Strategic Communication in Organizations
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Course Introduction
Strategic Communication in Organizations explores the principles and practices of purposeful communication within businesses and institutions. This course examines how organizations develop, manage, and evaluate communication strategies to achieve their goals, foster relationships with internal and external stakeholders, and navigate challenges in a range of professional contexts. Key topics include message design, audience analysis, media selection, reputation management, crisis communication, and the impact of digital technologies on organizational messaging. Through case studies and practical assignments, students will develop skills to craft effective communication plans that align with organizational objectives and enhance overall effectiveness.
Recommended Textbook Managerial Communication 7th Edition by Geraldine
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Page 2
E. Hynes
Chapter 1: Communicating in Contemporary Organizations
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Q1) A characteristic necessary for competitive advantage is the ability to ______.
A)give orders to employees
B)operate without attracting investment
C)add value to resources
D)develop international contacts
Answer: C
Q2) What are some of the differences between men and women in workplace communication style?
Answer: Men may be more assertive than women.Women show more social support and sympathy to colleagues.Men and women provide different types of feedback.Leadership styles of men and women differ.Women and men convey a different nonverbal message with the same gesture.Men use space differently with other men than with women.Men and women use different persuasive strategies.Women in management are typically more risk averse than men,take a longer term perspective,and are more relationship oriented.
Q3) The human relations approach during the Carnegie era was manipulative.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Understanding the Managerial Communication Process
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Q1) Understanding of a manager's message is based on the receiver's ______.
A)education and attention
B)position on the company's organizational chart
C)perception and message interpretation
D)experience and attention
Answer: C
Q2) Which of the following is an example of both oral and written communication?
A)company meetings where reports are presented
B)company website
C)quarterly financial reports
D)briefings
Answer: A
Q3) A receiver's level of knowledge is easily measured by asking specific,open-ended questions and receiving feedback.
A)True
B)False
Answer: True
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Page 4
Chapter 3: Communicating With Technology
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Q1) Risks associated with not having policies for use of technology include ______.
A)breaches of confidentiality
B)viruses
C)copyright infringement
D)all of these
Answer: D
Q2) How short should most routine e-mail messages be?
A)one sentence
B)one screen
C)one paragraph
D)one word
Answer: B
Q3) E-mail is the best channel for which of the following?
A)urgent messages
B)dialogues
C)public forums
D)company-wide announcements
Answer: C
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Chapter 4: Managing Meetings and Teams
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Q1) According to the chapter,which of the following is a strategic consideration for virtual meetings?
A)physical facilities
B)cultural similarity
C)technological adequacy
D)disruptions
Q2) Groupthink is the tendency of a group to conform to ideas simply because the general sense of the group has moved in a particular direction and the members of the group feel committed to continue in the same line of thought.
A)True
B)False
Q3) Research shows that as a group grows,communication is more effective and stress between members decreases.
A)True
B)False
Q4) Coch and French found that participation in meetings decreased a feeling of ownership of the outcome.
A)True
B)False
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Chapter 5: Making Presentations
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Q1) When choosing material for a presentation,which of the following audience characteristics is not relevant?
A)demographics
B)knowledge levels
C)size
D)attitudes
Q2) When a presentation includes more than one main point,the speaker should use ______.
A)reviews
B)previews
C)numbering of points
D)all of these
Q3) Which type of posture may emphasize or show involvement?
A)backward leaning
B)standing on tip toes
C)folding arms
D)forward leaning
Q4) A manager uses expert opinion when citing an authority to provide evidence.
A)True
B)False
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Chapter 6: Communicating Visually
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Q1) Flush right alignment is comfortable to most Western readers because we encounter it when reading books and other printed materials.
A)True
B)False
Q2) You work in the human resources department.You have been assigned the task of documenting the new employee hiring process to identify the offices where paperwork remains 3 or more days without action.Which visual would be most effective for your readers?
A)drawing
B)organizational chart
C)swim lane chart
D)flowchart
Q3) What are the "building blocks" of document design for managerial communication and what purpose do they serve in your document?
Q4) You will get a better-quality photograph by taking a high resolution photo and cropping it than by taking a photo using the zoom feature on your camera.
A)True
B)False
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Chapter 7: Writing in the Workplace
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Q1) The way in which managers communicate messages is influenced by the type of authority they are perceived to have.
A)True
B)False
Q2) A euphemism is an expression with intended positive connotations.
A)True
B)False
Q3) Which of the following is a type of mechanical transition?
A)repeating key words
B)a smooth line of thought
C)using jargon
D)using clichés
Q4) Good writing is useful only in business settings.
A)True
B)False
Q5) Writing in a conversational style means using ______.
A)colloquialisms
B)jargon and slang
C)words in your speaking vocabulary
D)answers to your own questions
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Chapter 8: Writing Routine Messages
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Sample Questions
Q1) Which type of internal correspondence may be in either direct or indirect order?
