Retail Management Test Questions
Course Introduction
Retail Management is a comprehensive course that explores the principles, strategies, and operations involved in running successful retail businesses. The course covers key topics such as store layout and design, merchandise planning, inventory control, pricing strategies, retail marketing, customer service, and the impact of technology and e-commerce on the retail sector. Emphasizing both theory and practical application, students will analyze real-world case studies and learn how to adapt to the rapidly changing retail environment. By the end of the course, students will gain essential skills for managing retail operations, understanding consumer behavior, and creating value in a competitive marketplace.
Recommended Textbook
Marketing Research Essentials 8th Edition by Carl McDaniel
Jr
Available Study Resources on Quizplus
14 Chapters
1012 Verified Questions
1012 Flashcards
Source URL: https://quizplus.com/study-set/3641 Page 2
Chapter 2: Problem Definition and the Research Process
Available Study Resources on Quizplus for this Chatper
76 Verified Questions
76 Flashcards
Source URL: https://quizplus.com/quiz/72374
Sample Questions
Q1) Because consumers' responses on surveys aren't always consistent with their actions, researchers sometimes turn to this type of research.
A) syndicated research
B) observation research
C) experimental research
D) cause and effect research
E) none of the above
Answer: B
Q2) Which of the following is not part of defining a problem?
A) recognize the problem or opportunity
B) determine whether the information already exists
C) compile a list of symptoms for individual research
D) determine whether the question can be answered
Answer: C
Q3) Recommendations are included in the typical research proposal.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 3: Secondary Data and Databases
Available Study Resources on Quizplus for this Chatper
71 Verified Questions
71 Flashcards
Source URL: https://quizplus.com/quiz/72375
Sample Questions
Q1) All of the following show how data mining has uses in marketing except:
A) Customer Retention
B) Customer Requirements
C) Customer Abandonment
D) Market Basket Analysis
Answer: B
Q2) A neural network is a computer program that mimics the processes of the human brain.
A)True
B)False
Answer: True
Q3) Describe a situation in which a marketing research aggregator could benefit a client or marketing research supplier.
Answer: Marketing Research Aggregators provide a secondary market for marketing research reports that have been previously produced for some other purpose. Suppose a small company needed demand estimates for several products. An aggregator might have access to studies involving such products without the company having to contract for a number of expensive individual forecasts.
To view all questions and flashcards with answers, click on the resource link above.
4
Chapter 4: Qualitative Research
Available Study Resources on Quizplus for this Chatper
75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/72376
Sample Questions
Q1) Training in psychology is useful for qualitative researchers.
A)True
B)False Answer: True
Q2) Statistical skills are important for qualitative researchers.
A)True
B)False Answer: False
Q3) Giambattista Vico, one whose work spawned the idea/creation of the qualitative approach, wrote that only people can understand people and that they do so through a faculty called intuitive understanding.
A)True
B)False Answer: True
Q4) An advantage of depth interviews is that group pressure is eliminated.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 5: Traditional Survey Research
Available Study Resources on Quizplus for this Chatper
63 Verified Questions
63 Flashcards
Source URL: https://quizplus.com/quiz/72377
Sample Questions
Q1) Most of the refusals to participate in a survey occur after the introduction is read.
A)True
B)False
Q2) Random-digit dialing enables market researchers to reach households with unlisted phone numbers.
A)True
B)False
Q3) What interviews are conducted by running into people in a big shopping area and interviewing them face-to-face?
A) Mall-intercept interviews
B) Door-to-door interviews
C) Executive interviews
D) Random interviews
Q4) Taste tests are more likely to be conducted in controlled environments.
A)True
B)False
Q5) What are the major factors that determine the selection of a particular survey method?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 6: Online Marketing Research
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/72378
Sample Questions
Q1) A problem with Internet surveys is that questionnaires must be long and detailed.
A)True
B)False
Q2) Do-it-yourself software, such as SPSS Quanquest, requires that you do not offer the respondent a good experience if you expect the person to complete the survey.
