Retail Management
Question Bank
Course Introduction
Retail Management is a comprehensive course that examines the principles and practices involved in the effective operation of retail businesses. Students will explore topics such as store layout and design, merchandising, inventory control, customer relationship management, retail marketing strategies, and the impact of technology on retail operations. The course also covers current trends and challenges in the retail sector, including e-commerce integration, global retailing, and sustainability. By analyzing real-world case studies and engaging in practical assignments, students will develop the analytical, strategic, and managerial skills necessary to succeed in the dynamic and competitive retail industry.
Recommended Textbook
Marketing 6th Edition by Dhruv Grewal
Available Study Resources on Quizplus
19 Chapters
2792 Verified Questions
2792 Flashcards
Source URL: https://quizplus.com/study-set/3112 Page 2
Chapter 1: Overview of Marketing
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/61698
Sample Questions
Q1) When we say that marketing can be entrepreneurial,it means that entrepreneurs
A) attempt to mimic existing products on the market.
B) launch ventures to satisfy unfilled needs.
C) raise social consciousness.
D) gain monopoly power.
E) push new technology even if people aren't ready for it.
Answer: B
Q2) Marketing enriches society by
A) focusing solely on maximizing profits.
B) sponsoring charitable events.
C) recognizing that the firm can do very little by itself, and so it should stay focused on its own core competencies.
D) facilitating the smooth flow of goods through the supply chain.
E) coordinating marketing functions with other functional areas in the company.
Answer: B
Q3) Which type of orientation would you expect among ethically challenged marketers: a relational or transactional orientation? Explain.
Answer: A transactional orientation,because they just want to get their money and leave; they are not interested in building relationships.
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Available Study Resources on Quizplus for this Chatper
139 Verified Questions
139 Flashcards
Source URL: https://quizplus.com/quiz/61697
Sample Questions
Q1) Several years ago,the Florida Orange Juice Growers Association ran a promotional campaign with the slogan "Orange juice.It isn't just for breakfast anymore." Based on this slogan,which of the four growth strategies was the association pursuing? Briefly explain your reasoning.
Answer: The best answer is that this is a market penetration strategy.The slogan seeks to increase sales of a current product (orange juice),which reduces the options to market penetration or market development."It isn't just for breakfast anymore" sounds like the Growers Association want those who drink orange juice at breakfast time to consider it at other times of the day too.In other words,it focuses on increasing usage among current customers,which is market penetration. Some students might say that it is a market development strategy.For this to be correct,they would have to argue that a different market segment that currently doesn't drink orange juice is being targeted.
Q2) Firms are typically more successful when they focus on opportunities that build on their strengths relative to those of their competition.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 4: Conscious Marketing,corporate Social Responsibility,and Ethics
Available Study Resources on Quizplus for this Chatper
209 Verified Questions
209 Flashcards
Source URL: https://quizplus.com/quiz/61696
Sample Questions
Q1) A roofing company agreed to complete a job in one week and collected a 50 percent deposit,but never showed up to do the job.The same roofing company then donated $6,000 to a local children's hospital.The roofing company could be considered socially responsible.
A)True
B)False
Q2) Explain how YouTube helps customers "experience" a product or service.
Q3) The _________ for natural skin care company Burt's Bees is to "create natural,Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you."
A) mission statement.
B) market analysis
C) company description
D) financial plan
E) executive summary
Q4) Of the more than 184 million people who have smartphones in the United States,approximately 60 percent of them make purchases on these devices.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 5: Analyzing the Marketing Environment
Available Study Resources on Quizplus for this Chatper
132 Verified Questions
132 Flashcards
Source URL: https://quizplus.com/quiz/61695
Sample Questions
Q1) Select the statement that best describes the key traits of Generation Y.
A) This generation varies the most in age, ranging from teenagers to adults who have their own families.
B) This generation is the largest population of 50-plus consumers.
C) This generation is the group that was born immediately after World War II.
D) This generation was the first generation of latchkey children.
E) Members of this generation-also known as Digital Natives-have had access to the Internet for their entire lives.
Q2) The United States has often been called the "melting pot" society,integrating people from many different cultures into the social fabric of the country.What challenges do marketers face in assessing U.S.culture?
Q3) The first "latchkey" children belong to which generational cohort?
A) Baby Boomers
B) Generation W
C) Generation X
D) Generation Y
E) Generation Z
Q4) How can marketers identify potential opportunities?
Q5) Why are generational cohorts important to marketers?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 6: Consumer Behavior
Available Study Resources on Quizplus for this Chatper
152 Verified Questions
152 Flashcards
Source URL: https://quizplus.com/quiz/167422
Sample Questions
Q1) Vladimir decided not to purchase the iPod shuffle because he didn't think it would hold all of his songs.Vladimir was using his assessment of the iPod shuffle's financial risk in making his decision.