A)form memos
B)requests for action
C)announcements
D)guideline memos
Q2) Which of the following is a good reason NOT to apologize?
A)Apologizing implies responsibility for wrongdoing.
B)Apologizing invites legal action against the writer and the organization.
C)Apologizing can damage a company's image.
D)all of these
Q3) How can a writer de-emphasize the negative in messages?
Q4) Memos and e-mails written by managers are considered to be ______.
A)interesting
B)permanent
C)unimportant
D)classified
Q5) The "you" attitude deals with the writer's feelings and should be expressed as such when writing.
A)True
B)False
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Chapter 9: Writing Reports and Proposals
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Q1) The executive summary should be ______ the length of the report.
A)1/4
B)1/6
C)1/9
D)1/10
Q2) Back matter is optional for a formal report.
A)True
B)False
Q3) Indirect order is usually preferred for short reports and proposals.
A)True
B)False
Q4) What are the steps in composing an executive summary for a report?
Q5) The formality of a report depends on ______.
A)its significance
B)precedent
C)effort
D)all of these
Q6) Reports requiring less effort should be written less formally.
A)True
B)False
Page 11
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Chapter 10: Listening
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Q1) The main benefit of paraphrasing as a listening strategy is that it ______.
A)increases understanding
B)strengthens the relationship
C)adds face time to the interaction
D)both increases understanding and strengthens the relationship
Q2) The listening barrier "detouring" is closely related to ______.
A)travel distances
B)the speaker's movements
C)bias
D)getting lost
Q3) According to the chapter,what is the difference between interactive and active listening? Give an example of a situation for each type.
Q4) The type of listening most common in business meetings and conferences is ______.
A)casual
B)factual
C)empathic
D)sympathetic
Q5) What is the difference between hearing and listening?
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Chapter 11: Communicating Nonverbally
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Q1) In business,speaking in a clear,firm,low-pitched voice connotes confidence and results in more attentive listening.
A)True
B)False
Q2) Which of the following is NOT a function recognized by Burbinster for nonverbal communication?
A)complementing
B)accenting
C)directing
D)contradicting
Q3) Personal artifacts in the office can be ______.
A)identity claims
B)strategic forms of communication
C)deceptive
D)all of these are correct
Q4) In the United States,we expect people to "keep their distance." If someone in a social setting does not respect our personal zone and instead comes closer than we expect,what might be the possible cause(s)?
Q5) Why are emblems different from the typical movement communication cue?
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Chapter 12: Communicating Across Cultures
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Q1) Normal gift-giving practices in some countries are considered unethical in others.
A)True
B)False
Q2) According to Hofstede's dimensions of cultural differences,the United States has ______.
A)low power distance
B)high power distance
C)variable power distance
D)unknown power distance
Q3) The fact that relatively few U.S.workers take advantage of the Family and Medical Leave Act is an indication of which dimension of cultural differences?
A)collectivism-individualism
B)femininity-masculinity
C)power distance
D)uncertainty avoidance
Q4) French's mustard and Dannon yogurt products are made by American companies.
A)True
B)False
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Page 14
Chapter 13: Managing Conflict
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Q1) Research reveals that problem-solving groups with high trust usually exchange relevant ideas and feelings more openly.
A)True
B)False
Q2) The manager who attempts to meet production goals at all costs,without concern for the needs of others,would use which strategy?
A)avoiding
B)smoothing
C)compromising
D)forcing
Q3) The problem-solving strategy is also known as the win-win approach to conflict management.
A)True
B)False
Q4) Which of the following is NOT a strategy presented for conflict resolution?
A)avoidance
B)accommodation
C)forcing
D)delegating
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Chapter 14: Negotiating
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Q1) The purpose of the negotiation process is to maximize your advantage.
A)True
B)False
Q2) Which type of question should you ask if you want a particular answer in the negotiation process?
A)rhetorical
B)leading
C)open ended
D)either-or
Q3) Women put themselves at a disadvantage during negotiations when they ______.
A)wait for someone to praise them
B)compare their performance to others
C)use networking and relationships as leverage
D)try to preserve goodwill
Q4) Which is the best location for a negotiation?
A)your home ground
B)your adversary's home ground
C)a neutral territory
D)Location is not a factor in negotiation
Q5) Define BATNA in a negotiation.Give an example.
Page 16
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Chapter 15: Conducting Interviews
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Q1) The most pervasive communication barrier during an interview results from hierarchical rank.
A)True
B)False
Q2) Which form of bias occurs when the latest information disproportionately affects all the earlier information?
A)recency effect
B)halo effect
C)leniency effect
D)primacy effect
Q3) Directed questions are effective as persuasion tools.
A)True
B)False
Q4) Describe the funnel sequence and inverted funnel sequence for interview questions.Give an example of questions in each sequence.When should an interviewer use each sequence?
Q5) When an interviewer is impressed by the candidate,the interviewer usually talks more than the candidate.
A)True
B)False
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