Strategic Marketing Exam Practice Tests
Course Introduction
Strategic Marketing explores the analytical frameworks and decision-making processes that drive successful marketing strategies in competitive environments. This course covers market analysis, consumer behavior, segmentation, targeting, positioning, and the integration of digital and traditional channels. Students learn to apply strategic thinking to marketing challenges, develop comprehensive marketing plans, analyze competitors, and align marketing actions with broader business goals. Case studies and real-world examples equip students with practical skills to innovate and create value for organizations and customers.
Recommended Textbook
Consumer Behaviour Buying Having Being 4th Australia Edition by Michael R. Solomon
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14 Chapters
1038 Verified Questions
1038 Flashcards
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Page 2
Chapter 1: Buying, Having, and Being
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69 Verified Questions
69 Flashcards
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Sample Questions
Q1) A prosumer is a passive consumer who does not engage in product design and manufacturing.
A)True
B)False
Answer: False
Q2) Briefly explain how marketers play a significant role in our view of the world and how we live in it.Give a specific example.
Answer: We are surrounded by marketing stimuli, from television and radio commercials to online and print advertisements.In addition to promoting a product, these advertisements depict models of how people should interact in social situations, how people should dress, what people should eat, and what people should believe.For example, the marketing of cigarettes in the 1950s led many people to think of smoking as social and relaxing.Today, however, health campaigns have helped people to recognise the health risks of smoking.
Q3) Demographics are statistics that measure observable aspects of a population.
A)True
B)False
Answer: True
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3
Chapter 2: Consumer and Social Well-Being
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81 Verified Questions
81 Flashcards
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Sample Questions
Q1) Explain the term 'real-time bidding.'
Answer: Real-time bidding is an electronic trading system that sells ad space on the Web pages people click on at the very moment they visit them.
Q2) The process of curation refers to what product(s)?
A)Art
B)Travel
C)Food
D)All of the above
Answer: D
Q3) The ability for a consumer to assess, analyse, evaluate, and communicate information in a variety of forms including print and non-print messages is known as
A)analytical literacy
B)functional literacy
C)media literacy
D)consumer literacy
Answer: C
Q4) Explain why marketing is necessary.
Answer: Marketing helps to communicate products' availability and usefulness.
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Chapter 3: Perception
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88 Verified Questions
88 Flashcards
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Sample Questions
Q1) Which of the following comes closest to characterising the concept of hedonic consumption?
A)Bill can't get an advertising jingle out of his mind when he enters a store and sees the product the jingle advertises.
B)Kim can never buy fashionable clothes without looking carefully at their construction and then feeling the quality of the material with her fingers.
C)Marcus often buys products just to make his wife angry.He thinks that since she is such a penny-pincher she ought to be punished.Buying unneeded items is how Marcus punishes her frugality.
D)A new computer game rapidly replaced an older one because it had much faster action.
Answer: B
Q2) Advertising has increasingly become less effective because of increased clutter.How can advertisers use contrast to cut through the clutter?
Standard/Graduate Attribute:
Answer: Advertising attention can be enhanced by contrast using size, colour, position and novelty.High contrast can be achieved using any or all of the visual methods listed.
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Page 5
Chapter 4: Learning and Memory
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Sample Questions
Q1) Marketers assist in the process called elaborative rehearsal when they use catchy slogans or jingles to help consumers remember information about products or services.
A)True
B)False
Q2) 'It's time for the Christmas shopping list,' thought Martha's mother, so she asked Martha for a quick list of her favourite perfumes.Martha gave her mother six names that were all her 'favourite.' This group constitutes Martha's ________ for perfume.
A)position set
B)activation set
C)rational set
D)evoked set
Q3) The observational learning process begins with a step called motivation.
A)True
B)False
Q4) The two major approaches associated with behavioural learning theory are classical conditioning and observational learning.
A)True
B)False
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Page 6
Chapter 5: Personality
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57 Verified Questions
57 Flashcards
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Sample Questions
Q1) Describe the basic premise of motivational research and how it might be conducted.
Q2) Alfred Adler suggested that many actions that people take are motivated by their desire to overcome feelings of inferiority.
A)True
B)False
Q3) Frank Simms has decided to use Yoda (the 'old wise man' from Star Wars) to promote a new model of a notebook computer.Upon which of the following psychologist's ideas has Frank based his advertising strategy?
A)Karen Horney
B)Sigmund Freud
C)Carl Jung
D)Leo Burnett
Q4) Motivational research is based on the trait theory of personality.
A)True
B)False
Q5) Explain the basic premise of trait theory.What are the problems in using trait theory for consumer research?
Q6) What did Freud mean when he said, 'sometimes a cigar is just a cigar'?
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Chapter 6: Motivation and Values
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Sample Questions
Q1) Alicia loves chocolate.She maintains that it actually makes her feel better, especially when she is depressed or having a difficult time.Alicia's motivation to eat chocolate would be best explained with an expectancy theory.
A)True
B)False
Q2) A want is the particular form of consumption used to restore homeostasis.
A)True
B)False
Q3) Early work on motivation ascribed behaviour to ________, a view that is now largely discredited.
A)economics
B)instinct
C)psychogenics
D)cognitive factors
Q4) Acculturation is the process of learning a culture other than your own.
A)True
B)False
Q5) How are values, motivation and belief systems related?
Q6) Explain the concept of materialism.
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Chapter 7: The Self: Mind, Gender and Body
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Sample Questions
Q1) Explain how the concept of self-esteem is used in advertising.
Q2) ________ refers to a consumer's subjective evaluation of his or her physical self.
