Strategic Marketing Exam Preparation Guide
Course Introduction
Strategic Marketing explores the processes and analytical frameworks organizations use to achieve long-term marketing objectives in an increasingly competitive environment. Students learn to assess marketing opportunities, segment and target markets, position products and services, and develop integrated marketing strategies. The course emphasizes the alignment of marketing plans with overall business goals, covering topics such as market research, competitive analysis, product development, branding, pricing, distribution, and digital marketing. By examining real-world case studies and contemporary trends, students gain practical skills in formulating, implementing, and measuring effective marketing strategies for diverse industries.
Recommended Textbook
Consumer Behavior 10th Edition by Michael
R. Solomon
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14 Chapters
1260 Verified Questions
1260 Flashcards
Source URL: https://quizplus.com/study-set/1459
Page 2
Chapter 1: Buying, Having, and Being
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90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/28995
Sample Questions
Q1) Morris Davis believes that advertising and marketing have too much impact on a consumer's daily life. To fight this problem, Mr. Davis recently launched a Web site called "Junk It!" His Web site invites disgruntled consumers to communicate with him about marketing invasions of their privacy and individual space. Mr. Davis believes that change comes slowly but that consumers must fight to preserve their culture and freedom from marketers and advertisers. Which of the following terms best expresses the actions being taken by Mr. Davis to disrupt what he perceives as inappropriate marketing and advertising actions?
A) marketing myopia
B) cultural symbolism
C) culture jamming
D) transformative consumer research
Answer: C
Q2) The beginning of the modern era of consumerism is most closely associated with
A) Upton Sinclair
B) Glenn Beck
C) President Obama
D) President Kennedy
Answer: D
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Chapter 2: Perception
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Some color combinations can become so associated with a company that the corporation may be granted exclusive use of these colors.
A)True
B)False
Answer: True
Q2) Fragrance is processed by the limbic system, the most primitive part of the brain and the place where immediate emotions are experienced.
A)True
B)False
Answer: True
Q3) Which of the following is NOT one of the three stages of the process of perception?
A) interpretation
B) adaptation
C) attention
D) exposure
Answer: B
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Page 4
Chapter 3: Learning and Memory
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Which type of reinforcement best characterizes what an individual would typically experience while fishing?
A) fixed-interval reinforcement
B) variable-interval reinforcement
C) fixed-ratio reinforcement
D) mixed-ratio reinforcement
Answer: B
Q2) Jason heard an old but familiar song that reminded him about a summer in Austria when he was in college. As he thought more about his summer of the past, a flood of memories came rushing back. Describe what was happening to Jason in terms of memory markers. What specific term is used to describe the process whereby his memories came flooding back?
Answer: Memory markers are retrieval cues. The song acted as a mnemonic device that allowed Jason to retrieve episodic memories. A mnemonic is a cue that is memorized along with a memory that will trigger the memory. Episodic memories are those that allow us to remember what we did, or what happened to us or others, and in what order. Spontaneous recovery explains why Jason's memories came back in a rush.
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Page 5
Chapter 4: Motivation and Global Values
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) A consumer who values possessions for their status and appearance-related meanings would most accurately be called a(n) ________.
A) environmentalist
B) ethicist
C) materialist
D) capitalist
Q2) Mary Chen is torn between going home for the holidays to visit her parents in China or going on a skiing trip with friends from college. Mary would love to be able to do both. Which of the following motivational conflicts will Mary most likely experience as she makes her decision?
A) an approach-approach conflict
B) an approach-avoidance conflict
C) an avoidance-avoidance conflict
D) an orientation conflict
Q3) The emic perspective encourages businesspeople to look at cultures as being more alike than different.
A)True
B)False
Q4) Compare and contrast drive theory and expectancy theory.
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Chapter 5: The Self
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90 Flashcards
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Sample Questions
Q1) The ________ summarizes the beliefs a person holds about his own attributes and how he evaluates the self on these qualities.
A) actual self
B) self-esteem
C) self-image
D) self-concept
Q2) The growing number of Web sites and blogs devoted to excessive weight loss illustrates the problem of body image distortion.
A)True
B)False
Q3) Most eating disorders occur among African-American and Hispanic, middle-class teenage and college-age women.
A)True
B)False
Q4) Men and women who are exposed to beautiful models in advertisements and commercials are likely to alter their perceptions of their own body shapes.
A)True
B)False
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Page 7
Chapter 6: Personality and Psychographics
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Today thousands of brands borrow personality traits of individuals or groups to convey an image marketers want consumers to form of their brands. An early brand personality was communicated in 1886 by the ________.
A) Coca-Cola polar bear
B) Jolly Green Giant
C) Quaker Oats man
D) Marlboro man
Q2) The terms animism and anthropomorphism have the same meaning.
A)True
B)False
Q3) Alcoholism and cigarette smoking are both examples of ________.
A) anticonsumption behaviors
B) consumer addictions
C) shrinkage
D) consumed consumer behaviors
Q4) According to an interpretation of the VALS2 segmentation system, consumers who have ideals as their primary motivation would be classified as Experiencers and Makers.
A)True
B)False
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Chapter 7: Attitudes and Persuasion
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) What is the first step in the standard learning theory hierarchy approach?
A) affect
B) intentions
C) cognition
D) behavior
Q2) Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?
