Strategic Marketing
Mock Exam
Course Introduction
Strategic Marketing explores the concepts, tools, and processes used by organizations to develop and implement effective marketing strategies in dynamic and competitive environments. The course examines the strategic planning process, market analysis, segmentation, targeting, positioning, and differentiation. Students learn to assess internal and external market forces, analyze consumer behavior, and apply marketing metrics for decision-making. Emphasis is placed on creating sustainable competitive advantages through integrated marketing programs, innovation, and effective resource allocation. Case studies and real-world examples help students develop the skills needed to formulate, execute, and evaluate marketing strategies for long-term organizational success.
Recommended Textbook
International Marketing Asia Pacific 3rd Edition by Michael
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Page 2
R. Czinkota
Chapter 1: Introduction to international marketing
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Sample Questions
Q1) The role of advanced technology and its effect on international marketing is even more apparent:
A)with respect to advances in communications systems.
B)in the need for places to adapt to changing transportation systems.
C)when a city is favourably located along transportation lines.
D)when movement provides a structure for different places to relate to each other.
Answer: A
Q2) In the international areas of social responsibility and ethics, the international marketer is faced with a multicultural environment with differing expectations and often inconsistent legal systems when it comes to monitoring environmental pollution, maintaining safe working conditions, copying technology or trademarks or paying bribes.
A)True
B)False
Answer: True
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Chapter 2: The economic environment
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Sample Questions
Q1) A country's debt must be considered in terms of:
A)its size.
B)the ability of the country to service the debt, measured by export revenue earnings.
C)GNI of the country.
D)All of these choices
Answer: D
Q2) Debt crises:
A)reduce a nation's buying power.
B)force imports down.
C)force exports up.
D)reduce a nation's buying power, force exports up and force imports down.
Answer: D
Q3) It is estimated that the total world population exceeded 15 billion people in 2012.
A)True
B)False
Answer: False
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Chapter 3: Trade institutions and trade policy
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Sample Questions
Q1) Australia and New Zealand have experienced a significant increase in their share of world trade since 1948.
A)True
B)False
Answer: False
Q2) The International Bank for Reconstruction and Development is also known as the IMF.
A)True
B)False
Answer: False
Q3) Since the 1960s, US firms tended not to have an international outlook because:
A)the domestic market was large enough to ensure profits.
B)international marketing was considered risky and complicated.
C)the US had sufficient diversity of resources.
D)All of these choices
Answer: D
Q4) New Zealand has had a free trade agreement with China since 2008.
A)True
B)False
Answer: True
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Chapter 4: The political and legal environment
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Sample Questions
Q1) On occasion, the international marketer may be caught between clashing home and host country laws.How should the marketer handle such a situation?
Q2) Violations of intellectual property rights do not occur in developed economies.
A)True
B)False
Q3) Coups have occurred in all of the following countries except:
A)Armenia
B)Ghana
C)Ethiopia
D)Venezuela
Q4) When the United Nations approves trade sanctions for a particular country, all countries must abide by this decision although permanent members of the Security Council can veto efforts to impose sanctions.
A)True
B)False
Q5) There is no enforceable body of international law in existence.
A)True
B)False
Q6) Explain the implications of climate change to international marketers.
Page 6
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Chapter 5: The cultural environment
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Sample Questions
Q1) Which of the following is an example of gifts that should be avoided?
A)During the Chinese New Year it considered polite to give modest gifts, such as coffee and pens.
B)Sweets would be good gifts for the Hindu Diwali festival.
C)For Oesibo (Japan)gifts should come in sets of four or nine.
D)All these gifts should be avoided.
Q2) The increase in international activity of global firms has increased the need for:
A)gender role analysis.
B)political capital.
C)cultural sensitivity training.
D)negotiation skills.
Q3) ______________ is the division of a particular population into classes.
A)Casting
B)Population division
C)Social stratification
D)Ethnic division
Q4) Elaborate on the following statement: 'The most complicated problems in dealing with cultural environment stem from the fact that we cannot learn culture, we have to live it.'
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Chapter 6: Building the knowledge base
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Sample Questions
Q1) Research that is conducted to fill a specific information need is known as:
A)repatriation data research.
B)primary research.
C)post-introductory-phase research.
D)pinnacle positioning research.
Q2) Which of the following best describes the reasons that justify the need for research when entering new markets?
A)To serve a market efficiently, firms must learn what customers want, why they want it and how they should go about filling their needs.
B)Decisions concerning entry and expansion in overseas markets and the selection and appointment of distributors are often made after a cursory subjective assessment of the situation.
C)To enter a market without conducting marketing research places firms, their assets and their entire operation at risk.
D)All of these choices.
Q3) A proxy variable is a substitute for a variable that one cannot directly measure.
A)True
B)False
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Chapter 7: Foreign market entry
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Sample Questions
Q1) Conditions used to be such that the first entrant into a foreign market could count on being the leader for years, but in today's marketplace, the competitive edge is not as great because:
A)of competing technology and frequent lack of intellectual property rights protection.
B)competing domestic firms were there first.
C)globalisation and the internet do not allow there to be a 'first firm'.
D)most countries do not allow the first entrant to be a foreign firm.
Q2) Which of the following is considered a proactive motivation to go international?