A)True
B)False
Q3) A market researcher needs to study the shopping habits of married couples over the age of 30 in Moscow. Concerns about validating the study and sampling the right populations leads you to recommend______________________.
A) conducting parallel studies online and off
B) conduct an online study
C) conduct an offline study
D) none of the above
Q4) Moderators play a more important role in online focus groups than in traditional focus groups.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 7: Primary Data Collection: Observation
Available Study Resources on Quizplus for this Chatper
61 Verified Questions
61 Flashcards
Source URL: https://quizplus.com/quiz/72379
Sample Questions
Q1) Which of the following is not a "natural" situation for observation?
A) getting people to participate in a simulated store situation so that their behavior can be observed
B) when the observed has no knowledge that they are being observed
C) observer plays no part in the behavior of interest
D) (a) and (c)
E) all of the above
Q2) Which company provides scanner based data to its clients?
A) Predictive Networks
B) Virgin Entertainment
C) IRI
D) MRA
E) none of the above
Q3) Ethnographic research is derived from which field?
A) mathematics
B) anthropology
C) sociology
D) garbology
E) none of the above
Q4) Describe how ethnography works online.
Page 8
To view all questions and flashcards with answers, click on the resource link above.
Chapter 8: Primary Data Collection: Experimentation and Test Markets
Available Study Resources on Quizplus for this Chatper
71 Verified Questions
71 Flashcards
Source URL: https://quizplus.com/quiz/72380
Sample Questions
Q1) Selection bias generally is minimized by randomization of subjects to test groups.
A)True
B)False
Q2) An analysis of company financial records shows that in every year that the company increased its advertising expenditures, sales increased. What can you say about the relationship between the two factors/variables?
A) Advertising expenditure and sales exhibited concomitant variation.
B) Increasing advertising expenditures led to increased sales.
C) Increased sales led to an increase in advertising expenditures.
D) Advertising and sales are inversely related.
E) none of the above
Q3) Correlation is proof of causation.
A)True
B)False
Q4) Field experiments in marketing are conducted in the actual marketplace.
A)True
B)False
Q5) Under what conditions can the results of a test market be used to forecast sales for a region?
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 9: The Concept of Measurement and Attitude
Scales
Available Study Resources on Quizplus for this Chatper
106 Verified Questions
106 Flashcards
Source URL: https://quizplus.com/quiz/72381
Sample Questions
Q1) __________________ requires the respondent to rate on a scale ranging from +5 to -5 how closely a descriptor adjective fits a given concept.
A) Semantic differential scale
B) Stapel scale
C) Graphic rating scale
D) Paired comparison scale
Q2) If the same instrument gives consistent results every time it is used for a measurement, then it indicates:
A) test-retest reliability.
B) equivalent-forms reliability.
C) internal consistency.
D) internal validity.
E) external validity.
Q3) Marketers sometimes measure constructs that do not have a true zero point.
A)True
B)False
Q4) Rank order scales enable the researcher to determine intensity of attitudes. A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 10: Questionnaire Design
Available Study Resources on Quizplus for this Chatper
64 Verified Questions
64 Flashcards
Source URL: https://quizplus.com/quiz/72382
Sample Questions
Q1) Today, Facebook can be used as a survey research platform.
A)True
B)False
Q2) Which of the following would not be a good practice regarding question sequencing?
A) general questions at the end
B) general questions at the beginning
C) sensitive questions at the end
D) questions requiring work in the middle
E) none of the above
Q3) Probing is especially important when using:
A) dichotomous questions.
B) open-ended questions.
C) closed ended questions.
D) multiple choice questions.
E) none of the above
Q4) Asking for agree or disagree responses uses closed-ended questions.
A)True
B)False
Q5) What are Field Management Companies and when are they cost effective?
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 11: Basic Sampling Issues
Available Study Resources on Quizplus for this Chatper
67 Verified Questions
67 Flashcards
Source URL: https://quizplus.com/quiz/72383
Sample Questions
Q1) The type of error which results from the fact that samples are not perfectly representative of the populations from which they are drawn is known as _______.