A)True
B)False
Q2) Marketers believe that the decision-making process begins with a consumer's need recognition.Not everyone agrees.How would you answer critics who believe marketers can force people to buy things they don't want?
Q3) Consumers involved in habitual decision making engage in little conscious decision making.
A)True
B)False
Q4) Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.According to the text,what disciplines are most useful to marketers trying to understand consumer behavior?
Q5) Why is it dangerous for marketers to set unrealistically high consumer expectations?
Q6) Why are attitudes important in consumer decision making?
To view all questions and flashcards with answers, click on the resource link above.
Page 7
Chapter 7: Business-To-Business Marketing
Available Study Resources on Quizplus for this Chatper
152 Verified Questions
152 Flashcards
Source URL: https://quizplus.com/quiz/167754
Sample Questions
Q1) Unlike manufacturers,__________ buy products from other businesses but do not significantly alter the form of the products they buy before selling them.
A) producers
B) consumers
C) resellers
D) raw materials suppliers
E) gatekeepers
Q2) When Vance proposed switching the company to Vonage for VOIP telephone calls,he had to approach Deborah,assistant to the firm's head of the purchasing department,to find out how to proceed.Everyone in the company knows that nothing gets purchased without going through Deborah first.Explain Deborah's role in a buying center.
Q3) Vance wants his company to consider using Vonage for VOIP telephone calls instead of its existing telephone provider.He approaches his supervisor,the telecomm manager,and suggests this change.Describe the role that Vance plays in the buying center concept.
Q4) Why is it important for sales representatives to know whether a potential business customer is making a new buy or a modified rebuy decision?
Q5) Identify and give an example of each of the four B2B markets.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 8: Global Marketing
Available Study Resources on Quizplus for this Chatper
148 Verified Questions
148 Flashcards
Source URL: https://quizplus.com/quiz/167421
Sample Questions
Q1) Once a company has decided to sell in a foreign country,it must determine the best mode of entry.List each mode of market entry and give an example for each.
Q2) Economic measures like GDP and GNI do not fully account for a country's economic health because they measure only
A) material output.
B) international trade.
C) global expectations.
D) purchasing power parity.
E) poverty potential.
Q3) What do the BRIC countries have in common?
A) They participate together in a trading bloc.
B) They have suffered more than most other countries in the recent recession.
C) They are Asian countries experiencing explosive population growth.
D) They are the four countries known for the highest levels of bribery in business and government.
E) They are experiencing significant levels of economic growth.
Q4) Describe the process of exchange control,and explain how it affects a country's ability to conduct global business.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 9: Segmentation,targeting,and Positioning
Available Study Resources on Quizplus for this Chatper
148 Verified Questions
148 Flashcards
Source URL: https://quizplus.com/quiz/61691
Sample Questions
Q1) Assume you are the marketing consultant for your university,which wants to focus its marketing efforts on retention of current students.You have a choice of segmenting the undergraduate student market on either a geographic or psychographic basis.What is the difference between the two? Which would you recommend,and why?
Q2) Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets.Kim then tailored her service and marketing message to the interests and schedules of that audience.Kim initially used __________ segmentation and then used __________ segmentation.
A) micromarketing; loyalty
B) lifestyle; macromarketing
C) geodemographic; lifestyle
D) geographic; loyalty
E) behavioral; geodemographic
Q3) When a marketer adjusts the marketing mix to give customers a clear,distinctive understanding of what the product does,the marketer is engaging in psychographic segmentation.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 10: Marketing Research
Available Study Resources on Quizplus for this Chatper
146 Verified Questions
146 Flashcards
Source URL: https://quizplus.com/quiz/61690
Sample Questions
Q1) Chesnee is analyzing census data,looking for demographic segments that she can target for her new insurance products.For Chesnee,what are the advantages of using census data?
Q2) If your manager asked you to review invoice data for the last six months to look for any trends or changes,what kind of marketing research activity would you be engaged in? List and fully define the process.
Q3) Frederica manages an upscale women's clothing store.She wants more information about her customers' general feelings about upcoming fall fashions.Frederica will most likely use __________ to gather this type of data.
A) door-to-door surveys
B) focus group interviews
C) syndicated data
D) sales invoices
E) census data
Q4) Marketing researchers should assess the costs and benefits of conducting research as they define objectives and research needs.What are key benefits and costs?
Q5) What is the major advantage of primary data collection,compared to the use of secondary data?