A)Competitive pressures
B)Unique products
C)Over-production
D)Excess capacity
Q3) Many of the problems encountered by joint ventures stem from a lack of careful, advance consideration of how to manage the new endeavour.
A)True
B)False
Q4) Explain the three major types of foreign investment that governments offer to FDI.
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Chapter 8: Channels of distribution and logistics
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Sample Questions
Q1) What does the term 'channel design' mean?
A)The use of common product packaging within product families in a channel
B)The use of common texture within product families in a channel
C)The length and width of the channel employed
D)Development of the channel of communication to stockholders, particularly presentations and printed brochures
Q2) _____________ is instrumental in getting the merchandise to the ultimate destination in a safe, maintainable and presentable condition.
A)Insurance
B)Shipping documents
C)Packaging
D)Bill of packaging
Q3) What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?
A)Space reduction
B)Flighting of possible retailing expenditures
C)Relatively low-cost entry
D)Sensationalising the instalment precedent
Q4) Elaborate on the recommended logistic optimisation method.
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Chapter 9: Product policy and adaptation in international markets
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Sample Questions
Q1) The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:
A)trademark.
B)market position.
C)brand.
D)image.
Q2) Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.
A)True
B)False
Q3) Three groups of factors that determine cultural and psychological specificity in relation to products and services are:
A)economic performance, usage patterns and cultural adaptability.
B)economic changes, consumption patterns and cultural acceptability.
C)consumption patterns, psychosocial characteristics and general cultural criteria.
D)social norms, cultural patterns and psychological acceptability.
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Chapter 10: Product and brand management in international markets
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Sample Questions
Q1) Original product designs can be adapted easily and inexpensively later on through the use of computer-aided design (CAD).
A)True
B)False
Q2) Which of the following is not a reason for international product failure?
A)Customer filtration
B)Lack of product distinctiveness
C)Unexpected technical problems
D)Mismatches between functions
Q3) Product development phases include:
A)proving, scalar movement and continuation.
B)idea generation, conversion and market analysis.
C)screening, scale-up and commercialisation.
D)idea generation, conversion and continuation.
Q4) Which of the following is not a procedure used to test products for multi-national release?
A)Reliability tests
B)Pilot plant
C)Analogies testing
D)Mini-launches
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Chapter 11: Services marketing
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Sample Questions
Q1) Because services cannot be stored:
A)much greater pricing flexibility must be maintained.
B)much greater responsiveness to demand fluctuation must exist.
C)much greater service emphasis must be used to counter demand and price fluctuation.
D)much greater pricing flexibility must be maintained and much greater responsiveness to demand fluctuation must exist.
Q2) Which of the following statements is false?
A)Call centres - which featured in the 2008 hit film Slumdog Millionaire - have become such a successful part of the economy that Indian firms are offshoring to other countries.
B)Most of the large management consulting firms derive more than half their revenue from international sources.
C)The largest advertising agencies serve customers around the globe, some of them in more than a hundred countries.
D)None of the above
Q3) Explain how the role of international services in the world economy has increased in the past decade.
Q4) Explain the two major types of typical obstacles to service trade.
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Chapter 12: Pricing in international markets
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Sample Questions
Q1) ________________ is the price that unrelated parties would have reached on the same transaction.
A)Cost-based price
B)Market-based price
C)Arm's-length price
D)Yield based price
Q2) The most favourable term to the exporter is
A)freight on board.
B)shipment in process.
C)cash in advance.
D)credit with duty.
Q3) Destination-specific adjustment of mark-ups in response to exchange-rate changes are referred to as:
A)absorption approach.
B)mark-up via commercialisation.
C)prime manipulation.
D)pricing-to-market.
Q4) Exterms are the internationally accepted standard definitions for terms of sale.
A)True
B)False
Page 14
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Chapter 13: International marketing communications
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Sample Questions
Q1) The unauthorised use of an event without the permission of the event owner is known as:
A)gatecrash marketing.
B)event gatecrashing.
C)ambush marketing.
D)event spear marketing.
Q2) Thirteen of the world's top 25 advertising agencies are based in the USA. A)True B)False
Q3) Which of the following is incorrect?
A)Coca-Cola's worldwide theme 'Can't Beat the Feeling' is the equivalent of 'I Feel Coke' in Japan.
B)Advertisers in the Arab world have sometimes found that voices in a TV commercial speak in the wrong Arabic dialect.
C)Procter & Gamble has now moved all of its global brands under a single global agency.
D)All of these statements are correct.
Q4) A customer's motivation to buy depends on the diffusion of the product. A)True B)False
15
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Chapter 14: Social Networking and Communications
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Sample Questions
Q1) To ensure social media success in international marketing, marketers should use mass media techniques rather than customising messages to the audience.
A)True
B)False
Q2) Offering coupons online increases the costs of development, distribution and database creation.
A)True
B)False
Q3) The extent to which people are exposed to, and influenced by, the knowledge, attitude or behaviour of others, particularly those in their peer group, is known as social: A)undermining.
B)facilitation.
C)loafing.
D)contagion.
Q4) Social media leverage the power of electronic word-of-mouth.
A)True
B)False
Q5) What are blogs, wikis, forums and podcasts?
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