze market opportunities, segment and target customers, and position their offerings for competitive advantage. The course emphasizes the development and implementation of marketing strategies that align with overall business objectives. Topics include market analysis, customer value creation, brand management, innovation, digital transformation, and metrics for measuring marketing effectiveness. Through case studies and real-world applications, students will gain practical skills to formulate and execute strategies that respond to dynamic market environments and drive organizational growth.
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Chapter 1: Overview of Marketing
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Q1) The group of firms and set of techniques and approaches firms use to make and deliver a given set of goods and services is commonly referred to as:
A) stock iodation.
B) demand optimization.
C) inventory control.
D) demand chain.
E) supply chain.
Answer: E
Q2) Which of the following is true about the impact of marketing on stakeholders?
A) Marketing is often designed to benefit an entire industry.
B) Many firms cannot be benefitted simultaneously by marketing.
C) Most people think of marketing as a way for firms to satisfy customer needs.
D) Governments do not rely on marketing to communicate their messages to their constituents.
E) Marketing does not work well in the nonprofit sector.
Answer: A
Q3) Promotion generally can enhance a product or service's value.
A)True
B)False
Answer: True
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Chapter 2: Developing Marketing Strategies and a Marketing Plan
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Q1) Which of the following is the final step in the marketing planning process of an organization?
A) Performing a situational analysis of an organization
B) Identifying the opportunities present in a market
C) Evaluating the business objectives of an organization
D) Evaluating the performance by using marketing metrics
E) Implementing the marketing mix within an organization
Answer: D
Q2) In the context of a SWOT analysis,which of the following is considered an opportunity to businesses?
A) Presence of wide distribution networks
B) Availability of strong financial resources
C) Favourable political changes
D) Superior product offerings
E) Presence of a strong base of loyal customers
Answer: C
Q3) Market penetration refers to introducing a new product in a new market.
A)True
B)False
Answer: False
Page 4
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Chapter 3: Marketing Ethics
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Q1) Which of the following is true of Generation X?
A) They are less likely to believe in advertising claims or what salespeople tell them.
B) They are more interested in status products than older generations.
C) They are more likely to enjoy greater prosperity than their parents.
D) They have little knowledge about products in the market.
E) They are more interested in shopping than their parents.
Answer: A
Q2) Which of the following holds true for ethnic groups who have migrated to Canada?
A) Ethnic Canadians spend less than their white counterparts on big-ticket items such as cars,clothing,and home furnishings.
B) South Asian and Chinese immigrants are typically young,educated,and wealthy.
C) Currently,less than 2 percent of all visible minorities in Canada are under 14 years.
D) Migrated ethnic groups account for nearly 10 percent of Canada's population growth.
E) Russians represent the fastest-growing ethnic group in Canada.
Answer: B
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Chapter 4: Analyzing the Market Environment
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Q1) A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:
A) perception.
B) involvement.
C) learning.
D) motive.
E) attitude.
Q2) Which of the following is true of extended problem solving?
A) It refers to the internal conflict that arises from an inconsistency between two beliefs,or between beliefs and behaviour.
B) It refers to a buying decision made by customers on the spot when they see the merchandise.
C) It refers to a purchase decision process in which consumers engage with little conscious effort.
D) It refers to a purchase decision process during which consumers devote,at most,a moderate amount of effort and time.
E) It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.
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Chapter 5: Consumer Behavior
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Q1) Perry Inc.is a global digital education firm that sources its content from multiple authors and publishers,and packages its products attractively to capture the target audience.Which of the following best describes Perry's role?
A) Consensus buying centre
B) Gatekeeper
C) User
D) Producer
E) Reseller
Q2) In an autocratic buying centre,there are multiple participants:
A) but the decision of the majority will be the final decision.
B) but one person makes the final decision without receiving input from others.
C) and one person influences the views of the other participants in making the final decision.
D) and all the participants must reach a collective agreement to make a final decision. E) but one person makes the final decision after receiving input from others.
Q3) What is the significance of white papers in B2B markets?
Q4) What is business-to-business (B2B)marketing?
Q5) What are differences between a new buy,a straight rebuy,and a modified rebuy?
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Chapter 6: Business-To-Business Marketing
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Q1) A crane manufacturing company that solely manufactures and sells salvage cranes for salvage companies is using which strategy?
A) Perceptual mapping
B) Brand repositioning
C) Ideal point
D) Undifferentiated targeting
E) Concentrated targeting
Q2) Self-respect,self-fulfillment,or a sense of belonging are typically examples of:
A) perceptual maps.
