Strategic Communication
Midterm Exam
Course Introduction
Strategic Communication is a course designed to provide students with an in-depth understanding of how organizations use communication to achieve their goals and influence various stakeholders. The course covers key principles and theories of communication strategy, the development and execution of communication campaigns, audience analysis, message design, and the role of media channels. Students will explore case studies and practical applications, focusing on both internal and external communication within corporate, non-profit, and governmental contexts. By the end of the course, students will have the skills to craft effective communication strategies that support organizational objectives and adapt to dynamic environments.
Recommended Textbook
Strategic Communication in Business and the Professions 7th Edition by Dan OHair
Available Study Resources on Quizplus
14 Chapters
549 Verified Questions
549 Flashcards
Source URL: https://quizplus.com/study-set/1678 Page 2
Chapter 1: Communication in Organizations
Available Study Resources on Quizplus for this Chatper
32 Verified Questions
32 Flashcards
Source URL: https://quizplus.com/quiz/33279
Sample Questions
Q1) Which of the following is NOT a reason for communication failure?
A) inadequate information
B) information overload
C) incompetent communication
D) insufficient levels of anxiety
Answer: D
Q2) Using an appropriate channel is extremely important for communication exchanges to be successful.Which set of factors is most significant in determining channel appropriateness?
A) communication context (physical, social, chronological)
B) interference (self-generated, environmental, external)
C) field of experience (beliefs, values, attitudes)
D) message (verbal, proxemics, tactile)
Answer: A
Q3) The means by which a message moves from source to receiver is called encoding.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: The Model of Strategic Communication
Available Study Resources on Quizplus for this Chatper
36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/33280
Sample Questions
Q1) Next week,Clark will be giving his most important budget proposal presentation.He knows now,more than ever,he must carefully practice the presentation several times if he hopes to have the proposal accepted.Which component of the model of strategic communication is most applicable to this scenario?
A) goal setting
B) situational knowledge
C) communication competence
D) anxiety management
Answer: C
Q2) Messages that are exchanged between the organization and the environment are examples of external communication.
A)True
B)False
Answer: True
Q3) Vertical communication consists of messages exchanged at the same hierarchical level in an organization.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: Diversity in Business and the Professions
Available Study Resources on Quizplus for this Chatper
29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/33281
Sample Questions
Q1) The most recent metaphor for United States society implies that each cultural group Retains some aspects of its original identity.This is the __________ metaphor.
A) melting pot
B) tapestry
C) societal stew
D) garden salad
Answer: D
Q2) A person who studies the kinds of speech markers used by different ethnic groups who Speak the same language is using which type of language analysis?
A) semantics
B) semiotics
C) synthesis
D) sociolinguistics
Answer: D
Q3) Attitudes are personal judgments about what is right and what is wrong.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Listening Skills
Available Study Resources on Quizplus for this Chatper
42 Verified Questions
42 Flashcards
Source URL: https://quizplus.com/quiz/33282
Sample Questions
Q1) Ultimately,whose fault is boredom in ommunication?
A) the speaker
B) the listener
C) the topic
D) the environment
Q2) Which of the following is NOT one of the steps in anxiety management?
A) identify the level of anxiety
B) imagine failure
C) analyze causes
D) evaluate success
Q3) What is perception's function in listening?
A) Perception plays a minor role in listening.
B) Perception is the framework within which listening occurs.
C) Perception is significant only to the listener.
D) Perception is a way of putting things into categories so that listening is easier.
Q4) Prejudices and biases improve the communication process because we can fall back on well -known stereotypes to speed up the listening process.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Verbal and Nonverbal Skills
Available Study Resources on Quizplus for this Chatper
40 Verified Questions
40 Flashcards
Source URL: https://quizplus.com/quiz/33283
Sample Questions
Q1) Oculesics is another word for eye behavior.
A)True
B)False
Q2) Proxemics is the use of __________ in communication.
A) time
B) culture
C) facial expressions
D) space
Q3) What is the primary difference between maintenance messages and human relations Messages?
A) Maintenance messages seek to make others accomplish goals whereas human relations messages politely ask others to do so.
B) Maintenance messages provide support for people who perform tasks within the organization whereas human relations messages promote a worker's personal development.
C) Maintenance messages are sent to janitors whereas human relations messages go to personnel.
D) Maintenance messages politely ask the employee to do something whereas human relations messages tell the employee to "just do it."
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Leadership and Management Skills
Available Study Resources on Quizplus for this Chatper
32 Verified Questions
32 Flashcards
Source URL: https://quizplus.com/quiz/33284
Sample Questions
Q1) Certainty words are tangible and concrete words that reflect reality.
A)True
B)False
Q2) A vital leadership skill for the future is the ability to
A) handle computers effectively.
B) cope with new information technologies.
C) build strong organizations.
D) organize others.
Q3) In Likert's Systems of Management,a system 1 style of management is task oriented and has a highly structured,authoritarian focus.
A)True
B)False
Q4) Which of the following describes how a person can manage leadership anxiety by being tenacious in stressful situations,considering stressful events as interesting, seeing them as opportunities for development,and trying to influence the outcome?
A) persistence
B) optimism
C) passion
D) realism
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Work Relationships
Available Study Resources on Quizplus for this Chatper
34 Verified Questions
34 Flashcards
Source URL: https://quizplus.com/quiz/33285
Sample Questions
Q1) In power sharing,which of the following distributions of power gives employees Satisfaction,enjoyment,and commitment without their losing direction?
A) Managers hold all the power, and employees hold none.
B) Neither managers nor employees have much power.
C) Managers and employees share power.
