Strategic Management of Technology
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Course Introduction
Strategic Management of Technology focuses on the processes and frameworks organizations use to harness technological innovation for sustainable competitive advantage. The course examines how technology shapes corporate strategy and influences decision-making at all organizational levels. Topics include technology forecasting, R&D management, technology transfer, intellectual property strategy, and the integration of emerging technologies into existing business models. Through case studies and practical analysis, students learn to identify technological opportunities and threats, assess the value of new technologies, and formulate strategies that align technological investments with long-term business objectives.
Recommended Textbook E Commerce 2019 Business Technology and Society 15th Edition by Kenneth C. Laudon
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Page 2
Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Why study e-commerce?
Answer: E-commerce is a disruptive innovation that is different and more powerful than any of the other technologies we have seen in the past century.E-commerce technologies-and the digital markets that result-have brought about some fundamental,unprecedented shifts in commerce.While other technologies transformed economic life in the twentieth century,the evolving Internet and other information technologies are shaping the twenty-first century.
Q2) Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2018-2019.
A)True
B)False
Answer: False
Q3) Which of the following is the best definition of transaction cost?
A) the expense of changing national or regional prices
B) the cost of participating in a market
C) the cost of finding suitable products in the market
D) the cost merchants pay to bring their goods to market
Answer: B
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Chapter 2: E-Commerce Business Models and Concepts
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Q1) Which of the following is an example of a company using the content provider model?
A) Priceline
B) Netflix
C) Dell
D) eBay
Answer: B
Q2) Ariba is an example of a(n)________.
A) e-distributor
B) portal
C) e-procurement firm
D) Industry consortium
Answer: C
Q3) Which of the following are Amazon's primary value propositions?
A) personalization and customization
B) selection and convenience
C) reduction of price discovery cost
D) management of product delivery
Answer: B
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Page 4
Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
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Sample Questions
Q1) When talking about the physical elements of the Internet,the term redundancy refers to:
A) transmitting multiple copies of a single packet to safeguard against data loss.
B) the use of tiered high-speed switching computers to connect the backbone to regional and local networks.
C) delays in messages caused by the uneven flow of information through the network.
D) multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs.
Answer: D
Q2) The major hubs in the United States where the Internet backbone intersects with regional and local networks are now commonly referred to as Internet Exchange Points (IXPs).
A)True
B)False
Answer: True
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Chapter
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Sample Questions
Q1) A security hole known as Shellshock enabled hackers to target JavaScript running on Apache web servers.
A)True
B)False
Q2) Which of the following monitors and controls access to a main web server,and implements firewall protection?
A) proxy server
B) list server
C) groupware server
D) mail server
Q3) What tools or technologies are available for providing interactivity and active content on a website and what functionality do they add? Describe at least five.
Q4) All of the following are methods of improving the processing architecture of a website except:
A) separating static content from dynamic content.
B) optimizing ASP code.
C) optimizing the database schema.
D) adding web servers.
Q5) What are widgets and how are they used? How do they differ from mashups?
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) What is the first step in developing an e-commerce security plan?
A) Create a security organization.
B) Develop a security policy.
C) Perform a risk assessment.
D) Perform a security audit.
Q2) Explain how an online credit card transaction works,identifying the parties involved and describing how SSL/TLS is involved.What are the limitations of online credit card payment systems?
Q3) All of the following are examples of cryptocurrencies except:
A) Ethereum.
B) Ripple.
C) Zelle.
D) Monero.
Q4) Which of the following statements about blockchain is not true?
A) A blockchain system is composed of a distributed network of computers.
B) A blockchain system is inherently centralized.
C) A blockchain system is a transaction processing system.
D) Cryptocurrencies are based on blockchain technology.
Q5) Discuss and explain the various types of malicious code and how they work.Include the different types of viruses.
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Which of the following is an automated,auction-based method for matching demand and supply for online display ads?
A) retargeting
B) behavioral targeting
C) programmatic advertising
D) keyword advertising
Q2) Consumers tend to look at native ads more frequently than they look at display ads.
