Retail Management
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Course Introduction
Retail Management explores the fundamental principles and practices involved in operating and managing retail businesses in a competitive marketplace. This course covers key topics such as retail strategy, store layout and design, merchandise management, supply chain logistics, customer service, pricing strategies, and the integration of technology within retail operations. Students will gain insight into consumer behavior, retail marketing, and the evolving landscape of e-commerce and omni-channel retailing. Through case studies and real-world examples, the course prepares students to address current challenges and opportunities in the dynamic retail sector.
Recommended Textbook
Canadian Advertising in Action 10th Edition by
Keith J. Tuckwell
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14 Chapters
1537 Verified Questions
1537 Flashcards
Source URL: https://quizplus.com/study-set/2073
Page 2
Chapter 1: Advertising in a Marketing Communications Environment
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109 Verified Questions
109 Flashcards
Source URL: https://quizplus.com/quiz/41243
Sample Questions
Q1) SUV car ads showing people enjoying themselves outdoors is an example of an advertiser demonstrating product superiority.
A)True
B)False
Answer: False
Q2) The Canadian Code of Advertising Standards addresses concerns about superstitions and fears in commercial messages.
A)True
B)False
Answer: True
Q3) Often the Public Relations Department of an organization is responsible for building and maintaining a positive image of a company with its various publics.This is called
A) advocacy advertising
B) sponsorship advertising
C) corporate advertising
D) end-product advertising
E) direct-response advertising
Answer: C
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Chapter 2: The Advertising Industry
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) Which role within an agency is involved in managing production deadlines?
Answer: The production manager ensures all production activities are completed within scheduled time frames.He/she coordinates people,places and schedules with external companies involved in the production,including recruiting models,film crews,and costumes,for example.A traffic manager is responsible for ensuring that the final product (print or broadcast commercial)reaches the media destination on time.
Q2) It is the responsibility of the account executive to make sure the final print or broadcast advertisement reaches the media destination on time.
A)True
B)False Answer: False
Q3) Clients often hire agencies because of the reputation of the creative staff.
A)True
B)False Answer: True
Q4) Media support services include the CRTC.
A)True
B)False Answer: False
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Chapter 3: Consumer Behaviour Concepts and Target Marketing
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Mark's Work Wearhouse changed their name to Mark's and now uses more women in their advertising.Use of a single marketing strategy for both sexes is termed
A) unisex appeal
B) double targeting
C) sexual stereotyping
D) reference group advertising
E) gender positioning strategy
Answer: B
Q2) When buying an automobile,safety,comfort,practicality and value are most important to which group?
A) Generation X
B) women
C) men
D) teens and tweens
E) Generation Y
Answer: B
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Chapter 4: Strategic Planning Concepts for Marketing Communications
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) When determining a target market,geographic profiles are considered because A) differences in regional climate zones will affect distribution
B) people in urban areas spend more
C) some people prefer to shop online
D) there are distinct regional differences that will influence marketing strategies
E) most people live in cities
Q2) Following a divestment strategy,Proctor and Gamble recently sold its Pringles to Kellogg Co.because:
A) it wanted to build a stronger global presence
B) it wanted to focus on more profitable market segments
C) research showed fewer people eat chips
D) it wanted to pursue more research and development
E) there are too many competitors in the snack market
Q3) In the business planning process,another term for execution is
A) concepts
B) tactics
C) objectives
D) strategies
E) mission
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Chapter 5: Creative Planning Essentials
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109 Verified Questions
109 Flashcards
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Sample Questions
Q1) Very often the use of fear and anger are associated with positive appeals.
A)True
B)False
Q2) In the product profile,these are identified and ranked by priority:
A) client problems
B) geographic markets
C) slogans
D) benefits offered
E) major competitors
Q3) When a product is firmly established in the market,the marketing objectives usually reflect an attempt to
A) use new media
B) create awareness
C) encourage product trial
D) differentiate user segments
E) convert light users into heavy users
Q4) Describe the criteria clients using the managerial approach for evaluating creative may apply.
Q5) How does a factual appeal differ from a negative appeal?
Q6) Describe the client's role in the creative development process.
Page 7
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Chapter 6: Design,layout,and Production
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) A bleed page in magazine advertising refers to when
A) the white space extends to the edge of the page
B) the coloured background extends to the edge of the page
C) the colour bleeds into white
D) the flow is affected by the colour
E) there is an error in printing
Q2) "Talking head" type commercials have proven to be a very effective technique in convincing customers of the merits of a product.This technique uses
A) testimonials
B) live action
C) musical commercials
D) demonstrations
E) animation
Q3) Spot colour attracts attention
A) only in a full-page ad
B) only for internet ads
C) require longer production time
D) in black and white mediums
E) when it bleeds
Q4) Explain direct-response communications and name the more common types.