B) demographics.
C) self-value goals.
D) situational objectives.
E) self-morals.
Q3) The image a person has of himself or herself is called:
A) self-concept.
B) ideal point.
C) self-value.
D) lifestyle.
E) self-moral.
Q4) Explain psychographic segmentation.
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Chapter 7: Global Marketing
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Q1) What is quantitative research?
Q2) Caroline needs to research information about income and age distribution in Fort McMurray,an urban service area in Alberta.Which of the following would be the most useful source of data for Caroline in terms of being easily accessible at a low cost?
A) Door-to-door surveys
B) Focus group interviews
C) Syndicated data
D) Sales invoices at public libraries
E) Census data
Q3) If marketing researchers are ready to move beyond preliminary insights,they are ready to engage in:
A) quantitative research.
B) in-depth interviews.
C) syndicated marketing surveys.
D) exploratory research.
E) structured questionnaire analysis.
Q4) What are the factors that have to be considered before starting a marketing research project?
Q5) Mention any two sources of secondary data.
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Chapter 8: Segmentation, Targeting, and Positioning
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Q1) The later phases of the maturity stage of a product is characterized by:
A) increased sales.
B) market saturation.
C) an increase in profits.
D) less market segmentation.
E) increasing numbers of early adopters.
Q2) Which of the following groups of the consumer adoption cycle is characterized by buyers who enjoy taking risks,are regarded as knowledgeable,and are not price sensitive?
A) Laggards
B) Innovators
C) Early adopters
D) Early majority
E) Late majority
Q3) Why are innovators considered crucial to the success of a new product or service?
Q4) Innovators are crucial to the success of a new product because they help the product gain market acceptance.
A)True
B)False
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Chapter 9: Marketing Research
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Q1) The complete set of all products offered by a firm is called the:
A) augmented product.
B) product mix.
C) customer lifetime value.
D) brand equity.
E) core customer value.
Q2) Explain how firms can change product line depth.
Q3) Explain how firms can increase or decrease product mix breadth.
Q4) Which of the following brand types allows a company to compete within one category?
A) Generic brands
B) Individual brands
C) Family brands
D) Home brands
E) Public brands
Q5) Cobranding occurs when a brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.
A)True
B)False
Q6) Explain how brands add value for both customers and a firm.
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Chapter 10: Product, Branding, and Packaging Decisions
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Q1) A local utilities company has set up an online mechanism to pay bills that provides information to customers online so that the customers do not have to drive down to the local office.This service has improved customer satisfaction immensely and encouraged timely payment and resolution of issues.This strategy helps to reduce the company's:
A) knowledge gap.
B) delivery gap.
C) communication gap.
D) standards gap.
E) zone of tolerance.
Q2) A beach resort provides a questionnaire to its customers when they are checking out of the resort that asks customers to rate the service based on different service quality dimensions.The resort will use their answers to check if the services have met customer expectations.Which of the following can be best established by the resort using the collected information?
A) Distributive fairness
B) Zone of tolerance
C) Assurance gap
D) Delivery gap
E) Procedural fairness
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Chapter 11: Developing New Products
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Q1) Ryan owns a store that sells shoes and clothes.Explain how he could use price lining,price bundling,and leader pricing to attract customers.
Q2) A home decor company in the United States delivers goods to its customers in Europe.The shipping company that delivers the goods to the customers has divided the continent into five different zones and charges according to the rate prevalent in each of these zones.This is an example of:
A) geographic pricing.
B) price bundling.
C) price lining.
D) leader pricing.
E) uniform delivered pricing.
Q3) A supermarket offers a 1-litre milk carton,a 2-litre milk carton,and a 3-litre milk jug at $3.50,$6.25,and $9.00,respectively.Thus,the larger the quantity bought,the lower the cost.This is an example of a:
A) rebate.
B) size discount.
C) markdown.
D) coupon.
E) quality discount.
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Chapter 12: Services: The Intangible Product
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Q1) Electrore is a manufacturer of commercial washing machines.The firm uses personal selling to sell its products to various channel members who then distribute the product to consumers.What type of strategy is the firm using?
A) Promotion-based
B) Push distribution
C) Indirect marketing
D) Direct distribution
E) Demand distribution
Q2) Which of the following is a type of distribution centre to which vendors ship merchandise prepackaged in the quantity required for each store?
A) Traditional
B) Combinations
C) Cross-docking
D) Vertical
E) Corporate
Q3) Retailers sell products directly to consumers.
A)True
B)False
Q4) Briefly explain an exclusive distribution strategy.
