Sports Business
Pre-Test Questions
Course Introduction
This course offers an in-depth exploration of the rapidly evolving sports business industry, covering the fundamental principles and practices that drive success in sports organizations, teams, and events. Students will examine key topics such as sports marketing, sponsorship and endorsements, event management, media and broadcasting rights, athlete representation, and the global expansion of sports brands. Through case studies and real-world examples, the course emphasizes strategic decision-making, the economic impact of sports, legal and ethical issues, and the role of technology and analytics in shaping the modern sports landscape. By the end of the course, students will gain a comprehensive understanding of the business dynamics that sustain professional, collegiate, and grassroots sports enterprises.
Recommended Textbook
Sports Marketing A Strategic Perspective 4th Edition by Matthew D Shank
Available Study Resources on Quizplus
13 Chapters
368 Verified Questions
368 Flashcards
Source URL: https://quizplus.com/study-set/1958
Page 2
Chapter 1: Emergence of Sports Marketing
Available Study Resources on Quizplus for this Chatper
29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/39009
Sample Questions
Q1) Define sports marketing and discuss how sports marketing is related to the entertainment industry.
Answer: Sports marketing is defined as "the specific application of marketing principles and processes to sport products and to the marketing of nonsports products through association with sport." Relating this to the entertainment industry may be watching movies,listening to a concert,viewing an exciting collegiate football game,or fishing with a friend or family member.
Q2) In the product area of the sports industry,goods and services are defined as both tangible and physical.
A)True
B)False
Answer: False
Q3) A good example of producers in the sport industry would be the media and sport agents.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Contingency Framework for Strategic Sports Marketing
Available Study Resources on Quizplus for this Chatper
32 Verified Questions
32 Flashcards
Source URL: https://quizplus.com/quiz/39010
Sample Questions
Q1) The _____ environment consists of natural resources and other characteristics of the natural world that have a tremendous impact on sports marketing.
A) political
B) legal
C) physical
D) regulatory
E) none of the above
Answer: C
Q2) The physical environment is natural resources of the natural world that have an impact on sports marketing.
A)True
B)False
Answer: True
Q3) The major issue that has affected the legal environment of sports in the past decade has been the passage of Title IX.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Research Tools for Understanding Sports Consumers
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/39011
Sample Questions
Q1) All of the following are tools of exploratory research EXCEPT _____.
A) experiments
B) literature reviews
C) case analysis
D) focus groups
E) both a and b
Answer: A
Q2) When wording questions in a survey you must not:
A) have lengthy questions
B) have double-barreled questions
C) have questions that can be interpreted in more than one way
D) avoid technical questions
E) all of the above
Answer: E
Q3) Data collected specifically to answer your research questions are called primary data.
A)True
B)False
Answer: True
Page 5
To view all questions and flashcards with answers, click on the resource link above.
Chapter 4: Understanding Participants As Consumers
Available Study Resources on Quizplus for this Chatper
29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/39012
Sample Questions
Q1) Using the model of participant consumption behavior discussed in the text,describe the internal/psychological factors as they relate to a participant in a competitive adult soccer league.
Q2) The decision-making process is the foundation of the text's model of participant consumption.It is a five-step process that consumers use when deciding to participate in a specific sport or activity.
A)True
B)False
Q3) According to the text,during _____,consumers realize they have a need that is not presently being met.
A) problem recognition
B) situational recognition
C) problem definition
D) external recognition
E) internal problem solving
Q4) In cognitive learning,people see someone benefiting from sport,and also learn how to play the sport.
A)True B)False
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Understanding Spectators As Consumers
Available Study Resources on Quizplus for this Chatper
28 Verified Questions
28 Flashcards
Source URL: https://quizplus.com/quiz/39013
Sample Questions
Q1) Discuss the model of sportscape and describe why it is important to sports marketers. How could your favorite MLB team apply the sportscape model?
Q2) List and describe the two types of economic factors that can affect game attendance.
Q3) According to the text,perceived crowding is believed to have a negative influence on the sport spectator's pleasure.
A)True
B)False
Q4) Seating comfort and layout accessibility are both directly related to _____.
A) pleasure
B) perceived crowding
C) desire to stay at the game
D) sportscape
E) both a and c
Q5) Game attractiveness is a situational factor for fan motivation attendance,and it usually stays the same from game to game and from week to week.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Segmentation, targeting, and Positioning
Available Study Resources on Quizplus for this Chatper
29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/39014
Sample Questions
Q1) Apply market selection decisions (segmentation,targeting,positioning)to minor league baseball.
Q2) The person who attends a sporting event is most likely to be male,younger,more educated,and have higher income than the general population.This description of a typical member of the "game attendee" segment is based on _____.
A) lifestyles
B) demographics
C) Maslow
D) eustress
E) psychographics
Q3) According to the text,for sports marketers engaged in the strategic sports marketing process,two common goals are attracting more fans and keeping them.Benefit segmentation lies at the heart of these two objectives.
A)True
B)False
Q4) Explain the market selection decisions of segmentation,target markets,and positioning.
Q5) List and describe the six bases for segmentation of consumer markets.
Q6) Define and list the AIO dimensions under psychographic segmentation.