Page 8
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Chapter 7: Media Planning Essentials
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110 Flashcards
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Sample Questions
Q1) Selective spot television is an attractive option for
A) concentrated coverage
B) selective coverage
C) rural coverage
D) regional coverage
E) national coverage
Q2) Providing coverage only in key markets is often considered an option when this is limited:
A) continuity
B) frequency
C) budget
D) reach
E) distribution
Q3) The product/brand media profile,contained in the media brief,reviews
A) the psychographics of the target market
B) market size and growth trends
C) competitor's media usage and spending
D) historical media usage and spending trends
E) the amount allocated to the media budget
Q4) Describe a selective coverage plan.Provide an example.
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Chapter 8: Print Media: Newspapers and Magazines
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110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41250
Sample Questions
Q1) The two broad forms of newspaper advertising are
A) full page and fractional
B) contract and open line
C) daily and community
D) display and classified
E) national and retail
Q2) Tipping refers to the bonus advertisers pay to magazine sales representatives for placing their ad in a desirable position,such as the inside front cover.
A)True
B)False
Q3) Do newspapers offer a high possibility of exposure for product and services being advertised? Explain your answer.
Q4) Magazine readership figures are tracked by
A) Print Measurement Bureau
B) Marketing magazine
C) Media Advisor
D) NADbank
E) BBM
Q5) Explain the four main disadvantages of magazine advertising.
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Chapter 9: Broadcast Media: Television and Radio
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110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41251
Sample Questions
Q1) Alternative viewing of television content is a function of
A) lifestyle
B) values
C) residence
D) age
E) income
Q2) Coca- Cola is a major sponsor for American Idol.
A)True
B)False
Q3) Radio attracts the greatest number of listeners
A) during the 6 p.m. news
B) during late night programming
C) in the morning
D) during the afternoon rush-hour
E) at lunch hour
Q4) Network shows such as Hockey Night in Canada allocate a certain portion of the commercial time available to local stations for selective-spot sales.
A)True
B)False
Q5) What are some of the advantages of advertising on television?
Page 11
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Chapter 10: Out-Of-Home Media
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) At-Retail advertising has many merits,including
A) creative flexibility
B) message receptiveness
C) many different types simultaneously displayed
D) placement always effective
E) no waste
Q2) One type of bus wrap is called
A) a backlit
B) a fullback
C) a quarterback
D) a tail poster
E) a backwrap
Q3) Commuters using transit tend to be creatures of routine.As a result,an advantage of transit advertising is
A) high number of impressions on the target market
B) target market specificity
C) media environment is often crowded
D) large advertising space to work with
E) covers urban areas only
Q4) Explain how impulse purchasing is an advantage of at-retail media.
Page 12
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Chapter 11: Direct-Response Media
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110 Verified Questions
110 Flashcards
Source URL: https://quizplus.com/quiz/41253
Sample Questions
Q1) One of the disadvantages of direct mail is
A) lack of measurability
B) lack of advertiser control
C) clutter
D) its reputation as "junk mail"
E) lack of creative flexibility
Q2) In direct response television advertising,unsold inventory available on short notice at a lower cost is called
A) leftover time
B) free time
C) discounted inventory
D) remnant time
E) circulation waste
Q3) Advantages of first-class mail include
A) prestige
B) geographic flexibility
C) lifespan
D) cost savings
E) the return of undeliverable mail
Q4) Why has the use of direct mail become widespread.
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Chapter 12: Interactive Communications
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Sponsorships of contests on a website are more likely to use this type of fee system.
A) flat fee
B) microsite
C) cost per thousand rate
D) sponsorship
E) pay-per-performance
Q2) An advantage of online advertising is
A) high click rates
B) very little cluttering
C) privacy is well controlled
D) large amount of consumer data is collected
E) depth of content
Q3) When a user chooses to receive messages from a particular advertiser,the advertising strategy is called
A) permission-based email
B) banner advertising
C) YouTube
D) advertiser-generated message
E) sponsored email
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Page 14
Chapter 13: Sales Promotion
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Sales promotion can be defined as activity that provides special incentives for an organization's sales force over the long term.
A)True
B)False
Q2) In-store delivered coupons are distributed by A) using a swipe card
B) in-store display centres
C) catalogues
D) newspapers
E) Canada Post
Q3) A game contest (or instant win)is a promotion vehicle that includes a number of A) seasons
B) predetermined winning tickets
C) market segments
D) different competitors
E) sports
Q4) Which media would you recommend to support a contest?
Q5) What is the purpose of branded promotion merchandise?
Q6) Rebate offers are often subject to slippage.What is slippage?
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Q7) What is the difference between a trade allowance and a performance allowance?
Chapter 14: Public Relations and Experiential Marketing
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Sample Questions
Q1) 64 per cent of respondents to a survey recalled the Coca-Cola brand versus 39 per cent who recalled the Ford brand after viewing American Idol.
A)True
B)False
Q2) A smart company today takes a proactive stance and communicates the good things it is doing loudly and clearly.
A)True
B)False
Q3) The industry benchmark for publicity generated for every dollar spent on sports sponsorship is currently
A) 6:1
B) 2:1
C) 5:1
D) 3:1
E) 4:1
Q4) Essentially,publicity must be newsworthy; what may seem like news to a company may not be news to the media.
A)True
B)False
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