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Chapter 13: Pricing Concepts for Establishing Value
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Q1) Ochre,a store situated in a low-income locality,offers its products at relatively low prices.The goods for sale at Ochre vary frequently due to its low-budget procurement strategy.Ochre is an example of a(n):
A) specialty store.
B) extreme value retailer.
C) warehouse club.
D) convenience store.
E) category specialist.
Q2) Retailers provide value to both manufacturers and customers by providing:
A) reciprocity.
B) discounts.
C) advertising consultancy.
D) coupons.
E) storage.
Q3) Which of the following is positioned at the end of the supply chain?
A) Retailing
B) Manufacturing
C) Advertising
D) Licensing
E) Warehousing
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Chapter 14: Strategic Pricing Methods
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Q1) A fast-food restaurant sets up stalls in a shopping mall that provide information on the latest offers in the restaurant.They also inform interested customers of the discounts the restaurant is offering.Which of the following best describes the communications initiative of the fast-food restaurant?
A) Catalogues
B) DRTV
C) Cause-related marketing
D) Event sponsorship
E) Kiosks
Q2) Your company specializes in guitars.You have hired a creative agency to make an ad for your product.What would be your advertising objectives? How would you employ the pull strategy to drive the sales of your guitars in the music market?
Q3) The firm from which an integrated marketing communications (IMC)message originates is called a:
A) receiver.
B) decoder.
C) transmitter.
D) creator.
E) sender.
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Chapter 15: Supply Chain and Channel Management
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Q1) Manorek Inc.is a leading media company in the country of Lucidia.It is a reputed brand and is considered to be a trusted source of information by Lucidians.The company plans to enter another continent and wants to build the same kind of reputation in these markets.Manorek Inc.advertises to familiarize these new customers with the company and its reputation in Lucidia.What type of advertising would serve this purpose?
A) Product-focused advertising
B) Societal advertising
C) Operational advertising
D) Institutional advertising
E) Public service advertising
Q2) A new brand attempts to create awareness among its target customers.In which of the following stages of the AIDA model is the brand most likely to be found?
A) Interest
B) Feel
C) Action
D) Desire
E) Attention
Q3) Explain the major steps in the personal selling process.
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Chapter 16: Retailing and Multichannel Marketing
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Q1) Which of the following features best makes Facebook an effective forum for individuals as well as companies to promote themselves?
A) The option to broadcast content related to a firm's own products through a separate channel
B) The opportunity to stay connected with friends and communicate instantly using instant messaging options
C) The ability to share photos with friends using the "share" option
D) The ability to share information and stay connected all the time,irrespective of whether the users are online or offline
E) The "wall" in their page where they can post updates,photos,and videos,or participate in a discussion board
Q2) Discuss the role of LinkedIn as a marketing platform.
Q3) Which of the following best defines the term "social reach"?
A) The number of times any web pages are viewed by visitors
B) The extent to which a person influences others
C) The favourability of acceptance of a product or service by customers
D) The number of people a person influences
E) The influence of a person's extended network
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Chapter 17: Integrated Marketing Communications
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Q1) Which of the following factors of Geert Hofstede's cultural dimensions concept have to be considered by firms when they conduct a sociocultural analysis of a country's market?
A) Exchange control
B) Distribution channels
C) Population growth
D) Power distance
E) Transportation
Q2) What are the environmental concerns associated with global marketing?
Q3) Which of the following results when a country exports more goods than it imports?
A) Trade deficit
B) Trade sanctions
C) Glocalization
D) Trade surplus
E) Embargo
Q4) Strategic alliances refer to collaborative relationships between independent firms who invest in one another.
A)True
B)False
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Chapter 18: Advertising, Public Relations, and Sales Promotions
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Q1) Lawrence has recently joined a publishing company.As part of his initial training,he attends a session on marketing ethics.Through the session he learns that the basic starting point for creating a strong ethical climate within a marketing firm is having a(n):
A) ethical retreat seminar.
B) set of values that guides behaviour.
C) contractual system.
D) firm social commitment strategy.
E) set of explicit rules to guide its corporate social responsibility programs
Q2) Which of the following best exemplifies a clothing retailer that supports many local charities but occasionally engages in questionable pricing practices?
A) Socially responsible firm involved in unethical practices
B) Neither ethical nor socially responsible
C) A firm with a strong focus on the triple bottom line
D) Both ethical and socially responsible
E) Ethical firm not involved with the larger community
Q3) It is possible to have more than one right answer to ethical dilemmas.
A)True
B)False
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