D) Employees hold most of the power, and managers hold little.
Q2) Mentors may actually __________ their own value to the organization by working with new employees.
A) increase
B) decrease
C) maintain
D) influence
Q3) Romantic relationships in the workplace can create widespread __________ for the Company if handled improperly.
A) rumors
B) controversy
C) allegations
D) doubts
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Interviewing Skills
Available Study Resources on Quizplus for this Chatper
69 Verified Questions
69 Flashcards
Source URL: https://quizplus.com/quiz/33286
Sample Questions
Q1) What two methods do managers and supervisors often use for standardized Evaluations of employees' performance?
A) attendance factors and previous evaluations
B) previous grievances and rating systems
C) productivity and attitude
D) performance factors and rating systems
Q2) Which of the Carl Rogers's five response categories seeks to reassure,pacify,or reduce The interviewee's intensity of feeling?
A) evaluative
B) understanding
C) supportive
D) interpretative
Q3) The interviewee designs the résumé and the cover letter based on the __________ and the Research done on the company.
A) organizational structure
B) business purpose
C) personal biography
D) work experience
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Fundamentals of Group Communication
Available Study Resources on Quizplus for this Chatper
35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/33287
Sample Questions
Q1) What are the four types of groups?
A) family, church, present friends, and adolescent friends groups
B) family, adolescent friends, work, and therapy groups
C) past friends, family, social, and work groups
D) social, religious, church, and physical groups
Q2) Groups of employees who meet on a regular basis during work time to improve quality Control and job methods are
A) think tanks.
B) quality circles.
C) self
D) power groups.
Q3) One major advantage of the "electronics wave" used by businesses and professionals is
A) face
B) personal satisfaction.
C) the saving of time and financial resources.
D) impressiveness to customers and other businesses.
Q4) Open -mindedness is a symptom of groupthink.
A)True
B)False
Page 11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Meetings: Forums for Problem Solving 305
Available Study Resources on Quizplus for this Chatper
39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/33288
Sample Questions
Q1) Evaluation of a group's effectiveness focuses on
A) how well the group is doing.
B) what the group is doing.
C) why the group is working together.
D) when the group will be done.
Q2) Which of the following agenda items is considered unimportant if the group is meeting Only once or for the first time?
A) finished business
B) reading of the minutes from the previous meeting
C) roll call
D) requests for additional topics
Q3) Analysis and reasoning are essentially the same thing.
A)True
B)False
Q4) Which of the following questions demonstrates the use of interpretation?
A) "When did the furloughs begin?"
B) "What do these furloughs mean for the company?"
C) "Who is affected by the furloughs?"
D) "Why are these furloughs happening?"
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Negotiation and Conflict Management
Available Study Resources on Quizplus for this Chatper
37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/33289
Sample Questions
Q1) It is not important to maintain a high level of enthusiasm during the bargaining process.
A)True
B)False
Q2) What is the function of information management in a negotiation situation?
A) to clarify issues, show prevailing evidence, and reduce ambiguity
B) to concede something in return for something else
C) to help maintain interest in the negotiation
D) to move the focus of the negotiation to important issues
Q3) Argumentativeness includes the ability to recognize controversial issues in communication situations.
A)True
B)False
Q4) __________ is (are)an example of a formal bargaining situation.
A) Labor -management negotiations
B) An employer and employee who disagree about performance standards
C) Coworker territorial disputes
D) Bargaining with hotels about corporate rates
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Developing and Delivering Effective Presentations
Available Study Resources on Quizplus for this Chatper
43 Verified Questions
43 Flashcards
Source URL: https://quizplus.com/quiz/33290
Sample Questions
Q1) The method of delivery that encourages thorough preparation,adaptability for contingencies of any situation,and flexibility is
A) impromptu.
B) manuscript.
C) memorized.
D) extemporaneous.
E) oration.
Q2) It is not important to establish audience motivation for the topic during the ? introduction.
A)True
B)False
Q3) The three basic categories of visual aids are the actual object,pictorial reproduction,? and pictorial symbol.
A)True
B)False
Q4) Audience attitudes toward many social issues cannot be predicted through demographic analysis.
A)True
B)False
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Informative Presentations
Available Study Resources on Quizplus for this Chatper
36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/33291
Sample Questions
Q1) Which statement should a speaker avoid interjecting into descriptive presentations?
A) "This is the way it is."
B) "This is the way it was."
C) "This suggests that . . . "
D) "The information was obtained from . . . "
Q2) How does the chronological pattern organize main points?
A) in the order of importance
B) in a geographical sequence
C) in a time sequence
D) in a cause/effect sequence
Q3) In adapting to listeners,speakers have to take into account the __________ levels of the Audience.
A) knowledge, acceptance, and interest
B) acceptance, rejection, and intelligence
C) knowledge, size, and range
D) acceptance, size, and rejection
Q4) Noise is anything that interferes with the communication process.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Persuasive and Special Presentations
Available Study Resources on Quizplus for this Chatper
39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/33292
Sample Questions
Q1) One important way a speaker gains extrinsic credibility is through
A) a forceful conclusion to the presentation.
B) citation of all sources of data.
C) the strong introduction of the speaker.
D) another speaker preceding the main speaker.
Q2) The function of a persuasive presentation is to reinforce the listeners' beliefs, attitudes,or values.
A)True
B)False
Q3) In a(n)__________ order effect,the weakest argument is presented first,and the strongest argument is presented last.
A) climax
B) anticlimax
C) pyramidal
D) ego
Q4) Three of the most commonly used persuasive formats are sales,lectures,and motivational sessions.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 16