Page 8
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: Sports Product Concepts
Available Study Resources on Quizplus for this Chatper
28 Verified Questions
28 Flashcards
Source URL: https://quizplus.com/quiz/39015
Sample Questions
Q1) Brand loyalty is one of the most important concepts for the sports marketers because it refers to repeat purchases of one brand over others.
A)True
B)False
Q2) Product design for sports products includes _____.
A) aesthetics, style, and functionality
B) aesthetics, style, and color
C) style, functionality, and usefulness
D) aesthetics, usefulness, and color
E) none of the above
Q3) Branding is a name,design,symbol,or any combination that a sports organization uses to help differentiate its products from its competitors.
A)True
B)False
Q4) In 2006,sales of licensed sports products for Major League Baseball,NFL,NBA,colleges,and NASCAR totaled more than $50 billion.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Managing Sports Products
Available Study Resources on Quizplus for this Chatper
27 Verified Questions
27 Flashcards
Source URL: https://quizplus.com/quiz/39016
Sample Questions
Q1) The market becomes saturated during the latter part of the _____ stage.
A) introduction
B) growth
C) maturity
D) expansion
E) both c and d
Q2) Those consumers most willing to adopt new sports products are called _____.
A) laggards
B) buyers
C) innovators
D) adopters
E) thinkers
Q3) Sports products that are new to an organization,but not to the world,are referred to as new product category entries.
A)True
B)False
Q4) List and describe the six stages of the new product development process.
Q5) Define the product life cycle and discuss some of the major objectives at each stage of the life cycle.
Page 10
Q6) List and describe the four types of adopters.
To view all questions and flashcards with answers, click on the resource link above.
Chapter 9: Promotion Concepts
Available Study Resources on Quizplus for this Chatper
24 Verified Questions
24 Flashcards
Source URL: https://quizplus.com/quiz/39017
Sample Questions
Q1) According to the text,decisions on which _____ to choose depend largely on the overall promotional objective.
A) decoding
B) encoding
C) medium
D) personal selling
E) advertising
Q2) The intended target of any basic marketing communication is called the _____.
A) sender
B) channel
C) medium
D) receiver
E) encoder
Q3) List in order the seven steps of the hierarchy of effects process.
Q4) According to the text,communication is the process of establishing a commonness of thought between the sender and the encoder.
A)True
B)False
Q5) List and discuss the elements of the communication process.
Q6) List and describe the promotion mix elements.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Promotion Mix Elements
Available Study Resources on Quizplus for this Chatper
28 Verified Questions
28 Flashcards
Source URL: https://quizplus.com/quiz/39018
Sample Questions
Q1) Sampling is the element of the promotional mix that identifies,establishes,and maintains mutually beneficial relationships between the sports organizations and the various publics on which its success or failure depends.
A)True
B)False
Q2) The sponsored product is directly pitted against rivals on specific points under _____ advertising.
A) subjective
B) cooperative
C) comparative
D) direct
E) both a and b
Q3) List and describe the five types of advertising appeals for sports marketing.
Q4) Define the creative process,and list the three desired outcomes.
Q5) Source credibility refers to _____.
A) power
B) expertise and trustworthiness
C) attractiveness
D) exposure rate
E) the repetition factor
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Sponsorship Programs
Available Study Resources on Quizplus for this Chatper
29 Verified Questions
29 Flashcards
Source URL: https://quizplus.com/quiz/39019
Sample Questions
Q1) The state high school baseball championship would be best described as a _____ event.
A) regional
B) local
C) national
D) community
E) worldwide
Q2) Investing in a sports entity to support overall organizational objectives,marketing goals,and/or promotional strategies is called _____.
A) sales promotion
B) advertising
C) sponsorship
D) personal selling
E) image building
Q3) List and describe the five levels of the Sports Event Pyramid (from top to bottom).
Q4) According to the text,international events are at the apex of the Sports Event Pyramid.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Pricing Concepts and Strategies
Available Study Resources on Quizplus for this Chatper
27 Verified Questions
27 Flashcards
Source URL: https://quizplus.com/quiz/39020
Sample Questions
Q1) List and describe the four categories of organizational objectives that influence the sport pricing decisions.
Q2) External (or environmental)factors are controlled by the sports product organization.
A)True
B)False
Q3) The most central tenet in pricing is understanding the concept of _____.
A) discounting
B) merchandising
C) value
D) deals
E) both a and d
Q4) Exclusive distribution of a sports product is usually associated with _____.
A) higher pricing
B) lower prices
C) penetration pricing
D) discount merchandising
E) value pricing
Q5) List and describe the three types of consumer demand.
Q6) Define price discounts and list and describe the types.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Implementing and Controlling the Strategic Sports Marketing Process
Available Study Resources on Quizplus for this Chatper
28 Verified Questions
28 Flashcards
Source URL: https://quizplus.com/quiz/39021
Sample Questions
Q1) Putting a sports marketing strategy into action is described as _____.
A) controlling
B) market planning
C) implementation
D) strategy formulation
E) segmentation
Q2) The type of control that measures and evaluates the effect of actions that have already been taken in an effort to execute the plan is called _____ control.
A) process
B) planning assumptions
C) premise
D) strategic
E) contingency
Q3) One of the characteristics associated with TQM is visible leadership; top management must be and is responsible for implementing the sports marketing plan.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 15