A) the theory of cognitive dissonance
B) self-perception theory
C) social judgment theory
D) balance theory
Q3) The balance theory perspective involves relations among three elements (a triad). Which of the following is one of the elements of the triad?
A) a person and his or her perceptions
B) the marketer and its strategy of image building
C) a person's beliefs
D) subconscious motives
Q4) Describe the functional theory of attitudes and its components (functions).
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Chapter 8: Decision Making
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) People often engage in brand switching, even when their current brand satisfies their needs.
A)True
B)False
Q2) A consumer could recognize a problem as either an opportunity or a need. How would promotions differ between those emphasizing opportunities and those emphasizing needs?
A) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
D) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.
Q3) List and define the five stages of the consumer decision-making process.
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Chapter 9: Buying and Disposing
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Sample Questions
Q1) List each of the five antecedent states identified in the chapter. Next, indicate the three purchase environment activities that match the five antecedent states.
Q2) Steven has an urge to buy a Dove ice cream bar when he enters the neighborhood convenience store. What would be the best term to describe Steven's buying situation?
A) unplanned buying
B) impulse buying
C) demand-enhanced buying
D) planned buying
Q3) As every salesperson knows, some people savor the experience of being waited on, even though they may not necessarily buy anything. The hedonic shopping motive associated with this scenario is that of instant status.
A)True
B)False
Q4) Consumers' physical and social environments have little to do with the motives consumers have for product usage.
A)True
B)False
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11
Chapter 10: Organizational and Household Decision Making
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Sample Questions
Q1) Carlos and Mirabelle have three children and live in Spain. Which of the following best expresses how they will be treated in Spanish society?
A) Spain feels that its population is too large. Carlos and Mirabelle will be asked to voluntarily limit the size of their family.
B) Spanish families are traditionally very large; Carlos and Mirabelle will be shunned by older relatives for not having a large family.
C) The Spanish government is encouraging people to have more children. Carlos and Mirabelle might receive subsidized utilities and other benefits from the Spanish government.
D) They will fit into the society without notice because they are right at the Spanish norm for family size.
Q2) About $2 trillion dollars worth of products and services change hands among organizations, which is actually more than end consumers purchase.
A)True
B)False
Q3) Explain what is meant by a family identity. Then give two examples of how a family identity may be constructed.
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Chapter 11: Groups and Social Media
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) According to the principle of least interest, the person who is least ________ has the most power in a relationship.
A) committed to staying in the relationship
B) susceptible to interpersonal influence
C) susceptible to cultural pressures
D) concerned about sanctions against nonconforming behavior
Q2) A surrogate consumer, by definition, makes a purchase on behalf of another consumer.
A)True
B)False
Q3) The importance of weak ties in a social system is demonstrated by their ________.
A) bridging function
B) social contagion
C) momentum effect
D) diffusion of responsibility
Q4) Opinion leaders often absorb much of the risk in buying new products because they generally buy them first.
A)True
B)False
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Chapter 12: Social Class and Lifestyles
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90 Flashcards
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Sample Questions
Q1) ________ refers to the passage of individuals from one social class to another.
A) Status crystallization
B) Social affinity
C) Social mobility
D) Social stratification
Q2) Trisha grew up in a drug-ridden inner city neighborhood. Through sheer determination and intelligence, Trisha is now a medical doctor teaching on the staff of a large university hospital. Trisha is proud of what she has accomplished, but sometimes she feels like she isn't quite sure who she really is. The concept of ________ assesses the impact of such inconsistencies.
A) status crystallization
B) hierogamy
C) habitus
D) invidious distinction
Q3) Measures of consumer confidence can help marketers predict how much money consumers will pump into the economy through discretionary purchases.
A)True
B)False
Q4) Explain the concept of social mobility and its various forms.
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Chapter 13: Subcultures
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90 Flashcards
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Sample Questions
Q1) Advertising to teens typically depicts ________.
A) respected adults recommending the product
B) qualified experts explaining the benefit of the product
C) "in" teens using the product
D) family members of two or three generations using the product together
Q2) Tyler decided to restore a 1956 Ford. When he started, he wasn't sure where he could find certain parts and product information. He rapidly found that there was an entire group of people who restored classic Fords. Tyler has been introduced into a microculture.
A)True
B)False
Q3) The cultural learning acquired through ________ leads immigrants to a process of adaptation.
A) maintenance
B) translation
C) resistance
D) segregation
Q4) Nostalgia is important to marketers but they have no way of measuring it.
A)True
B)False
Page 15
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Chapter 14: Culture
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90 Flashcards
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Sample Questions
Q1) The Macah, a Native American tribe from the Northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. By definition, these boats would be considered ________.
A) high art products
B) style and cultural icons
C) low art products
D) craft products
Q2) Define rites of passage and indicate the various stages of role transition that can occur. Give at least two examples of rites of passage.
Q3) Fallon was the son of a very wealthy banker from Connecticut. The first time Fallon saw an artist on MTV wearing a polished bicycle chain around his neck, he knew he had to get an item like that for himself. Fallon's behavior is best explained by the ________ theory of fashion.
A) trickle-down
B) trickle-up
C) trickle-across
D) prestige-exclusivity
Q4) A cultural system consists of three functional areas. What are they? Give a brief explanation of each.
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