Strategic Business Communication
Final Exam Questions
Course Introduction
Strategic Business Communication focuses on the principles and practices of effective communication within and outside an organization to achieve business objectives. The course explores key topics such as audience analysis, messaging strategies, storytelling, crisis communication, persuasion techniques, and the integration of digital media in business settings. Students develop skills in constructing clear, concise, and impactful messages tailored to diverse stakeholders, managing communication channels, and supporting organizational goals through strategic planning. Case studies and real-world scenarios are used to enhance critical thinking, collaborative problem-solving, and adaptability in dynamic business environments.
Recommended Textbook
Business Communication Polishing Your Professional Presence 2nd Edition by Barbara G. Shwom
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12 Chapters
1201 Verified Questions
1201 Flashcards
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Chapter 1: Becoming a Successful Business Communicator
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Miles is writing an email to his project team which is working on a big presentation. Knowing that some of his audience are not native English speakers, which of the following is the best way for him to complete the statement below? So let's do our best to ________ for the presentation.
A) have all our ducks in a row
B) dot our i's and cross our t's
C) be well-organized and prepared
D) make sure we're on the same page
E) be on the ball
Answer: C
Q2) Which of the following is an example of communicating?
A) taking notes in a meeting
B) emailing your manager to inform him about scheduling issues
C) maintaining a personal diary
D) writing a personal travel journal
E) reciting a list of dates to memorize them for an upcoming exam
Answer: B
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Chapter 2: Working With Others: Interpersonal, Intercultural, and Team Communication
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Sample Questions
Q1) Which of the following is one of the categories of active listening skills?
A) describing
B) evaluating
C) implying
D) interrupting
E) conveying
Answer: B
Q2) Conflicts that arise from people just not getting along, and not working very hard to overcome their differences, are said to be caused by ________.
A) competing goals
B) lack of information
C) differences of opinion
D) ego issues
E) relational issues
Answer: E
Q3) Someone in a low-context culture would most likely say "no" directly.
A)True
B)False
Answer: True
Page 4
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Chapter 3: Managing the Communication Process
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100 Flashcards
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Sample Questions
Q1) Oral communication allows you to evaluate while you are delivering the message, while written communication allows you to evaluate before delivering your message.
A)True
B)False
Answer: True
Q2) Which of the following key decisions is involved in composing?
A) What must be the purpose of the message?
B) Which mode of communication must be used?
C) How can the content be revised effectively?
D) How can the format be designed for best effect?
E) How can the audience and their needs be analyzed??
Answer: D
Q3) Which of the following statements includes redundant language?
A) Never at any time have I seen cooperation like this.
B) From my experience I can say that this teamwork was unprecedented.
C) My opinion is that our team did an outstanding job.
D) It was a pleasant surprise that our unit performed so well.
E) I am impressed by how well our group performed on this project.
Answer: A
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Page 5
Chapter 4: Communicating Routine Messages and Building
Goodwill
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Sample Questions
Q1) ________ build goodwill by recognizing someone else's achievements or important events.
A) Thank-you messages
B) Congratulatory messages
C) Condolences
D) "For-your-information" messages
E) Confirmation messages
Q2) Which of the following statements best focuses on the audience benefits?
A) Please get me the data so I can start working on the forecasts.
B) I need you to give me the information that I asked you for.
C) If you get me that data by noon, you will get the results you need by the end of day.
D) You should call me back very soon since I'm leaving the office early today.
E) If you do me this favor, I will be able to get my project completed ahead of schedule.
Q3) Evaluate this request and suggest how it could be improved.
Q4) Discuss the ethics of the blind carbon copy (bcc) feature in email.
Q5) Why might a thank-you note that is considered perfectly appropriate in America be considered inappropriate in an Asian culture?
Page 6
Q6) Discuss what kinds of informational messages are NOT considered routine and why.
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Chapter 5: Communicating Persuasive Messages
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Sample Questions
Q1) Julia is using direct organization to write her email recommendation, so its subject line should only hint at her proposal instead of stating it directly.
A)True
B)False
Q2) You need to ask a coworker to take your place and present a proposal at an upcoming departmental meeting. Which of the following statements made by you is most likely to convince your coworker to grant this favor?
A) I will be out of town that day and won't be available for the presentation.
B) I will really appreciate it if you help me out here.
C) I know it's a lot to ask, but I don't have any other choice.
D) Presenting the proposal will give you a chance to impress the upper management.
E) You know that if the roles were reversed, I'd help you.
Q3) Given this situation, your message ________.
A) must be organized directly
B) should begin with your specific recommendation
C) should not conclude with a call to action
D) should begin by providing context of the situation
E) must not use indirect organization
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Chapter 6: Communicating Bad News
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Sample Questions
Q1) Analyzing is crucial to developing a message that supports your business goals and positively affects audience reaction.
A)True
B)False
Q2) In which of the following situations is the direct organizational method the preferred way to deliver bad news?
A) The news is likely to upset or anger the audience.
B) The news is irrelevant to health and safety.
C) The news is difficult to explain and understand.
D) It is important that the audience sees the news immediately.
E) The news is unexpected.
Q3) Discuss why it is especially important to communicate bad-news messages in ways that will maintain the audience's goodwill in our increasingly technological age.
Q4) If you feel that a face-to-face meeting is the appropriate way to deliver your bad-news message but it is too difficult to arrange logistically, a telephone call is a good alternative that still allows for personal contact.