A) measurement error
B) systematic error
C) sampling error
D) nonsampling error
E) selection error
Q2) Of the following, which is the most important consideration when choosing a sample?
A) size of the sample
B) size of the population
C) how well the sample represents the population
D) how well the population represents the sample
Q3) What do convenience, judgment, quota, and snowball samples have in common?
A) They can all be classified as nonprobability samples.
B) They can all be classified as probability samples.
C) They all use random number tables to generate samples.
D) If properly invoked, they all provide projectable results.
E) They utilize every nth element in the sample frame.
To view all questions and flashcards with answers, click on the resource link above.
Page 12
Chapter 12: Sample Size Determination
Available Study Resources on Quizplus for this Chatper
63 Verified Questions
63 Flashcards
Source URL: https://quizplus.com/quiz/72384
Sample Questions
Q1) Which of the following would increase the necessary sample size in a study?
A) smaller mean of the variables in question
B) less need for precision
C) need to divide sample into sub-groups
D) larger population
E) none of the above
Q2) A range of values with which the true population value is estimated to fall is known as the point estimate.
A)True
B)False
Q3) Which of the following is not a method for estimating the population standard deviation?
A) prior study results
B) conduct a pilot study
C) use secondary data
D) using population size
Q4) The true population can only be found in the estimate range of values.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 13: Data Processing, Data Analysis, and Statistical Testing
Available Study Resources on Quizplus for this Chatper
74 Verified Questions
74 Flashcards
Source URL: https://quizplus.com/quiz/72385
Sample Questions
Q1) Scanning data is the most frequently used questionnaire tool.
A)True
B)False
Q2) Error checking routines and marginal reports are two ways of machine cleaning the data.
A)True
B)False
Q3) Error checking routines and marginal reports are part of which of the following processes?
A) determination of proper graphical aides in data analysis
B) determination of proper statistical techniques in data analysis
C) machine cleaning of the database
D) validation of questionnaires
E) coding of open-ended questions on questionnaires.
Q4) Illustrate a condition in which a "SKIP PATTERN" is needed.
Q5) A researcher calls every tenth respondent to a local questionnaire as a part of the validation process.
A)True
B)False
Q6) Give the five steps in the analysis process. Page 14
To view all questions and flashcards with answers, click on the resource link above.
Page 15
Chapter 14: More Powerful Statistical Methods
Available Study Resources on Quizplus for this Chatper
85 Verified Questions
85 Flashcards
Source URL: https://quizplus.com/quiz/72386
Sample Questions
Q1) This procedure is useful for analyzing the relationship among two or more predictor/independent variables and one criterion/dependent variable.
A) multiple discriminant analysis
B) multiple regression analysis
C) conjoint analysis
D) cluster analysis
Q2) If the goal of an analysis is to group respondents into mutually exclusive and collectively exhaustive subgroups, the preferred procedure would be cluster analysis.
A)True
B)False
Q3) Interpret the correlation coefficient for the following data:
Sales Sales Training Score
45,000 98
34,500 74
23,750 57
51,450 99
41,000 85
The resulting correlation coefficient is +.98 and the probability of insignificance is 3%.
To view all questions and flashcards with answers, click on the resource link above.
16
Chapter 15: Communicating Results and Managing Marketing Research
Available Study Resources on Quizplus for this Chatper
86 Verified Questions
86 Flashcards
Source URL: https://quizplus.com/quiz/72387
Sample Questions
Q1) The key to good supplier-client relations is ____________.
A) hard work
B) communication
C) a fair price
D) positive results
E) keeping the project on schedule
Q2) Low involvement by a client with a marketing research supplier may result in the results of a marketing report not being used.
A)True
B)False
Q3) Compare and contrast the conclusions and recommendations portions of the research report.
Q4) Which of the following best describes the executive summary?
A) a report only for top executives to ensure secrecy
B) a thorough synopsis of the project which explains how the research was done, outlines objectives, and highlights results
C) a detailed report including all technical information regarding the project
D) a presentation to top executives of the marketing researcher's client
E) none of the above
To view all questions and flashcards with answers, click on the resource link above. Page 17