A)Looking-glass self
B)Actual self
C)Ideal self
D)Body image
Q3) Men are more likely to use a woman's body shape as a sexual cue.One explanation of this phenomenon is that feminine curves provide evidence of ________.
A)compatibility
B)reproductive potential
C)intellectual capacity
D)sociability
Q4) The preference in a culture for a particular model of beauty (or exemplar) is called a(n) ________.
A)ideal of sexuality
B)ideal of beauty
C)narcissism
D)amorphous
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9
Chapter 8: Attitudes and Attitude Change
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53 Verified Questions
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Sample Questions
Q1) The ________ function of attitudes applies when a person is in an ambiguous situation and needs order, structure or meaning.
A)knowledge
B)utilitarian
C)value-expressive
D)ego-defensive
Q2) Identify the elements of balance theory.Discuss possible interaction effects between unit relation and sentiment relation and how they can be applied to marketing strategy.
Q3) Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviours?
A)The theory of cognitive dissonance
B)Self-perception theory
C)Social judgement theory
D)Balance theory
Q4) In the standard learning hierarchy model, attitude is based on behavioural learning processes.
A)True
B)False
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Chapter 9: Individual Decision-Making
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Sample Questions
Q1) The presence of too many product options in the marketplace is referred to as
A)purchase dilemma
B)consumer hyperchoice
C)pseudo-choice
D)hyperopia
Q2) Intentions, will and volition to perform an action is known as ________.
A)cognition
B)affect
C)conation
D)behaviour
Q3) A(n) ________ refers to a set of beliefs and the way we organise those beliefs in our minds.
A)mental accounting
B)knowledge structure
C)rational perspective
D)influence perspective
Q4) Needs are created when the ideal state of a customer declines.
A)True
B)False
Page 11
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Chapter 10: Buying, Using and Disposing
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Sample Questions
Q1) The 'thrill of the hunt' is a hedonic shopping motive.
A)True
B)False
Q2) Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment.These two dimensions are best described as being ________.
A)pleasure and pain
B)avoidance and satisfaction
C)avoidance and arousal
D)pleasure and arousal
Q3) A retailer using a marketscape theme gives consumers the opportunity to enter into a world of fantasy (such as one where the person becomes a virtual hunter, race car driver or fashion model) as they shop.
A)True
B)False
Q4) Time poverty seems to be more a problem of perception than of fact.
A)True
B)False
Q5) What is the difference between unplanned buying and impulse buying?
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Chapter 11: Groups and Social Influence
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74 Verified Questions
74 Flashcards
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Sample Questions
Q1) Max and a few other entrepreneurs start their own social network.Initially, the site seems popular, but after a few months, traffic slows down, and Max and his colleagues realises that traffic has slowed, and people are not proactively engaging very much with the site.Max and his colleagues need to figure out a way to improve ________ for their site to be successful.
A)standards of behaviour
B)network effects
C)word of mouth
D)member contributions
Q2) Which form of reference group influence is most associated with the following situation? Carl knows that Bert has had experience with various types of motor oils because Bert is a mechanic for a large Audi dealership.Carl asks Bert to compare his brand against ACME Brand.Bert tells Carl that ACME brand can't be beat for performance and durability.
A)Coercive influence
B)Informational influence
C)Utilitarian influence
D)Value-expressive influence
Q3) Briefly describe the characteristics of someone who is role-relaxed.
Q4) Explain why opinion leaders are hard to identify.
Page 13
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Chapter 12: Ethnicity, Religion and Age
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Sample Questions
Q1) Explain the concept called 'age cohort'.Briefly explain how marketers might use this concept to segment markets.
Q2) Which of the following best describes the concept of a teenager?
A)Most cultures have historically separated youth between the ages of 13 and 17 as being neither children nor adults.
B)Most primitive cultures have isolated youth between 13 and 17 as being unstable and incapable of membership in adult life.
C)The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 or 70 years ago.
D)The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes.
Q3) People born between World War I and World War II are known as ________.
A)War Babies
B)the Lost Generation
C)the Silent Generation
D)Baby Boomlets
Q4) Explain the concept of de-ethnicisation.Give an example.
Q5) Explain how religion can influence consumption.Give two examples.
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Chapter 13: Lifestyle, Income and Social Class
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Sample Questions
Q1) Amos always felt that it was unfair that society created artificial divisions that discouraged him from having friends from different social structures.Which of the following terms describes the process that Amos is having difficulty with?
A)Reference group affiliation
B)Bias
C)The 'silver spoon' syndrome
D)Social stratification
Q2) Social class is a strong predictor of purchases that have symbolic aspects, but low to moderate prices.Which of the following is the best example of a product with these characteristics?
A)Liquor
B)Cars
C)Homes
D)Refrigerators
Q3) What is a consumption constellation, and how does it relate to consumer lifestyle?
Q4) Discretionary income is all the money available to a household.
A)True
B)False
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Chapter 14: The Culture of Consumption
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Sample Questions
Q1) Sacred consumption involves consumer objects and events that are ordinary.
A)True
B)False
Q2) Use cultural ideas about food and eating as examples to explain the differences between the three types of crescive norms discussed in the book.
Q3) Brands that we closely link to our rituals are called ________ brands; once they become embedded in our rituals we are unlikely to replace them.
A)fighter
B)fortress
C)transcultural
D)sacralised
Q4) Identify what the term 'co-optation' means.Give an illustration of the concept and demonstrate how it applies to the movement of meaning as shown in the text.
Q5) Which of the following facets does not play a role in consumer style?
A)Behaviours
B)Attitudes
C)Background
D)Opinions
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