A)True
B)False
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Chapter 7: Finding and Evaluating Business Information
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Sample Questions
Q1) Identify your primary audience, and your analysis of their concerns and needs.
Q2) If you perform a search using both of the following phrases, "health insurance plans" and "freelance workers," the search engine will ________.
A) give you those sites that include either exact phrase
B) only give you those sites that include both phrases
C) give you those sites that include any of these five words anywhere on a page
D) give you those sites that include at least two of these five words anywhere on the page
E) only give you those sites that include the first phrase and exclude the second
Q3) Google is an example of a deep web portal.
A)True
B)False
Q4) Academic research and workplace research have nothing in common.
A)True
B)False
Q5) Your first web search, technology companies, yields over 200 million results. Discuss some ways to refine this search and come up with some relevant hits.
Q6) Discuss how to build your reference list as you progress with your research.
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Chapter 8: Preparing Persuasive Business Proposals
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Sample Questions
Q1) Conducting research to develop your proposal ________.
A) should not be considered during your analysis of content needs
B) is never necessary to propose realistic costs
C) must wait until the composing stage of the ACE process
D) could be necessary to learn more about competitors submitting competitive proposals
E) will take away valuable time which you should have spent on more important issues
Q2) As you are evaluating your proposal, you realize that you meet all but one of the audience's stated requirements. Evaluate the various possible ways in which this situation can be handled.
Q3) Which do you think is more important when writing a proposal, benefits or objections?
Q4) Which of the following statements would be best for Dave to include in his proposal?
A) After the database redesign is approved, the developer will be contacted.
B) The developer will be contacted after the database redesign is approved.
C) After you approve the database redesign, the developer will be contacted.
D) After you approve the database redesign, I will contact the developer.
E) I will contact the developer after the database redesign is approved.
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Page 10
Chapter 9: Preparing Business Reports
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Sample Questions
Q1) The introduction to Anya's report ________.
A) should include page numbers along with the headings
B) should be omitted since her report includes an executive summary
C) should be written as if the reader did not read the executive summary at all
D) should include a list of figures and tables along with their page numbers
E) should not include the main conclusions of the report
Q2) Which of the following mediums for reports is appropriate only for internal audiences?
A) memo report
B) email report
C) letter report
D) formal report
E) presentation report deck
Q3) Ruth recently graduated from college and entered the workforce. After her first business trip, her supervisor asked her to write a trip report. Ruth submitted a carefully written report, chronologically narrating the events and meetings that took place on her trip. Has Ruth created her trip report in an accurate format?
Q4) Discuss the guidelines for designing deck slides.
Q5) What do you think is the most compelling reason to use report decks?
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Chapter 10: Preparing and Delivering Business
Presentations
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Sample Questions
Q1) In your presentation slides, you should use dramatic color gradations on backgrounds.
A)True
B)False
Q2) A ________ is recorded without an audience, posted on a website or a social media site such as YouTube or Vimeo, and distributed through website or social media links.
A) slide
B) webcast
C) web post
D) seminar
E) podcast
Q3) A standalone presentation should not include an agenda slide.
A)True
B)False
Q4) How would you plan an effective Q&A session for both individual and team-led presentations?
Q5) Explain the steps involved in analyzing your message.
Q7) How can audience analysis help you motivate your audience to care? Page 12
Q6) Discuss the significance of analyzing the setting of your presentation.
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Chapter 11: Communicating Your Professional Brand: Social
Media, Résumés,
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101 Flashcards
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Sample Questions
Q1) "To acquire a challenging position in the publishing field that allows me to use my strong editorial, interpersonal, and communication skills to help produce quality written materials for print, online and other media." Which of the following is illustrated in the statement mentioned above?
A) a traditional objective statement
B) a qualifications summary
C) a professional profile
D) a document title
E) a professional reference
Q2) You are about to graduate from college and have found an advertisement for a job you'd like to apply for. You came up with a long list of work experiences, areas of expertise, and sellable qualities when you were analyzing your strengths and skills prior to composing your résumé. Now that you are writing your résumé, you have so much content that your résumé is going to be two pages long. Discuss why or why not this is appropriate.
Q3) Megumi thinks that since employers spend so little time reviewing a résumé (generally about six seconds!), it's a waste for job seekers to invest lots of time and effort into creating their résumés. What do you think?
Q4) Discuss the connection between a résumé and a cover letter.
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Chapter 12: Getting the Job Interviewing and Following up
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Sample Questions
Q1) Dara just finished her interview. While she feels that she did a good job overall, she thinks that she may have made a mistake when she was introduced to the panel. Which of Dara's actions is most likely to be problematic?
A) Dara used people's names when she met them to personalize the conversation.
B) Dara referred to people by their last names until they indicated their first names.
C) Dara shook hands with just the key decision makers on the panel.
D) Dara shook hands with a firm, solid grip.
E) Dara helped herself remember people's names by using them when she met them.
Q2) Which of the following tips would help Amy dress appropriately for her interview?
A) Amy should avoid wearing close-toed and closed-heel shoes.
B) Amy should wear bright makeup.
C) Amy should wear skirts that have either front or side slits.
D) Amy should avoid sleeveless tops.
E) Amy should ensure that her shoe color is much lighter than her suit.
Q3) While appearing for an interview, women should avoid ornate hair clasps or barrettes.
A)True
B)False
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