A)True
B)False
Q3) eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?
A) the total number of impressions
B) the total number of impressions in hundreds
C) the total number of impressions in thousands
D) the total number of impressions in millions
Q4) The highest amount of online advertising spending is for online video ads.
A)True
B)False
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Q5) What is marketing analytics software and what is it used for?
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Chapter 7: Social, Mobile, and Local Marketing
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Q1) A cell phone's GPS is accurate to within five feet of the actual location of the phone.
A)True
B)False
Q2) Sprout Social helped Wahl Professional improve its social media presence on which of the following?
A) Facebook
B) Instagram
C) Twitter
D) Pinterest
Q3) All of the following are Pinterest marketing tools except:
A) Brand pages.
B) Rich Pins.
C) Promoted Pins.
D) Promoted Accounts.
Q4) How do people use their mobile devices today?
Q5) In 2018,the amount spent on local online marketing exceeded the amount spent on mobile marketing.
A)True
B)False
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Chapter 8: Ethical, Social, and Political Issues in
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Q1) Which of the following Supreme Court cases established that states can compel online retailers to collect and remit sales taxes even if they do not have a physical presence within the state?
A) South Dakota v. Wayfair
B) Bilski et al. v. Kappos
C) Quill v. North Dakota
D) Alice Corporation v. CLS Bank International
Q2) Which ethical principle states that if an action cannot be taken repeatedly,then it's not right to take at all?
A) Universalism
B) the Slippery Slope
C) the Social Contract Rule
D) the Golden Rule
Q3) All of the following statements about patents are true except:
A) it is more difficult to obtain a copyright than it is to obtain a patent.
B) the four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods.
C) computer programs can be patented.
D) in order to be patented, an invention must be nonobvious.
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Chapter 9: Online Retailing and Services
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Q1) Discuss the issue of consolidation in the online travel services industry.
Q2) Which of the following provides a financial snapshot of a company's assets and liabilities (debts)on a given date?
A) working capital
B) operating margin
C) balance sheet
D) gross margin
Q3) Describe the vision of online retailing during the early days of e-commerce.Did these predictions and assumptions turn out to be true?
Q4) Big data plays an important role in predictive marketing.
A)True
B)False
Q5) The MOTO sector of the retail industry is most similar to the ________ sector.
A) specialty stores
B) general merchandise
C) online retail sales
D) consumer durables
Q6) Describe the virtual merchant business model and its unique challenges in becoming financially viable.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) DRM refers to a combination of ________ for protecting digital content.
A) hardware and software methods
B) technical and legal means
C) user and publisher agreements
D) local and remote policies
Q2) Why have newspaper revenues declined over the past 15 years?
Q3) Which of the following statements about the movie industry is not true?
A) iVOD revenues have grown faster than subscription streaming revenues.
B) Online movie distribution is not dominated by a single distributor.
C) Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies.
D) The movie industry's control of the release window of a movie is a form of price discrimination.
Q4) Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry?
A) Washington Post
B) Time Magazine
C) The Atlantic Magazine
D) The New Yorker
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) The amount of time visitors spend on a site is a measure of:
A) reach.
B) loyalty.
C) conversation.
D) engagement.
Q2) Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals.
A)True
B)False
Q3) Which of the following is a community of members who self-identify with a demographic or geographic category?
A) practice network
B) sponsored community
C) affinity community
D) interest-based social network
Q4) Which of the following is a leading social network in Germany?
A) Xing
B) Tuenti
C) Orkut
D) Mixi
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Chapter 12: B2B E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?
A) lean production
B) sustainable production
C) just-in-time production
D) supply chain simplification
Q2) An ________ is an independently owned,online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic,real-time environment.
A) exchange
B) e-distributor
C) e-procurement company
D) industry consortium
Q3) A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.
A)True
B)False
Q4) What services do e-procurement Net marketplaces provide?
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Q5) What is the difference between accountable and sustainable supply chains?
Q6) Describe at least five characteristics of Net marketplaces.
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