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 11: Product,branding,and Packaging Decisions
Available Study Resources on Quizplus for this Chatper
149 Verified Questions
149 Flashcards
Source URL: https://quizplus.com/quiz/61689
Sample Questions
Q1) Imagine you are stopping at the grocery store on your way home from class to buy food for lunches for the rest of the week.Make a shopping list,and designate which items are manufacturer brands and which are private-label brands.
Q2) The XYZ car manufacturing company is advertising its new hybrid vehicle.It understands that its competition,Toyota's hybrid car,the Prius,is known for being economical,a good value,stylish,and good for the environment.Toyota has the advantage of
A) copyrights and trademarks.
B) brand awareness.
C) brand extensions.
D) generic branding.
E) brand associations.
Q3) When a restaurant chain,Big Burgers,launches its own brand of frozen meals,this is an example of a A) brand extension.
B) line extension.
C) licensed brand.
D) copycat brand.
E) premium brand.
To view all questions and flashcards with answers, click on the resource link above.
Page 12
Chapter 12: Developing New Products
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/61688
Sample Questions
Q1) What happens when a product has been in the marketplace for a long time? How can this be avoided?
Q2) When conducting exploratory concept testing for her firm's new Internet antipiracy software,which is the most important question that Dee should ask?
A) How long will it take to bring the software to market?
B) Will respondents purchase the software if it becomes available?
C) Who will determine the price to be charged?
D) Where should the product be sold?
E) Which computer trade show will be used to introduce the product?
Q3) A product in the __________ stage of the product life cycle has a high number of competitors and competitive products.
A) introduction
B) growth
C) decline
D) development
E) maturity
Q4) What is the difference between alpha testing and beta testing?
Q5) Why are innovators important to marketers?
Q6) Why do marketers take the time and cost associated with test marketing?
Page 13
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Services: the Intangible Product
Available Study Resources on Quizplus for this Chatper
150 Verified Questions
150 Flashcards
Source URL: https://quizplus.com/quiz/61687
Sample Questions
Q1) All products and services are intangible.
A)True
B)False
Q2) Managers of fast-food restaurants struggle with a rapid turnover of personnel.Employee turnover rates of 100 to 200 percent annually are common.The work environment is difficult and customers can often be demanding.One of the first steps managers can take to help workers deliver quality service is to
A) ban abusive customers from their restaurants.
B) reward service providers based solely on the speed of service.
C) provide emotional support and concern for their employees.
D) review the delivery support system.
E) make sure services delivery expectations are consistent and coherent throughout the organization.
Q3) Which of the following refers to variability in a service's quality?
A) heterogeneity
B) perishability
C) service gap
D) delivery gap
E) communications gap
To view all questions and flashcards with answers, click on the resource link above.
Page 14
Chapter 14: Pricing Concepts for Establishing Value
Available Study Resources on Quizplus for this Chatper
123 Verified Questions
123 Flashcards
Source URL: https://quizplus.com/quiz/61686
Sample Questions
Q1) Joe's Deli is trying to compete with the local Subway store.When Subway offers lower prices on certain sandwiches during its "customer appreciation month," Joe's Deli reduces the price of its similar subs in order to compete.What pricing orientation is being utilized by Joe's Deli?
Q2) Tess is the marketing manager for a fast-food restaurant chain.She uses a target return pricing strategy because her firm's primary objective is to
A) increase profits.
B) increase sales.
C) decrease competition.
D) build customer satisfaction.
E) broaden the product line.
Q3) When CarMax promises a "no-haggle" pricing structure,it exhibits _________ because it provides additional value to potential used car buyers by making the process simple and easy.
A) a customer orientation
B) a status-quo pricing structure
C) competitive parity
D) a competitor orientation
E) consumer parity
To view all questions and flashcards with answers, click on the resource link above.
Page 15
Chapter 15: Supply Chain and Channel Management
Available Study Resources on Quizplus for this Chatper
134 Verified Questions
134 Flashcards
Source URL: https://quizplus.com/quiz/167420
Sample Questions
Q1) Manufacturers use cash discounts primarily because it allows them to benefit from A) uniformed delivered pricing.
B) seasonal slotting allowances.
C) price skimming.
D) the time value of money.
E) high/low pricing.
Q2) Compared with other methods used to set prices,_______ pricing is relatively simple.
A) cost-based
B) value-based
C) improvement value
D) reference-based
E) cost of ownership
Q3) When a retail store rarely sells deeply discounted or sale products,it is known as "everyday low pricing."
A)True
B)False
Q4) Explain the meaning of "2/10,n
Q5) What are slotting allowances? Why do some marketers consider them unfair?
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 16: Supply Chain and Channel Management
Available Study Resources on Quizplus for this Chatper
130 Verified Questions
130 Flashcards
Source URL: https://quizplus.com/quiz/61684
Sample Questions
Q1) Some retailers require their suppliers to ship merchandise ___________,thus eliminating the time and expense associated with ticketing and marking.
A) floor-ready
B) flattened
C) lead time synchronized
D) aggregated
E) synthesized
Q2) Quick response (QR)inventory systems allow retailers to maximize their inventory holdings.
A)True
B)False
Q3) Explain the difference between an indirect and a direct marketing channel.
Q4) A small manufacturer was once quoted as saying,"The best day and the worst day of my business life was the day we got a contract from Walmart." What type of vertical supply chain is the manufacturer entering? Why would the manufacturer say this?
Q5) Marketing channel relationships evolve when the parties have common goals.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 17: Retailing and Omnichannel Marketing
Available Study Resources on Quizplus for this Chatper
139 Verified Questions
139 Flashcards
Source URL: https://quizplus.com/quiz/61683
Sample Questions
Q1) Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to
A) slay the category killers.
B) compete with off-price retailers.
C) drive their supply chain.
D) increase their share of wallet.
E) combat the inroads made by big-box specialty retailers.
Q2) How can the size of a company affect the choice of marketing channels?
Q3) __________ are combating competitive pressures by offering fresh food and healthy fast food,tailoring assortments to local markets,opening locations closer to where consumers work and shop,and adding new services.
A) Warehouse clubs
B) Supercenters
C) Convenience stores
D) Department stores
E) Extreme value retailers
Q4) Name three kinds of food retailers and five kind of general merchandise retailers.
To view all questions and flashcards with answers, click on the resource link above.
18
Chapter 18: Integrated Marketing Communications
Available Study Resources on Quizplus for this Chatper
147 Verified Questions
147 Flashcards
Source URL: https://quizplus.com/quiz/61682
Sample Questions
Q1) How have changes in the way consumers purchase goods and services contributed to the growth in the use of direct marketing IMC efforts?
Q2) Because the goals of IMC are only part of the overall promotional plan,they do not need to be explicit or measurable.
A)True
B)False
Q3) Personal selling can be successful only through the use of print,newspapers,and radio.
A)True
B)False
Q4) If you send an e-mail and include a link,you can track how many people took the desired action of clicking on the link.This is known as
A) the click-through rate.
B) impressions.
C) frequency.
D) gross rating points.
E) reach.
Q5) Explain how Google Analytics helped Puma develop its marketing strategy.
Q6) What is another name for the AIDA model? Correlate this term to the AIDA steps.
Page 19
To view all questions and flashcards with answers, click on the resource link above.
Chapter 19: Advertising,public Relations,and Sales
Promotions
Available Study Resources on Quizplus for this Chatper
145 Verified Questions
145 Flashcards
Source URL: https://quizplus.com/quiz/61681
Sample Questions
Q1) The key to a successful emotional advertising appeal is to use the emotion to A) make consumers cry.
B) create a bond between the consumer and the brand.
C) get consumers to think about the benefits of the product.
D) balance social marketing with product-focused advertising.
E) deliver a logical message.
Q2) Florida Heat Pump Manufacturing Company is offering a free,all-expenses-paid trip to Las Vegas for HVAC dealers that sell at least 20 units this year.Florida Heat Pump is using a __________ promotional strategy.
A) pull
B) puffery
C) publicity
D) push
E) post-testing
Q3) Assume you are the owner of a nationally franchised pizza restaurant in a large city like New York,Chicago,or Los Angeles.Which types of media would you use,and why?
Q4) Why is tracking the impact of an advertising campaign challenging?
Q5) Create a sales promotion to promote your university bookstore.
Q6) What are PSAs? Why do television and radio stations run them?
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 20: Personal Selling and Sales Management
Available Study Resources on Quizplus for this Chatper
149 Verified Questions
149 Flashcards
Source URL: https://quizplus.com/quiz/61680
Sample Questions
Q1) It is the company's responsibility,not the salesperson's,to ensure that all dealings with the customer are ethical and legal.
A)True
B)False
Q2) The attitudes that Ryan's customers develop after they have purchased his yearly lawn care service will become the basis for determining whether or not they renew each year.He needs to convey ____________ by delivering the right services the right way.
A) reliability
B) responsiveness
C) assurance
D) empathy
E) tangibles
Q3) Getting a commitment from the customer to purchase your product is also known as
A) asking for the bacon.
B) closing the sale.
C) wrapping it up.
D) preparing for follow-up.
E) handling reservations.
Q4) How can sales representatives save time for customers?
To view all questions and flashcards with answers, click on the resource link above. Page 21